You are on page 1of 20

India in recent years has been the focal point of continuous growth and development making it one of the

fastest growing economies of the world. It is the 4th largest economy in terms of Purchasing Power Parity, after USA, China & Japan, and is rated among the top 10 FDI destinations. The Indian consumer is evolving and driving retail growth due to increased consumption. Private consumption growth contributes to more than half of the GDP growth and is growing in double digit figures. Several businesses are reacting to this evolution positively, both through pull and push phenomenon. Following a similar trend, the Indian textile and apparel industry is also experiencing rapid changes and growth. Apparel today has the largest share of the modern organized retail in India i.e. 20% of the current market of Rs. 56,000 crore and this is expected to grow at a constant rate of 20% over the next 4 years. This section puts together some of the recent trends being witnessed by the textile and apparel industry. The central theme woven through these trends is the way the consumer at various income-levels is evolving, thereby ensuring that businesses are reacting in multiple ways. India is the second fastest growing major economy in the world. Fashion industry is pushing to keep pace with the retail evolution witnessed in India With such hectic activity on the consumer level, fashion businesses need funds for expansion and for investing into building their systems/processes - retailers as well as private equity funds are fuelling this growth by purchasing stakes in apparel brands. On the manufacturing front, companies are realising the need to forward/horizontally integrate their businesses and buying stakes/acquiring front end/related businesses to get a better grip on the value chain. This segment digs deeper into each of these trends citing examples of thought leaders who have already moved in this direction. Within these trends there are signs of related 'mini trends' and/or 'contra trends', clearly visible in this industry. Each trend poses a question on what could be the possible path for companies going forward. Below is a pictoral interpretation of trends that we are covering:

The store will have as many as 120 brands such as Arrow. further graduating to branded apparel. Lee. Levis. These consumers are also increasingly exposed to environmental issues and want to use eco-friendly products (including apparel) to do their bit for the society. The 'middle end consumers'. As all consumers. etc. Factory outlets have become distinct shopping destinations with distinct audiences. 1 Indian consumer likes a bargain: Rise of discount retailers Trend 1 Indian consumers are converting from stitched apparel to readyto-wear causing a surge in discount retailing Factory outlets have become distinct and important shopping destinations Retailers are increasingly accepting the widely agreed fact that consumers love a bargain and always look forward to buying brands at low prices. Provogue and many others. ft . Esprit. Additionally. spread over 70. are exposed to fashion and media. Picking on this trend. Apparel companies are focusing on this market to cash in on consumers converting from stitched apparel to ready-to-wear. cafes. especially kids and the youth. apparel companies are licensing these characters/icons for apparel & accessories to increase their customer base. Apparel businesses are realising this and tying up with international brands to retail in India. already exposed to brands is now looking to extend these brands into all aspects of their life.The 'mass consumer' segment is moving from tailored clothes to stitched apparel giving rise to discounted apparel stores/retailers. The 'high end consumer' who is exposed to international luxury brands. These consumers are also moving up the social ladder and wish to flaunt the change in stature by wearing affordable 'designer prêt wear'. as consumers face hectic lifestyles. beauty saloons. The Future Group has recently launched a new format called the 'Brand Factory' selling national and international fashion brands at discounted prices with discounts ranging between 25-50%. India is thus seeing a surge in discount retailers offering year round discounts. they are looking for convenience in all aspects of life including shopping. Fashion businesses are taking the lead from here and taking on consumers at unconventional avenues of retailing like airports. Brands are thereby becoming lifestyle brands instead of being product brands only. metro stations. they wish to associate themselves with characters and icons. This is causing a shift from unbranded to branded apparel. Pepe. apparel companies are reacting by 'going green' and using natural fibers in some of their collections. now demands them in his/her vicinity. Wrangler.000 sq. This is prompting designers to introduce prêt lines and corporatise their lines to reach out to a larger audience. Reebok. ranging anywhere between 30% to 70%. Van Heusen. Though this concept is at a very nascent stage in India.

