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Seminar report and viva-I (536421) Session- 2010-2011

Seminar report and viva-I

A SEMINAR REPORT AND VIVA ON

1.FUTURE GROUP 2. INVESTMENT BEHAVIOR 3. MARKETING MANAGEMENT
Submitted in partial fulfilment for the award of the degree Master of Business Administration Chhattisgarh Swami Vivekanand Technical University, Bhilai Submitted by, Dinesh kumar sahu MBA – Semester 4th (Session 201011)

Shri Shankaracharya Mahavidyalaya
Faculty of Management
(Managed by Shri Gangajali Education Society, Bhilai)

JUNWANI, P.O. NEHRU NAGAR, BHILAI – 490020 (C.G.) INDIA
(An ISO – 9001 : 2000 Certified Institution)

Seminar report and viva-I (536421) Session- 2010-2011

Seminar report and viva-I

TABLE OF CONTENT TOPIC FUTURE GROUP: INTRODUCTION HISTORY MARKET SHARE STRUCTURE CONCLUSION PAGE NO. 1-10

INVESTMENT BEHAVIOR: INTRODUCTION EFFECTS ON ECONOMY CONCLUSON

11-16

BOOK REVIEW

17-22

Shri Shankaracharya Mahavidyalaya
Faculty of Management
(Managed by Shri Gangajali Education Society, Bhilai)

JUNWANI, P.O. NEHRU NAGAR, BHILAI – 490020 (C.G.) INDIA
(An ISO – 9001 : 2000 Certified Institution)

BHILAI – 490020 (C.2010-2011 Seminar report and viva-I FUTURE GROUP Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society.O. NEHRU NAGAR. Bhilai) JUNWANI. P.) INDIA (An ISO – 9001 : 2000 Certified Institution) .Seminar report and viva-I (536421) Session.G.

G. India Discount stores super centers Founder(s) Kishore Biyani (MD & CEO) Head quarters Products Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. Kishore Biyani. Future plans include the consolidation. establishing a global presence as a diversified holding company. expansion. Maharastra. Through the group’s financial strength and investment expertise the company expanded rapidly. NEHRU NAGAR. Its founder and Group CEO is Mr. From its earliest beginnings in 1994 Future Group was a dynamic enterprise. A program of controlled expansion and sound strategic investments allowed the company to move into a wide range of different fields. and Construction. BHILAI – 490020 (C.2010-2011 Seminar report and viva-I INTRODUCTION OF FUTURE GROUP Future Group is India’s largest retailer and one of the leading business houses with a strong presence in retail. in line with its policy of always offering prime services and optimum value to its clients and providing prime working conditions for its employees. New Media. Future Group Type Industry public(BSE ) Conglomerate Mumbai. Security Management. distinguished by its clear vision and foresight.Seminar report and viva-I (536421) Session. Bhilai) JUNWANI.O. P. and its businesses portfolio now encompasses a wide range of businesses in fields as diverse as BPO (Business Process Outsourcing). and development of the group’s holdings.) INDIA (An ISO – 9001 : 2000 Certified Institution) .

000 Website futuregroup. service-oriented partnerships with clients • uncompromising commitment to quality • highly trained professionals and technicians • continuous pursuit of market leadership in vital specialty markets This has enabled Future Group to earn its enviable reputation as an international provider of superior services and products.O.) INDIA (An ISO – 9001 : 2000 Certified Institution) .Seminar report and viva-I (536421) Session. magazines. P.in Seminar report and viva-I The group’s accomplishments are grounded in its: • stable economic base • effective. NEHRU NAGAR. and legal documents • e-publishing of material from a variety of sources • expert keyboarding services for data entry • optical character recognition (OCR) scanning and indexing services Its flagship company is Pantaloon Retail India • Future Bazaar Future Brands Future Group Future Capital Holdings Future General Future Learning & Development Future Supply Chain Solutions Future Media • • • • • • • Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. ACHIVEMENTS OF FUTURE GROUP Future Group’s ISO-9001:2000 certified companies offer a variety of comprehensive. efficient and detail oriented content services. such as: • composition of books.2010-2011 Employees 30.G. Bhilai) JUNWANI. BHILAI – 490020 (C.

