By now, we all know that !

Twitter is a social network!
where you post short bursts ! of thoughts and information.

It has become the single most talked about Web site since Facebook ! and grew 1,382% in the past year.!

Source: “Twitter Now Growing at a Staggering 1,382 Percent” Mashable, March 16, 2009

Then Twitter grew 43% with the addition of just one user. .

April 21.Source: “Oprah effect: 43% jump in Twitter traffic.” USA Today. 2009 .

But why is Twitter such a big deal? .

This is the future of human contact? .

.! Whatever. But it has its uses. Or new clients.Probably not. Like finding a job. ! Or garden tips. Or muffin recipes.

Twitter revolutionized social media by making it simple for the world to communicate in real time. instant messaging and blogging. . Think of it as a cross between ! text messaging.

Where did Twitter ! come from? .

software architect .com • Jack Dorsey.Founded in 2006 by three men: • Biz Stone & Evan Williams. creators of Blogger.

It has since crushed them. . Twitter at one point had more than 100 competitors.Although it was first.


Why did Twitter come out on top? • Originated the concept • Kept things simple • Lots of venture capital • Consistent buzz • Better name .

Getting started: .

3. 2. . Consider using a simple name close to your own.Before you get too far… 1. Fill in your bio. etc. home page. Upload your photo.

follow later • Start with friends. expand slowly • Don’t bother going ‘private’ • Post consistently and you’ll get it .A few more tips for beginners: • Talk first.

What should you write about? News in your industry Helpful tips Links to your new blog posts What’s going on in your life .

Try to avoid writing about: What you ate for lunch Politics Your travel schedule ‘Figuring out Twitter’ .

com • Just look at your friends’ friends .How do you find people to follow? • Search by name on Twitter • Find existing users in your e-mail address book • Look for common interests on WeFollow.

it should look like this: (assuming you’re Little Debbie) .Once you’re up and running.


. Most recent updates by people you follow.Where you post " your next update.

Ignore this question. How many characters " you have left (max is 140). . Reminds you what you last posted.

Click to see recent " posts mentioning you.The number of people you’re following and are following you. Private messages sent " to or from you. .

Posts you’ve marked " as favorites. . Click to see every tweet " on the planet. Random pictures of " people you’re following.

A few Twitter terms " you’ll want to know: .

.@ reply: A comment aimed at one user. but visible to the public.

@ reply: .

In fact. . just mentioning a user’s name with an @ will help ensure that user sees your note.


was that Kathy Ireland? Oh yes it was.Wait. .

(More on Twittering celebrities in a few slides…) .

. Goes to your e-mail inbox.DM: A direct message sent in private to another user.

Often abbreviated “RT.Retweeting: Sharing someone else’s post.” .

Retweeting: .

if all you do is retweet. . That said.Retweeting is a common way to praise another user. you’re not adding much value. spread awareness or curry favor with influential users.

Tinyurl: A service that shortens Web addresses. . making them easier to fit in a tweet.

(Twitter automatically shortens your links to TinyURLs if they’re too long.) . – Shortest links SnipURL – Easy to use and share . and offers stats. – Shorter.But alternatives to TinyURL are catching on.

Hashtags: Words beginning with a # to help you track specific conversations. .


You can follow a specific hashtag in real time through Twitter Search. .


m. open discussion of journalism and PR. 7–10 p. .Popular hashtags: #FollowFriday: A weekly chance to recommend people to follow. #JournChat: A live. CST o Mondays #NoPantsTuesday: Speaks for itself.

Fail Whale: The universal sign that Twitter is having serious problems. .


Apps: Applications that make using Twitter easier. more productive. . etc.

TwitterFon A great way to use Twitter from your iPhone. .

. customizable way to use Twitter on ! your desktop.TweetDeck Powerful.

TwitPic: Post photos to Twitter.And don’t miss… TweetLater: Schedule posts in advance. TwitterFox. Twitbin. etc: Lets you update Twitter from your Firefox Web browser. .

The most powerful Twitter site is actually Twitter Search which has become a scarily useful tool ! for monitoring global conversations. .

So who’s using Twitter? .

” .Twitter demographics: Gender 53% female 47% male Education 46% College 37% No College 17% Grad School Age 47% 18–34 31% 35–29 21% 50+ Ethnicity 82% White 7% Black 5% Asian 5% Hispanic Source: “2009 Twitter Demographics and Statistics Report.

Twitter is quite popular with: • Bloggers • Moms • PR practitioners • Consultants • Pyramid schemers • Corporations • Celebrities .

4 million followers Britney Spears: 1. By the time you read this.000 John Mayer: 724.) . Oprah will probably have 7 billion.1 million Ellen Degeneres: 1 million Barack Obama: 943.600 (As of April 24. 2009.800 Shaquille O’Neal: 770.100 Demi Moore: 719.600 Jimmy Fallon: 778.Celebs on Twitter: Ashton Kutcher: 1.

Businesses on Twitter o  Starbucks o  Southwest o  Dell o  Zappos o  Hertz o  Ford o  GM o  Honda o  Comcast o  Whole Foods o  Dunkin Donuts o  Kodak o  Red Cross o  Rubbermaid o  Little Debbie o  H&R Block o  Home Depot o  Nationwide .

Twitter helps businesses:
o  Raise awareness o  Offer proactive customer service o  Answer questions o  Promote events, products, services

Businesses should: o  Be conversational o  Jump in the discussion o  Pay attention o  Pace themselves .

Businesses should NOT: o  Be sales-oriented robots o  Be repetitive and dull o  Follow too many people at once .

some marketers are really pushing the envelope. earnest use of Twitter is still best.While consistent. .


. built a full online life for the show’s characters on Twitter. including PR pros unaffiliated with AMC.‘Mad Men’ fans.


.Skittles turned its entire home page into Twitter search results for the word “Skittles” — obscenities and all.

So what’s next for Twitter? • A revenue plan would be nice • Continued mainstreaming • Lots more celebs. CEOs • Become a standard customer service • Probably keep crashing a lot . journalists.

com .Thanks for your TheSocialPath.griner@luckie. david.

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