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312 Calistoga Ct., Austin, TX 78732
210-618-6566 Cellular E-mail:

Highly accomplished global sales and marketing executive with expertise in

achieving operational profit and loss objectives. Experienced at managing creati
ve direction, product positioning, product launch, and project management. Adept
at training sales managers and performance management skills, including senior
leader development.
Skilled in strategic planning for human capital, product and operations for
ecasting, and leading complex initiatives that achieved desired profitability go
als, client acquisition, and retention. Repeatedly executed successful design an
d implementation of change management and 6-Sigma initiatives. Increasingly prom
oted to senior leadership roles based on demonstrated success in taking calculat
ed risks, executing strategy, improving client relations, developing business, b
oosting market share and profitability.
a Proven success managing high-performance interdisciplinary teams and buildin
g effective coalitions with internal/external business partners.
a Adept at managing client expectations, providing world-class customer servic
e, and leveraging brand reputation while maximizing revenue opportunities.
a Comprehensive background in public relations, public speaking, board of dire
ctor leadership, non-profit leadership, public relations, advertising, business
development, brand management, and consumer research and analysis.
Superior Access Insurance Services, Inc. a" Austin, Texas (2010 a" Present)
Top line P/L responsibility for the marketing and sales functions through new bu
siness development and strategic partnerships. Delivered software as service (Sa
aS) through my team by prospecting, and through lead generation opportunities cr
eated by marketing. Created revenue streams through subscriber fees and profit g
enerating sales by clients. Client members paid subscriber fees on a national sc
ope, for a fee-for-service, single Internet portal, e-commerce customer insuranc
e solution. In addition, my team acted as account management for the client lif
e cycle to ensure customer care and client training.
a- Developed and wrote a comprehensive marketing plan, helping create a 9% growt
h trend line.
a- Leverage brand and positioning through website SEO, and social media strategi
es, scoring 88.4%.
a- Developed customer touch point program increasing client retention by 20%
a- Created a cogent national marketing strategy, tying in SWOT & business intell
a- Sales responsible for EzLynx, Salesforce CRM, client management training and
product training.
a- Developed virtual call center sales function, pushing lead generation to top
conversion rates.
Solaris Insurance & Investments a" San Antonio, Texas (2003 a" Present)
Sole accountability P/L and to achieve business development through client acqui
sition. Customer care for client retention and revenue generating activities. Pr
ofit and loss responsibility for pull-through insurance products a" focusing on
life, group and individual health, Medicare, and long-term care. Established n
ational broker partnerships in order to enhance Company objectives.
a- Formulated a comprehensive retention plan, contributing to +95% YOY client re
a- Established brand standards as well as initiating community-based outreach ef
a- Lowered marketing expenses by 20% while increasing internal response time.
KB Home a" San Antonio, Texas (2004 a" 2008)
P/L responsibility to deliver the total revenue stream through the entire buying
cycle. Led a director and 8 managers with 70+ employees engaged in $300 million
per year residential home industry production leader. Focused on brand protecti
on, product life cycle improvements, public relations, and crisis management ini
tiatives. Converted company, vendors, suppliers and business partners to a paper
less environment. Worked to reduce product cycle time YOY, resulting in a 25% re
duction in cycle time and a margin multiplier of +$75 million per year. Authored
an ISO Quality Systems Manual and integrated Company business model resulting i
n a Zero Defects certification by a third-party auditor.
a- Increased J.D. Power & Associates Customer Satisfaction Rating YOY by +1 poin
a- Led a 2-yr integration of the Countrywide mortgage unit to meet the service l
evel agreement
a- Approved over 12,000 mortgages, and responsible to close escrow with the titl
e unit
a- Led an inbound Call Center function for service and complaints for over 25,00
0 clients.
a- Reduced claims expense by over 25% using matrix structure, action planning an
d field execution.
a- Lead PM for aNew Communitya product design, merchandising, and launch - achie
ved first-ever, 30-day grand opening.
Howell, Higgs, Evans & Clark, LLC a" New Braunfels, Texas (1993 a" 2003)
Total P/L responsibility as managing general partner. Strategically planned and
tactically executed the start up of a multi-state insurance and investment compa
ny, growing entity to a median-sized operation in 5 years. Spearheaded the devel
opment and launch of an outbound call center, achieving a 50% appointment set ra
te. Managed all sales hiring, training, investigations, and terminations. Respon
sible for lead generation and revenue creation.
a- Responsible for human resources, employee development & training, logistics,
budgeting and forecasting, analysis, and converting ad dollars to a 1:1 ratio ag
ainst revenue dollars.
a- Used market research methods to accelerate the sales cycle and conversion rat
a- Developed all CSRs and agents, achieving +90% client retention a" an industry
a- Project Lead for CRM Company tool, increasing FTE efficiency to a 1.5 rating.

USAF Reserve a" Randolph Air Force Base, Texas (1985 - 1993)
Acting as a Sales Director I led 15 global managers with 125 employees engaged i
n global sales and recruiting operation. Responsible for a $12 million annual bu
dget. Managed all aspects of 50 global real estate locations. Managed sales trai
ning, evaluations, hiring, investigations and terminations.
a- Responsible for human resources, union employees, administration, hiring, dev
elopment and training, budgets and forecasts, logistics, investigations and term
a- Managed global public relations effort through public speaking, promotions an
d advertisement.
a- Managed an annual $3 million ad/promotion budget through a national agency fo
r print media.
a- Designed and implemented a Total Quality Management (TQM) program for a 3,300
-person sales organization a" trained executives and trained the trainers.
2003 National Graduate School, M.S., Quality Systems Management (3.68 G.P.A.)
1983 Park University, B.S., Business Management (3.33 G.P.A.)
1983 Air University, A.S., Resources Management Technology (3.0 G.P.A.)
2001 American College of Financial Planners, Life Underwriter Fellow
2004 FASTRAC Sales Training (2 weeks) a2004 Rookie of the Yeara Award Winner
1993 Nationwide Selling School (2 weeks) aTop 100 Agentsa Award Winner
1977 Recruiter Training, (6 weeks) aHonor Graduatea & aCentury Cluba Award Wi