University College Falmouth openSpace

Interim Report For the period 11 December 2010 - 11 April 2011

sharing is good

Creative Commons


For more information, visit:
User highlights from December 2010 - April 2011

Podcast RSS feed views

openSpace repository website performance

238.61% growth Podcast downloads

3,301 repository visits came from 99 countries/territories (up from 87 countries). 2,334 (70%) were new visitors ; 1,008 (30%) were returning visitors. Repository Visitors were predominantly English speaking, accounting for 91% of the overall visits, the % of English speakers remains relatively flat. On average, visitors spent 3.07 minutes (+), viewing 3.38 pages (-). 11% had visits of more than 6 minutes. 36.56% of traffic came via a direct link (+); 46.99% from referring sites (+) and 16.24% from search engine results (-) . 117 users have become members, accessing the full suite of features within the repository. New memberships has fallen by 62.38%. Traffic from OER Repositories (e.g. OER Commons) has largely driven traffic from North America (21%), followed by Northern Europe (14%); Eastern Europe (9%); and South East Asia (11%).



43.58% growth RSS Feed subscribers




803.06% growth Full play streaming multimedia

Operational highlights

Our podcast platform, along with our new YouTube channel, continues to overtake our OER repository and search engine results as a medium for accessing University College Falmouth’s open education resources. “Pushing”, in the form of our new YouTube Channel, has not had an effect on the traffic visiting our OER Repository. Users engage with the OERs in the online social spaces they discover, use, and share them on. There has been greater usage of the OERs hosted on our social media spaces (Podomatic, Facebook, Scribd and YouTube) with users in North America, the UK and now India. This has led to greater OER awareness and discoverability within the social networking sphere. Our Screenwriting OERs “went viral” in March 2011. During the first week of going viral, 1,000 people per day accessed the Screenwriting OERs. This figure rose to 1,700 within a week and peaked at 2,000+ views per day. The figure, at the time of reporting, has subsided to just over 700 views per day. This unit went viral after being discovered on YouTube and featured by and Celtx - two very respected sources of information within the screenwriting community. Social network marketing to OER subject related industries, professionals, websites, bloggers, academics, etc has resulted in positive reviews and higher levels of access and use.


788.02% growth Unique website visitors



4.15% growth

*Figures compared against 11 September 2010 - 10 December 2010

openSpace Interim Report - May 2011


Visits to 11 December 2010 to 10 April 2011

Visitors Overview

Comparing to: Aug 11, 2010 - Dec 10, 2010
Previous: Visitors Visitors 300

Dec 11, 2010 - Apr 11, 2011

The day the Screenwriting Unit went viral via YouTube, Podomatic, Facebook & Twitter

150 Post-viral, there has been a small increase in openSpace visitor levels




Dec 13

Dec 24

Jan 4

Jan 15

Jan 26

Feb 6

Feb 17
Country/Territory United Kingdom United States India Canada Australia Pakistan Argentina Brazil Philippines France Germany Ireland Russia

Feb 28
Visits 2,049 458 83 68 65 57 45 40 27 26 23 22 22 20 17

Mar 11
Pages/Visit 3.17 3.15 4.57 4.00 3.69 9.54 2.47 4.60 4.74 2.08 2.00 4.23 9.09 2.30 5.53

Mar 22

Apr 2
% New Visits 69.30% 65.07% 78.31% 69.12% 63.08% 85.96% 13.33% 27.50% 70.37% 76.92% 91.30% 68.18% 90.91% 85.00% 47.06% Bounce Rate 69.89% 60.48% 51.81% 38.24% 47.69% 50.88% 66.67% 40.00% 51.85% 73.08% 65.22% 36.36% 22.73% 60.00% 41.18%

Avg. Time on Site 00:02:35 00:03:47 00:05:59 00:05:02 00:04:23 00:05:15 00:01:58 00:07:59 00:06:43 00:01:39 00:00:53 00:06:45 00:02:35 00:02:15 00:07:53

Visits 0 2,049

Spain Italy

Our OERs continue to be steadily accessed and used by the wider public, students and prospective students. Access is primarily through social media sites like YouTube and Podomatic rather than via the openSpace repository. There remains little evidence of use amongst academics and researchers. SEO and our market-led approach to meta data has resulted in a significant and positive engagement with our OERs by the general public.

