Getting the Best Sales

Leads are the lifeblood of any small business. Here’s how to get the best ones. Travel In the Right Circles It is very important to conduct thorough research on our target audience before we set out to hook them. If we travel in the right circles and communicate with the people that are related to our business, we have a better chance of picking up some quality tips that can prove to be useful in generating leads. Turn the Spotlight Towards us It is important to let our target audience realize that our business is present in the market and that we have the products and services that they need or want. In order to do that, we will need to advertise on a regular basis. We would also attend or even address various workshops related to our industry. Writing Business Articles and Distribute Them We would write articles related to our industry and distribute them on industryrelated forums, associations or even on the Internet. If we are posting our articles online, don’t forget to add a link to our website or at least mention our name and contact number. If the content in those articles truly help those who are seeking a solution to their problems, then they will turn out to be definite leads for our business. If we are Internet savvy, then we can also write blogs and post them on various websites. Participating In Trade Shows By booking a booth in a trade show, we can meet a wide variety of people in a very short period of time. This will help we get accurate market feedback on our products and services, and will also help we get contact numbers or other details of prospective clients. Participating in trade shows is an excellent way of meeting our target audience.


we would embark on an aggressive advertising campaign. Our company name would be short and easy to remember. Our staff would be trained in advance so that they are ready to face any questions from clients – and they would be able to deal with them professionally.Creating an Winning Image for Our Business Presenting a Professional Face We would present a professional face to our potential clients from the reception area to how our office or store looks from the inside and outside. Creating a Good Business Identity Our business logo would be relevant and pleasant to look at. Print our logo on our visiting cards. to the way we answer our potential clients’ inquiries. During the opening of our business. 2 . Dealing Only In Quality Products and Provide Quality Service. Attending Industry-Related Workshops and Conferences. we display it on all our advertisements so that people can relate and connect the logo to our business. to ensure that more people know of our existence. Once our business has started. then we will still require a sustained advertising campaign that suits our budget in order to reach out to a larger audience. brochures and invoices. We would attain such a high level of expertise in our trade that others from our industry start calling us to deliver speeches at workshops and conferences and solve their customers’ problems. Also. Creating A Company Name That Sticks in People’s Minds. It would stick in the minds of our customers.

Here are some tips on getting our customers to do the advertising for our small business. Interacting With Our Customers Our ability to interact with our customers on their wavelength will help we not only to cultivate new friends.Show genuine interest in our intention to solve our customers’ problems. because once our image is damaged. also in getting crucial feedback on the way we are running our business. follow the above steps. and expedite our 3 . then our business will bear the fruits of our labor. So. they will start directing new customers to our small business. Honor Our Commitments We would always look at the long term picture. which is to gain the trust of our clients. then it is essential that our deal only in quality products and deliver extraordinary service to our clients.If we want our image to grow. If there is some delay in completing any deal from our side. Do not compromise in the quality of our products in order to achieve a higher profit. then we would communicate it clearly with our customers. it will be very difficult to climb back to the same position again. If this happens. Getting Our Customers to Do the Advertising for Our Small Business The fact is that it is possible to satisfy our customers to such an extent that they become the unofficial brand ambassadors of our company. stay focused on our clients and soon we will have created a winning image for our small business. Building up our business’ image will result in we not having to search for new customers. we’ll also get valuable information on ways that we can improve our business. This will slowly but surely elevate our name to the top. Once we have established ourselves as a dependable person. By keeping the lines of communication open.

the results of a welldesigned brochure will be well worth the effort and money that we will put into it. Follow the following tips mentioned below. we will create a positive buzz around our business.response time so that any future problems are nipped in the bud quickly and efficiently. and by proving that we are dependable and honest. This method is a sure-fire way of ensuring that our customers sing our praises. Becoming an Expert in What We Do Try to become the best in the industry. By ensuring that our customers are happy. and we could soon have a welldesigned and informative brochure on our hands. We can also pick up different brochures of different companies in various sectors to get a feel of their design. lawet and presentation. Study Our Competitors’ Brochures We would pick review sales materials made by our competitors to find out the points that they highlight in their brochures. but happy customers will inevitably spread the word around of our capabilities and our expert skills in getting even impossible jobs done. This will not only enhance our reputation as an expert. Pick out the points in our competitors brochure that would be beneficial to our small business. and mention that in a tactful manner without mentioning any names of rival companies or products. 4 . Designing an Informative Brochure for Our Business Although a little more expensive to design and produce. It can also result in we poaching customers away from our competitors.

