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Robert M.

Heske 9 Floral Street, Shrewsbury, MA 01545 Phone: (508) 842-1298 * Cell: (508) 868-3116 Email: rhd148ec@westpost.net * Web: www.bobheske.com SUMMARY: * 26 years account and copywriting experience, specializing in financial servic es * Proven ability to plan and manage fast-paced, integrated marketing programs * Copywriting skills: Web copy; sales presentations; marketing communications; press releases and news articles; email campaigns; video and flash presentation s; advertising; and proposals * Project management includes: Brand marketing, communication platforms, Web, p rint, advertising, in-house promotions, and strategic corporate communications * Computer skills: MS Office, PowerPoint, Excel, Eloqua, Final Draft, Salesforc e (Content Tool) * Creative: Filmmaker, Screenwriter with IMDB credits, and award-winning/publis hed Comic Creator & Graphic Novelist EMPLOYMENT HISTORY: NewRiver, Inc., North Andover, MA (10/05 - Present) A Division of Broadridge (Acquired on 8/25/10) Senior Marketing Communications Specialist * Point person for all company communications and Sr. Executive presentations * Re-branding of sales and marketing print and web collateral * Strategic direction, content development, and maintenance of marketing websit e * Create PowerPoint sales presentations to promote products and NewRiver brand * Proposal support including RFIs, RFPs and extensive sales proposals * Produce marketing materials including press releases, product overviews and c apabilities sheets, Flash teasers, Webex content, as well as product proposal te mplates * Develop comprehensive product sales guides for each NewRiver product line * Trade show management, including booth collateral and signage * Develop copy for targeted email campaigns via Eloqua Fidelity Investments, Marlborough, MA (12/03 - 4/05) Freelance Account Supervisor, Fidelity Communications and Advertising * Account Supervisor contract work for all divisions within newly restructured FESCO organization (e.g., Non-Profit, 401(k) and DB Plans; HR/Payroll; H&W) * Manage print, online, video, and electronic projects and new product campaign s * Develop custom creative, personalized communications, Flash/video presentatio ns and signage in timely manner for RFPs, presales and site visits Group Account Supervisor, Fidelity Communications and Advertising (7/00 - 3/03 ) * Manage online, print and integrated media campaigns for Marketing Communicati ons and Product Development clients within Fidelity Institutional Retirement Ser vices * Work with creative team to brand Fidelity materials within the "Meaning of Le adership" and "Life After Work" identity systems for plan sponsors and plan part icipants * Produce rollout materials for key products and services such as NetBenefits, Fidelity PortfolioPlanner, Fidelity Retirement Plan Manager, Fidelity Freedom Fu nds, Fidelity Select Funds and Real Time Trading of

Company Stock * Develop POD plan transition template materials - estimated savings of $6 M in 2002 * Agency representative for eImplementation taskforce responsible for executing electronic platform to reduce plan transition costs for print communications * Recognized with Outstanding Service Award - Fidelity's highest service distin ction - for contribution to eImplementation taskforce in 2002 * Received a SPOT service award for C&E platform in 2002 * Marketing programs won Crystal Award of Excellence and two Awards of Distinct ion in The Communicator Awards 2003 competition * Member of Agency Leadership Team in 2001 Funds Distributor Inc. (FDI), Boston, MA (1/99 - 7/00) (Private company purchased by BISYS) Assistant Vice President, Senior Account Manager * Key account service liaison for financial service companies including The Bri nson Funds, BrockhouseCooper, Columbia Funds, Conseco Financial Group, Funds Dis tributor Inc., Nationwide Financial and Barclays Ishares (WEBS) * Managed $1.5 million in client projects in 1999 with two account coordinators * Created award-winning selling system for Nationwide's The BEST of AMERICA Ame rica's FUTURE Annuity (8th best-selling variable annuity in 1999) * Developed collateral and television/print advertising which contributed to WE BS product doubling assets under management in 1999 from $1 billion to $2 billio n * Focus fund campaigns for Conseco 20 Fund & Convertible Securities Fund surpas sed program goals by 50% and increased Merrill Lynch "first case sales" * Supervised advertising, marketing collateral and website development for FDI Keyport Life Insurance Company, Boston, MA (8/97 - 1/99) (Currently Liberty Financial) Senior Marketing Communications Specialist * Developed marketing support for fixed, indexed and variable annuity products to banks, wirehouses and MGAs and training materials for Keyport Sales Desks * Comprehensive marketing support for new variable annuity products helped incr ease sales 411% - from $175 million in 1997 to $720 million in 1998 * Marketing representative on taskforce charged with developing a new corporate voice platform and streamlined selling system - resulting in 50% savings in CPU of VA broker/client kits * Launched two new products in 1998 - a "no surrender charge" variable annuity and a revolutionary "next generation" equity indexed annuity * Represented Marketing at monthly off-site meetings with Senior Management, at quarterly wholesaler meetings and on strategic product development teams Allmerica Financial Corporation, Worcester, MA (9/93 - 8/97) (Currently Hanover Insurance) Account Manager, Marketing Communications Agency * Within in-house agency, served as account manager for Allmerica Financial Ins titutional Services (AFIS) group from 1/96 to 8/97 * Managed annual budget of $750,000 in internal creative billings and $2 millio n with external creative and print vendors * Key initiatives included development of a broker sales kit, new creative plat form for institutional and consumer audiences, promoting company-wide worksite m arketing and cross-sell initiatives, and involvement in various bank and third party marketing distribution initiatives * Prior to serving AFIS, was dedicated Account Manager for Corporate Risk Manag

ement Services (CRMS) division - including group medical, life and disability in surance and risk management services * Key initiatives included developing new communication system for broker liter ature and automated proposal system to promote full-service capabilities * Marketing initiatives enabled CRMS to reduce its marketing budget by 45% in 1 995 and by 30% in 1994, while upgrading the quality of print materials John Hancock Mutual Life Ins. Company, Boston, MA (3/87 - 9/93) Marketing Consultant * Worked in Employee Benefit Communications within Business Insurance Sector * Served as consultant to various employer groups to develop print, audiovisual and video employee communication programs * Strategic partner with Product Managers in developing communication plans for Managed Disability, Hancock Preferred PPO, Cost Care, Inc., Group Long-Term Car e and other services * Produced monthly newsletter and quarterly forums for Business Insurance Secto r * Developed award-winning quarterly newsletter for Hancock Preferred Health Pla n * Wrote finalist proposal and presentation for such key accounts as the Commonw ealth of Massachusetts, Raytheon and Federal Express * Earned three promotions and three Special Awards during six-year tenure Total Communications, Inc., Hopkinton, MA (10/84 - 3/87) Copywriter * Copywriting for corporate meeting planning, video production house and incent ive marketing divisions * Projects included: corporate and sales videos, television commercials, synced multi-projector slide shows (e.g., inspirational meeting openers and "people sh ow" closers), speeches, product brochures and other print collateral * Proposal support featured researching and "romancing" incentive marketing des tination packages; also wrote internal newsletter EDUCATION: * Bachelor of Arts from Indiana University at Bloomington (1984) * Boston University's Certified Financial Planner program (4 courses, A- averag e) * Emerson College Graduate Screenwriting Certificate Program (2004) Professional references available upon request