The Provogue Apparel Group introduced its multi brand discount format 'Promart' in 2007 in Ahmedabad spread over 40. They are also extending their product portfolio to include womenswear and kidswear. accessories. ft. which started as a product brand is today the largest menswear brand in India in terms of its sales and number of stores. ft. viz: signature stores. The 'Loot' is another discount format retailer with 16 operational stores mostly in the West and South. With increase in purchasing power. Koutons Retail India. and its turnover grew from Rs. lifestyle changes have lead to newer opportunities for apparel companies operating within this domain. or by adding more segments like womenswear/kidswear/accessories or by offering better quality/colour co-ordinated merchandise? Product brands turn lifestyle: ‘casualisation’ & ‘accessorisation’ Portfolio extensions towards Trend 2 Consumers now desire branded products in all aspects of their life Traditionally brands that offered formal wear are now extending into casual wear. 500 crore by 2010. and this store has already achieved a turnover of Rs. The group plans to expand its presence by opening as many as 55 outlets by 2010 The concept is positioned as a direct competition to Arvind Brand's Mega Mart which also sells its brands at discounted prices. it has expanded to 999 in 2007. With most brands turning lifestyle brands. By 201 0 they plan to set up 100 such stores pan-India. footwear etc. but also by the state of evolution he/she is witnessing. 100 crore and is projected to grow to Rs. The success of the brand's positioning is very clear from the fact that from a store count of 240 a year ago. they are opening larger Exclusive Brand Outlets (EBOs) to showcase their complete range of merchandise and give an international feel.of space. Going forward. It carries all major local and some international brands. how will these discount stores bring in higher revenue . . The company runs three formats. Turnover currently stands at Rs. Close on the heels is Cotton County which will be increasing its stores from 300 to 500 in 2007 and reach a count of 1000+ by 2010. The past few months has seen brands opening up very large format stores in increasing number of stores to cater to untapped consumer base. increasing globalisation and better discretionary spending incomes. shop in shop and mega stores of 30000 sq. Arvind Brands is rapidly expanding their Mega Mart chain with plans to increase there number of stores from the current count of 54 to 150 stores in the next 5 years. The Indian consumer is empowered not only by sheer numbers. 58 crore in 2004-05 to Rs 400 crore in 2006-07.25 crore. Their future plans include opening 20 stores in the next 3 years.000 sq.

accessories & footwear. casual shirts and trousers category. belts. Likewise. Brands do not want to be restricted to one aspect of consumer life but wish to encompass all his needs. 'Study by Janak'. eyewear. Reebok Arena has different Reebok 10. ITC Lifestyle introduced 'John Players' in 2002 as a budget formal wear brand similar to 'Peter England'. The response was not as expected due to unclear positioning.e. both formal and ethnic. a brand that is traditionally known only for casual wear has also introduced footwear. It is thereby seen that most brands that traditionally offered formal wear are expanding their portfolio by adding new categories such as casual wear. time wear. Spykar Jeans and Lee Cooper have entered into multiaccessory categories such as footwear. brands are rapidly including accessories & footwear to offer an entire gamut of products besides apparel. a men's occasionwear brand also has footwear.) Arrow 4000 Bangalore Comments The store will offer complete range of latest men's & women's collections with separate sections for suits & sports collections.Apparel brands have realised that they need to evolve themselves along the lines of consumer evolution. 90 crore brand at retail level. Ft. Raymond's bought over ColorPlus to add premium casual wear to their portfolio and is now introducing womenswear. Similarly. Similarly. Arvind Brands Ltd. eyewear and time wear recently. in 2005 it was re invented as 'style with a playful side' or 'brand with a cool attitude'. casual wear gives them the access to a larger spectrum of customers and to their needs 24x7. luggage. Today. While formal wear only gave them access to the 8 hour span of working customers with a desire to look good. ties and scarves in their stores. This can only be done by expanding their product portfolio.000 Kolkata . Pepe Jeans which started off as a jeans brand in India is in the process of launching its range of innerwear and time wear soon. However. Some of these brands are: Store Size City Location Brand Name (Sq. belts etc. launched Arrow Sport in 2005 due to the growing popularity of the 'sporty-feel' i. wallets. It has already introduced perfumes and sunglasses from its global accessories basket into India. Park Avenue has introduced footwear. perfumes. Benetton. Since then it has grown to over Rs. this sub-brand comprises 22% of sales by volume and 12%-13% by value.

