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Randall (Randy) L.

1197 Jackson Ave NW
Massillon, Ohio 44646
Home: 330-880-4422 Cell: 215-317-2270
LinkedIn profile

Self-motivated and experienced Sales Manager with demonstrated success in reduci
ng costs, increasing sales and profits, team building and leadership. An "out-o
f-the-box" thinker who stretches abilities for the benefit of the employer. Exp
ert customer relationship builder, negotiator and on-site sales strategist with
effective sales presentations using current software technology or one-on-one as
needed. Innovative processor and user of effective verbal, written, IT and PC
communication skills for win-win results. Loyal adherence to business protocols
while conducting business from local customer / consumer to top level executive
*Key Account Management
*Territory Planning, Startup and Building
*Business Development
*Synergistic Partnership Building
*Sales Team Training and Management
*Fiscal Year Strategic Planning
*Presentations, Selling, Negotiations
*On-site Problem Analysis and Solutions
*Business Forecasting and Market Analytics

Market Director, Northeastern Ohio and Northwestern Pennsylvania
Managed sales and distribution of wholesale food products to 600+ retailers via
direct store delivery and warehouse distribution systems in Northeastern Ohio an
d Western Pennsylvania. Directed $22MM territory. Supervised 11 sales represen
tatives. Made direct sales calls and presentations to retailer corporate office
buyers, merchandisers and VPs of Perishables. Presented new items for approval
s and discussed retailer pound volume, dollar sales and profits. Visited grocer
y retailers in division area. Utilized software analytics to monitor and develo
p sales and profits.
* Reached #1 position in total Market Share in 1992 against competition and main
tained position to date.
* Attained 33% gross dollar profit contribution through aggressive expense reduc
tion. Roughly 20% improvement over company average.
* Achieved minimum 63% market share vs. competition on all products. Built to 7
3% as maximum. Finished #1 in company out of all 21 divisions.
* Attained strong monthly/quarterly/annual divisional profits consistently ranki
ng in top 3 out of 21 sales divisions.
* Created and developed non-typical account - Marcs Discount Stores - into #1 re
tailer within territory. New customer became top 10 retailer company-wide with
sales of 2MM+ pounds annually.
* Converted distribution from direct store delivery to warehouse distribution wi
th zero complications resulting in 30% increase in new retailers.
* Placed 98% of product varieties on retailers' shelves. Maintained an average
ACV of 95% on stronger selling items within division area.
* Mentored 5 sales representatives to become Sales Representative of the Year Aw
ard Winners ("The Silver Stetson Award" top award for the company).
Divisional Sales Manager, Buffalo and Rochester New York
Helped construct and develop new Western New York market. Managed and trained n
ew sales team of 4 sales representatives to sell and service food products. Cal
led on food retailer corporate offices with sales presentations and to receive n
ew item approvals. Worked sales territories in the absence of sales representat
ives. Facilitated sales meetings. Visited all sales division grocery retailers
* Surveyed virgin sales area, plotted all potential retailers and constructed ne
w sales division under budget.
* Gained 100% approval from retailers for all available products in new Western
New York market.
* Achieved black bottom line pre-tax profits from day #1 using minimal resources
and unnecessary operational tools and expenses.
* Completed full grand opening of new division within 3 months. Previous openin
gs took 6-12 months.
* Achieved #1 market share of product category within 2 years of market opening.

Randall (Randy) L. Bishop Page 2

Route Sales Representative, Indianapolis and Ft. Wayne Indiana

Opened new Indianapolis, Indiana market. Transferred to Ft Wayne, Indiana onto a
larger more responsible route working from home rather than within a sales offi
ce. Proven performance resulted as top sales representative working without dir
ect supervision.
* Won coveted "Silver Stetson Award" in 1978 as a Route Sales Representative. A
ward is based on 21 stringent qualifications and winner is approved by Board of
Directors of the Company.


Business Management, Retail Sales Strategy, General Academics, Oakland College,
Farmington Hills, Michigan
Radio Broadcasting and FCC Engineering, Electronics Institute of Technology, Det
roit, Michigan
Dale Carnegie Human Relations, Auburn, Indiana
Essentials of Situational Leadership, Center For Leadership Studies, Columbus, O
Effective Communications, Marietta College Institute of Education and Business T
raining, Marietta, Ohio
The Sales Professional - Account Management Practices, Successful Building of Le
adership Teams
Negotiated Sales Practices and The Art of Negotiation, Core Selling Skills
Managing the Sales Professional
(Evaluates Accounts, Plans Strategies, Sells Growth, Protects Profits, Reports
Butler Systems University, Columbus, Ohio
MS Office (Outlook, Word, Excel, PowerPoint), Lotus Notes,
Discovery Systems, Promo Assist, Trade Spending,, Windows (all), IRI and Nielsen Data Analytics