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INTRODUCTION TO MEDICAL TOURISM IN KERALA:
Kerala is not only a beautiful destination in Southern India known for its scenic beaches and serene backwaters. Of late Kerala has gained international attention for Medical Tourism and is becoming a popular international medical tourism destination.
Kerala is famous for its alternative medical therapies such as Ayurveda, which help to rejuvenate and revitalize the body. What many tourists have now discovered is that Kerala has a pool of trained doctors and nurses and an excellent network of hospitals that offer international standard treatments at very affordable prices. Previously Indians working abroad, such as residents of Kerala working in the Persian Gulf countries, would return to India for medical treatment. Now International patients too have realized the advantages of traveling to Kerala and the medical tourism industry has begun to take off in a big way.
Faced with exorbitant fees for procedures such as cardiac surgery, dentistry and cosmetic surgery in their home countries, patients from the West and the Middle East have begun looking at India and Kerala in particular.
Indian doctors have established themselves as highly skilled and conscientious caregivers worldwide. Many doctors who have trained or worked abroad have returned to India to work here. Their reputation has led to the growth of the Medical Tourism industry in Kerala. Kerala Travel Tourism offers tour packages that combine medical treatment with a restful holiday in Kerala India. The world-class hospital facilities, pre and post-operative care and pleasant climate make your medical treatment and recovery in Kerala a positive experience.
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To discus about the growth of foreign tourists in Kerala. To discuss the growing popularity of Ayurveda in the world. To find out why foreigners are taking keen interest in Ayurveda. To find out what health & recreational facilities are provided for guests in hotels in Kerala. To find out the costs of medical facilities provided in Kerala. To discuss the healing effects of ayurveda. To find out what products i.e oils ,pastes ,herbs are used in the medicinal spas & activities in Kerala. To find whether there is awareness in India about medicinal tourism in Kerala compared to that in the world.
CHAPTER – 2
REVIEW OF LITERATURE
5 Ayurveda 2.1.2. This chapter will include the following heads: 2.1 Introduction of Kerala. 2.7 Ayurveda uses 6 .1.1.2 Related Studies 2.1.4 Culture 2.2 History 2.6 Why Kerala as a medical tourism destination? 126.96.36.199. REVIEW OF LITERATURE Review of literature was undertaken to collect the relevant literature on the subject with reference to the methodology and finding of the related studies in consideration to make the discussion more systematic and meaningful.3 Major Attractions • • • • Beaches Backwaters Hill Stations Wildlife 2.1 Theoretical Consideration 2.1 Theoretical Consideration 2.
8 Treatments by Ayurveda 2.1. • • • • • • • • • Cardiac care Dental care Transplant Opthalmology Speciality Hositals General Surgery Fertility Treatment Neurosurgey Ortheopedic 188.8.131.52 Advertising Campaigns 2.11 Alternative medicine in Kerala.2.2.2 Related studies 2.12 Treatments other than Ayurveda in Kerala. 2.9 Yoga & Meditation 2.1.3 Move to boost tourism in Kerala. 2.2.13 Medical & Legal Aspects 2. 7 .1.1 Awards for Kerala tourism 184.108.40.206 Health resorts offering Ayurvedic treatment.
31%. 8 . Faced with exorbitant fees for procedures such as cardiac surgery.1 INTRODUCTION: Kerala.Introduction 2. is one of the most popular tourist destinations in the country. Previously Indians working abroad. Their reputation has led to the growth of the Medical Tourism industry in Kerala. Its unique culture and traditions. the tourism industry is a major contributor to the state's economy. would return to India for medical treatment.1. Now International patients too have realized the advantages of traveling to Kerala and the medical tourism industry has begun to take off in a big way. such as residents of Kerala working in the Persian Gulf countries. What many tourists have now discovered is that Kerala has a pool of trained doctors and nurses and an excellent network of hospitals that offer international standard treatments at very affordable prices. Growing at a rate of 13. Kerala is famous especially for its ecotourism initiatives. Indian doctors have established themselves as highly skilled and conscientious caregivers worldwide. which help to rejuvenate and revitalize the body. has made Kerala one of the most popular tourist destinations in the world. a state situated on the tropical Malabar coast of southwestern India. patients from the West and the Middle East have begun looking at India and Kerala in particular. dentistry and cosmetic surgery in their home countries. Many doctors who have trained or worked abroad have returned to India to work here. Named as one of the ten paradises in the world by the National Geographic Traveler. coupled with its varied demography. Kerala is famous for its alternative medical therapies such as Ayurveda.
Kerala Tourism is a global superbrand and regarded as one of the destinations with the highest brand recall.1. In the decades that followed.1.2 HISTORY Until the early 1980s. Kerala was a hitherto unknown destination. thus making it one of the fastest growing tourism destination in the world. Today. Kerala attracted 8. Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. with most tourism circuits concentrated around the north of the country.68% in foreign tourist arrivals compared to the previous year. 2.5 million tourists–an increase of 23.2. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation—the government agency that oversees tourism prospects of the state—laid the foundation for the growth of the tourism industry.In 2006. The tag line Kerala-God’s own country was adopted in its tourism promotions and became synonymous with the state.3 MAJOR ATTRACTIONS: • Beaches 9 .
10 . all of which is virtually dotted with sandy beaches.PIC 2. Other popularly visited beaches in the state include those at Alappuzha Beach.1 Varkala beach Flanked on the western coast by the Arabian Sea. Alleppey. known as the "Venice of the East" has a large network of canals that meander through the town.Nattika beach[Thrissur]. Kappad. Marari beach. Kovalam beach near Thiruvananthapuram was among the first beaches in Kerala to attract tourists. Vadanappilly beach[Thrissur]. The Muzhappilangad Beach beach at Kannur is the only drive-in beach in India. Fort Kochi and Varkala. Kerala has a long coastline of 580 km (360. • Backwaters PIC 2. Kovalam is today the most visited tourist destination in the state.39 miles).2 KERALA BACKWATERS The backwaters in Kerala are a chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast (known as the Malabar Coast). Kovalam. Rediscovered by back-packers and tan-seekers in the sixties and followed by hordes of hippies in the seventies. Kettuvallam (Kerala houseboats) in the backwaters are one of the prominent tourist attractions in Kerala. The Vallam Kali (the Snake Boat Race) held every year in August is a major sporting attraction. Cherai Beach.
