A STUDY ON CUSTOMER PERCEPTION AND EXPECTATION OF CHRISTY HEALTH FOOD WITH REFERENCE TO TIRUCHENCODE.

1. Name 2. Gender a) Male 3. Age a) 18-25 b) Female b) 26-35 c) 36-45 d) Above 45

4. Occupation 5. Monthly income a) Less than 3000 b) 3000 to 5000 c) 5000 to 10000 d) More than 10000

6. Name the brand which strikes in your mind, if you hear any of health food products like ( Health food sugar free ,Whole wheat Atta, Ragi flour) a) Christy b) Auro food C) Anjenaya food, D) Manna food

7. For what reason you are consuming these health products..? a) High Protein b) Good health c) Low Price d) Due to Diabetes e) Easy to cook

8. Which brand was your First purchase..? a) Christy b) Other Brand If Other Brand, What made you to shift the brand..? a) Quality b) Taste c) Availability d) Price e) Packages

9. What factor induced you to purchase Christy products..? a) Quality b) Taste c) Availability d) Price e) Packages

10. How do you come to know about the Christy products..? a) Through Advertisement b) Relation c) Friends d) Selling Outlets

11. What are the health food Products that you are using from Christy brand..? a) Health food sugar free b) Whole wheat Atta c) Ragi flour d) All the three d) Above 8yrs

12. How long you are using Christy products..? a) Below 2 years b) 2-5 years c) 6-8 years

? BRAND CHRISTY AURO ANJENAYA MANNA SURYA RANK 18..? a) All the place Availability b) Not Availability c) Easy Availability 17.. What do you feel about Christy products.. How often do you use Christy products..? a) 1 kg pack b) 5 kgs pack c) 10 kgs pack 16.? a) Highly satisfied d) Moderately Dissatisfied b) Satisfied e) Highly dissatisfied c) Neutral 19.. What will you do.. How do you compare the Christy products usage with other Brand products? a) Quality b) Taste c) Availability d) Price e) Packages 20.? a) Daily b) Weekly c) Random d) On Special Occasions 14.? a) Purchase another brand b) Postpone your purchase .? a) Yes b) No 21.. Have you recommended others to buy Christy products. if Christy products are not available in the Shops. Please Rank the following brands according to your opinion.The availability of Christy products.13. What pack size do you prefer at the time of purchasing Christy products.

In which product. Please give your valid suggestion to attract customer.. Any other valuable suggestion .? a) Health food sugar free b) Whole wheat Atta c) Ragi flour d) All the three d) Free sample 26. Do you suggest any changes to make in Christy products. Indicate your satisfaction level of Christy products«.? a) Yes b) No GOOD AVERAGE POOR FACTORS 24.? a) Yes b) No If YES. EXCELLENT VERY GOOD BRAND NAME TASTE QUALITY PACKAGE DESIGN ADVERDISMENT 23. Do you have any plan to change the brand after using the Christy products....? a) News paper b) Television c) Radio d) Outdoor Displays 25.22.. Which media is more effective to promote Christy Brand products.? a) Cash offer b) Coupon c) Extra Offers 27.

Sign up to vote on this title
UsefulNot useful