Dockers are planning to launch denims. The store would display more than 500 styles of jeans and casual wear for both men and women.000 Bangalore Pepe Jeans 8. The flagship store has been positioned as the ultimate one-stop destination for the latest fashion trends in jeans and casual wear. followed by womenswear . Sports Performance centres selling the complete range of Adidas athletic footwear.Adidas 9.400 Bangalore floors catering to different customer segments. apparel and accessories.500 Hyderabad Dockers 5. along with a separate floor for fitness accessories and equipment.

This was soon followed by many other such designers.. or by evolving as specialty stores for every segment or by moving to the higher value chain and including high end consumers? (E. The direct advantage of this would accrue to the designers who would be able to concentrate on the design and aesthetics rather than on business planning. systems. Going forward.g Ritu Kumar's 'Label'. More recently.g. is the forerunner in the corporatisation of the Indian designer industry. strategic tie-ups with large corporates in related industries to provide the necessary financial support and expertise in operational management. how will these lifestyle brands expand their portfolio . Levis Diva jeans at Rs. Raymond Group launched the multi designer store carrying diffusion/prêt line under the brand name of Be: It was an instant success among the target customer group i. Kiran Uttam Ghose's 'Kimono'.8000) Brands are opening large EBOs to showcase their expanded product range These flagship stores are positioned as ultimate one-stop destinations for the latest fashion trends Designers get organised: Reaching out to larger customer base Trend 3 Designers realize the huge opportunities in ready-to-wear market and are introducing prêt lines Another trend visible in the Indian designer wear market is corporatisation i. people and financial resources to rapidly scale up their operations. KK Birla group which owns two little known group-owned stores in Kolkata . Deepika further sub-branding and re-inventing consumer needs. These designers enjoy a wide distribution network throughout India and abroad of standalone/franchisee stores and premier fashion boutiques.e. Narender Kumar's 'Chai' and Payal Jain's 'Ado'. The designer wear industry lacks the processes. upper middle segment aspiring to wear designer wear.'85 Lansdowne' on Sarat Bose Road and 'Rose Bird' in Park Street plans to enter into fashion garment retailing in a big way.and accessories by the beginning of 2008. For e. Genesis Colors Pvt Ltd. It is the parent company behind the labels Satya Paul. Tie Bar and Samsaara. .e.

. Going forward. Suneet Verma has tied up with Tuscan Verve to retail his prêt lines through their stores. Additionally. Also designers like Raghavendra Rathore and Anita Dongre have tied up with Shoppers' Stop. Until a decade back. etc. However most recently. Many designers since then have launched their prêt 'affordable and designer chic' lines starting as low as Rs. several designers have realised that there is a large market potential for affordable ready-to-wear apparel and they need to move into this segment to tap the opportunity. especially in the last few years . no Indian retail brand actually qualifies to be categorised as a luxury brand. This readiness for luxury as an organised market. A designer can tie-up with Macy's when they enter India)? International fashion eyes India: Making room for luxury Trend 4 Indian companies see a huge opportunity in partnering with luxury brands wishing to enter India The Indian consumer desires to possess international luxury brands as an inspirational product. Indian designers were limited to very small revenues through extremely high priced couture and diffusion line garments sold in limited quantities.efforts are being made to develop this segment by bringing it into the main stream retailing and making them more accessible to customers. Similarly.The designer wear market in India is witnessing a high growth pattern. has been recognised throughout the world and international luxury brands are exploring possible avenues and tie-ups to enter the Indian retail market. how will these designers expand their customer base .will it be by tying-up with lifestyle brands to retail in their stores (E. Pantaloon. Wills Lifestyle) or will they tie-up with international specialty brands coming into India to design their private label here (E. Following this trend department stores such as Shoppers' Stop.1500. with a lot of designers also seeking to sell their offerings at major retail outlets.g. have launched exclusive designer wear sections inside their stores.g.