Offshore Dedicated Development Teams can be assembled according to a client’s specifications and provide worthwhile extensions to any in-house team. and provides quality work in translation. which in turn administer and manage the processes based on defined and measurable performance criteria.G. The translators are supported by highly qualified teams of engineers and desktop publishers with verified translation industry experience who can handle the complexities of internationalizing and localizing multi-byte and bi-directional products. some of which it hires out to external providers. and Asia. is the use of language that appears to have been written by a native-speaker. SOFTWARE DEVELOPMENT For over a decade Future Group has been creating innovative.O. Future Group has over 10 years of experience in the field of language services. and other language support and related services. NEHRU NAGAR. America. who are able to translate into all the major world languages from Europe. Africa. professional. It is now clear that if companies want to break into new target markets they have to tailor their products and services to suit their new markets. One of the most important aspects that gives clients confidence in the quality of the products or services they are being offered. P.Seminar report and viva-I (536421) Session. localization. Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. It does this through its ISO 9001:2000 registered companies. native-speaker subject-matter experts. which employ in-country. 1. LANGUAGE SERVICES Globalization has forced most industries to reevaluate the way they do business. it has made sound investments in BPO. 2.2010-2011 Seminar report and viva-I AREAS OF FUTURE GROUP BPO (Business Process Outsourcing) In keeping with Future Group’s nature as a visionary company that is committed to provide quality technology and products to a wide variety of industries. one of the fastest growing segments of the Information Technology Enabled Services (ITES) industry. content publishing (traditionally known as DTP or Desktop Publishing). BHILAI – 490020 (C. Future Group now owns a diversified range companies offering IT-intensive business processes and solutions. especially for projects that require continuous development and maintenance. Bhilai) JUNWANI. the Middle East. high-quality custom software through a combination of local and offshore IT development teams.) INDIA (An ISO – 9001 : 2000 Certified Institution) .

P. content-rich technical documents. and component-based software development. The success of their skills is evidenced by the fact that the group now includes one of the leading multimedia software companies producing educational software for children. as an augmentation to its IT services. and artistic styling IT outsourcing services. magazines. BHILAI – 490020 (C. computer animation. interactive games for mobile phones. including client/server applications. DVD. localization. It also offers a full package of web services. interactive sales tools. and publishing companies around the globe which they use extensions to their own DTP services. animating. The Future Group portfolio is now increasing to cover other development and media services. This uses digital media and computer technology to create innovative and interactive instructional and presentation materials for delivery through all forms of computer-enhanced communication.O. cartoonists. 1. to translation. and graphic artists with expertise in designing and creating multimedia. e-learning applications. Other fields that Future Group has recently moved its multimedia production efforts into are television. pre-production and production services. such as programming. Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. and also graphically-rich layouts. Another major area that Future Group New Media Another major area that Future Group used its foresight to invest in. which can manage bidirectional languages. and the internet. from professional e-commerce web site design to developing and maintaining advanced internet applications.) INDIA (An ISO – 9001 : 2000 Certified Institution) . and multimedia web designs and software. and advertising. Bhilai) JUNWANI. Multimedia Production Future Group has an excellent team of illustrators. and software demos. CONTENT ENGINEERING Another major area that Future Group has invested in has been content conversion and multilingual desktop publishing services. was New Media. It offers comprehensive service packages. distributed applications.G. 3. NEHRU NAGAR. which is performed by their professional CSTP (Certified Software Test Professional) testing teams. such as CD.2010-2011 Seminar report and viva-I The group’s main focus has been on application development. cartoons. where it has been able to utilize its skills and expertise to a greater advantage.Seminar report and viva-I (536421) Session. For over a decade they have make full use of all the very latest technology to develop animations. interactive multimedia presentations. Another major area that Future Group specializes in is software testing services and outsource testing.