The Western Ghats rises on average to 1500 m elevation above sea level.The backwater network includes five large lakes (including Ashtamudi Kayal and Vembanad Kayal) linked by 1500 km of canals. The wildest lands are covered with dense forests. Ponmudi. fed by 38 rivers.Wayanad and Kottanchery Hills. 11 .. and deep-cut valleys. Peermade.. gorges. and extending virtually the entire length of Kerala state. Nelliyampathi. The backwaters were formed by the action of waves and shore currents creating low barrier islands across the mouths of the many rivers flowing down from the Western Ghats range. Popular hill stations in the region include Devikulam. while other regions lie under tea and coffee plantations (established mainly in the 19th and 20th centuries) or other forms of cultivation. Vagamon. Munnar. the region thus includes high mountains. both manmade and natural.3 HILL STATIONS Eastern Kerala consists of land encroached upon by the Western Ghats. Certain peaks may reach to 2500 m. Hill stations PIC 2.
and Grizzled Giant Squirrel (Ratufa macroura). Gray Wolf (Canis lupus). Gray Langur. harbor endangered species such as Lion-tailed Macaque (Macaca silenus).• Wildlife PIC 2. More common species include Indian Porcupine (Hystrix indica). Flying Squirrel. Sambar (Cervus unicolor). including Silent Valley National Park in the Kundali Hills. Chital (Axis axis). and Gaur (the so-called "Indian Bison" — Bos gaurus).4 WILDLIFE The forests play host to such major fauna as Asian Elephant (Elephas maximus). Leopard (Panthera pardus). Indian Sloth Bear (Melursus Ursus) ursinus ursinus). Boar (Sus scrofa). More remote preserves. Swamp Lynx (Felis chaus kutas). and Nilgiri Tahr (Nilgiritragus hylocrius). Bengal Tiger (Panthera tigris tigris). 12 . a variety of catarrhine Old World monkey species.
Among 13 . these include kalaripayattu (kalari ("place". deriving from a greater Tamil-heritage region known as Tamilakam. Later. and are not as popular among most ordinary Keralites. These people look to more contemporary art and performance styles. Several ancient ritualised arts are Keralite in origin.Native performing arts include koodiyatto. rhythmic hand clapping. However. including those employing mimicry and parody.2. thullal. These include chavittu nadakom. a substantial Malayalam film industry effectively competes against both Bollywood and Hollywood. kathakali – from katha ("story") and kali ("play") – and its offshoot Kerala natanam. and ishal vocalisations.4 CULTURE PIC 2. or "battlefield") and payattu ("exercise" or "practice")). koothu (akin to stand-up comedy). Other arts are more religion. many of these artforms largely play to tourists or at youth festivals. and theyyam. Kerala's culture was elaborated on through centuries of contact with overseas cultures.and tribal-themed. which combines dance.1. Additionally.5 CULTURE Kerala's culture is mainly Dravidian in origin. mohiniaattam ("dance of the enchantress"). oppana (originally from Malabar). "threshing floor". padayani.
The Paradesi Synagogue in Kochi is the oldest in the Commonwealth of Nations. and Buddhism have smaller followings. Other ritual arts include theyyam and poorakkali. churches. the State has an abounding tradition of both ancient and contemporary art and artists. religious diversity is very prominent in Kerala. In respect of Fine Arts. Jainism. Christianity. Like the rest of India. Sikhism. and Islam. Judaism. These paintings. The states historic ties with the rest of the world has resulted in the state having many famous temples. and mosques.the world's oldest martial arts.The traditional Kerala murals are found in ancient temples. churches and palaces across the State. 14 . display a distinct style. and a colour code which is predominantly ochre and green. mostly dating back between the 9th to 12th centuries AD. The principal religions are Hinduism. oral tradition attributes kalaripayattu's emergence to Parasurama.
Easier communication with majority English speaking public World class Resorts & Hotels. Advanced and sophisticated hospitals of International standards located in Kerala. Medical tourism is marketed along with ayurveda and other health packages. Renowned doctors specialized in almost all major disciplines.2. Moderate weather throughout the year.3 WHY KERALA AS A MEDICAL TOURISM DESTINATION? Kerala is usually marketed as a health destination for its Ayurveda packages.4 AYURVEDA 15 .1. Medical tourism is like any leisure product where apart from travel package. • Well connected by Air from major medical tourism markets in the Middle East European markets and South Asia. • • • • • • 2. one gets medical treatment at the best hospitals.1. Incredibly competitive cost for packages of medical treatment and surgery compared to other countries. The medical treatment for various ailments are packaged with leisure packages at luxurious tourist resorts.
