David K.

Schroeder
126 Main St. #2 Cambridge, NY 12816
518.444.2099/ dsc60464@westpost.net

PROFESSIONAL HIGHLIGHTS
Enterprise Management
Marketing Coordination
Communications Specialist Staff Management
Event Conception and Design
Project & Idea Development

CAREER SUMMARY
Independent Hospitality Industry Consultant
04/ 2010
Super Host Hotels Albany, NY
* Sub-contract to support all phases of a rebranding a 217 room downtown Albany
hotel
* Developed an operational and cultural analysis to support franchise goals
* Conducted inventory liquidation for purpose of rebranding
* Evaluated staff and made detailed recommendations for change to achieve peak p
erformance
* Retrained all staff on new measurable systems
* Developed targeted marketing and advertising programs for retention and captur
ing new customers
* Developed reports based on experience and industry best practices
* Established strong internal communication process
Director of Sales/Marketing/Advertising
2/08-3/10
Century House, Latham, NY
* Planned and coordinated all Sales/Marketing/Advertising activities for a $7 mi
llion gross business with
a 68 room boutique hotel, 11 function rooms, and a historic fine dining restaura
nt.
* Designed positions and pay structure for four person sales office-aligned with
in budget parameters.
* Developed, planned, and executed a complete rebranding project.
* Supervised, trained, and coached sales staff for efficiency and revenue buildi
ng activities.
* Developed and implemented a communication rebranding plan to all employees
* Conceived, wrote copy with SEO research, and coordinated launch of new rebrand
ed website.
* Planned and supervised multiple photo-shoots, combined with personal photograp
hic work, yielding all new photo assortments for marketing and advertising.
* Designed and coordinated advertising pieces for all media formats including: e
xternal and in-house print collateral, Print, rich media and static Web, TV, and
Radio.
* Conceived and planned custom concept events including: Wedding and engagement
shows and galas, non-profit receptions, business to business networking gatheri
ngs, and others.
Director of Operations/Sales/Marketing
3/06-1/08
Midas Management Marketing & Construction Melvindale, Michigan
* Operational & Sales Director for two separate corporate entities comprised of
6 hotels.
* Supervised all employees at each property, including a Sales Manager at each o
f the Hotels.
* Delivered on objectives to open up and increase exposure through available boo
king channels.
* This task included: strategic placement within competitive market segments; m
arketing for transient travelers, travel websites, Detroit CVB leads, motorcoach
contacts, and amateur sports networking; provision of codes to preferred corpor
ate clientele for rate access on the internet; GDS loads for travel agencies boo
king for corporations and consortiums; bids on RFP's for national accounts; acti
ve participation in networking organizations and events; building strong relatio
nships with third-party travel web site market managers; group site tours for ke
y decision makers and travel professionals; directing new photo-shoots; developi
ng content for e-brochures; strengthen involvement in local events; growth of gr
oup business.
* Created reports to update ownership covering all departments, maintain constan
t and accurate
communications with staff, and improve sales, marketing, and contract documents
for clientele.
* Worked with local representatives, municipalities, zoning boards, Economic Dev
elopment Corporations, and other entities to acquire approval for two new brand
hotels, and one national restaurant franchise.
Director of Sales & Marketing
6/04-3/06
Chelsea Comfort Inn & Village Conference Center, Chelsea, Michigan
* Responsible for all revenue generating programs and initiatives for an 82 roo
m hotel and 4000 Sq. Ft. multi-functional gathering space .
* Sold and planned all types of social and business gatherings with complete aut
onomy.
* Developed business and community relationships to assist in marketing efforts
of hotel's rooms and space for events.
Wireless Sub-Agent
1/02-12/04
Digicom Wireless Solutions, Troy, Michigan
* Contracted to sell wireless service and equipment as a sub-agent for Verizon,
AT&T, Nextel,T-Mobile, Sprint, Globalstar, Iridium, @Road, and Kenwood two-way r
adios.
* Established relationships with a diversified list of business
* Daily prospecting included warm calls and follow-ups
* Excelled at time and contract management with an understanding of clients' ope
rations
Sales Consultant/ Sales Manager
1/99-1/02
AT&T/AT&T Wireless, Greater Detroit Store Locations
* Exceeded base standards and quotas as a salesperson and advanced quickly into
sales manager's position in a prescribed list of categories including: new cust
omer acquisitions, average revenue, accessory sales, add-on features and contrac
t renewals.
* Responsible for store, inventory, training, and evaluations.
Assistant Sales Director
12/97-12/98
Costamex (Royal Holiday Club), Cancun, Mexico
* Developed business relationships and served as primary contact for conventions
and conferences
* Planned all phases of welcome activities, including sales scheduling and resor
t tours.
* Coordinated sales training schedules: involving contracts, pricing, financing
, and club membership detailing.
* Implemented corporate sponsorships and launched ventures with vendors, tour op
erators, and night clubs.

EDUCATION
Eastern Michigan University, Ypsilanti, Michigan
B.A. Degree, Travel & Tourism, December 1997
Minor in Marketing