This way. Finally. so don’t leave them guessing. Include descriptions and images displaying a range of our current products. we will ensure that our information is correct and that the design doesn’t get stale. A well-designed brochure can work wonders for our small business if it falls into the right hands. By following the tips above. Redesigning Our Brochure after a Couple of Years We would change the design format of our brochure year after year. The brochure copy would end with a statement about our personal commitment towards our clients. It will impress our customers and encourage them to do business with us. The wording of the brochure would be complimented with matching photos and it would be printed in various eye-pleasing colors. followed by innovations we have made in our line of business. In the end. including our address. Check out different brochure costs before settling on one which suits our budget. contact numbers. be sure that we hire a good designer. if any. we would also print our business’ hours of operation. we get what we pay for.Design an Attractive Brochure with Clear Fonts Our brochure would start with our company history. If applicable. fax number and website address. 5 . we will lay the foundation for a long-term business relationship by converting casual readers into long-term customers. This would be followed by a year-byyear timeline and a brief company description. We want potential customers to know how to get in touch with we. Mentioning All Contact Details in Our Brochure Our brochure would contain all the relevant details of our company. even if we have to pay a bit more – there is nothing worse than a company brochure that looks cheap. Mention new products and any new details accordingly.

We can speak during conferences and workshops about the various facets of our industry. then their reports will ensure that others customers sit up and take notice. This will help in we reaching out to a wider section of go all out in satisfying our clients. it’s free. we are almost sure to convert prospects that have been referred. Satisfy All Our Clients We will need to work extra hard especially during the tough times when the pickings are slim. as compared to completely new customers. This will create an image of exclusiveness around our company and will compel more prospects to check out our products. For one. that will result in more people talking about our achievements and coming to check out our business. Clients that have been referred only require a small nudge to make a purchase. 6 . If our product knowledge is really good. Get regular feedback from our clients and act immediately on any complaints or negative feedback about our products and services. since our existing clients have already sung praises about our products and service. Below are a few ways that we can ensure continuous word of mouth publicity for our small business. Very soon. For another. or acquire the rights to sell a product exclusively through our small business. but the competition is ruthless. We can start speaking in public. especially when it comes to quality service. and will slowly establish our name as an expert. Once the first batch of clients starts buying our products. Satisfied clients are the cheapest and best way to ensure continuous word of mouth publicity . and we can start solving difficult problems or put forth new ideas that will develop a buzz about we and our company. Developing an Innovative Product with a Unique Service We would develop an innovative product.Ensuring Continuous Word of Mouth Publicity for Our Small Business Word-of-mouth publicity is the best kind.

our sale is as good as completed. Even air7 . but if we can convince them that they really need that product and that their life will be incomplete if they don’t own it. most kitchen appliances are advertised and marketed to potential customers in this way. For example. then go for it. 1. This will enable we to get publicity. Money And Energy Our clients will be motivated if they believe that buying the product will save time and energy. They Will Save Time. It is a well-known fact that along with increased sales will also come the advantage of much-needed publicity.Offer Special Discount Packages or Freebies Another good way to ensure continuous publicity for our small business is to offer special discount packages or freebies along with select products. but they may need to be persuaded before they can make a decision. We can also remind them that the money they spend purchasing the product will be recovered after a certain period of time. 5 Motivating Factors That Will Persuade Our Customers To Buy Sometimes clients want to buy certain products. 2. If we can predict a dramatic increase in sales due to this move. By observing them keenly and understanding what is going on with them. but might also be a little costly to execute since it will eat into our profits. we can determine what it will take to persuade them to go ahead with the purchase. Once they are convinced that they need the product. They Need The Product Many times clients want a product. then that will convert their want into a need to buy it. as well as money.