This made ayurveda a more systematically classified medical science. The upaveda called Dhanur Veda or the martial arts and ayurveda both refer to each other in the treatment of marmas or sensitive points in the body. caesarian operations and even brain surgery. Astanga Hridaya. wrote Susruta Samhita. and Dhanvantari—The School of Surgeons. Around 500 AD. diet. expansion in applications. 16 . following the Dhanvantari School of Thought. it was using almost all methods of healing like lifestyle regimen.physician Charaka authored Charaka Samhita revising and supplementing the text written by Atreya. amulets. These texts mention about 1814 varieties of plants in vogue. cosmetic surgery. Around 15. It contained knowledge comprising the two schools of ayurveda. which has remained the most referred ayurvedic text on internal medicine till date. aroma. The Yajur Veda. which recommends rituals to pacify the panchamahabhuts in a view to heal both the Cosmic Being and the individual soul. it has close links with other Vedas also. Dhanvantari. These two Samhitas were written in the early part of 1000 BC.6 AYURVEDA The most fascinating aspect of ayurveda is. Though ayurveda came into being as an independent upaveda of Atharva Veda. Susruta. From 500 AD to 1900 AD. in treating patients. discarding of old drugs and identification of substitutes. herbs.PIC 2. He made this science of health and longevity popular and widely acceptable. sixteen major Nighantus or supplementary texts on ayurveda like Dhanvantari Bhavaprakasha. gems. exercises and bodywork for this purpose. Raja and Shaligram among others were written incorporating new drugs. He is famed for his innovation of cosmetic surgery on nose or rhinoplasty. yoga. is related to ayurveda in its principles and regulations of lifestyle. hereafter.00 BC ayurveda was delineated into to two distinct schools: Atreya—The School of Physicians. who is considered to be a reincarnation of Lord Vishnu. jyotishi (astrology). Ayurveda recommends specific ayurvedic massages. The great sage. color and surgery etc. Vagbhatt compiled the third major treatise on ayurveda. meditation. In fact. was the guiding sage of ayurveda. comprising the knowledge about prosthetic surgery to replace limbs. these two schools of thought led to the writing of two major books on ayurveda—Charaka Samhita and Susruta Samhita.
The two Islamic physicians Avicenna and Razi Serapion. strictly followed ayurveda. approach to heal a person in its totality. at one go. It aims. 2. help it to strike a balance between the two. The Unani form of medical tradition came out of this interaction. Paracelsus. Perhaps that's the reason behind ayurveda being the longest unbroken medical tradition in the world. Nagarjuna. This gives ayurveda an edge over other healing systems. Around 323 BC.5 AYURVEDA USES PIC 2. In 800 AD ayurveda was translated into Arabic. In the postmodern age. Even. considered to be the father of the modern western medicine toed the line of ayurveda. as well as its holistic treatment methods. today.7 BEAUTY CARE Beauty Care 17 . not only at healing the body. In the early part of the first millennium ayurveda spread to the East through Buddhism and greatly influenced the Tibetan and Chinese system of medicine and herbology. Its unique understanding of the similarities of natural law and the working of human body. subtle yet scientific. the popularity of this vibrant tradition of ayurveda lies in its.1. The Egyptians learnt about ayurveda long before the invasion of Alexander in the 4th century BC through their sea-trade with India. as well. but also the mind and spirit.Evidences show that ayurveda had nurtured almost all the medical systems of the world. the great monastic of Mahayana Buddhism and an authority on ayurveda had written a review on Susruta Samhita. who helped form the European tradition of medicine. Greeks and Romans come to know about it after the famous invasion.
eggs and Lemon Juice rubbed into the scalp is said to accelerate hair growth. 'Moong' (green gram) is a good hair and body scrub. usually the soapy paste of crushed 'Hibiscus Rosa' leaves or 'Cheevakkai' (Shikakai) powder. herbal oil massage. made into a paste and rubbed into the hair during the bath. Unlike chemical dyes. this is quite harmless. while Cucumber has excellent astringent properties. Body Slimming Medicated herbal powder and medicated herbal oil massages. A mixture of Coconut Milk and Lemon Juice can prevent hair loss.Herbal face pack. It can be any herb. Hair Care 'Thaali' is a traditional shampoo. intake of herbal tea etc. 18 . Adding 'Amla' (dried and powdered Gooseberry. Yoghurt. Plain boiled rice soup rubbed into the scalp for ten minutes prior to the bath is an excellent cure for dandruff. improves complexion and beautifies the body. an Ayurvedic diet of herbal juices etc. 'Mylanchi' (henna or Egyptian privet) is widely used as a hair dye. 'Phylanthus embilica') and beating in an Egg Yolk makes the dye fast. are part of the program.
mind. nerves and purifies the blood. organs. 2. Turmeric paste is another popular skin care herb. This treatment is done in a special table made from a single piece ofStrychnos Nuxvomica wood.tunes the body.6 AYURVEDA TREATMENTS Pizhichil :- It is one among the rare and special treatments of Kerala.1. A mixture of Lemon Juice and Honey is used in skin care. applied once or twice a day for about a fortnight. This 19 . Honey acts as a powerful moisturizer.Skin Care Pastes of Cucumber. breath. Sandalwood. has a magical effect in erasing scars. Papaya and Pineapple Fruit are used for making face masks. In this treatment. A paste of 'Raktha Chandanam' (red sandalwood) in Honey. to improve the skin tone and prevent skin disorders. Panchakarma Treatment A five-fold treatment for mental and physical well being . applied both as a face pack as well as all over the body. lukewarm herbal oils are applied all over the body by two to four trained therapists in a special rhythmic way continuously for about 60 to 90 minutes per day for a period of 7 to 21 days.
PIC 2. medicated milk.treatment is very useful for Rheumatic diseases like arthritis. This treatment is mainly for insomnia. are poured on the forehead in a special method of about 40 minutes in a day for a period of 7 to 21 days. nervous weakness and nervous disorders etc. high blood pressure. high cholesterol and certain kind of skin diseases. hemiplegia.8 SIRODHARA Sirodhara :– Sira – means Head and Dhara means the continuous flow of a liquid. paralysis. paralysis – agitanus. headaches. loss of memory. pain in the joints. medicated butter milk etc. sexual weakness. mentalltention and certain skin diseases. This treatment is for all types of rheumatism. 20 . In this process some herbal oils. Two to four masseurs apply this for about 60 to 90 minutes per day for a period of 14 days. Njavarakizhi :– It is a type of sudation process in which the whole body or any specific part there of is made to perspire by the application of certain medicinal puddings externally in the form of boluses tied up in muslin bag. emaciation of limbs.