who make innovative and creative decisions about the format and content of communications media. on the contrary.) INDIA (An ISO – 9001 : 2000 Certified Institution) . books. 5. digital radio and television. such as XML. and particularly for new media where stable practices have yet to be established. Technical.Seminar report and viva-I (536421) Session. children books. The range of products that they work on can be anything from scientific research papers to romance novels. and large-scale corporate conversions. and satellite programming were the prime areas of focus for its expertise and innovative design and engineering skills. magazines. technical textbooks and scientific journals for the following publishing segments: STM (Scientific. legal. journals. it has specialized in large-scale conversion of documents from their original medium. Bhilai) JUNWANI. PUBLISHING Hard-copy publications still carry a superior cachet over e-publications. and encyclopedias. BHILAI – 490020 (C. Its media designers are highly qualified and skilled art and design professionals. based upon the target community and the genre of the media. and aesthetics that are relevant to each individual object of design. Having said that however. to virtually any digital format.O. Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. not only in the academic world. Other segments will be added to these in the near future.2010-2011 Seminar report and viva-I 2. cognitive science. P. publicity posters.G.g. and content preparation for electronic distribution and the web by conversion to structured formats. BROADCASTING As broadcasting becomes more technical and is now involving IT to a greater extent than ever before. Future Group has not neglected e-publishing. it was obviously an area that a farsighted holding company like Future Group needed to be involved in. Its designers create original media products combining aspects of media technology. but also in many other sectors of the publishing world. and reference manuals and encyclopedias. 1. e. Internet broadcasting. SGML. newspapers. DESIGNING Designing for media. web pages. actionadventure movies. conference proceedings. NEHRU NAGAR. is an area that Future Group excels in. Future Group therefore decided to maintain their investments in this area. and HTML. video games. podcasting. and Medical). The majority of the group’s hard-copy publications are heavily designed. including writing or modifying a DTD (Document Type Definition).

Seminar report and viva-I (536421) Session. operates Home Town.. Depot. and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market.000 stores across 71 cities in India and employs over 30. The company’s brands include Pantaloons. Collection. a hypermarket chain and Food Bazaar. it was the country's largest listed retailer by market capitalization and revenue. which is part of the Future Group. a large-format home solutions store. Bhilai) JUNWANI. so that the company may be listed independently.O. Shoe Factory. all.G.000 people. NEHRU NAGAR. selling home furniture products and E-Zone focussed on catering to the consumer electronics segment. Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. a chain of fashion outlets. Headquartered in Mumbai the company has over 1. Top 10 and Star and Sitara. into Future Value Retail Ltd. its wholly-owned subsidiary. and as of 2010. Blue Sky. With effect from 1 January 2010 the company separated its discount store business. Home Solutions Retail (India) Limited.2010-2011 Seminar report and viva-I Conclusion Pantaloon Retail (India) Limited Pantaloon Retail (India) Limited is a large Indian retailer. Some of the company's other regional brands include. which includes the Big Bazaar hypermarket and the Food Bazaar supermarket businesses. A subsidiary company.) INDIA (An ISO – 9001 : 2000 Certified Institution) . a supermarket chain. Big Bazaar. BHILAI – 490020 (C. P. Brand Factory.

fldl. Bhilai) JUNWANI. NEHRU NAGAR.futuremedia.futuregenerali.in http://www.fch.in http://www.O.in Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society.G.in http://www.in http://www.2010-2011 Seminar report and viva-I References:- http://www.co.futuresupplychains. P.in http://www. BHILAI – 490020 (C.in http://www.com http://www.pantaloonretail.Seminar report and viva-I (536421) Session.futuregroup.futurebazaar.futurebrands.com http://www.) INDIA (An ISO – 9001 : 2000 Certified Institution) .

NEHRU NAGAR.) INDIA (An ISO – 9001 : 2000 Certified Institution) . BHILAI – 490020 (C.2010-2011 Seminar report and viva-I Individual financial behavior Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society.O. Bhilai) JUNWANI.G.Seminar report and viva-I (536421) Session. P.

