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JUDITH ZELAYA 8170 East 128th Place H:(303) 459-2101 Thornton, CO 80602 W:(303) 588-4147 CAREER

OBJECTIVE: IMPACTFUL SALES/BUSINESS DEVELOPMENT POSITION Recently completed graduate degree May 2010 Also bring to the table, client-driven professional experience of more than 15 y ears of documented success in maximizing company visibility to drive business an d revenue growth within Pharmaceutical, Diagnostic, University, Medical and Mili tary accounts. Created and implemented strategic sales/marketing strategies for scientific products that secured consistent achievement of sales/revenues goals. Effectively communicated complex information to diverse audiences. Forged, main tained and further developed long-term partnerships with key accounts to generat e new, repeat, and referral business. Initiated, developed and executed Inside S ales procedures and promotions for commodity products. Core professional strengths: Professional Networking Events B2B Sales Product Trials Consultative Selling Customer Liaison Sales Forecasting Strategic Partnerships Product Presentations Matrix Selling New Market Development Integrated Account Strategies New Product Identification BENCHMARKS & MILESTONES * Developed strategic partnerships with major scientific organizations, driving a West Coast territory to $2.2M in annual revenue. * Created and implemented a direct marketing program, amplifying profits from $ 4M to $8M while cutting sales costs 75%. * Forged and maintained a key business alliances and generated $2M in sales. * Identified and capitalized on market demands for a potential bioinformatics p roduct to create a new niche, achieve commercialization, and enhance company pro fitability. * Initiated an effective modification to a major service product, boosting reve nue 300%. CAREER CHRONOLOGY NANOSTREAM Regional Sales Manager 2004-2005 Developed the West Coast sales territory and marketed high throughput HPLC syste m and consumables. Coordinated application specialists, engineers, and marketing personnel. Delivered initial technical product presentations to prospects. AGILENT TECHNOLOGIES Informatics Sales Specialist 2002-2003 Directed strategic accounts for the life science division. Opened market and led new product sales of integrated and complex hardware, software, and service inf ormatic solutions for basic research, drug discovery, and development. Initiated short-term revenue from Eli Lilly as well as potential in long-term profits. Co ordinated consultative sales and business development initiatives for clients. H: (303) 459-2101 C: (303) 588-4147

CAREER CHRONOLOGY CONTINUED LIFE TECHNOLOGIES (Applied Biosystems) Senior Account Manager 1996-2002 Marketed bioinformatic software/hardware solutions and capital equipment includi ng DNA sequencers and synthesizers, TaqMan Systems, PCR machines, consumables, a nd reagents for up to $500K per unit into life science research, academic, gover nment, and commercial markets. Delivered 150% of plan with $8M in revenue. Devel oped accounts within assigned territory. Identified, pursued and acquired new cl ients through consultative, strategic, and matrix selling techniques. OXFORD MOLECULAR/INTELLIGENETICS Field Sales Representative 1994-1996 Qualified prospects, secured product trials, and closed sales for emerging bioin formatic software/ hardware solutions from $3K to $2M. Participated in customer site meetings and technical conferences in the US and Canada. Secured multi-mill ion dollar contracts. Established and managed a territorial partnership with Neo vista to capitalize on new business opportunities. Developed and maintained posi tive relations with customer service, software engineering, and marketing depart ments to enhance working environments and sales. LAB SUPPORT/ON ASSIGNMENT Account Manager 1989-1993 Opened and directed a contract scientific staffing agency and matrix-managed 70 scientists. Recruited and identified candidates and effectively placed 95% of in dividuals in appropriate positions of employment to meet customer scientific hir ing needs as well as employee needs. Trained new account managers on planning ma rket strategies, recruiting, conducting customer calls, interviewing tactics, an d negotiation strategies. Participated in the IPO road show. Contributed to $10M annual revenue. Identified and executed key alterations to a service product, a mplifying revenue 300%. CREDENTIALS Bachelor of Arts in Genetics, Minor in German University of California, Berkeley Masters in Curriculum and Instruction May 2010 University of Colorado, Denver GPA 3.99 Continuous training in sales, customer service strategies, professional presenta tion delivery and science education