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LITA WILLIAMS

lwaecfba@westpost.net (248) 722-2873 www.litawilliams.com


SUMMARY
Securing sales and retention goals with top results, I led marketing strategy fo
r service initiatives to gain 100% adoption for Blue Cross Blue Shield top 14% o
f agent distribution with 85% of group sales. I analyzed competitor information
, established key business partnerships and developed marketing communications t
o drive successful new product launch and value proposition for stakeholders.
Hired as a w2 employee and independent contractor to develop sales strategy, lea
d event planning, redesign service processes, develop strategic messaging and st
aff training, trade tools and web content for multiple distribution channels; Im
known for quality execution, issue resolution, strategic marketing, client rela
tions and effective use of best practices to propel sales teams to top performan
ce.
I consistently recognize opportunities to increase brand position and advance ma
rket penetration by ensuring that brand standards are executed at all points of
service culminating desired outcomes in process improvement, heightened customer
satisfaction, repeat business and new business referrals.
My industry experience is diverse in retail, hospitality, banking, insurance and
b2b consulting. I employ the full spectrum of marketing while nurturing essenti
al relations to secure sustainable growth. A detailed professional, able to mul
ti-task whether working from home or at the office, I always provide superior se
rvice. Im flexible, able to relocate with ease, travel up to 50% near US border
s.
RECOGNITION
Sales Consultant, Sales Performance, New Product Adoption, Key Manager, Top Bonu
s Awards
CORE COMPETENCIES
MARKETING STRATEGY * BUSINESS DEVELOPMENT * BRAND MANAGEMENT
Marketing Communications Target Marketing Cross Functional Integration
Vendor Relations Customer Service Staff Management
Strategic Positioning Public Relations Sales Training
ACCOMPLISHMENTS
MARKETING STRATEGY
Leading and prioritizing high impact improvement opportunities employing strateg
ic thinking, leveraging channel relations, focusing on details that matter most
always to secure the big picture.
Improved product adoption 65% via aggressive marketing utilizing sales and rete
ntion strategies, e-commerce enhancements, process improvement and staff perform
ance transformation.
Augmented client retention 5% via strategic engagement of corporate initiatives
and staff training.
Increased new product adoption efforts to 93% through product development and r
ollout support including strategic messaging communication and training to effec
tively position product strengths.
Created a 98% customer satisfaction rating by employing marketing communication
s strategies during stakeholder seminars, product workshops and high-level execu
tive leveraged presentations.
Amplified unit performance 83% by designing sales processes to include consulta
tive selling, metrics and performance measurements, effective tracking and monit
oring to propel ROI.
BUSINESS DEVELOPMENT
Recognizing opportunities for growth, new products and services supporting sales
and client retention. Produced to a multi-line rate of 2.5 by expanding indivi
dual and group business within a full service insurance agency by target marketi
ng B2B, employing strategic marketing communications, customer retention process
es and needs based sales consulting targeting consumer survey responses.
Successfully managed a 12% loss ratio down from 19% at inception of assignment.
Yielded a $2.3 million scratch insurance market through business owner recruiti
ng and business development training while protecting assets through risk manage
ment and field underwriting.
BRAND MANAGEMENT
Coordinating proprietary software training for sales operations, leveraging rela
tionship building processes, cross-functional team integration and strategic tal
ent acquisition. Developed a systematic approach to planning, organizing, contr
olling and tracking marketing initiatives for 250 agency staff.
Built team to top production in national competition exceeding growth goals by
350% and consistently held 95% to 100% new product adoption rate.
Established new market - grown from zero income to $10 million in premiums.
Effectively governed operations for more than 250 sales representatives exceed
sales training and performance objectives annually.
PROFESSIONAL EXPERIENCE
EXECUTIVE CONSULTANT - MARKETING STRATEGIST February 2001 to Present
BUSINESS PEOPLE CONNECTION LLC (ACCENTARE.COM SERVICE SINCE 2001) Novi, MI
STRATEGIC SALES & RETENTION MANAGER June 20
08 to June 2010
BLUE CROSS BLUE SHIELD OF MICHIGAN
Southfield, MI
INDEPENDENT AGENT - MARKET BUSINESS CONSULTANT August 2002 to June 2006
FARM BUREAU INSURANCE COMPANY Southfield, MI
STATE EDUCATION MANAGER & SALES CONSULTANT July 1995 to February 2001
ALLSTATE INSURANCE COMPANY Southfield, MI
EDUCATION
BACHELOR OF ARTS UNIVERSITY OF MICHIGAN
Professional Training:
Consultative Selling, Performance Transformation, Risk Management, Business Acum
en, Marketing
ASSOCIATIONS
Member: Chambers, National Association for Female Executives, Womens Economic C
lub/Inforum