You are on page 1of 3

EDOARDO M.

KULP
6113 Clearwood Road
Bethesda, MD 20817
617-966-2959
ekbb32c8@westpost.net
SUMMARY
Marketing professional with over fifteen years experience in global strategic br
and and marketing management, product marketing, new product development, promot
ions, advertising, PR, and project management.
EXPERIENCE
THINKFUN INC., Alexandria, VA, May 2009 to Present
Marketing Manager
Lead domestic marketing, branding, and communication initiatives for internation
al educational game company.
* Create and execute integrated marketing plans for existing and new products i
ncluding brand positioning, advertising, PR, online marketing, social and e-mail
marketing, and merchandising for all sales channels.
* Manage market research initiatives, including developing consumer and retaile
r surveys.
* Produce ThinkFun retailer and consumer website, including content and design.
* Assist Product Development with research, product selection, branding, and pa
ckaging for new products.
* Responsible for all trade show initiatives including planning, execution, pub
lic relations and ROI analyses.
Increased 2010 show sales by 36% and decreased booth costs by 12% through bet
ter management of booth.
* Create all collateral materials including product catalogs, consumer hand-out
s, and sales materials.
EDOARDO KULP CONSULTING, Bethesda, MD, Nov. 2008 to May 2009
Marketing and Project Management Consultant
Worked with small to mid-size businesses on various marketing and project manage
ment initiatives.
* Created marketing and pricing analyses for New York based hedge fund. Include
d data gathering and analysis from grocery chains such as Whole Foods, Kroger an
d Trader Joe's.
STEVEN GAFFNEY COMPANY, Arlington, VA, Jan. 2008 to Nov. 2008
Marketing Manager
Managed marketing initiatives for small business communications consulting firm.
* Managed new product and corporate website development. Created customer relat
ionship management program for top tier customers.
STAPLES, INC., Framingham, MA / Bethesda, MD, 2005 to 2007
Associate Brand Manager, Global Brand Management, Staples Brands Group
Managed $128 million Staples brand office supplies business.
* Managed $38 million Staples brand writing business including the development
and introduction of Staples writing products. Created global strategic product
and marketing/brand briefs and long-term roadmaps. Conducted market research to
validate strategies. Traveled to Asia to work with vendors to ensure top-quali
ty manufacturing. Coordinated with global buyers to sell-in all new products in
to Staples stores. Created promotion and POP plans for all products. Launched
17 new writing products globally.
* Responsible for Staplesi $67 million Business Essentials and Tools product ma
intenance and new product introductions, including the launch of new seasonal co
lors and new innovative clip products.
* Supervised the creation and execution of Staples Brand 2006 - 2008 Dated Good
products ($23 million). Initiated line changes and increased Staples Dated Goo
ds yearly sales by 20%.
3COM CORPORATION, Marlborough, MA, 2004 to 2005
Marketing Consultant, Americas Marketing Group
Created and implemented Field Marketing programs in US, Canada and Latin America
.
* Developed and implemented direct mail and rebate programs for both end-user a
nd reseller customers.
* Created print advertising for both consumer and trade specific publications.
POLAROID CORPORATION, Boston, MA, 2000 to 2004
Marketing Manager, Worldwide Marketing, 2003 - 2004
Responsible for $400 million worldwide instant camera retail business.
Recipient of Polaroidis North America Marketing Excellence Award.
* Managed North American launch of Polaroid One Instant Camera. Wrote and imple
mented Polaroid One marketing and internet plan and developed sell-in strategies
for Food, Drug, and Mass channels.
* Led Polaroid One $2.8 million display initiative project team, including deve
lopment, budget, design, and sell-in to all retail channels; resulted in 20% sal
es increase of 600 Instant Cameras. Won POPAI award for outstanding retail merc
handising presence.
Associate Marketing Manager / Sr. Associate Marketing Manager, North America Mar
keting, 2000 - 2003
Co-managed $150 million teen and tween U.S. i-Zone and JoyCam retail businesses.
Recipient of Polaroid North America Team Marketing Excellence Award.
* Developed and implemented teen and tween marketing and promotions retail and
internet plans for the i-Zone Instant Camera and film, making i-Zone the number
one selling camera in the US within six months.
* Worked with Channel Managers, retail account teams, and sales groups to devel
op effective film promotions and retail sell-through opportunities - resulted in
17% sales increase.
THE GILLETTE COMPANY, Boston, MA / San Francisco, CA, 1994 to 2000
Marketing Consultant, Gillette Oral Care Division, 1999 - 2000
Marketed Oral-B adult and child/youth oral care products in the US and Canada.
* Developed and executed national and account specific strategic marketing and
promotional plans to help increase volume. Managed internal and external vendor
s to develop point-of-purchase materials, manufacture displays, and procure prem
iums. Coordinated project timelines with manufacturing, logistics, and sales to
ensure project success.
Marketing Assistant / Assistant Business Manager, Oral-B Worldwide Business Mana
gement, 1994 - 1999
Managed $470M Oral-B and global secondary brand adult toothbrush businesses.
* Supervised PRO and Contura brand project team. Managed market research, prod
uct development and re-launch of the PRO brand in Latin America and Contura toot
hbrush brand in Asia Pacific and India.
* Produced television advertising for Asia Pacific and Eastern Europe markets.
* Initiated co-branding opportunities with Viacom/Nickelodeon and implemented p
roduct and packaging design, market research, manufacturing, and launch of co-br
anded Oral-B Nickelodeon products. Resulted in Oral-B's leadership in child/you
th toothbrush market within three months.
* Rationalized childrenis brush decals worldwide, resulting in an overall 10% c
ost reduction.
CYGNUS, INC. and HAMBRECHT AND QUIST, LLC, San Francisco, CA, 1991 to 1994
EDUCATION
UNIVERSITY OF CHICAGO
BA, Psychology, 1991 - Emphasis on judgment and decision-making and interaction
research. Four year varsity letter winner and captain - Fencing.