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WILLIAM (BILL) HEWITT

743 East Broadway, #260 * Louisville, Kentucky 40202


Phone: 502-550-9599 or 502-558-4056 * whb2d984@westpost.net

SENIOR TECHNOLOGY MANAGEMENT EXECUTIVE


Cross-Functional Experience
Executive Manager offering more than 20 years of software development, IT operat
ions management and controller experience. Results-focused and effective leader
with proven experience in turnaround, as well as process and cultural change of
an organization, while maintaining a very low turnover of experienced staff.
Strategist and driving force in leading software development, product manag
ement, and global client support in a process-driven manner while allowing the c
reative process to flourish. Qualifications enhanced with expertise in full rang
e of business functions, including financial and resource management, sales, reo
rganizations, mergers, international business, and staff development.

* Software Development & Implementation * Disaster Recovery and Planning * Budge


t Planning and Execution
* International Business * Project Expense Control * Finance Management * Train
ing * Operational Streamlining * Process Reengineering * Team Leadership * Custo
mer Support and Relations * Strategic Planning

SELECTED KEY ACCOMPLISHMENTS


* Instrumental in turning around company from majority in-house software arm of
prior owner operating at $1.5 million annual loss to leading market competitor a
chieving annualized $3 million profit within 18 months. Accomplished by re-eval
uating every position, process, service, and expense; renegotiated and eliminate
d contracts as appropriate.
* Changed all development processes to follow Agile methodologies through the SD
LC achieving ability to release product enhancements and new product additions m
ore quickly, while maintaining successful SAS-70 Type II certifications.
* Managed development from zero code to entire replacement product for use world
wide; incorporated multicurrency, multilingual, taxing variations, global consol
idation, and localization requirements.
* Presented and executed on adopted recommendation in 2000 to bypass client serv
er model directly to browser re-architecture from legacy platform.
* Drove substantial reduction in fixed operating costs of 30% while maintaining
rate card for sales by changing business model from delivered software to 100% A
SP delivery via public Internet or frame relay with consistent 99% uptime; impro
ved client satisfaction by reducing internal ongoing IT costs.
* Consistently improved margin results 2% - 5% year-over-year. Through sales gr
owth, improved the spread of revenue from clients so no single client represente
d more than 38% of revenue; a marked improvement from a single client previously
representing 65% of revenue.
PROFESSIONAL EXPERIENCE
MEDIABANK LLC (Formerly MEDIAPLEX SYSTEMS, INC.), Louisville, Kentucky * 1987-Pr
esent
Leading provider to the advertising industry of integrated procurement technolog
y for digital media and advanced cross-platform analytics solutions; annual sale
s of $25 million with 200+ employees.
SVP, Software Development, MediaBank LLC, 2008-Present
Manage all software development projects; perform financial reporting, forecasti
ng, and project-based cost analysis. Operate in iSeries/SQL Server/.NET/Java/Jav
ascript/RPGLE/DB2/Cognos/XML/SQL/Intel-based Linux environment. Responsible for
a user base of over 11,000 users serviced in a 24/7 delivery model.
Lead transition and integration of Mediaplex business to MediaBank following acq
uisition; educate and train staff on new processes and procedures. Manage and de
velop team of 7 direct reports with annual payroll of $5 million. Administer and
maximize annual capital purchases of $1 million.
* Drove seamless integration of staff, product line, and customer base of acquir
ed company with processes and procedures of acquiring company
* Led retraining efforts and strategized optimal resource use of Louisville staf
f for software development projects across new corporation.
* Initiated and implemented new internal software while maintaining integrity of
historical information.
* Managed re-entry of main product line into Europe, and repackaging of product
into a 'lite' version to sell to new market of customers for smaller agencies.
General Manager, MEDIAPLEX SYSTEMS, INC. / Division of ValueClick, Inc. (Acquire
d by MediaBank LLC in 2008), 2001-2008
Held fully delegated line authority. Forecast budget; managed and executed budge
t. Ensured full and complete finance reporting to the parent company. Proactivel
y identified and resolved problems. Developed plans to drive margin targets and
created corrective actions to meet objectives. Managed software development from
analysis through to implementation, and all hosting technology to provide SaaS.
Reported directly to CEO of ValueClick.
* Drove substantial reduction in fixed operating costs of 30% while maintaining
rate card for sales by changing business model from delivered software to 100% A
SP delivery via public Internet or frame relay with consistent 99% uptime; impro
ved client satisfaction by reducing internal ongoing IT costs.
* Led 93% staff retention rate; motivated, developed, and retained well-educated
, productive, and stable development staff with incredible industry background.
Staff size of 75, with 6 direct report managers.
* Handled all vendor and client contracts and negotiations.
* Managed development of current product line of enterprise systems from legacy
to full native browser interface; retrained workforce with advertising industry
knowledge to use Java programming language.
* Integrated digital asset management into the full ERP product suite to provide
a paperless environment to all system users.
* Moved office (entire workforce) and data center with no down time or client se
rvice interruptions.
VP, Systems & Technologies, AdWare Systems, Inc. / Division of McCann-Erickson U
SA (Acquired by Mediplex/ValueClick, Inc. in 2001), 1997-2001
Led all application research and development. Managed and developed 22 programme
rs, 2 development managers, 7 QA staff, 4 business analysts, and 2 documentation
specialists. Managed budget for entire development and QA staff portion of the
operation. Researched and analyzed languages, development tools, communications,
networking, and capabilities, to drive development advancement and company prof
itability.
Performed all R&D for company. Recommended new product developments, potential r
evenue ideas, and changes to existing products; performed cost benefit analyses
to support recommendations. Executed movement of some products from dumb termina
l to Client Server.
* Full responsibility for the implementation of our new international product an
d SAP FI/CO by living in Europe for 3.5 years and installing product in 15 Weste
rn and European countries, and in Australia and Canada; began entry into South A
merican market (Brazil/Costa Rica).
* Converted all US customers to newer international version of product line.
* Recommended all technologies and products for use by the company, and procurem
ent of same.
* Played key role by providing necessary analysis to support build of front end
Cognos products data catalog to provide customer base with controllable business
intelligence options.
* Designed and managed development of 1st version of company's Digital Asset Man
agement product.
* Introduced automation to all areas of company to drive productive cross-collab
oration.
Additional positions include:
Director, Research & Development, AdWare Systems, Inc., 1992-1997
Director, International, AdWare Systems, Inc., 1989-1992
Client Support Manager, ZML Software; renamed AdWare Systems, Inc., 1987-1989
Controller, Stern Walters/Earle Ludgrin Advertising (Chicago), 1981-1987
EDUCATION
Associate of Applied Science in Business Administration
NORTHERN VIRGINIA COMMUNITY COLLEGE, Alexandria, VA
Other Computer Science related courses at Loop College (Chicago), DePaul Univers
ity (Chicago) and University of Illinois