Benetton. In a similar move. a French Premium denim brand in India. 5-star Hotels have been the most prominent addresses for luxury retail in India. Going forward. Hugo Boss. but also makes them probable sourcing partners for these brands in India as well as internationally. Brandhouse Retail Limited plans to bring in 17 international brands into India of which 5 will be luxury. Mont Blanc and Christian Dior. However with the growing market for luxury in India.6 million Super Affluent urban households in India. Raymond has a 50:50 joint venture with the Italian major. and Escada. how will these international luxury brands react to the Indian market .will they introduce bridge/semi-premium lines for greater penetration or will they introduce more brands from their umbrella in different segments? (E. The joint venture has launched the highly successful Gas brand in India." The market segment for luxury is only going to get bigger and better. S Kumars Nationwide Ltd. Zegna. The task is therefore to create retailing zones for luxury and upscale products. Shoppers' Stop is planning to enter the luxury retail segment with large format retail stores which will house products from many of well-known luxury brands.g. This helps them not only to extend their portfolio into the luxury. super premium. such spaces are proving inadequate. (SKNL) has specifically set up a subsidiary. "Luxury is consumed by a subset of the Super Affluent class. "Brandhouse Retail Limited" to carry out its expansion plans. though not luxury.P. There are 1. In the past. Planet retail has launched ‘Replay’. The company plans to invest Rs. premium segments.A. to retail their offering in India. The concept of luxury retail is being further developed by retailers and mall developers alike.100 crore in this model in the first year itself. luxury brands gain access to well established distribution channels and customer base. 6 super premium and 6 in the premium segment. the most popular eco-friendly fibre finds its way into international apparel brands . Gucci. Vice versa. including Louis Vuitton. On the retailers side. It has already tied-up with Alfred Dunhill Ltd. YSL. has now brought in its Sisley brand) Consumer become eco-friendly: Apparel brands think ‘green’ Trend 5 Worldwide surge in demand for organic and eco-friendly products Organic cotton.Indian apparel companies have realised the huge potential of partnering with these global luxury brands wishing to enter India. Grotto S.

etc. Given that most international brands are present in India and Indian fashion trends are influenced highly by the west. This growing demand is ensuring that brands and retailers are implementing long-term commitments to increase the use of such fibres. an average annual growth rate of 47%. Target and Next. as this fabric provides extra shine and moisture absorbing property. have been joined by newcomers Reebok. Marks and Spencer. linen. Patagonia. Hennes & Mauritz. to home furnishings. Increased concern for protecting ecology and preventing global warming. silk.000 metric tons in 2008. Prominent retailers allover the world has a dedicated line of products which are eco-friendly in nature. etc. and for apparel of all kinds and for all segments. which lend unique properties to the garments made from them. Global retail sales of organic cotton products are projected to grow to $2. soyabean. eco-friendly fibre is used in everything from personal care products. is boosting the demand for organic and eco-friendly products across all categories. Timberland and Wal-Mart.Organic cotton has been able to achieve maximum popularity amongst all eco-friendly fibers. reflecting a 40% average annual growth rate. An international brand named BSC has launched its collection of organic towels in India. Though eco-friendly concepts are gaining popularity on at the fibre level in India. As a result of consumer interest. Extensive research is being done by companies on developing other natural fibres derived from bamboo. . shirts and jackets. There are also some regional brands introducing a wide range of eco-friendly fabrics in cotton. Hence. anti-static property and extra capacity to retain moisture. the demand for organic cotton fibre is expected to grow to 100. Nike. Raymond also uses soyabean fabrics in their trendy clothes line. which already sell eco-friendly lines. C & A. The Indian market for these eco-friendly fibres is currently very small due to low awareness. it is expected that demand for eco-friendly apparel would expand substantially in the coming years.6 billion by the end of 2008. Apart from this Raymond has developed a specially crafted fabric from Casein (made from a combination of milk proteins) to be used for making suits. Consumers the world over are increasingly becoming environment and health conscious. especially in the western countries. CO-OP. Raymond has introduced an entire range of apparel made from bamboo fabrics which naturally possess anti-bacterial. currently the availability on the front end is minimal. corn. made from environmental friendly fibres and dyed with herbal dyes. They are even planning to launch kidswear and home furnishing range this year.