The OECD Financial Education Project was launched in 2003.Seminar report and viva-I (536421) Session.G. Bhilai) JUNWANI.2010-2011 Seminar report and viva-I Overview Introduction and objective Selective substantive review Financial education in the OECD and beyond Behavioral economics and personal finance Applying behavioral economics to financial education Takeup and completion Content.O. Workshops. delivery and retention Achieving and sustaining behavior change Other behaviorally-motivated approaches Product design to promote healthy financial choices Disclosures and regulation to prevent poor decision making Concluding remarks: moving forward through complementarily Background and Objective Introduction: Awareness of the need for individual financial capability is growing. research reviews. Environmental challenges: short and long-term trends in the financial markets. BHILAI – 490020 (C. international pension system reforms Increasing evidence that consumers lack financial skills. reports and best Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. NEHRU NAGAR.) INDIA (An ISO – 9001 : 2000 Certified Institution) . Many national and international public and private initiatives. P.

Partial stoppage of the old channels of income through usury and rack renting seems to have been compensated by opening up a new source of income from the employment in the service sector. scope.G. BHILAI – 490020 (C. NEHRU NAGAR. make informed choices. International Network on Financial Education (2008): more than 135 institutions in 64 countries. This is the income of the rural people from their employment in the service sector which is rapidly expanding in rural areas because of various developmental and welfare activities of the government. training courses. credit. in conjunction with the continuation of the old culture of not depending on agricultural improvement for augmenting their income. governments. Delivery: from brochures. A new source of income. Providers: schools. concepts and risks and through information. inclusion but incredible diversity in goals. Financial Education • OECD (2005): Financial education is the process by which consumers. A Clear and Consistent International Policy Need Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. including crisis response Main topics tends to be savings/investment. employers. and take other effective actions to improve their financial well-being. instruction and/or objective advice.) INDIA (An ISO – 9001 : 2000 Certified Institution) . and form Aims: from promoting awareness to altering behavior.O. Bhilai) JUNWANI.Seminar report and viva-I (536421) Seminar report and viva-I Session. improve understanding of financial products. private firms. seems to have logically led to the continuation of backwardness in agriculture. hitherto almost absent and unobserved in the rural areas. know where to go for help. NGOs. has come up as an important source of income. Coordinating efforts to develop an international methodology and guide for systematic and comparable evaluation of financial education projects This paper: OECD seeks to explore ways in which insights from behavioural economics can make financial education more effective Saving Investment Behaviour "Saving Investment Behavior of Rich Farmers present a new explanation for agricultural backwardness.2010-2011 practice recommendations on key issues. websites to seminars. Large and growing number of programmes. P. Develop the skills and confidence to become more aware of (financial) risks and opportunities. This new source of income.