Udvarthanam:– This treatment is otherwise known as Powder Massage.Vasthi :– Otherwise known as Medicated Enema. Sirovasthi :– Certain lukewarm herbal oils are poured into a cap fitted on the head and held for 15 to 60 minutes per day according to the patient’s conditions for a period of 07 days. impaired circulation etc and similar diseases. skin diseases. mouth and throat. gastric complaints. hemiplegia. severe headaches and other diseases of the head. paralysis. Vasthi is a Therapeutic procedure in which certain herbal oils. In this procedure 2 therapists apply certain special Herbal Powders in a peculiar way on the body for about 30 to 40 minutes daily for a period of 14 to 28 days. hemiplegia. numbness. etc are applied through the rectum daily for a period of 5 to 25 days. rheumatism and chronic constipation. This treatment is highly effective for facial paralysis. This is found very effective in the obesity. This treatment is effective for arthritis. dryness of nostrils. herbal extracts. paralysis. 21 .
are applied through nose for 7 to 14 days.9 ABHYANGAM Abhyangam :– This is a special type of oil massage in which strokes arte given according to the circulatory channels for 45 minutes per day for 14 days. paralysis mental disorders. This treatment is very useful for obesity. Nasyam is a treatment in which herbal juices. Nasyam :– Being one among the Panchakarma procedures. medicated oils etc.PIC 2. This treatment is highly effective for certain kinds of headaches. 22 . some types of skin diseases etc. loss of skin luster. sleeplessness and fatigue.
njavarakizhi. snehapanam and internal medicines Snehapanam :- This word literally means oral intake of medicated oils or ghee preparations. cervical spondylosis. osteo arthritis. This treatment is very effective for osteo arthritis. osteo porosis etc. This is done as a therapeutic procedure and also as a preparatory process during the body purification therapy. kakshaya vasthy.10 KIZHI Kizhi :– Herbal leaves or powders are made in boluses and are applied on the whole body or a part specified after dipping it in warm medicated oils. pizhichil.12 days. spondylosis. This is done for 45 minutes daily for a period of 07 to 14 days. ankylosing spondylosis. and oil application on affected parts. gout.. snehavasthy. sports injuries etc Sandhi Vatha Chikilsa :– Unlike the modern medicine Ayurveda has very effective cures for Arthritic conditions like rheumatoid arthritis. In this treatement medicated ghee or oils are given internally in proportionally increasing quantity for a period of 08 . haemorrhoids etc. steam bath. This programme includes massage. kizhi. 23 . This is very effective for osteo arthritis. lepanam. psoriasis chronic constipation.PIC2.
This treatment lasts for 45 minutes to 01 hour and it is good for any type of back pain and spinal disorders.PIC 2. Urovasthi :- 24 . paralysis Kativasthi :- In this process specially prepared warm medicated oil is kept over the lower back with herbal paste boundary.11 DAHANYAMLA DHARA Dahanyamla Dhara :- Warm herbal liquid is poured all over the body in rhythmic way using a special vessel. This is done for 45 minutes to 01 hour daily. this treatment is very effective for hemiplegia.
gout. skin diseases. insomnia. premature. This is an effective treatment for Asthma. This treatment is good for insomnia. Ksheeradhoomam :- This is a special procedure in which a mixture for medicinal decoction and cows milk is heated and the steam thus liberated is passed to a tube and applied over the affected area or whole body. speech disorders. ptosis and various nervous disorders Thalam :- Special powder mixed with medicated oil is applied on the top of the head for 20 to 45 minutes. greying and other problems to the hair and scalp. migraine etc. This treatment is helpful for curing ENT problems.Like Kativasthi warm medicated oil is kept over the chest for 45 minutes. This is found very effective for facial palsies. this is useful for various types of inflammatory conditions. 25 . arthritis. Thalapothichil :- Various medicinal herbs selected according to dosha predominance is made into a paste and applied to the scalp for 30 to 45 minutes. heart diseases and muscular chest pain. other respiratory problem. Lepanam :- This is a process in which medicated herbal paste is applied on the affected part. etc.
thalam. snehavashti. shirovasthy. This special Ayurvedic treatment program last for 21 to 28 days. abhyangan. but with the mind and soul also. medicated steam bath. ksheeradhara. Sukhanidra :- Ayurveda . pizhichil.Swasa Kasa Chikilsa :- Respiratory diseases like bronchill asthma. Psoriasis Treatment Program ( Sidhma Chikilsa) :- Ayurveda forms very effective treatment for all type of psoriasis and various other skin diseases. the knowledge of the life is not only related with the body. thalapothichil and internal Ayurvedic medicines . This treatment program includes body massages. pizhichil. this particular treatment program is very much helpful for conditions like insomnia (lack of sleep). prolonged cough. thailadhara. shirovasty. can be very effectively treated in Ayurveda.9 YOGA AND MEDITATION 26 . exclusievely prepared internal herbal medicines along with yoga meditation because. sinusitis etc. allergic rhinitis. This program includes special lepanam. Ayurveda emphasis that most diseases are psychosomatic.1. urovasti. snehapanam. This program includes body massage. yoga and meditation. kashaya vasthy. anxiety and it improves immunity and self confidence. podikizhi. 2. nasyam and internal Ayurvedic medicines.
