You are on page 1of 3

ANDREW GHEZZI 14 Unicorn Circle Amesbury, MA 01913 agd26e84@westpost.

net Cell: (978) 270-5539 BUSINESS DEVELOPMENT MANAGER Entrepreneurial, sales-minded professional with a strong track record of success in driving business growth and market share in the highly competitive online ma rketing, financial and consumer markets. Experienced in all phases of the busine ss cycle, with knowledge of industry retailers, market trends, competitor dynami cs, customer segmentation and consumer demographics. Catalyst for driving forwa rd sound marketing initiatives that incorporate both advanced online media strat egies and new business opportunities that strengthen existing client relationshi ps, and build customer loyalty. CORE LEADERSHIP QUALIFICATIONS * Digital Marketing Strategy * SaaS Solutions * Channel Partner Relations * New Business Development * Customer Engagement * Brand Management * Affiliate Marketing * Search Engine Marketing * Web Design & Development * Media Planning and Buying * Online Consumer Marketing * Top-Tier Sales Perform ance PROFESSIONAL EXPERIENCE NAMEMEDIA, Waltham, MA 8/2008 - 5/2010 NameMedia is the owner and publisher of many of the largest and most active enth usiast community sites on the web, including sites focused on biking, climbing, hiking, photography, gardening, and motorsports. Collectively these sites attrac t over 12 million unique visitors monthly and generate more than 150 million pag eviews. ACCOUNT EXECUTIVE - DIGITAL SALES Implement sales and marketing plan to promote and drive revenue growth across a suite of outdoor enthusiast social media websites, from initial prospecting and qualification to agency media presentations and campaign launch. Develop success ful sponsorship programs in order to project recurring revenue streams. * Manage $2.2M in revenue goals for one of only two unique vertical website port folios (out of seven) that achieved profitability in less than fourteen months b y targeting non-endemic sales opportunities and uncovering consumer behaviors th at accelerated website traffic and a 5x increase in affiliate revenue. * Leverage business development initiatives and key industry contacts to sell di gital media, custom ad units, and affiliate merchandising programs using the lea st amount of capital with the highest level of consumer reach. * Create, develop and produce multi-media advertising campaigns targeting 10.2 m illion enthusiasts for direct and agency clients using custom site integrations, media roadblocks, email newsletters, and uniquely tailored consumer contests an d promotions. * Establish credibility for a new business unit in an emerging media market via an online blog, industry newsletter, and trade show presentations, leading to a healthy pipeline of new media opportunities. * Pursue targeted system Integrators, interactive agencies, and eCommerce outsou rcers, identifying and closing opportunities for incremental and sustainable rev enue-generating partnerships * Establish new relationships with digital agencies, direct consumer brands, aff iliate partners and integrated networks for global advertising and branding camp aigns, and drive recurring and new revenue growth for the east coast market. POWERLINE SPORTS, Seabrook, NH 2005 to 2008 Retailer of equipment and products for niche action sports and outdoor activitie s.

FOUNDER / ENTREPRENEUR Leveraged passion for action sports to build this specialized retail business, w hich includes a full retail store and a cutting-edge eCommerce website, from the ground floor. Coordinate activities across in-store and online channels to cont inuously build revenue-enhancing strategies, increase market penetration, and dr ive customer growth. * Grew annual sales 30% year-over-year while increasing the average margin from 22% to 35%. * Utilized leading web and eCommmerce technologies to drive integrated marketin g programs and consumer engagement to reach sales/margin goals and grow the cust omer base from 100 to over 3,000 active accounts on * Launched 3 new lines of business to complement core product line and overcome seasonal business swings. * Leveraged eCommerce interface with full Quickbooks accounting suite, forecasti ng sales growth, cash flows, A/R & A/P, and bank reconciliations. * Structured over 25 drop-ship agreements with various manufacturers and built o rder interfaces to facilitate accounting and tracking of orders. * Built an affiliate marketing program that increased sales and brand exposure i n new markets; sales in this channel are forecasted to grow at a rate of 15% per year. * Recognized as a key resource by the wind powered sports industry, frequently c ited in major national publications such as the Boston Globe, National Geographi c, Esquire, and Outside Magazine. PORT CITY WEB, Portsmouth, NH 2007 to 2008 Interactive marketing and web development firm specializing in branding, online marketing, eCommerce solutions, and web hosting. SALES & MARKETING MANAGER (Contract position held concurrently with Powerline S ports) Hired to lead initiatives to drive business growth, build brand awareness and ex pand market share. Consulted with clients across diverse business sectors, inclu ding many clients expanding into web sales for the first time, to help them deve lop effective online solutions based upon their unique business requirements. * Engaged 10 new companies for a wide variety of eCommerce web related projects all within the first 7 months, more than double the number performed by the comp any in all of 2007. * Redefined the parameters for target accounts from small businesses with averag e annual revenues of $100K, to companies with revenues ranging from $1M to $10M. This drove an increase in size of an average project from $9,000 to $14,000 whi le positioning the firm to effectively compete with large national companies. * Spearheaded the development of the 2nd generation eCommerce platform for Power; prepared all web content, product listings, promotion & pricing models, and customer experience features. INTERACTIVE DATA, Bedford, MA 2003 to 2005 Leading provider of financial market data, analytics and related services to fin ancial institutions, active traders, and individual investors worldwide. BUSINESS DEVELOPMENT MANAGER Developed opportunities to grow sales for suite of advanced financial data produ cts by analyzing the research needs of existing clients and assisting them with solutions to meet their specialized business requirements. Collaborated with a s hared group of six account managers, divided by customer segment, to develop eff ective strategies for addressing account servicing issues and implementing outbo und loyalty campaigns to maintain a renewal rate of 90% or more for contracted s

ervices. * Successfully renewed a 3-year contract valued at $1.2M by restoring a relation ship with a major client who was about to defect to a competitor. * Captured an additional $120,000 in revenue by proactively contacting 80 prior clients and rebuilding damaged business relationships. * Became the subject matter expert for a new line of real-time foreign exchange feeds. Forged new relationships with hedge funds, investment managers, and forei gn exchange broker dealers through persistent cold calling and by leveraging new partner initiatives. * Structured a 3-year joint venture agreement with an existing client for revenu e sharing, promotion, and product positioning. Increased business with this acco unt by 20% in the first six months. * Effectively managed key relationships across the organization to promptly addr ess and resolve customer concerns regarding the accuracy and quality of the serv ices provided. EDUCATION AND TRAINING Master of Science (MS), Finance - GEORGIA STATE UNIVERSITY, GPA: 3.8 Bachelor of Science (BS), Accounting - BINGHAMTON UNIVERSITY, GPA: 3.6 COMPUTER SKILLS * * Adobe Photoshop * Illustrator * MS Office * Google Analytic s * Google Media Planner