O. given the available information and resources Common assumptions Some Implications for Household Finance: Non-standard Preferences Some Implications for Household Finance: Non-standard Beliefs Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. and measured effects can be relatively small Moreover. Pressure to deliver short-term change. Fewer studies have demonstrated a convincing direct link between financial education and actual behavior change. Policy interventions that better account for human nature can more effectively transform behavior. Can be related to three important challenges for financial education. and financial knowledge is strongly associated with better financial behavior. important socioeconomic disparities exist. Is it fair to say that financial education is costly and does not “work”? Not a generic intervention. Incorporating “predictable irrationality” into standard economic frameworks allows us to better analyze (and predict) choices. cognitive science and biology. Yet a significant number are also overconfident about their abilities. BHILAI – 490020 (C. Have strong and testable implications for choice. financial education may increase confidence without increasing skills. inflation. Lack of consumer motivation and counterproductive biases. Almost 40% of US households rated knowledge as high or very high.2010-2011 Many consumers have limited financial literacy/capability Seminar report and viva-I Less than 10% of US households able to answer questions about compound interest. but recent work is more mixed Robust literature finds that financial education positively affects knowledge and intended behavioral change. No “one size fits all” model for either content or form: need for appropriate targeting But What Has Financial Education Delivered? Early studies found that financial education in schools and workplaces improved financial behavior. Why Does Behavioral Economics Matter? Behavioral economists contend that people deviate from these standard assumptions in ways that are systematic and significant Can be measured and modeled using insights from psychology. 15% of Dutch households report that they do not need more financial information but have poor measured financial knowledge. Across all countries. More than 60% of UK households have at least one area of weakness. Debate over different approaches. NEHRU NAGAR. especially with respect to income and education.G. P. risk diversification. Bhilai) JUNWANI. Behavioral economics is important because.) INDIA (An ISO – 9001 : 2000 Certified Institution) . A Simple Framework For Thinking About Departures from The Standard Model My individual utility is based on preferences that are consistent across time and independent of context My beliefs perfectly rationalize and use all available information My decision process is to maximize the expected value of my private utility My choice is optimal for my well-being. particularly alternative solutions based on behavioral economics. Lack of conclusive evidence partly due to the diverse nature of programmes and extent / quality of evaluation.Seminar report and viva-I (536421) Session.

Seminar report and viva-I (536421) Session.2010-2011 Over confidence Seminar report and viva-I • Overestimation of own ability: Excessive risk-taking e. excessive investment in employer stock at the cost of diversification Veroptimism • Overestimating positive outcomes: Poor risk-taking decisions e. stock market investing • Underestimation of own weaknesses: Tendency to be naïve about own biases and fallibility e. lottery purchases Some Implications for Household Finance: Non-standard Decision Making How Can Behavioral Economics Increase The Effectiveness of Financial Education? Three strategies: Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society.G. gambler’s fallacy. Bhilai) JUNWANI. self-control problems • Overconfidence in affiliated others: Tendency to overestimate others to whom one is related e. NEHRU NAGAR. underinsuring likely losses in the event of a disaster Non -standard robabilistic thinking •Availability and representativeness heuristics: Tendency to judge by resemblance to available data e.g.g.O. P.g.g. BHILAI – 490020 (C. overinference with respect to past performance of investments • Overweighting / underweighting : Tendency to overweight small probabilities and underweight large probabilities e.) INDIA (An ISO – 9001 : 2000 Certified Institution) .g.g.

Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. Policymakers and practitioners have responsibility to provide external incentives and constraints to help ensure appropriate choice environments that protect consumers. Bhilai) JUNWANI. Consider the practical question of what works best: Neither financial education and behavioral economics alone have all the answers. Reduces costs for individual policy interventions. BHILAI – 490020 (C. Financial education often does not deliver short-term behavior change. No free lunch: both can be costly and may not “work” if poorly executed Financial Education And “Behavioral” Product Design / Regulation Are Complementary.) INDIA (An ISO – 9001 : 2000 Certified Institution) . Behavioral economics helps to uncover systematic flaws in existing incentive structures to achieve large and relatively immediate changes in behavior. Financial decision making is a problem that needs a full complement of tools. However. P.O.g. depending on context. While behavioral economics can enhance financial education. NEHRU NAGAR. Reduces the risk of inherent design fallibility by combining financial education with the delivery of “nudges” e.Seminar report and viva-I (536421) Seminar report and viva-I Session.g.2010-2011 • Incorporate behavioral economics into financial education programme • Apply behavioral interventions in addition to programme approach or when program approach is inappropriate • Exploit complementary to increase effectiveness of both Alternative “Behavioral” Policy Approaches • Profit-maximizing firms and (biased) consumers interact in a market setting. a robust financial system requires cultivation of educated consumers with ability to protect themselves. of “wrong” defaults. banks may wish to reduce present-bias to promote savings products but exploit it to promote borrowing Rational consumers may still lack understanding of financial products • Different approaches: supply-side manipulations of choice-environment vs. long-term process of fundamentally shifting demand. financial education also supports better use of “behavioral” instruments. e. Behavioral product design/regulation is only as good as the designer. inappropriate use of commitment. where their interests may or may not be aligned Firms may wish to help consumers overcome OR exploit the same biases.G. Financial education compensates for policy lags and limitations due to imperfect information and other constraints. Reduces consumer exposure to deliberate fraud and manipulation. but together they offer new and interesting insights for moving forward.