These steps progressively take us to the highest state of creativity.body. Well-known international systems of yoga include Iyengar Yoga and Bikram Yoga. attitudes and a way of life for personal and social benefits. promote flexibility and the physical conditioning of the body. Yoga had recognised and accepted the importance of the mind and the subconscious over the total human personality much earlier than modern psychology did in its present form. mind and spirit and is integrated to certain principles. studies man in his wholeness . is an art of living a healthy. of discriminative knowledge and towards attaining the desired perfection. being a total integrated system. stage wise eight fold path to final liberation from pain and suffering. peaceful and contented life. the science based on ancient Indian wisdom and culture. Yoga. 27 . balanced. which emphasizes the training of the body and mind to attain a higher state of fitness and consciousness.PIC 2. ideas. Yoga has gained popularity worldwide as a form of exercise and relaxation. While the asanas taught at yoga schools in Kerala. The form of Yoga that has gained popularity worldwide and which is taught in schools across Kerala is Hatha Yoga. the breathing exercises improve concentration and the wholeprocess helps relieve mental and physical stress. values.12 YOGA AND MEDITATION Yoga. Yoga is a stepwise.
migraine.Olassery.2. sinusitis.678551. the resort is serene and peaceful. Kodumbu. P. The “Dairy Fresh” products are also available for the visitors to the resort.10 HEALTH RESORTS OFFERING AYURVEDA TREATMENTS Kairali Health Resort Specialty In : Ayurveda Location : Pallakkad. Palakkad Dist. Pin. If you wish to avail the benefits of harmony between nature and science can bestow on you. pregnancy health care. It also has a meditation and a Yoga center. Awards and Recognition • 2005 SPA ASIA CRYSTAL AWARD – Kairali Health Resort won the famous Spa Crystal Award in 2005 for “Best Ayurvedic Center in Kerala” in Asia Pacific. The resort provides conventional oil massages that boosts up the general health and rejuvenates the body. vitality and vigor. Kottakal Arya Vaidya Shala 28 . helping you to regain and recover soon. Pamper your body by Ayurvedic herbal massages for a toned disposition. Located amidst the natural environs.1. Kerala. Kairali Health Resort has been selected in the list of “Best Wellness Meccas” by the National Geographic Channel. • About the Health Resort Kairali Health Resort is one of the premiere health resorts of Kerala in India. It gives the Ayurvedic treatments minus any adverse side effects and toxicity. India. visit the Kairali Health Resort. It provides the visitors with healthy food and products are thereby grown in the garden resort.O. . The trained and qualified professionals treat you with much care. Kerala Address : Kairali Ayurvedic Health Resort. weight loss.
Vivek Nagar. as it is popularly called. Palakkad and Tirur are cities where you could find Arya Vaidya Shala. The hospital and research center at Kottakkal comprises of 160 rooms with all necessary amenities. 4th Cross .S. Secunderabad. is almost a century old ayurvedic center of Kerala. Madurai. P382. the branches could be located in almost every part of the country. This is one of the oldest living Ayurveda rejuvenation center founded by Late Vaidyaratnam P. Kerala. Calicut. Aluva. the treatment provided by Arya Vaidya Shala is authentic. Ernakulam(Kochi). Since being the oldest. PIN 676503 About the Hospital Kottakal Arya Vaidya Shala. India. The Ayuevedic center has well experienced staff that provide excellent services to patients seeking ayurvedic treatment. Kolkata. Coimbatore. It also run clinical and educational centers along with hospital. Chennai. Trivandrum. Kerala Address : Kottakkal Arya Vaidya Shala. Mumbai. Somatheeram Beach Resort Specialty In : Ayurveda. Varier. Kannur. Yoga. Meditation Location : Kovalam. Alternative medicine Location : Kottakkal. Kottayam.Specialty In : Ayurveda. Though its main office is at Kottakal. Kerala 29 . District Malapurram Kottakal. New Delhi.
You also get the chance to set on a sight seeing tour to the nearby places.11 ALTERNATIVE MEDICINE IN KERALA 30 . Somatheeram Beach Resort in Kovalam is one of its kind. Travel assistance. Explore the new 'You' at the resort by the programs offered for a complete transformation. Ayurvedic treatment center. harmonized and peaceful life with equally charming disposition. Trivandrum. O. Come to the Ayurvedic Rejuvenation Centre in Somatheeram and avail the benefits of exquisite program of Ayurveda based on the Vedic Science. It helps you to shed the negativities away and have the right attitude and tranquility within and around you. The resort gives you opportunity of discovering the secret of relaxing and enjoyable vacations. With many facilities like . It has gained much popularity among travelers because of the world class services provided to the tourists in Kerala. Sightseeing & package. Kerala. South of Kovalam. India. Money exchange services. The program is more towards strengthening and advancing your immune system to fight against diseases. You are thoroughly examined by the ayurvedic physicians and thereby given treatments according to your needs.Address : Somatheeram Ayurvedic Beach Resort.1. PIN. The yoga programs at the resort are to help you to have a balanced.Doctor on call. Cultural show. Room service. Tours arranged on request and Car parking facilities – the resort has became a hotspot for medical tourists in India 2. airport pick-up facility. Beach umbrella service. Laundry service.695 501 About the Resort Oozing with resplendent natural ambiance and tradition of India. Chowara P.
Naturopathy is thus not merely a system of treatment but also a way of life. Fire. Siddha treatment consists of Siddha massage and Siddha medication. These points can be stimulated to help the body heal itself. Other Alternative therapies such as Naturopathy. The healing 31 . treating the body with a controlled diet and the application of medicines derived from plants.000 nadis or pulse points in the body. Air. Siddha in Kerala: The Siddha form of medical treatment is a Dravidian system of Medicine that is passed down through families of traditional healers. An imbalance of these elements results in ill health. Patients who have benefited from Naturopathy continue to live a healthier lifestyle and apply the principles of naturopathy to their daily diet. Ayurveda is the best known of these alternative wellness therapies practiced in Kerala. According to Naturopathy the human body has five primary elements. ‘the word ‘Siddha’ means achievement and the Siddha method of treatment was developed by 18 Siddhars or saintly teachers. According to the Siddha school of medicine there are 72. Believed to have been founded by the Sage Agastya. By addressing the root causes of an illness and by avoiding artificial chemicals Naturopathy provides effective long lasting relief for many chronic conditions.Kerala is known the world over for its alternative medicinal therapies. Siddha and Panchakarma are commonly practiced in Kerala and have gained recognition worldwide for their therapeutic nature. Naturopathy attempts to restore the balance by treating the body in a holistic manner. Water and Ether. Naturopathy in Kerala: Naturopathy involves treating the body with natural substances. These elements are Earth. The elements are collectively known as the Panchamahabhootas.
