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KRISTOPHER J. KOLLENDA Mobile: 760.707.3071 Address: 3627 Terrace Place,, Carlsbad, CA 92010 Email: kkd2fb2e@westpost.

net ________________________________________________________________________________ _________________________ SALES MANAGEMENT EXECUTIVE Distributor & Key Account Administration * New Business Development * Direct Sal es & Retailer Partnerships Consultative & Solution Sales * Networking & Relationship Building * Contract Ne gotiations * Marketing Proposal PROFILE Dynamic 20+ year sales career with pioneering experience and record-br eaking performances in the textile industry. Improves company processes & suppo rts critical business strategies by managing the development, implementation and maintenance of business applications systems. Remain on the cutting-edge, driv ing new business through distributors, retailers and key accounts, establishing strategic partnerships to increase channel revenue. * Expert in sophisticated floor covering sales models & vast knowledge of both t he flooring marketplace and the capabilities and complexities of all flooring pr oducts. * Outstanding success by building & maintaining relationships with key corporate decision-makers, establishing large-volume, high-profit accounts with excellent levels of retention and loyalty. * Exceptionally well organized with a track record that demonstrates self-motiva tion, creativity and initiative to achieve both personal and corporate goals. PROFESSIONAL EXPERIENCE 2010-Present LONGHUA GROUP, INC./GUOYA USA, INC. (GALA MANUFACTURING) - Manufac turer (Anhui Province, China) Business Development Consultant/Advisor (North America) Developed a comprehensive strategic business plan to establish a new flooring br and, GALA, through the channels of Distribution, Wholesale Warehouses, Buying G roups, Home Centers & OEM businesses. Responsible for all marketing initiatives encompassing branding, website launch, product development (Hardwood, Bamboo, C ork, Vinyl & Laminate) samples & displays, warranty/installation/claims procedur es, pricing configuration and company vision. Accountable for overall national sales, contracting agents, and producing business proposals for new & existing c ustomers. 2007-2010 PERGO, LLC - Manufacturer (Raleigh, NC) Western Regional Business Manager (West USA) Delivered sales & operational support to designated West Coast Distributors & Ke y Customers. Provided leadership, direction & management support to Pergo Accou nt Managers. Developed & implemented regional sales plan based on a consultativ e, business partnership approach. Performed weekly/monthly sales forecasting & competitive analysis to determine product performance levels and the need for ne w product developments/modifications on an annual basis. 2003-2007 TARKETT, INC. & DIAMOND W FLOOR COVERING, INC. - Manufacturer & Distri butor (PA/CA) Western Regional Sales Manager- Tarkett, Inc. (West USA) Launched the largest West Coast distributor exceeding the 2006 laminate sales go al (volume & product placement). Developed relationships to support four West

Coast Distributors. Implemented new sales strategies with key accounts through creative profit analysis and competitive marketing incentives. Marketing Director & Regional Sales Manager- Diamond W F/C, Inc. (CA/AZ/NV) Educated, trained, and implemented vendor procedures and strategies to all depar tments including marketing, sales, claims, purchasing & operations. Cultivated $25 million in laminate product sales vis-a-vis buying procedures, inventory ana lysis, promotions & effective sales strategies. Developed essential vendor rela tionships determined to meet all goals & expectations. Provided extensive sales support through industrious commitments to the sales force and their accounts. 1999-2003 LDBRINKMAN/BEAULIEU OF AMERICA - Distributor/Manufacturer (CA/GA) Regional Product Manager-Pergo (So. Calif., AZ, NV, HI) Managed, supported & trained 20 territory managers. Achieved the highest region al sales volume in the country. Provided skilled sales tools and product confid ence for success to major retailers & design centers. Devised creative growth i ncentive programs. Administered & promoted the Pergo Endorsed Installer School. 1998-1999 J&J INDUSTRIES, INC. - Manufacturer (Dalton, GA) Contract Specialist (Southern California) Responsible for increasing sales, developing, and continuing relationships with commercial accounts, corporate end-users, institutional sources, healthcare rela ted companies, hospitality businesses and the design community. Negotiated, spe cified, and achieved contracts with Foodmaker (Jack-in-the-Box), Union Pacific R R, Cedars Sinai Medical Center, SAIC, USC, UCLA, San Diego State and numerous So uthern California unified school districts. 1987-1998 SHAW INDUSTRIES, INC. - Manufacturer (Dalton, GA) Contract Specialist/Territory Account Manager (Southern California) Accountable for the sales & growth of six marketing brands. Promoted to Instit utional/Medical Specialist, Builder Account Trainer, coordinating & conducting t raining seminars for Chain Account retailers. Increased every year's sales over previous year. Successfully reversed four declining territories achieving an a verage increase of 46%. Experienced in the areas of tenant improvement, corpora te, retail, institutional, medical, hospitality, including the design community. Managed strong relationships servicing Builder's, Buying Groups, Property Mana gement, & Mainstream Retail. FORMAL UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles EDUCATION Bachelor of Arts in Communication/Sports Information (1987) International Institute of Madrid, Spain-(Semester Abroad 1986)