(which typically has a value within his/her respective industry and/or marketplace), as well as more general tags covering the institutional name, degree level plus keywords generated from the lesson itself (e.g. ”creating a character” or “ storytelling” are keywords that accompany “intro to screenwriting”) and the OER and JISC-related keywords. This understanding of how people search for content - and where they are most likely to search for our kind of content - brought the Screenwriting unit and its OERs to the attention of two prominent online screenwriting sources: Celtix and Both of these sources went beyond merely recommending the unit and the OERs - they hosted our YouTube videos, with links back to the original source material, on their sites. Subsequently, their fans/readers/supporters engaged in a flurry of Twitter activity spreading the word. They steadily promoted the course in a sustained and significant manner within the first two weeks of it appearing on the Celtx and sites. Other screewriting blogs embedded the YouTube videos and recommended them to the international screenwriting and film making community. This, in turn, led to a phenomenal increase in people discovering, accessing, engaging with and sharing the OERs. The interesting thing we noted is that no one thought of them as OERs, they never referred to them as OERs, everyone spoke about “this free online screenwriting course” and its “lectures”. The other main thread of conversation we noted on the various social media and social networking sites was “more universities and colleges should give their stuff away for free”. It would appear that users preferred to engage and use the OERs “in situ”, in other words, wherever they found them. The rise in using the OERs on social media and networking sites, and then sharing them, did not translate into a sustained level of online traffic to the openSpace repository. While there has been one detractor of note with regards to the unit’s pedagogy, the vast majority of comments about the Screenwiritng unit and the OERs has been very positive. The comments the public have provided - on blogs, YouTube, Facebook, Podomatic, etc - prove that OERs can have a value. And this value, we believe, has an important part to play in OER sustainability. This experience also supported one of our basic tenants with regards to UCF’s OERs - OERs need to be where people are likely to discover them. While it is time consuming to upload OERs to any number of social media and social networking sites, if OERs are in a format that enables this, the rewards of that effort can be staggering. “Be where your audience is.” It has been our experience that one cannot force people to visit repositories. While this approach may not lend itself to every subject, OERs need to be in the places that people are familiar with and enjoy using. And an understanding of how people actively search for information and content online si also an important element.
openSpace Interim Report - April 2011 2

Whilst it is important for our learning objects to be available within a number of open education repositories, it has been UCF’s approach from the start of its open education journey, to be public and market-led in the dissemination of its OERs. Its methodology has primarily been led by an understanding that, due to the specialist nature of its courses and subjects, there would be a wider appeal to the public. When compared to STEM subjects, there are few studio based or vocationallyled courses within higher education. By this measure, our OERs have a very specific academic audience. The number of global enthusiasts and practitioners within the fields taught by UCF is significant - hence our understanding that our OERs would receive a far wider take-up and engagement within a lifelong learning and CPD framework. This market-led approach in understanding who would be most likely to use and engage with our OERs led our online dissemination and meta data policy and practices. Rigorous SEO, high WC3 accessibility compliance and making our OERs available on some of the most popular social media and social networking sites made our OERs easily discoverable by the public. A public-focused approach - including an in-depth understanding of online activity (e.g. using the most popular social media and social networking sites, understanding how these sites work, how people search for online content, how they share online content and the practices that enhance content discoverability online) - increased the prospects of our OERs “going viral”, in other words, becoming widely accessed, discussed and shared online. This dissemination approach is one of the main reasons for lectures from one of our free online courses going viral. There are a few factors behind this success. When we placed our OERs on online social spaces such as the Podomatic, Facebook, YouTube, etc., the SEO process was rigorous. The accompanying/explanatory text is clear, concise and keyword rich. We used language that was jargon free. The links on each page are also SEO-friendly and keyword rich. The meta data for each file is also rich in keywords - name of the unit, name of the session, the tutor’s name


What does viral look like? - Discovery
Free Complete Screenwriting Course from University College Falmouth Log In Sign Up Visit


Free Complete Screenwriting Course from University College Falmouth

Join Now!
Learn Your Craft Network with Professionals Share Your Work Participate in Discussions Create and Join Groups And More!

openSpace is University College Falmouth’s platform for making teaching materials free to learners all over the world through Creative Commons. UCF has made available free lecture notes, assigments, and audio videos. Our screenwriting unit is designed to build your knowledge about story telling and focuses on the writing of TV, radio, short film and feature film scripts. Whilst primarily dealing with forms of dramatic fiction, you’ll also look at documentary and documentary drama. You’ll analyse different forms of script writing and screen writing, the elements they have in common and the specific tools that can help to deliver better scripts in each medium.


