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* STEVE PLOUSSARD *

spa058e0@westpost.net 775.852.3106 (H) 775.240.0313 (C) 10268 Via Verona Cour


t Reno, Nevada 89511
WEB DEVELOPMENT AND ARCHITECTURE * DATABASE DESIGN AND ANALYTICS * SEARCH ENGINE
OPTIMIZATION * UTILIZING SOCIAL NETWORKING
PAY-PER-CLICK MARKETING CAMPAIGNS * CONTRACT NEGOTIATIONS * BUDGETING AND COST C
ONTROLS * TERRITORY EXPANSION * NEGOTIATION
SALES AND MARKETING EXECUTIVE leveraging entrepreneurial vision, general managem
ent background, and direct and digital marketing methodologies to position compa
nies, whether startup or midsized, for optimal revenue growth, increased traffic
, and elevated brand awareness . Identifies opportunities to produce high-impac
t ROI and improve customer outreach.
Grew revenue from $3.6M to $10.3M in less than three years, diversifying service
portfolio,
expanding email database, and fostering end-user satisfaction by enhancing layou
t, navigation, SEO, and architecture for company's 25-page website, via traditio
nal and interactive methods.
Skyrocketed revenue from $50K to $580K, manifesting multichannel sales distribut
ion tactic for internet imaging software enterprise
in the graphic arts printing industry. Managed and advanced performance and eff
icacy of sales,
marketing, and customer support teams by spearheading and presenting training cu
rriculum.
Launched state-of-the-art slab fabrication plant achieving $1.3M revenue with 39
% gross profit margin in first year.
Installed CNC equipment and water recirculation system. Galvanized additional $
3M (a 130% growth) during following year.
Bolstered revenue from $2M to $19M in less than six years, directing sales of co
mputer-to-plate systems,
file management, job control software and hardware, scanning systems, and proofi
ng solutions in 13 western states,
4 western provinces of Canada, and all of Mexico.
REVENUE GENERATOR catapulting early-stage companies via eMarketing and creative
approach to extend presence and demand.
* Proved instrumental in transforming a privately-owned enterprise with less tha
n 200 employees and $14M revenue into publicly-owned company comprised of 1,400
employees and capturing $178M+ revenue; advanced market share 62%.
* Garnered 5,000+ accounts in six years, amplifying brand identity and lucrative
business expansion through direct and virtual advertising including TV commerci
als, online videos, radio spots, home design magazines, and social networking si
tes.
* Increased website traffic 833%, revitalizing the design every three months and
steering innovative, online advertising campaigns; edited content pages and dev
eloped web traffic tracking program.
BS, Packaging Engineering | MICHIGAN STATE UNIVERSITY
Professional Overview
President and Owner * STONECENTER OF NEVADA LLC 2004-2010
* Founded stone countertop company servicing residential remodeling and new home
markets; saturated Reno, Carson City, and Lake Tahoe territories during the hou
sing boom; managed 21 employees.
* Catapulted revenue from zero to $2M in initial eight months and $5.3M+ in firs
t two years of operation, identifying and obtaining seven key locations with Hom
e Depots.
* Developed website with SEO copywriting, expanded networking connections, and f
ortified the referral base.
* Increased web traffic from 100 to 1,200+ per month in less than 90 days by imp
lementing SEO, key words/phrases, and multiple PPC marketing campaigns on Google
, Yahoo!, MSN, Bing, and other social networks such as Facebook.
General Manager/VP of Sales, Marketing, and Corporate Development * KEHOE TILE &
STONE, INC 2001-2004
* Headed 120 employees for a tile and stone subcontractor in both residential an
d commercial building markets.
* Negotiated and signed multi-year, seven-figure contract for exclusive distribu
torship of Cosentino SileStone quartz surfaces; brought in $1M+ additional reven
ue per year by signing agreement with Home Depot to supply SileStone and granite
countertops.
* Sparked productivity 100%, slashed costs 25%, amplified collaboration and inte
rnal communication, and augmented integrated and distributed computing environme
nt, introducing and implementing network server and intranet.
* Elevated labor force and grew company from 60 to 120 staff members, innovating
and directing corporate recruiting program
Senior Vice President Sales, Marketing, and Customer Support * REAL TIME IMAGE,
Inc 2000-2001
* Lifted sales 862% for RealTimeImage ASP solution, orchestrating three high-pro
file trade shows; initiated profitable relationships with major industry players
including Heidelberg, Xerox, Kodak, Dupont, and globally-renowned distribution
partner, Xpedx.
* Upgraded web-based ordering capabilities and accelerated market share without
increasing advertising costs.
Director of Sales * CREO PRODUCTS, INC 1994-2000
* Negotiated and secured $12M order from Mail-Well for multiple CTP systems by c
onducting and presenting an integrated cost analysis of all locations with ROI i
n less than year.