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KATHY WESTMORELAND 1125 Crestbrook Drive Cumming, GA 30040 Home) 770.205.5611 Cell) 678.697.

7765 kwd228f SUMMARY Highly self motivated, ambitious sales executive with 25+ years experience in th e food industry. Extensive experience in account specific promotional planning, forecasting, market/category analysis, new item presentations, distribution gai ns, organic growth, speed to shelf implementation, and deduction management. Pr oven performer of setting sales goals and meeting or exceeding objectives. Extr emely detailed and highly organized individual used to working independently, wh ile a true believer in teamwork when working with others. Enjoy building relatio nships within company personnel and key accounts for reaching optimal results. PROFESSIONAL EXPERIENCE SELLETHICS MARKETING GROUP, Matthews, NC (remote office Cumming, GA) 1999 -August 2010 Account Executive Managed business for up to 25 Manufacturers at a time for various Grocery, Froze n, Dairy, and Hispanic items at supermarket chains, wholesalers, & Distributors including BI-LO, SuperValu, Kroger, Piggly Wiggly, Associated Grocers, Southern Family Markets, Greers, A&P, Diaz Foods, El Maizal, El Jarocho and more. Key M anufactures included but not limited to: McCormick & Company, Jel Sert, TW Gar ner, Chinet, Old Orchard, Signature Brands, Quaker Maid Meats, White Castle, and Vilore. Participated in account specific food shows; details include promotion al planning, setup, customer relations, selling, key booked orders ,cash transac tions, and sales recaps. Responsible for account sales calls and all aspects of business development incl uding forecasting, promotional planning and presentations, new item implementat ion, sales growth, distribution maintenance and merchandising. * Managed up to $6mm in business representing McCormick & Company. * Developed sales plans to execute promotions, displays, and Ad features at key price points. * Forecast sales monthly and/or annually based on Manufacturers and sales plann ing needs. * As category leader, collected and analyzed data for sku rationalization to as sist customer in maximizing sales via new item/deletion process. * Create p.o.g. proposals and follow through with approvals until completion of project. * Instrumental in deleting 12 linear feet of slower moving competitor, thus enh ancing p.o.g. to customers potential and consumer shopability. * Launched up to 21 new items at a time with flawless execution from new item s etup, purchase order follow through, and retail communication for successful spe ed to shelf. * Work with account to adhere to ongoing changes in promotional/pricing strateg ies and/or incremental sales/display opportunities. * Implement all manufacturers price changes as needed, specific to account poli cies and procedures. * Create various presentations on own or by coordinating with marketing utilizi ng a wide array of data. * pre and post promotional sales and cost analysis to evaluate and determine op timal price points. * Generate both manufacturer and customer specific promotional contracts and im

plement via appropriate website and/or Microsoft office programs.

Kathy West moreland (page 2 of 2) ADDITIONAL EXPERIENCE ROGERS-AMERICAN CO., Smyrna, GA 1989-1999 (Transferred employment to SellEthics Marketing Group upon startup of company v ia Rogers American employees. Account Sales Representative - Managed $1mm McCormick business for A&P by creati ng and implemention promotions, Ads, and displays. Met with all District Manage rs for maximum sales impact. Presented New Items, maintained accurate distributi on, & managed deductions between account and manufacturer. Retail District Manager, Atlanta, GA - Managed up to 17 sales representatives, calling on various retail grocery accounts. Assigned territories and train empl oyees. Relay specific account promotional plans, ensure accurate distribution i s implemented including new item cut ins, and assist in creating shelf space bas ed on fair share (for accounts with no p.o.g.s). Space Management Technologist - Analyze data provided by IRI, Nielsen, and Spect ra Market Metrics to develop p.o.g.'s (utilizing Apollo software) for both manuf acturers and retailers. Coordinate new item proposals with account executives and principals. Prepare presentations/section reviews for Kroger for assigned c ategories. Develop cluster p.o.g.'s aimed towards meeting customer demographic s. Generated p.o.g.'s for Kroger, Food Lion, Food City, Winn Dixie, SuperValu, Cub Foods, & Independent Groups. Retail Sales Representative - Lead set captain for Kroger and Winn Dixie for gro cery, frozen & dairy departments. Responsible for retail territory for various accounts, building store relations, maintaining distribution and shelf space, su rveying, selling, & building displays. Also controlled ordering, stocking, and merchandising for Harris Teeter stores regarding McCormick and Signature Brands products in addition to working other lines represented. A&P Tea Company, Atlanta GA 89 1980-19

Customer Service Manager - Managed total store from opening to closing, oversee ing all departments, unloading trucks manually, scheduling and supervising front end office personnel, cashiers, and courtesy clerks. Handled all aspects of cu stomer relations, providing excellent customer service. Scanning Coordinator - Accountable for total store price implementation by downl oading and uploading all TPR's, Ad items, new and deleted items. Scan and hang price tags for all departments on a weekly basis. Conduct test scans and perfor m daily item maintenance, uploading to Corporate for matching prices for 100% ac curacy.

COMPUTER SKILLS Windows XP, Microsoft Office 2007, Excel, Word, & PowerPoint. Manufacturer/Account specific programs include: * McCormick (GBC, CRM & BW) * Quaker Maid (MEI/TPM) * SuperValu (SVHarbor) * Kroger (KCBS-Ktrak) * Chinet (Trac Net) * BI-LO (Spin Reports) * BI-LO & C&S (Demand Tec) * Kwikee REFERENCES Available upon request