Stay Connected

Week 1: Screenwriting – Introduction to Screenwriting
Tutor: Jane Pugh Purpose / Aim of this session: Our first week’s work is two fold: In Part One: We will discuss what is scriptwriting, what does a scriptwriter do, and how do they do it? Finding ideas and choosing your subject, research and where inspiration comes from. In Part Two: You will begin to write and develop a portfolio of ideas. For this session you will need… - A note pad and pen. There are a total of four exercises we would like you to complete, one of which is ongoing. You can either listen to the lecture in full and then complete the exercises, or pause the lecture to complete the exercises as you go along. For more information about this session, assignments and how to post your work, please visit:

Featured Articles Recent Articles Article Comments Group Discussion Topics Groups Members Top 20 IQ Point Leaders Member Submitted Links
Newest | Votes | Rating | Popular

openSpace Interim Report - April 2011


Links on "CELTX" | Facebook



Keep me logged in

Forgotten your password?

Sign Up

Facebook helps you connect and share with the people in your life.

Share a link

Links on "CELTX"
David Cook CELTX Apologies for dropping a line here - this is a call to help save Bray Studios from closure and demolition. Planning applications have been submitted to build a housing estate on the site of this legendary studio. The owner believes there is no future for film at Bray, but we believe it can still flourish as a working environment. Please visit our Facebook page and lend your support to our cause. Thank you. Save Bray Studios The world famous Bray Studios, near Windsor, is facing closure and demolition on the eve of its 60th birthday. This group is dedicated to creating awareness of the current plight facing the famous Bri... 17 March at 16:51 · Like · Comment

Browse recent Links
My Links

Links Help
Explore how Share works Add Share to your site Help Centre

Drag the grey button above to your Bookmarks Bar to quickly share content with your friends. More details

CELTX Hey everyone. Wanted to share this incredible gift from educator/filmmaker Mike Jones - a free 'Guide to Developing a TV Series Bible'. A 'Series Bible' is a document package that details the scope, rules, concepts, themes, characters and parameters of the Story-World in which the series plays out. Mike is offering his Guide as a fre... See more TV Series Bible - Be it for broadcast or online the mythical ‘Series Bible’ is a much cited but rarely clarified or defined cornerstone of episodic screen story-telling. The scale and scope of an episodic series demands a different development mechanic and paradigm than that of a feature film. Where the traditional L 14 March at 07:33 · Like · Comment John Kell, Jeff Diaz, Phil Mansell and 15 others like this. David Mohr celtx link didn't work for me 14 March at 10:15

CELTX Of interest to Philippine writers -- Karel Segers of The Story Department is leading upcoming screenwriting workshops ... Story Tour Asia 2011 English Film & Television Screenwriting Seminars The premiere of the Story Tour Asia English Film and Television Screenwriting Seminars in the Philippines provides a unique opportunity for any aspiring creative writer, director and producer, screen industry or non-industry professionals to extend their knowledge of the craft of storytelling and to 14 March at 07:11 · Like · Comment CELTX University College Falmouth also offers free 'taster sessions' for different forms of professional writing MA Professional Writing Taster Sessions | openSpace - Specialist Art, Design, Media and Performance. openSpace is University College Falmouth's platform for making teaching materials free to learners all over the world through Creative Commons. As far as possible, we have developed openSpace to reflect our approaches to teaching on our full time and part time courses. 11 March at 11:57 · Like · Comment Rick O'Shaughnessy, Toby Wallwork and Beatriz Plaza Garcia like this.[31/05/2011 10:56:01]


What does viral look like? - Online chatter

Podcast RSS feed views

238.61% growth RSS Feed subscribers

803.06% growth Full play streaming multimedia

788.02% growth

openSpace Interim Report - April 2011



The value proposition
Notes On Video
A blog about video equipment and video production.

