What is the brand name? Mobilink Indigo.
Which criteria of brand naming were followed while developing this brand name? When the brand is made the main idea was elegant.
Who created this brand? Indigo marketing and brand team
Why the brand was created? The brand is created for solid postpaid.
For whom the brand was created? The brand was created for target marketing for those people who were looking for postpaid ,who were looking for packaging ,who were looking for quality and for elite class.
When this brand was created? It was launched in 2004
And creates awareness about brand on which people can trust.How the brand was created? It is created by brain storming between brands team and other stack holder of the company by giving touch points and innovative ideas about the new brand. which basically meant that you can access your loved one all the time or any time you want.
What this logo means? It represents Mobilink class. Its ensures never lose touch and peace of mind
What is the positioning strategy? The positioning strategy was focusing on a brand good quality and services. E-g Basically it is the need of the consumer because some consumer don’t like to scratching scratch cards they need to pay once in a month
Who proposed logo for this brand? The logo was actually proposed by brand team.
How the brand name was created? The brand name was created by brands team. which represent class and value
. grace and Mobilink value
What is the slogan of this brand? The slogan is people closer .
Where this brand stands relative to the competitors? We are the strongest brand in the market but Warid and Telenor are in the middle and Zong is down-market. And Ufone is multinational. operation team and advertising agency were involved in its creativity
What is the target market for this specific brand? Social economic classes A and B. products team.Who were involved in its creativity? Brands team. Telenor Persona. somewhat in Rural areas also. sales team.
Are they local or multinational? Warid. Zong Postpaid But Warid Postpaid is good competitor of Mobilink Indigo.
What is the market share of this brand? The market share of this brand is so high but we cant mention.T elenor. Zong is Multinationals.
Who are the main competitors of this brand? At that time there was no competitor but now there are competitor’s like Warid Postpaid.
Is there any celebrity? Muhammad Rana and Emaan Ali is the celebrity who was endorsing this brand
If yes. why you have chosen this specific celebrity? Why not others? Muhammad Rana and Emaan Ali was appealing like no one and these two have business deeds .
Will you continue working with this celebrity? Its depend how long is the contract. And we use television most for advertising
Is there any brand ambassador for this brand? Muhammad Rana and Emaan Ali Shaan. Wasim Akram. Shoaib Akhtar. Vaneeza. Adnan Sadique. Aysha But currently there is no one specific.
.What is the share of this brand in your company’s overall profitability? The ratio is 80:20
How you advertise this brand? It depends on the package. how big an offer and how it is long.
Radio. Newspapers but not door to door. Newspapers.What mode of advertising you are using? TV.
How you create brand awareness? brand awareness is created by television ads
How you create band recognition? We create brand recognition by internal stack holders
Do you feel any benefits of logos and symbols impact of your brand? Yes off course. door to door etc. Radio. we feel benefits of logos and symbols
How you create jingles? It depends on target Market How you select packaging?
Is it impact on customers while purchasing of your brand? Yes it impact on costumers
. Billboards. we use the mode of advertising like TV. Billboards.
why? If no.com/
In case of sub-brand.How you create message of specific brand? It depends on the brand market. why? Yes. boom stage or decline? And how?
. where you rate your brand? Is it on the growth stage. is the URL the same as of corporate brand or is separate? If separate. why? It will be same URL. maturity stage.
What is pricing strategy?
What pricing strategy you have selected in the launching stage? The pricing was not cheap and quality promise
Do you follow the same strategy when it is on the maturity stage? If yes. It is based on the target market
What is URL for this brand? www. we can give dicounts offers and etc etc
In the product life cycle.mobilinkgsm.
We are in maturity stage
Do you conduct market research? Yes we do. got
Is there any separate marketing research team? Yes we have seprate marketing research team.
How you see this brand in next five years?
What other brands who will launch in next five years? It depends on the time
Any other thing which you want to add? All and all I would like to say that Mobilink Indigo is very commited. we do very detail research that what costumers want.