An imbalance however requires active intervention and this is what Panchakarma provides. Sri Lanka and from many other countries are coming to India to experience the excellence of Cardiac care in Kerala.1. the body consists of humors. 32 .therapy includes various forms of massage using medicinal oil and leaves. Panchakarma is considered the intervention aspect of Ayurveda. According to Panchakarma. The Siddha Medical College near Thiruvananthapuram is known for its Siddha treatments.12 TREATMENTS OTHER THAN AYURVEDA • Cardiac Care in Kerala Cardiac Care in Kerala is a branch of medicine that attracts many patients from around the world. Some of the centers where you can experience the benefits of alternative medicine in Kerala India are the Kairali Ayurvedic Health Resorts and the Kottkal Arya Vaidyashala in Kerala. Patients from the Gulf countries. Many musculoskeletal conditions and chronic nerve disorders have been cured by Siddha treatment Panchakarma in Kerala: Panchakarma is a form of Ayurveda. which involves evacuative processes to purge the body of ill health. which when balanced result in good health. 2. Various methods of purging are used in Panchakarma to detoxify the body of ‘doshas’ or negative humors. just as surgery is the intervention form of modern medicine.
pre and post operative care. angioplasty. cardiac care in Kerala has proved to be an attractive medical tourism option for many patients. • • 33 . extremely well-trained doctors and nursing staff. and the Sree Sudihindra Medical Mission Hospital in Cochin. worldwide. an essential therapy in cases of leukemia Corneal transplant. doctors fees and recuperation put together is between 1/3 to ½ the cost of similar surgery in most western nations. Common forms of transplant surgery are: • • Renal transplant surgery where a donor kidney is transplanted into a recipient. and the quick scheduling of surgery. The Sri Chitra Thirunal Institute in Thiruvananthapuram is another renowned research and treatment facility. practiced routinely in eye donation. cardio-thoracic surgeons and anesthesiologists. Cardiac surgery is also very reasonable in Kerala compared to international rates. are the Trichur Heart Hospital.With specialty hospitals. With well-trained teams of Cardiologists. With hospitals equipped with the latest equipment including Color Doppler Echocardiography and Nuclear Scanning hospitals in Kerala offer advanced cardiac care procedures such as minimally invasive surgery. • Transplant Surgery in Kerala Transplant surgery in Kerala is offered at several specialty hospitals in the state. Some of the hospitals that offer world-class cardiac care in Kerala. bypass surgery and interventional cardiac catherisation. The complete cost of airfare to India. specialty hospitals in Kerala are the preferred choice of cardiac patients. where part of a liver from a donor organ is transplanted into a recipient Bone Marrow transplant. hospitalization. where a long waiting list of cases also has a negative impact on the health of the patient. Liver Transplant surgery.
including immunology. Tourists can avail of world-class treatments including specialized periodontal treatment. Kerala is increasingly becoming known for the quality of its Dental Care services. Each transplant operation requires a team of surgeons and doctors with different skills. dental clinics and hospitals in Kerala. Some of the hospitals in Kerala where transplant surgery is offered are: • • • Amrita Institute of Medical Sciences & Research Centre. highly-skilled doctors and trained teams of support staff at hospitals in Kerala have led to a positive success rate in transplant surgery in Kerala. Dental Care in Kerala is a costeffective alternative for residents of western countries and nations in the Middle East. From routine dental procedures such as root canal treatment and surgical extraction of impacted wisdom teeth to cosmetic dentistry procedures. such as a kidney or the liver fails to function.Transplant surgery is a specialized branch of surgery offered at select hospitals in Kerala. The well-equipped hospitals. The extremely high cost of dental care in these nations has prompted many Indians and residents of these countries to travel to Kerala in search of a better solution. anesthesiology and surgery to come together and work in unison to provide the patient with the complete surgical procedure. Transplant surgery is the last resort when an essential organ of the body. Dental Care in Kerala draws upon the large manpower of trained dentists and nurses who provide international quality services at very reasonable prices. such as tooth realignment and smile 34 . Ernakulam Calicut Medical College Medical Trust Cochin • Dental care in Kerala Now you have another reason to smile when you travel to Kerala India. orthodontic and prosthodontic treatments at dental care centers.
and international standards of treatment. makes ophthalmology in Kerala a sought after medical tourism option. Hospitals and clinics that offer ophthalmology in Kerala are well equipped to provide the latest medical treatment. a completely sterile environment. The combination of world-class eye treatment at an affordable price. travel to Kerala for ophthalmology treatment. Specialized Eye Hospitals and Ophthalmology departments in hospitals in Kerala. Dental Care in Kerala has proved to be one of the most popular forms of medical tourism to Kerala. at very reasonable prices. dental care in India offers a complete range of medical solutions to medical tourists from around the world. dental care in Kerala now draws large numbers of medical tourists every year. the use of disposable syringes and gloves. hospitals in Kerala offer the latest ophthalmic treatment. • Opthalmology in Kerala Ophthalmology in Kerala is one of the foremost branches of medical tourism. Eager to receive personalized treatment of an international standard at an affordable price medical tourists have been increasingly exploring the options offered by dental care in Kerala India. offer a wide range of ophthalmology treatments. With modern equipment. Ophthalmology involves treatment of various ocular conditions and diseases.designing. 35 . With well-equipped clinics and hospitals. from diagnosis of the medical condition to its treatment and follow-up care. Many patients from neighboring countries and the Middle East. From Lasik – Laser assisted eye surgery for myopia to cataract surgery to corneal transplant surgery and treatment of conditions such as retinopathy.
