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Cynthia Landry

803 Fourth Street


Spencer, NC 28159
704-603-4647
clae0aef@westpost.net
I am a business development professional with 15 years of successful performance
and execution skills. I pride myself on possessing strategic, visionary leader
ship talents that have grown revenue channels, created new revenue streams, and
provided strategic business development with Fortune 500 organizations. In addi
tion, I have a clearly marked reputation for retaining and developing staff. To
date, my career progression has been with an internationally known and widely r
espected company, whose brand is one of the most recognized in the world - The W
alt Disney Company.
STRENGTHS / ACHIEVEMENTS:
Business Development
Provided insight, vision, and strategy to increase revenue through the following
:
* Launched a new business channel increasing revenues from $7M to $27.5M within
two years of operation
* Created Off Site Sales Channel that currently produces revenues of $35M+
Revenue and Fiscal Responsibility
* Responsible for Profit &Loss reporting to Executive Committee
* Responsible for meeting Sales Revenue Goals
* Revenue Forecasting
* Controlled Marketing Expenses
* Controlled Operational Expenses
* Responsible for Operating Income and Annual Operating Plans
Leadership
* Provided leadership for hourly and salaried sales teams of up to 100+ employee
s, focused in Direct Business to Consumer and Corporate Business to Business sal
es, Offsite sales, Telemarketing / Telephone sales, Marketing, and Operations
* Responsible for Hourly and Salaried Employees
* Led an organizational restructure which increased productivity by 45%
* Implemented a Performance Management Policy that increased efficiencies by 14%
* Developed and executed an Employee Retention Program which decreased employee
attrition by 12pp

Marketing
* Development and delivery of marketing programs to prospects and brand loyal co
nsumers
* Awareness Campaigns
* Direct Consumer Marketing
* Print Advertising
* Direct Mail
* Electronic Mail
* Brand Loyalty Programs
Training and Employee Development
* Provided direction of and developed content for various employee training and
development programs (many which contained curriculums designed to increase prod
uctivity)
* Conducted weekly training meetings
* Provided Individual employee coaching
* Developed employee action plans and created succession plans
* Conducted annual performance reviews
* Developed motivational programs that generated desired behavior for increased
revenues
EXPERIENCE:
NuSkin 2008 - 2010
Sales Consultant -
Beauty and Nutrition Products
Local AdLink 2008 - 2010
Sales Consultant - Internet Advertising
The Walt Disney Company 1984 - 2008
Disney Vacation Club
Senior Sales/Operations Leader 2005 - 2008
Marketing/Operations Leader 2001 - 2005
Sales Manager 1994 - 2001
Sales Professional 1991 - 1994
Disney Resort Sales
Regional Sales Manager/Fortune 500 Clients 1987 - 1991
Sales and Services Manager 1984 - 1987
EDUCATION / CERTIFICATIONS:
Davidson Community College
Florida Real Estate License
California Real Estate License

References Available Upon Request