especially for their loved ones.conditioners can be promoted effectively if it can be shown that they help to cut down on customers’ electricity bills. The automobile industry is a good example of this. Exclusiveness Expensive cell phones. 4. With cars. and clothing are bought by customers who want to stand out from the rest of the crowd. 5. This is one of the major reasons that high-fashion items continue to sell well. fire equipment. such as dishwashers and washing machines. Many items can be sold on the basis of cost-savings. 3. People are ready to pay a premium for an increase in safety. but also remind them that the product can prevent the loss of their prized possessions and keep their loved ones safe. safety features are important selling points.. This feature in itself is enough for many of our clients to want to own an exclusive product that our business offers. with added benefits such as safety and convenience. Many customers with lots of money also spend it to satisfy their own egos. Safety If we are selling safety items such as safes. 8 . An exclusive item is usually made in limited numbers or is custom-made for selected clients and is usually quite expensive. etc. cars. These products help save their owners physical effort and make their lives easier. are sold because of their convenience. stress the benefits of safety for their money and valuables. Convenience Many items.

we will find that less effort is required to sell them. and needs.Products that are used on a daily basis fall into this category . our customers need to be motivated .and once we link our product with the correct motivation. 9 .and once we explain the features or arrange a demonstration of products such as these for our customers. wants. it will become very easy to sell them. Selling products also involves understanding our potential clients and altering our sales pitch to match their desires. In many cases.

Broadcast.Bangladesh is developing country and most people belong less than upper class. 10 . In the pre launching part we are concentrating on creating curiosity among the consumers.5 years and after capturing market then we emphasis on Brand and quality. It will be difficult for us to create brand awareness among customers because CCF will enjoy the monopoly market in Bangladesh. For this reason we do our promotion plan in two ways. the daily prothom alo. Pre LAUNCHING Newspaper We will give our ad in the second page of the all leading newspaper of Bangladesh. the daily Jugantor. the daily new age. Like the daily star. the daily ittefaq. To get the attention we will give advertisement on Print.before launching. As there is other trusted brands and they provide quality for value. the daily Observer. we emphasis on price by providing economic value which we will do for 2. the daily Manob jomin etc. We have divided our promotional plans into two parts. then people thought giving low price means low quality. And people of Bangladesh have a previous thought that is if any company offers product at low price with high quality.pre launching and after launching. and out of home advertisement.

In Chittagong – Newmarket. Manik Mia Avenue. Nasira bad and Kulshi. Gulshan 1 & 2. Kamal Ataturk Avenue. Port city. Newmarket. Dhanmondi 27.Out of home advertisement We will go for billboards which will be situated in Bijoy Shoroni. Billboard Advertising 11 . infront of Shonargoan Hotel.

52461 In the print and in Billboard media we will follow countdown timing to arise the attention where we will not talk about our Car. Spots Grand Total # of Spots 6 4 Cost/Spot per Months month(Tk) 12 12 5000 15000 Total Cost (Tk) 72000 180000 2.Regions Dhaka and Chittagong Private Spots Dhaka and Chittagong Govt.we don’t give ad in magazine because there is no good managine in Bangladesh that people read 12 . we will just show the name and the day sequence for the launching.

Broadcast media Radio Radio can be effective at creating humorous mini dramas that capture the listeners’ attention. In Radio channels like radio Foorti. It can also be used in a local market to reach people who aren’t reading the newspaper. Radio Today. which is why we advertise our product on radio. Radio Amar we will sponsor the 13 .

500 30.000 215484.00 14 . Radio Advertising Network Radio Today .Prime Time Radio Foorti .popular programs at special hours.Standard Time Radio Today .Prime Time Radio Today .Super Prime Time Bangladesh Betaar Grand Total # of Spots/day 1 1 1 1 1 1 2 Cost/Spot Months (Tk) 6 6 6 6 6 6 6 420 525 567 420 525 567 600 Total Cost (Tk) 22.Super Prime Time Radio Foorti .Standard Time Radio Foorti .500 42. We will captivate them to broadcast our message to the target audience.500 20.500 40.000 32.000 22.

RTV where we will broadcast our ads. ATN Bangla.Television Before launching we will give incomplete message of our product which will create curiosity in customers’ mind. Channel I. NTV. channel 1. It will be running in television for one month. Though majority people of our country use cable so they see many Bangladeshi channels like-BTV. 15 . Our Ads duration is 60 second because the product deals with relevant information.

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