From specialized eye care centers to brain and spinal surgery centers. pre and post-operative care. specialty hospitals offer world-class care 36 . make medical tourism in Kerala the preferred choice of patients seeking healthcare solutions in India. diagnosis. Specialty hospitals in Kerala are at the forefront of medical tourism. Ernakulam • Specialty Hospitals in Kerala Kerala has become one of the leading medical tourism destinations of India. Trivandrum Amritha Institute of Medical Science & Research Centre. Many of the hospitals offer a complete package that includes consultancy with a medical specialist. nurses and support staff. Specialty Hospitals in Kerala offer treatment in various medical specialties. Trivandrum Atingal Multispeciality Hospital. appropriate medical treatment. Ernakulam Chaithanya Eye Hospital & Research Institute Trivandrum Specialist’s Hospital. There are a number of specialty hospitals in Kerala that offer specialized care for complex medical conditions.Some of the hospitals known for ophthalmology in Kerala are: • • • • • Sree Chitra Tirunal Institute of Medical Science. Specialty hospitals in Kerala have opened their doors to patients from around the world and have gained a reputation for their quality treatment and medical care. The quality of health care offered by the doctors. and even arrangements for a family member or attendant to stay with the medical tourist.
Vaikom 2. These specialty hospitals are now attracting patients from around the world. Trivandrum Indo-American Brain & Spine Hospital. Ernakulam Sree Chitra Tirunal Institute of Medical Science. Some of the specialty hospitals in Kerala are: • • • • • Amritha Institute of Medical Science & Research Centre.13 MEDICAL AND LEGAL ASPECTS 37 . Trivandrum Chaithanya Eye Hospital & Research Institute. Many of the specialty hospitals in Kerala have faculty who have studied and worked abroad and have returned to India to teach and to build a world-class medical infrastructure in India.in select medical disciplines.1. Trivandrum Atingal Multispeciality Hospital.
and stay for the duration of their treatment. Certain medical and legal aspects of medical tourism need to be kept in mind. Medical Visa: The Government of India has recently authorized a new category of visas for prospective medical tourists. to enter India on this specialized visa.13 MEDICAL AND LEGAL ASPECTS Medical Tourism in India is a growing trend. This Medical Visa will enable patients who wish to travel to India for medical reasons.PIC 2. though still far less than the same treatment in a privately run hospital in the west. Thus a patient may have to fund his or her own treatment. Medical Insurance: This is another area about which patients should remain informed. Legal Issues: 38 . since Medical Tourism to India is still a very new field. which could be a significant amount. Currently medical insurance firms in the West may not recognize treatment at a hospital in India as part of their medical insurance policy. with increasing numbers of patients from Europe. the Middle East and India's neighboring countries coming to India for specialized treatment at very reasonable prices.
All medical procedures carry an element of risk. 2002 Pacific Asia Travel Writers Association • International Award for Leisure Tourism.The legal aspects of medical tourism are undefined at present. Even routine surgery may sometimes lead to medical complications. Das Golden Stadttor Award for Best Commercial. A patient may be unsatisfied with the results of their surgery or medical treatment. 2004 and 2003 Gold Award for Marketing. 2005 Gold Award for Culture. As medical tourism increases worldwide. 2006 Gold Award for E-Newsletter. Currently there is no international legal regulation of medical tourism. 2005 Honourable Mention for Culture. 2003 Grand Award for Heritage. 2004 Gold Award for CD-ROM. 2006 Gold award for Ecotourism. 2006 Gold award for Publication.2. 2006 Pacific Asia Travel Association • • • • • • • • • • Grand award for Environment. 2000-2001 39 . 2004 Gold Award for Ecotourism. 2. These include: • • 2005 . and wish to seek legal recourse.Nominated as one among the three finalists at the World Travel and Tourism Council's ‘Tourism for Tomorrow’ awards in the destination category. it is likely that an international regulatory authority will come into being.2 2.1 RELATED STUDIES AWARDS FOR KERALA TOURISM The state has won numerous awards for its tourism initiatives. If an international legal framework were to come into place then issues of jurisdiction between a patient's home country and the country where the medical treatment was availed can be resolved.
2003 Best Eco-tourism Product. Best Practices by a State Government. 2000-2001 Federation of Indian Chambers of Commerce and Industry • • Award for Best Marketing.Government of India • • • • • • • • • • • • • • • • Best Performing Tourism State. 2003 Galileo . 2005 Best Publishing. Best Maintained Tourist-friendly Monument. 2002 Most Eco-friendly Destination. These campaigns have won the tourism department numerous awards. 2003 Award for Best Use of IT in Tourism. 2001. 2003 and 2001 Most Tourist-friendly International Airport.Award for Excellence in Tourism. 2001 Outlook Traveller . 2004 Best Innovative Tourism Project. 2003 Best Wildlife Sanctuary. 2003 Most Innovative Use of Information Technology.Express Travel & Tourism • • Award for the Best Tourism Board. 2004 Best Performing State for 2003.2 ADVERTISING CAMPAIGN Kerala Tourism is noted for its innovative and market-focused ad campaigns.TAAI • Best State that promoted Travel & Tourism. 2005 Best Maintained Tourist-friendly Monument.2. 2004 Best Publishing. 2003 2. 2004 Best Promotion Literature. including the Das Golden 40 . 2006 Award for the Best State Tourism Board. 2002 Best Tourism Film. 2000 and 1999 . 2004. 2005 Best Marketed and Promoted State.
the tourism department has also engaged in advertising via mobiles. 2006. On the anvil are promotional events in Sri Lanka. Europe and in countries in West Asia.the availability of high-quality healthcare infrastructure at reasonable prices makes Kerala an ideal destination for medical tourism. Director of the State's Department of Tourism. 2001. 2004 and Best Tourism Film. he pointed out. Recently. Catchy slogans and innovative designs are considered a trademark of brand Kerala Tourism.2.3 MOVE TO BOOST TOURISM IN KERALA Sankar Radhakrishnan Thiruvananthapuram . Suman. he added. According to Mr B. by setting up a WAP portal. medical tourism has tremendous potential in Kerala.Pacific Asia Travel Association. Dec. Therefore. and distributing wallpapers and ringtones related to Kerala through it.The Kerala tourism website is widely visited. 2003 and the Government of India's Best Promotion Literature. and has been the recipient of many awards. Celebrity promotions are also used to attract more tourists to the state. Kerala Tourism is working on a marketing campaign to promote the State as a medical tourism destination. he said.Gold Award for Marketing. 2004. Maldives. Best Publishing. 41 .Stadttor Award for Best Commercial. 2. Even things like ordinary medical check-ups cost less in Kerala than they do in Europe. 11 KERALA Tourism is working on an initiative to give a boost to medical tourism in the State.
