Gita Management Aspects (GIMA

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By J.N.Vohra, M.Tech, B.Text, F.I.E., C.Eng.(I), M.I.M.A

Although, The Bhagavad-Gita is professed to be a Hindu scripture, yet, the principles propounded there-in have universal appeal and application. Gita Management Aspects (GIMA) remains one of the oldest testaments of management principles, which are propounded in different phrases and theorems taught in present day Business Schools and continue to be useful for shaping the character of managers to enable them attain managerial effectiveness through management of self, mind and duty. Management, as enunciated by various scholars of management is „an art of getting things done through people, efficiently and effectively.' Its task is to make people capable of joint performance, to make their weaknesses irrelevant, says the modern day Management Guru Peter Drucker. There is no better example of man-management and management of the resources than GIMA. For fighting the Mahabharata war, Arjuna opted for Sri Krishna‟s support while Duryodhana chose Krishna's large army for his help. The wisdom, skills of Krishana was far superior to all men of the army put together. Ultimately, Arjuna won the war. This experience embodied in Bhagavad-Gita indicates that for managing effectively we need managers with „technical skills, human skills and conceptual skills‟. Large numbers of personnel with little skill are of no use in the corporate management.

Motivational Aspect
Many times managers get demoralised due to intra-personal conflict and they need timely motivation from their leaders. In this respect, The Bhagavad-Gita provides best example. When Arjuna saw his friends and relatives with whom he has to fight the war, he was de-motivated. Sri Krishna, played the role of teacher (you can say management trainer, developer), to revive Arjuna‟s motivation. Sri Krishna boosted Arjuna‟s declining morale and spurred him to fight a righteous war against unjust, dishonest and deceit at Kurukshestra. Sri Krishna embarked on the sermon: - “O son of Partha (Arjuna), do not yield to this degrading impotence. It does not become you. Give up such petty weakness of heart and arise, O chastiser of enemy” (B.G. 2.3). This discourse given by Sri Krishna to

Arjuna still remain an unparalleled example of art of self-management, conflict management, stress & anger management.

Goal Setting Aspect
In terms of corporate goal, managers who are mentally weak cannot attain the organizational vision and mission. Bhagavad-Gita could cast off weakness of heart in performing duties. Sri Krishana urged Arjuna that his goal is set (to defeat the enemy) and he has to condition his mind to perform his duty which chance has bestowed upon him and there is no escape from it. „Make best efforts to realize the goals and targets set out for you‟, but do not get attached with the results; don‟t get frustrated in case targets/ goals are not achieved or get elated on achieving or exceeding the targets/ goals. Always keep calm, remain focused, practice and put all your efforts for achieving the excellence. Arjuna asks Sri Krishana: “For the mind is restless, turbulent, obstinate and very strong, O Krishna, and to subdue it, it seems to me, more difficult than controlling the wind.” (B.G. 6.34). Sri Krishna replies: “O mighty-armed son of Kunti (Arjuna), it is undoubtedly very difficult to curb the restless mind, but it is possible by constant practice and by detachment. (B.G.6.35).” A popular verse of the Gita advises "detachment" from the fruits or results of actions performed in the course of one's duty. Being dedicated, work has to mean "working for the sake of work, generating excellence for its own sake." If we are always calculating the results before putting in our efforts, then such work is not detached. It is not "generating excellence for its own sake" but working only for the extrinsic reward that may (or may not) result.

Controlling Ego
“Pride comes before a fall” and plenty of time is wasted before the fall. In a survey it was found that ego costs companies 6-20% of annual revenue, and that over onethird of all failed business decisions are driven by ego (Marcum & Smith). “What use thy Ego, which submerges you in the ocean of deprivation, a journey of no return”, says Sri Krishana to Arjuna who was reluctant to embark on the war with his Kith and Kins.

Gita distinguishes between "real" ego and "false" ego. Real ego is our very core, the consciousness that makes us aware and awake to reality. The false ego is a false individuality; the logic being that I am the most significant and important all the time. In short, it is a narcissistic search for being loved, validated and appreciated. This is what we generally refer to as the ego. This always keeps our mind ruffled. The Gita further describes the subtleties of the ego and how it manifests moment to moment in our thoughts, words and deeds. Arjuna‟s suffering is because of his limited knowledge, his sense of separateness, his identification of himself with his body, his belief that he is the doer of his actions and his anxiety about the results of his actions. Says Lord Krishna to Arjuna,"Nirmamo nirahankarah,Sa santim adhigacchati. "(Gitaji 2, 71), which means „He who has given up the sense of ownership and is without false ego, he alone can attain real peace.‟ Humility leads to listening and accepting that we have made mistakes and need to take corrective action. Lord Krishana enlightens Arjuna “If due to ego you think: you shall not fight; this resolve of yours is vain. Your own nature will compel you,” and He further elaborates, “All works are being done by the energy and power of nature, but due to delusion of ego people assume themselves to be the doer”. He educates Arjuna further and says, “When your mind becomes fixed on Me, you shall overcome all difficulties by My grace. But, if you do not listen to Me due to ego, you shall perish.” „Me‟ here denotes leader, trainer, guide and philosopher. This and many other GIMA can be used as a guide to increase managerial effectiveness

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