You are on page 1of 3

David A.

Herchko
837 Westminster Drive
North Huntingdon, PA 15642
Phone: 724-861-8651
E-mail: dhcd9f44@westpost.net
http://www.linkedin.com/in/daveherchko

SUMMARY
Have held positions at the Executive Level, Senior level Marketing, Product Man
agement, Sales and Customer
Service Management with extensive experience in North America marketing and sale
s, including some
international exposure. Excellent interpersonal skills combined with an eagerne
ss to teach and learn new
ideas; a broad understanding of business principals; motivated by the challenge
of new business objectives.
Proven ability to lead and organize people; team orientation and commitment to a
ccomplish/exceed specified
goals. Special experiences and focus including:
* Product Marketing Management
* Distribution sales channel management
* New Product Launch
* Strategic Business Planning and execution
* Strategic alliances and acquisitions
* Market Definition and Analysis
* Complex Sales Process
* Start-up Operations
* Customer Service
* Alliance and Partnering relationships
* Marketing Communications & Conference Planning
CAREER HIGHLIGHTS
Marketing Management
> Product management including marketing plans for new product launch that has g
rown to over $100m in
sales and product obsolescence programs that phased out non-strategic and low v
olume products
> Managed various sizes of marketing, sales and customer service departments fro
m 1 to 8 direct personnel
and over 50 indirect sales people and distributor sales channels that provided
cohesive team sales efforts
> Formulated annual marketing business plan including market alliances and acqui
sition strategies to meet
company's double-digit growth objectives
> Assisted with development and executed on 3 to 5 year strategic business plans
> Team leader for launch and branding of new global company name after acquisiti
on to gain market
recognition
Sales Management
> Managed $2.5m direct sales territory and sold company's first telephone Automa
tic Meter
Reading (AMR/AMI) system to a water utility valued at over $1.5m
> Coordinated sales strategy for direct customer and distributor sales in territ
ory International
> Participated in North America marketing team that contributed to number 1 posi
tion in global market
share
CAREER HISTORY
Note: The company names of Sensus, Invensys and Rockwell were names of the same
company that were
changed over time due to acquisitions, mergers and divestitures.
SENSUS METERING SYSTEMS/SENSUS USA Inc., Pittsburgh, PA 1982 - 2010
Director - Distributors and Investor Owned Utility Sales-Water 200
8 - 2010
* Directed distributor marketing and sales programs for the company's electric,
gas, and water utility
distributors that accounted for over $200m in product and service sales
* Led new sales strategy for Investor Owned Water Utilities that provided sales
revenue of over $1m in one
year
V.P. Water Marketing North America and North America Communications 2006 - 20
08
* Launching new water metering products to NA water utility market to grow marke
t share 10%
* Developed and executed annual marketing plan, launch and obsolescence strategi
es to achieve additional
$150m in sales for water utility market
INVENSYS METERING SYSTEMS/SENSUS METERING SYSTEMS, Raleigh, NC
V.P. Automatic Meter Reading Marketing & Corporate Communications 2004 -
2006
* Created cross functional AMR/AMI (Automatic Meter Reading/Advanced Metering In
frastructure) multi-
utility marketing department to save $5m in expenses
* Evaluated business opportunities and participated in due diligence activities
for company business alliances
and acquisition targets to grow AMR sales over $100m in utilities market
* Led name creation team for new Sensus Metering Systems business including new
web site, logistics for
global name change activities and development of Corporate branding manual
V.P. Business Development & Corporate Communications 2002 - 2004
* Selected to lead company's business development activities for Automatic Meter
Reading (AMR) systems
across North America to synchronize business units under one sales platform
Director IMServ (Invensys Measurement Services) 1999 - 2002
Developed start-up and marketing plans for new services business for utilities
* Conducted due diligence and participated on acquisition team for the purchase
of two companies to grow
services business to over $10m over two years
SENSUS TECHNOLOGIES, INC., Uniontown, PA
AMR (Automatic Meter Reading) Marketing Manager 1990 - 1992
* Grew AMR products revenue to over $10m within five years for N.A. water utilit
y market
ROCKWELL INTERNATIONAL/SENSUS TECHNOLOGIES, INC., West Palm Beach, FL 1988 -
1990
Territory Manager - Sales (Municipal & Utility Division - Water meters and meter
reading systems)
ROCKWELL INTERNATIONAL, Uniontown, PA 1982 - 1988
Customer Service Coordinator/Sales Order Correspondent - Water Meters and readin
g systems
EDUCATION and PROFESSIONAL DEVELOPMENT
M.B.A., University of Pittsburgh, Pittsburgh, PA
B.A., Economics, Washington and Jefferson College, Washington, PA
Continuing Education
Executive Marketing and Sales courses
Dale Carnegie - Effective Communications & Human Relations
Business Organizations:
American Water Works Association (AWWA)
Utilimetrics (formerly Automatic Meter Reading Association- AMRA) - Program Com
mittee, Program Chair,
Board of Trustees member