300 crore. 360 crore in India. footwear and home textile products. Mattel has granted The Shirt Company the license to manufacture and market Barbie apparel in India. approximately Rs. .1 market in Asia-Pacific for companies like Cartoon Network in terms of viewer ship and more importantly revenues. the business of license merchandising of animated characters is estimated at Rs. including lTC's Lifestyle stores. of which a large percentage is contributed by apparel. This growing trend amongst consumers is being tapped by apparel companies by taking up licensing of popular characters and icons to be used in their merchandise. According to Cartoon Network. India has emerged as the No.will it be adopted only by high end brands or will it be demanded by the consumer? (Will it only stay a push strategy or will it become a pull phenomenon) Indian brands are also introducing eco-friendly fibres for the 'conscious' Indian consumer Demand for eco-friendly apparel in India is minimal from consumer end 1 Kids & youth emulate their icons in everyday life: Growth of Character licensing Trend 6 Kids and youth are influenced by icons & characters and desire to possess them in their everyday life India has become an important market for character licensing specially in apparel Today's consumer is greatly influenced by media and he exhibits a propensity to follow icons to the extent of bringing them into his everyday life." This trend is picking up very fast in India with many companies taking up licenses of popular cartoon characters.Going forward.e. Cartoon Network had launched its Powerpuff Girls and Dexter apparel through 1. accessories.500 retailers in India. This is especially true for the kids and youth market since they identify with these characters and icons more strongly. Disney entered into a pact with Indus Clothing in 2006 to launch Disney jeans in India. children's licensing and merchandising market accounts for 10% of Cartoon Network's revenues i. how is eco-friendly apparel going to fare in India . "Interestingly.

By doing this. wrestlers. Reebok has gone a step further and is retailing cricketer T-shirts like Rahul T-shirts. While brand retailing at airports/metro stations is growing at a fast pace. how will apparel companies further cash in on this trend will they add more celebrities like tennis players. has tied up with Bombay Dyeing for a merchandising arrangement. footballers. companies explore newer locations like airports. rock stars. Another similar trend has been used by Biba. Tarzan. etc. etc. rock/pop stars. This trend is not restricted to kidswear alone. they have moved to the starting point of women's wear trends. Krishh. however some sports retailers are already retailing them at their stores. the women's ethnic wear brand. restaurants. Weekender has taken up the retailing for Toon World and Gini & Jony has tied up with Garfield. mugs.e. or will they create more home grown characters or will they enter into partnerships with movies/tv/colleges to co-brand their merchandise? Apparel finds off beat avenues to retail Trend 7 Companies are exploring new' locations to retail in order to increase visibility of their brand Brand building by cafés/restaurants through dedicated merchandise will also gain popularity in India Apparel retailing is geared to take on customers at places other than the traditional locations like neighborhood markets. The second kind is when cafés. restaurants.the first is when space is sublet for retailing branded merchandise at airports. With increased need for convenience and visibility retailing. cafés & even beauty salons. metro stations. fast food chains sell merchandise to promote their own brand through T-shirts. they liaisoned with the fashion designer of the film to market the apparel worn by the actress in the movie and timed its launch in their store with the release of the movie. the children's channel. to sell their merchandise. Apparel merchandise with these icons are widely available in the unorganised market. brand building by cafés/restaurants through retailing of merchandise will also be an important trend mostly targeted at kids and youth. Bhajji T-shirts. .Nickelodeon. Similarly. caps. Nike retails the Indian cricket team jerseys at their stores. Going forward. bags. Biba has ventured into film merchandising i. Superman. etc. high streets and malls. Brands are also looking towards icons like cricketers. and super heroes such as Spiderman. Retailing at such outlets typically follows two formats . metro stations. 12th man to name a few.

