FLORIDIANS FOR ECONOMIC

ADVANCEMENT
N=701 LIKELY DEMOCRAT PRIMARY VOTERS IN FLORIDA

CONDUCTED FROM 3/17/22 TO 3/20/22

by ALVARADO STRATEGIES
 FLORIDIANS FOR ECONOMIC

SAMPLE ADVANCEMENT

61% Female
39% Male

18-29: 13%
30-44: 16%
45-54: 14%
55-64: 15%
65+: 42%

White: 57%
African-American: 29%
Hispanic: 9%
 FLORIDIANS FOR ECONOMIC

Right Direction/Wrong Track ADVANCEMENT

United States Florida

11% 10%

25%

54%
35%

65%

Right Direction Wrong Track Unsure Right Direction Wrong Track Unsure
 FLORIDIANS FOR ECONOMIC

Vote Method in Upcoming Election ADVANCEMENT

Thinking ahead to the upcoming elections, which of the following methods do you
think you will use to cast your vote?

50% 46%
45%
40%
35% 32%
30%
25%
19%
20%
15%
10%
4%
5%
0%
Vote by Mail Early in-person In-Person on Election Unsure
Day
 FLORIDIANS FOR ECONOMIC

Flat Biography Read ADVANCEMENT

Annette Taddeo: Annette Taddeo is a State Senator and business

owner from Miami. She was born in Colombia and immigrated to
the United States at the age of seventeen. Taddeo became the
first Latina Democrat to be elected to the Florida Senate in 2017
and served as the chair of the Miami-Dade Democratic Party
prior to assuming office.

Charlie Crist: Charlie Crist is a three-term Congressman representing St.

Petersburg in the House of Representatives. He has held numerous
statewide offices in his 30-year career, including Education Commissioner,
Attorney General, and Governor. Crist joined the Democratic Party in 2012
prior to his second gubernatorial campaign.

Nikki Fried: Nikki Fried is Florida’s Commissioner of Agriculture and a member

of the Florida Cabinet. Prior to being elected in 2018, she was a corporate
lawyer, a public defender, and a prominent lobbyist for Florida’s medical
marijuana industry. She was born in Miami and now lives in Tallahassee.
 FLORIDIANS FOR ECONOMIC

Biography Ballot Test ADVANCEMENT

After learning a bit more about these candidates, I would like to ask you: If the
Democrat primary election for Governor were held today, who would you vote for
between the three candidates below?
50%
45% 43%

40%
35% 33%

30%
25%
20%
15%
15%
10% 8%

5%
0%
Charlie Crist Nikki Fried Annette Taddeo Unsure
 FLORIDIANS FOR ECONOMIC
ADVANCEMENT

Negative Campaign Simulation

 Annette Taddeo joined Ron DeSantis
in denouncing Biden’s plan to
remove a Colombian rebel group
from our nation’s list of foreign
terrorist organizations.
Annette Taddeo voted against the
Marjory Stoneman Douglas High
School Public Safety Act and
received a “thank you” note from the
NRA for doing so.

0%
9%
10%

10%
Much More Likely to Support
8%
8%

20%
20%
21%

30%
Somewhat More Likely to Support
40%
50%
35%

Somewhat Less Likely to Support

60%
42%
Taddeo Negative Hits

70%
Much Less Likely to Support
80%
28%

90%
19%

Unsure/No Change of Opinion

100%
FLORIDIANS FOR ECONOMIC

-45%
ADVANCEMENT

-38%
 FLORIDIANS FOR ECONOMIC

Crist Negative Hits ADVANCEMENT

allocated $1.6 billion dollars to
Voted for a spending bill that

Donald Trump’s border wall.

9% 10% 24% 38% 19% -43%

supported Florida’s ban on
As governor, Charlie Crist

same-sex marriage.

12% 10% 22% 31% 25% -30%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Much More Likely to Support Somewhat More Likely to Support Somewhat Less Likely to Support Much Less Likely to Support Unsure/No Change of Opinion
 FLORIDIANS FOR ECONOMIC

Fried Negative Hits ADVANCEMENT

Nikki Fried failed to publicly report
over $350,000 in income from her
lobbying firm the year she was
running for Commissioner of
Agriculture.

8% 8% 26% 29% 29% -38%

Nikki Fried is a personal friend of
Congressman Matt Gaetz.

10% 5% 20% 26% 39% -31%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Much More Likely to Support Somewhat More Likely to Support Somewhat Less Likely to Support Much Less Likely to Support Unsure/No Change of Opinion
 FLORIDIANS FOR ECONOMIC

Post-Negative Hits Ballot Test ADVANCEMENT

50%

45%

40%
34% 33%
35%

30%

25% 23%

20%

15%
11%
10%

5%

0%
Charlie Crist Nikki Fried Annette Taddeo Unsure
 Demographic Movement from FLORIDIANS FOR ECONOMIC
ADVANCEMENT
Biography Ballot to Negative Hits Ballot
Charlie Nikki Annette
Demographics Unsure
Crist Fried Taddeo
TOPLINE -9% -10% -4% +25%
Very Liberal (A) -10% -6% -4% +19%
Somewhat Liberal (B) -6% -11% -6% +23%
Somewhat Conservative (C) -9% -3% -5% +17%
Very Conservative (D) -5% -2% 4% +3%
Moderate (E) -8% -12% -4% +24%
White or Caucasian (F) -9% -10% -1% +20%
Hispanic (G) -3% -6% -3% +12%
Black or African American (H) -7% -6% -6% +18%
Male (I) -4% -6% -1% +11%
Female (J) -10% -11% -6% +27%
18-29 (K) -2% 2% -13% +13%
30-44 (L) -8% -9% -3% +19%
45-54 (M) -2% -17% -5% +24%
55-64 (N) -11% -2% -5% +18%
65+ (O) -10% -13% -1% +24%
Democrat (P) -8% -9% -4% +21%
Jacksonville (S) -8% -13% 3% +18%
Miami (T) -5% -10% -1% +16%
Orlando (U) -9% -13% -5% +27%
Tampa (V) -12% -6% -6% +24%
Palm Beach (W) -6% -2% -12% +20%
u65 (X) -6% -6% -6% +18%
o65 (Y) -10% -13% -1% +24%
 FLORIDIANS FOR ECONOMIC
ADVANCEMENT

“Don’t Say Gay” Bill Test

 FLORIDIANS FOR ECONOMIC

“Don’t Say Gay” Bill Test ADVANCEMENT

Should students in Kindergarten through 3rd Grade be taught about sexual orientation in the classroom by their teachers?

36% 52%

18% 18% 20% 32% 12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Definitely Yes Somewhat Yes Somewhat No Definitely No Unsure