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DAVID P. WARD 4209 Colchester Drive, Kensington, MD 20895 202-997-1112 dwd28a54@westpost.

net STRATEGIC MARKETING EXPERIENCE DIRECTOR OF MARKETING AND COMMUNICATIONS Association for the Accreditation of Human Research Protection Programs (AAHRPP) January 2009 to October 2010 -In conjunction with the President, re-directed public outreach strategy that at tracted new clinical research clients and increased certification revenue for th is research compliance NGO. Implementation in 2010 procured application fees fro m 78 percent more domestic universities, hospitals, and private-sector research organizations and 87 percent more international organizations than 2009, increas ing revenue by over 30 percent. -Increased vertical placements-including two articles written for the President and placed in industry publications-by more than 200 percent beyond all placemen ts since 2001. -Built new working relationships with science writers at the New York Times, Was hington Post, Wall Street Journal, and other national publications. -Supervised the creation and dissemination of all communications, internal and e xternal, including articles, press conferences, media releases, conferences, new sletter, exhibits, publications, website, direct mail, and advertising, that att ract clients and increase revenue. -Exceeded budgeted results set out in the association's business development pla n. PRINCIPAL Crucible Consulting, 1999 to 2010 -Consulted with the top executives at Bain & Company to position their consultin g product as a means to help corporations meet the emergent social challenges th ey face. -Consulted with the U.S. Holocaust Memorial Museum to re-position the organizati on as an international center for witness against genocide. -Coordinated a board of academics, farmers, and food industry executives to crea te a plan that increased sales of sustainably grown food among mothers of growin g children, as co-chair and acting executive director of the Association of Fami ly Farms. VICE PRESIDENT, MARKETING, BUSINESS AND PROGRAM DEVELOPMENT The Rodale Institute, 2004-2005 -Added nearly $1 million in revenue that turned a 2004 deficit into a surplus fo r 2005. Led a team of consultants to implement programs that transferred sustainable agr iculture technology to farms in the U.S., Senegal, and Japan. -Conducted research to build a Web 2.0 network to educate consumers, farmers, an d food processors, distributors, and retailers about sustainable agriculture. -Re-established media relations and partnerships with the U.S. Department of Agr

iculture, Congress, local communities, and consumer and organic organizations in the U.S., Europe, Asia, and Africa, and served on industry panels, including th e Organic Trade Association. VICE PRESIDENT, MARKETING World Wildlife Fund, United States, 2001-2003 -Coordinated a team of outreach and communications professionals in public affai rs, development, and consumer advocacy that increased WWF's impact on policy, dr ove additional revenue for conservation programs in the U.S. and worldwide. -Led the WWF U.S. team to open negotiations with Coca-Cola for multi-million dol lar funding of extensive freshwater conservation programs in critical regions wo rldwide and increased income from other corporations by 150 percent. -Exceeded $30 million annual membership revenue budget by at least $4 million. SENIOR VICE PRESIDENT, DIRECTOR OF STRATEGIC PLANNING Hill, Holliday, 1997-1999 -Managed marketing and communications planning: coordinating consulting, researc h, and business development with all direct, online, print and broadcast media. -Member of executive leadership team that attracted seven new national consumer and business products clients to the agency's New York office, increasing billin gs from $75 million to over $200 million in less than three years. DIRECTOR OF STRATEGIC PLANNING Bozell Worldwide, 1995-1996 -Provided strategic direction for print and broadcast media, as well as strategi c consultation to the agency's international offices for Merrill Lynch. SENIOR VICE PRESIDENT, PLANNING DIRECTOR Saatchi & Saatchi Advertising, 1990-1995 -Created a new communications planning consultancy that leveraged point-of-sale data to target messaging and media campaigns for Procter & Gamble, General Mills , Toyota, and PaineWebber. -Won the U.S. Account Planning Group's top award in 1996 for Staples' "It's the Most Wonderful Time of the Year" back-to-school television commercial. VICE PRESIDENT, ACCOUNT PLANNING DIRECTOR Ogilvy & Mather, 1986-1990 -Joined four senior professionals to introduce the discipline of strategic marke ting communications planning to the agency and its clients. -Provided strategic direction for communications that restored Reese's Peanut Bu tter Cups' position as the best-selling candy in the U.S. -Wrote the agency's white paper on communicating with consumers over 50. COMMUNICATIONS DIRECTOR The Public Agenda Foundation, 1984-86 -Developed communications, produced a PBS-quality documentary, and provided tech nical assistance and consultation to local organizations, governments, businesse s, and media in order to increase citizens' thoughtful involvement in major publ

ic issues, such as health-cost containment and public education. -Provided consultation and campaign materials to unions and management at Mounta in Bell, creating a dialogue among managers and employees, who had voted to stri ke over health benefits three years before; in 1986 they approved a package that cut costs and maintained their benefits. EDUCATION: -Columbia University, A.B. -University of California, Berkeley, M.A. Professional Development -Agribusiness Seminar, Harvard Business School -Certificate in business administration, The Wharton School AFFILIATIONS -Co-Chair, Board of Directors, Association of Family Farms, 2005-2008 -Member, Board of Directors, EarthShare, 2002-2005 October 2010