app.com www.O.com/investment-behaviour Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. NEHRU NAGAR.flipkart. BHILAI – 490020 (C.G.) INDIA (An ISO – 9001 : 2000 Certified Institution) .com www.2010-2011 References:- Seminar report and viva-I www.sgizmo.com www.com www.Seminar report and viva-I (536421) Session.vedamsbooks. P.thehindubusinessline. Wikipedia. Bhilai) JUNWANI.

Seminar report and viva-I (536421) Session. Bhilai) JUNWANI. P.2010-2011 Seminar report and viva-I BOOK REVIEW Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. BHILAI – 490020 (C.) INDIA (An ISO – 9001 : 2000 Certified Institution) . NEHRU NAGAR.G.O.

Suite 300. MA 02116 A Pearson Education Company A Framework for Marketing Management. New Jersey 07458 Author’s Name :Pages Included :Name of the publisher :- Address :- Excerpts taken from: Printed at: Printed in the United States of America Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. Boston. Bhilai) JUNWANI.Seminar report and viva-I (536421) Session. P. BHILAI – 490020 (C. NEHRU NAGAR. by Philip Kotler Copyright © 2001by Prentice-Hall.G.2010-2011 BOOK REVIEW Seminar report and viva-I Title of the book :- Marketing Management. A Pearson Education Company Zdle River. Inc.O.) INDIA (An ISO – 9001 : 2000 Certified Institution) . Millenium Edition PHILIP KOTLER 456 Compilation Copyright © 2002 by Pearson Custom Publishing PEARSON CUSTOM PUBLISHING 75 Arlington Street.

Light bulbs were the grocer’s most Profitable store item per linear foot of goods stocked. Rewrite the questions in the Components of a Marketing Audit (Table 6. and (d) marketing research? 3. 2. (c) national magazine advertising. and profits for supermarkets would make this project very successful. proven capability at making quality light bulbs. If you are not presently employed. The display held 12 of the most popular light bulb types.Seminar report and viva-I (536421) Session.G.Planning. NAPLCO (North American Phillips Lighting Corporation) wanted to put Norelco bulbs on supermarket shelves as a third national brand (GE had 60 percent of the market and Westinghouse had 20 percent of the market).pearsoncustom.Marketing Management : Analysis. it created a new and clever gravity-fed display and novel transparent and protective package for the bulbs themselves. NEHRU NAGAR.O. The chief marketing officer wants to evaluate the profit contribution of the different cities. Light bulb purchases had been slowly declining over the last five years. (Most supermarkets carried 50 types of light bulbs. A large manufacturer of industrial equipment has a salesperson assigned to each major city.) INDIA (An ISO – 9001 : 2000 Certified Institution) .com ISBN 0–536–63099-2 BA 993095 FIRST EDITION: .Implementation. Be as specific and as detailed as you can when writing the questions. After conducting consumer Research.2010-2011 Seminar report and viva-I Publication C O N C E P T S:1.Test Item File Marketing Management The Millennium Edition (ISBN: 0130135968 / 0-13-013596-8)2000. Bhilai) JUNWANI. and Control (ISBN: 0137228511 / 0-13-722851-1) Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society.11) in such a way that they reflect the individual problems and terminology associated with your industry. rewrite the questions for either a company you have worked for or one for which you would like to work in the future. P. Please visit our web site at www. Regional sales managers supervise the sales representatives in several cities. (b) district sales manager’s expenses. EDITIONS The earliest edition of this book was published as “MARKETING MANAGEMENT”. NAPLCO concluded that the strong Norelco name. How might each of the following costs be allocated to each of the cities: (a) the aggregate costs of sending bills to customers. FIRST EDITION: . BHILAI – 490020 (C.