The tourism department is also working on creating partnerships between hospitals in Kerala and insurance companies in Europe. In keeping with its strategy of turning Kerala into a year-round destination. 42 . he added. Kerala Tourism is giving a big push to `monsoon tourism'. he added. Meanwhile. the Indian Healthcare Federation is working with the Confederation of Indian Industry to develop a classification and accreditation system for hospitals. Hospitals in Kerala that desire to operate in the medical tourism segment will have to be classified under this system before they can be marketed abroad. Mr Suman explained. Mr Suman said. especially in the UK.
It is divided into the following sections : 3.1 Pilot Study 3.3 Development of Tools 43 .3. Methodology This chapter deals with aspects to make the research study more systematic and effective.2 Selection of Samples 3.METHODOLOGY 3.
To some of them. Study the different variables and design appropriate methodology.5 Analysis of Data 1. a pilot study was carried out by designing a questionnaire and testing it on samples of selective people. 4. certain modifications can be made in the methodology as well as sample collection. The total sample 3. Pilot Study :It is explanatory in nature . Collection of Data :As mentioned earlier the total samples were 25 and the questionnaires were distributed to all the samples in such a way that data was collected with maximum interest and co-operation by the samples. based on the information collected from the pilot study. These questions consisted of general information and topics related to subject. Analysis of Data :The data which was collected during the study with the help of questionnaires were analyzed with the help of the standard statistical method such as tables. consisting of 8 questions. 2. them were interviewed at their respective area. a questionnaire was designed. Keeping in mind.4 Collection of Data 3. it is used to identify the problems clearly. Most of size was 1. 44 . Development of Tools :To get accurate responses.3. Selection of Samples :Samples are selected from employees from the travel agencies and people who visited the place. questionnaires were e-mailed which was collected later giving some time. 5.
Based on which the results are discussed below.4. Also. Results and discussions The study on “Medical Tourism in Kerala” was undertaken for the purpose of research. …………. 46 . RESULTS AND DISCUSSIONS 4. it involves the interview • • To find out the costs of medical facilities provided in Kerala.. it involves the growing importance of medical tourism and its popularity. To discuss the healing effects of ayurveda.
Your assistance in the same would be greatly appreciated. Your assistance in the same would be greatly appreciated. . Swati Singh Name of organization: Travel Tours Pvt. However if you wish to provide us with the same.This interview is a research project done in partial fulfillment of Bachelor’s Degree of Hotel and Tourism Management Studies. Designation: Regionl Manager Years of experience: 2 years This survey is a research project done in partial fulfillment of bachelor’s degree of hotel and tourism management studies. No personal information is required. Ltd. No personal information is required. However if you to provide us with the same. Name: Mrs. please do so in columns provided. Interview questionnaire Role and importance of medical tourism in Kerala 1. What is the importance of Kerala in Indian tourism ? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ 47 . please do so in the columns provided.
Are people aware of the concept of medical tourism in Kerala? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ 3.2. What percentage of people know about it? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ 4. Who are more interested in visiting Kerala for medical purpose. Do you think medical tourism in Kerala should be promoyed on a larger scale? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ 8. Kerala also has modern world-class 48 . foreigners or Indians? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ 5. Are there any legal rules & regulations for foreigners undergoing any medical treatments in the state? Yes ( ) No ( ) 6. Are the medical treatments in Kerala affordable to the middle class income group? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ 7. Are people aware that other than Ayurveda treatments.
hospitals? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ 9. Harmony of music and food entails an integral part in promoting your restaurant. It is a soothing experience to the guest that imparts a sort of rejuvenation to their minds.Do hotels and hospitals providing medical treatments give value for money? 10. .Do you believe that medical tourism in Kerala is the next big thing for Indian tourism? Yes ( ) No( ) Conclusion: As per the interview conducted coffee shops and lounges play an important role towards the revenue generation and as well as satisfying experience to the guest. 49 .
In this research I have tried to bring out the fact that medical torism is one of the most happening things in Indian tourism. SUMMARY AND CONCLUSION 5. SUMMARY AND CONCLUSION The topic Medical Tourism in Kerala was undertaken for research by me to study the growing popularity of the concept in the country as well as other parts of the world.5. My research shows that people were only aware of Ayurveda treatments in Kerala 51 .
Medical tourism in Kerala is the next big thing for Indian tourism as people nowadays like to relax and rejuvenate in their holidays and rather than going to crowded cities people prefer silent places.ortheopedic.whereas the state also offers world-class hospitals and recreational centers which cure all major diseases using latest of technologies. Hospitals in Kerala offer treatments of all diseases and problems like cardiac. and at comparatively lesser cost than in west countries that is why foreigners prefer coming down to the state for treatment. Indulging in ayurvedic treatments like massages and spas are a bit costlier because of the exotic herbs and oils used in thhe treatment.transplant etc. 52 .
Unable to meet marketing heads of some travel agencies.6. 53 . Very less number of people have knowledge on the topic. LIMITATIONS AND RECOMMENDATIONS While the study was been conducted the following limitations had come across which gave some trouble in carrying out the process of study: LIMITATIONS: • • • Very limited number of books on the related topic. LIMITATIONS AND RECOMMENDATIONS 6.
The medical tour packages should be reasonable so that people from all income groups can afford. • • 54 . Informing the people that medical tourism in Kerala is not only about Ayurveda but also has world class hospitals equipped with latest technologies.RECOMMENDATIONS: • People should be made aware of what exactly medical tourism is all about.
: 55 .