Screenwriting 102
This post kept changing as I wrote it. Originally it was going to be a collection of links to some different screenwriting resources, but over the past month or so I've been working on my own screenplay [aren't we all? - Ed 3. Free Online Screenwriting Course So there I was, with a 100 page screenplay that seemed so close to being finished; but I just couldn't seem to do it. Something just wasn't working; or it hadn't turned out how I'd envisaged it. But I couldn't figure out what to do to fix it. Then I came across the Screenwriting Unit by Jane Pugh at the OpenSpace Project at the University College Falmouth, UK. This is the complete course notes from a college screenwriting class, and it's online and free. It's free - did I mention that it's free? [I don't think you did - Ed.] You can read the class notes (and/or listen to the instructor read those same notes in the podcasts!) I listened to the second unit ("The Principles of Screenwriting ") and it was a revelation! Suddenly I knew what was wrong with my screenplay, and why it wasn't working for me (too many characters and too many story lines). Yes, I probably should have realized this myself, but as a neophyte, I think I really needed someone to hit me over the head with the solution. Pretty neat that. Now, I just have to see if I can fix it! But I definitely recommend taking a look at this material; and it's free! Falmouth: Screenwriting unit at







More Step2InspireTV \ Screenwriting \
March 20, 2011 Posted by HELENA MURPHY in SCREENWRITING

Open Space Screenwriting: Giving Long Distance Learners a Chance
Like 2 likes. Sign Up to see what your friends like.

As a budding writer myself, I have to say I once was perplexed by the form that is screenwriting. The formatting and minimalist use of language was something it took a while for me to get my head around, so when I managed to land a place on a screenwriting course as part of my University education, I was thrilled. I was taught a lot of things that otherwise would have passed me by. It’s amazing how little things can really change your writing style and your ability to tell stories. After all screenwriting is a form of storytelling which is different to the novel or short story. Screenwriting is a process of images, not words. There is only so much you can teach yourself, and believe me, I am a firm supporter of self taught creativity. Allowing for an external force to guide and structure your understanding of screenwriting can really improve yourself as a writer, which courses such as the UCF Open Space programme can offer. The UCF Open Space Programme at the University College of Falmouth’s Open Space course encourages writers to work independently on projects of their choice with the option of minimal tutoring and outside guidance. But what’s so special about this course it gives long distance learners an opportunity to learn and gain feedback on work. This is pioneering new scheme and well worth a look. Check out the free sessions you can access online:
openSpace Interim Report - April 2011 7


Next Blogª

Create Blog

Sign In

Writing for Performance
´If you want to be a writer, you must do two things above all others: read a lot and write a lot. .µ - Stephen King

09 MARCH, 2011

About Me Robin Kelly View my complete profile

Free complete university screenwriting course

"Our screenwriting unit is designed to build your knowledge about story telling and focuses on the writing of TV, radio, short film and feature film scripts. Whilst primarily dealing with forms of dramatic fiction, you'll also look at documentary and documentary drama. You'll analyse different forms of script writing and screen writing, the elements they have in common and the specific tools that can help to deliver better scripts in each medium."
z z z z z z z z z z z

Subscribe To My Podcast

Session 1 ² Introduction to Screenwriting Session 2 - The Principles of Screenwriting Session 3 - Theme Session 4 - Dramatic Forms and Genres Session 5 - Character Session 6 - Dialogue Session 7 - Visual and Atmospheric Storytelling Session 8 - Alternative Media Session 9 - Outlines and Treatments Session 10 - Working as a professional screenwriter MA Professional Writing from Home ² User·s Guide

Deadlines Calendar Open in new page

University College Falmouth ª Courses ª MA Professional Writing ª Screenwriting Unit h/t Filmmaker IQ Share | Posted by Robin Kelly at 8:00 AM Labels: Courses/Workshops

Your browser does not appear to support JavaScript but this page needs to use JavaScript to display correctly. You can visit the HTMLonly version of this page at: showTitle=0&showDate=0&showTab 23FFFFFF&src=bnl8i56ctutun8blln5j 232952A3&ctz=Europe/London&gse

Anonymous said... See Kal Bashir's screenwriting / hero's journey work at 15:58 Dissertation said... All the sessions are absolutely brilliant and one of the main thing that you told and which i like is the screenwriting unit is designed to build the knowledge,so the topics which can give help in order to build the knowledge are really useful for the students and they have to build knowledge for their future and for some important factors,that's why i really like your features and working. 05:58 Post a Comment Highlights RPP Project (Drama spec workshop) Pitching Subtext Romantic comedy links Comedy writing links Playwriting links Juno's Secondary Characters Agents Newer Post Home Older Post Links Subscribe to: Post Comments (Atom) Writing for Performance -

Page 1 / 4

Sign up to vote on this title
UsefulNot useful