Inc. Tenth Edition. Received his master degree at the University of Chicago and his PhD at MIIT both in economy he did work in postdoctoral work in mathematics at Harward University and in behavioural science at the University of Chicago. The terms and issues of marketing subjects are presented in attractive.G. north-western university. is the best seller in that specialised area. study room only etc. an introduction this strategic marketing for non profit organisation. Dr. marketing of the marketing and hospitality and tourism. I LIKE THIS BOOK The marketing management in this book has evolved as a development oriented and thorough idea about marketing and business activities with very suitable illustrations. He author has given the Excellencies in the book of marketing also in other books. P.2010 Seminar report and viva-I COPYRIGHT Marketing Management Millennium Edition.O. Dr. Kotler is the co-author of the principle of marketing and marketing.V Rao started writing this book. Congregation. LIKE THE AUTHOR Philip kotler (born 27 May 1931 in Chicago) is the S. marketing places. social marketing. NEHRU NAGAR. its other book include marketing model.is the great economist and an industrialist who has given huge contribution in marketing and business activity. BHILAI – 490020 (C. marketing for health care organisation.C. Type of book : The type of book is WESTERN because there are 42 foreign in this book because after T. now in its fifth edition. For the educational perspective the management students prefer the books of other mostly.C. theoretically and dramatically.2010-2011 REPRINT OF 13th edition: . He became curious to know what is happening in the western front on Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society.) INDIA (An ISO – 9001 : 2000 Certified Institution) . Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. the new competition. the coated examples of the business area are very practical. high visibility.Seminar report and viva-I (536421) Session. the marketing of nations. By Philip Kotler Copyright © 2000 by Prentice-Hall. marketing professional. Johnson & son distinguished of professor of international marketing at the Catelogg School of management. Kotler is one of the world’s leading authorities on marketing. Bhilai) JUNWANI. The S.

The outcome of this book is that they feel that appraisals can be used as instruments of change towards a desired culture rather than waiting for culture to change and changing appraisals to suit such change. desires and satisfaction of the customers. marketing mix which is presented here evolved as exclusively to the mix like product. Philip Kotler wants to recommend this book to remembrance of the innumerable learning spaces he created. Through this book we learn many things like internal and external forces which influence the consumers’ minds. Conclusion My final thoughts on ‘marketing management’ are that it is a fascinating book. evolutions of customer demands. Time period:Other physical location:1970s. the first understanding he gained about HRD in the western front prompted him to write the first article “HRDS: the new approach. company. BHILAI – 490020 (C. As in this the author had taken different point of view. Recommend Mr.2010-2011 this topic.O. place. pricing. distribution channels and promotional strategies to the organization.Seminar report and viva-I (536421) Seminar report and viva-I Session. Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society. he dedicated this book to the readers and management students. services and marketing mixes have been discussed in detail. organisations. Outcome of the book:. In fact. NEHRU NAGAR. Bhilai) JUNWANI. P. Topics like marketing management for role clarity accountability and effectiveness increasing self-awareness and understanding customer. `19th century.) INDIA (An ISO – 9001 : 2000 Certified Institution) .G. As we can feel that marketing can be used as instruments of change towards a desired culture rather than waiting for culture to change and changing markets to suit such change.” Country where book was set :India and USA.

NEHRU NAGAR.com www.2010-2011 Seminar report and viva-I Experiences of organisations attempting to introduce various marketing plans that introducing new product lines is a long drawn process and in the process of Performance of the organisation.learnmarketing.G.net Books:Marketing management Philip kotler 3rd edition Marketing management Philip kotler 10th edition Shri Shankaracharya Mahavidyalaya Faculty of Management (Managed by Shri Gangajali Education Society.O. BHILAI – 490020 (C.Seminar report and viva-I (536421) Session.Amagen. Bhilai) JUNWANI. References websites http/www.) INDIA (An ISO – 9001 : 2000 Certified Institution) . P.