By now, we all know that !

Twitter is a social network!
where you post short bursts ! of thoughts and information.

It has become the single most talked about Web site since Facebook ! and grew 1,382% in the past year.!

Source: “Twitter Now Growing at a Staggering 1,382 Percent” Mashable, March 16, 2009

Then Twitter grew 43% with the addition of just one user. .

April 21.Source: “Oprah effect: 43% jump in Twitter traffic.” USA Today. 2009 .

But why is Twitter such a big deal? .

This is the future of human contact? .

.! Whatever. But it has its uses. Or new clients.Probably not. Like finding a job. ! Or garden tips. Or muffin recipes.

Twitter revolutionized social media by making it simple for the world to communicate in real time. instant messaging and blogging. . Think of it as a cross between ! text messaging.

Where did Twitter ! come from? .

software architect .com • Jack Dorsey.Founded in 2006 by three men: • Biz Stone & Evan Williams. creators of Blogger.

It has since crushed them. . Twitter at one point had more than 100 competitors.Although it was first.

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Why did Twitter come out on top? • Originated the concept • Kept things simple • Lots of venture capital • Consistent buzz • Better name .

Getting started: .

3. 2. . Consider using a simple name close to your own.Before you get too far… 1. Fill in your bio. etc. home page. Upload your photo.

follow later • Start with friends. expand slowly • Don’t bother going ‘private’ • Post consistently and you’ll get it .A few more tips for beginners: • Talk first.

What should you write about? News in your industry Helpful tips Links to your new blog posts What’s going on in your life .

Try to avoid writing about: What you ate for lunch Politics Your travel schedule ‘Figuring out Twitter’ .

com • Just look at your friends’ friends .How do you find people to follow? • Search by name on Twitter • Find existing users in your e-mail address book • Look for common interests on WeFollow.

it should look like this: (assuming you’re Little Debbie) .Once you’re up and running.

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. Most recent updates by people you follow.Where you post " your next update.

Ignore this question. How many characters " you have left (max is 140). . Reminds you what you last posted.

Click to see recent " posts mentioning you.The number of people you’re following and are following you. Private messages sent " to or from you. .

Posts you’ve marked " as favorites. . Click to see every tweet " on the planet. Random pictures of " people you’re following.

A few Twitter terms " you’ll want to know: .

.@ reply: A comment aimed at one user. but visible to the public.

@ reply: .

In fact. . just mentioning a user’s name with an @ will help ensure that user sees your note.

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was that Kathy Ireland? Oh yes it was.Wait. .

(More on Twittering celebrities in a few slides…) .

. Goes to your e-mail inbox.DM: A direct message sent in private to another user.

Often abbreviated “RT.Retweeting: Sharing someone else’s post.” .

Retweeting: .

if all you do is retweet. . That said.Retweeting is a common way to praise another user. you’re not adding much value. spread awareness or curry favor with influential users.

Tinyurl: A service that shortens Web addresses. . making them easier to fit in a tweet.

(Twitter automatically shortens your links to TinyURLs if they’re too long.) .

Bit.gd – Shortest links SnipURL – Easy to use and share . and offers stats. Is.ly – Shorter.But alternatives to TinyURL are catching on.

Hashtags: Words beginning with a # to help you track specific conversations. .

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You can follow a specific hashtag in real time through Twitter Search. .

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m. open discussion of journalism and PR. 7–10 p. .Popular hashtags: #FollowFriday: A weekly chance to recommend people to follow. #JournChat: A live. CST o Mondays #NoPantsTuesday: Speaks for itself.

Fail Whale: The universal sign that Twitter is having serious problems. .

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Apps: Applications that make using Twitter easier. more productive. . etc.

TwitterFon A great way to use Twitter from your iPhone. .

. customizable way to use Twitter on ! your desktop.TweetDeck Powerful.

TwitPic: Post photos to Twitter.And don’t miss… TweetLater: Schedule posts in advance. TwitterFox. Twitbin. etc: Lets you update Twitter from your Firefox Web browser. .

The most powerful Twitter site is actually Twitter Search which has become a scarily useful tool ! for monitoring global conversations. .

So who’s using Twitter? .

” iStrategyLabs.com .Twitter demographics: Gender 53% female 47% male Education 46% College 37% No College 17% Grad School Age 47% 18–34 31% 35–29 21% 50+ Ethnicity 82% White 7% Black 5% Asian 5% Hispanic Source: “2009 Twitter Demographics and Statistics Report.

Twitter is quite popular with: • Bloggers • Moms • PR practitioners • Consultants • Pyramid schemers • Corporations • Celebrities .

4 million followers Britney Spears: 1. By the time you read this.000 John Mayer: 724.) . Oprah will probably have 7 billion.1 million Ellen Degeneres: 1 million Barack Obama: 943.600 (As of April 24. 2009.800 Shaquille O’Neal: 770.100 Demi Moore: 719.600 Jimmy Fallon: 778.Celebs on Twitter: Ashton Kutcher: 1.

Businesses on Twitter o  Starbucks o  Southwest o  Dell o  Zappos o  Hertz o  Ford o  GM o  Honda o  Comcast o  Whole Foods o  Dunkin Donuts o  Kodak o  Red Cross o  Rubbermaid o  Little Debbie o  H&R Block o  Home Depot o  Nationwide .

Twitter helps businesses:
o  Raise awareness o  Offer proactive customer service o  Answer questions o  Promote events, products, services

Businesses should: o  Be conversational o  Jump in the discussion o  Pay attention o  Pace themselves .

Businesses should NOT: o  Be sales-oriented robots o  Be repetitive and dull o  Follow too many people at once .

some marketers are really pushing the envelope. earnest use of Twitter is still best.While consistent. .

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. built a full online life for the show’s characters on Twitter. including PR pros unaffiliated with AMC.‘Mad Men’ fans.

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.Skittles turned its entire home page into Twitter search results for the word “Skittles” — obscenities and all.

So what’s next for Twitter? • A revenue plan would be nice • Continued mainstreaming • Lots more celebs. CEOs • Become a standard customer service • Probably keep crashing a lot . journalists.

com .Thanks for your time.com Twitter.com/griner TheSocialPath.griner@luckie. david.

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