Going forward. beauty salons like L'Oreal and Lakme selling skin and hair care products. Dufry International. of which 1100 sq. we will be seeing a lot more of apparel merchandise at such avenues. Some metro stations already have outlets like Café Coffee day and it would not be long before branded apparel is retailed here as well. Retailers gain because they can retail important brands in their . Café chains like Café Coffee Day are already retailing T-shirts. brands are also buying stakes into retail companies for wider reach A major trend witnessed in the domestic apparel market is the acquisitions or equity buying by retailers of well established apparel brands. accessories and confectionary. India which has almost minimal exposure to duty free retailing is now witnessing a lot of activity in this sector. HMS Host. The global duty free market is estimated at US $ 25 billion for the year 2004. Pizza Hut etc. ft. Similarly. McDonald's.Airport retailing is an important area which will see growth for apparel and more importantly fashion accessories. swimwear. Internationally. These Alpha future shops will be spread over 8000 sq. beachwear etc. Currently in India. Alpha and SSP. Shoppers' Stop has tied up with the Nuance group to operate stores in some airports and are expecting to earn revenue of up to Rs. caps & bags at their outlets. in the absence of travel retail companies. Oberoi and Pantaloon Retail that are keen to enter this market.will they create special apparel/accessory range for these points of retail or will they start retailing aggressively at airports in other countries (E. Metro stations in Delhi with high footfalls are attracting the attention of retailers. Hidesign)? Will apparel companies tie-up with fast food chains (E. DFS Group. Future Group has tied up with Alpha Airport group for airport retailing. can be ideal outlets for retailing categories like lingerie.g. With the advent of such chains in India. how will fashion businesses react to retailing at these off beat avenues . is reserved for fashion. ft.g. Similarly. 950 crore over the next 7 years. Some of these companies are the Nuance Group. it is retailers like Shoppers' Stop.) to design and produce apparel for them? Apparel brands attract: Investments from Retailers and Private Equity Firms Trend 8 Promising growth in apparel brands is attracting investments from retailers and private equity firms Conversely. This has not gone unnoticed by international travel retail companies who have shown interest in entering India. On the domestic front. Hard Rock Café is the most successful example of own brand retail category. Gebrueder Heinemann.

brands share equity in exchange for good money and assured presence in some of the best locations. which has acquired 2. On the other hand. wherein brands are buying into department stores. A reverse trend is also seen. An example is Zodiac.stores at favourable terms.93% in Shoppers' Stop. . have a say in their design/product development and become a partner in the brand's growth. Maspar and Biba are a few of the brands they are in talks with. Following are the acquisitions and Segment stakes bought by Future Group in various brands: Brand VIP Innerwear Biba Womenswear Planet Retail Indus League Gini&Jony Lilliput Ali Menswear Womenswear Kidswear Kidswear Stake 26% NA (value of stake is Rs. thus helping them negotiate a better deal while selling their merchandise in such stores. 20 crore) 49% and 100% 50% 24% Similarly. Reliance Retail is already in talks with various brands for buying stakes into them.

This is being done through mergers. The sheer number of mergers and acquisition (M&A) deals struck last year has made 2006 a milestone year for India Inc. According to the Dealtracker study by Grant Thornton. 44 crore.3 billion in 2006 with the average deal size being $42 million. Similarly New York Life Investment Management Holding (NYLlM).Another visible trend has been the emergence of private equity firms investing in fast growing apparel brands & companies. weaving) have shrunk. by the textile companies has been prominent in this sector as the margins in the initial stages (spinning. technology and/or well established distribution channels. the investment arm of New York Life Insurance. This is happening by forging growth relationships with textile/apparel companies to create synergies and by forward integrating to get a share in retail markets. however textile industry has also had its share in the opportunity. will this consolidation continue or is this only an off shoot of the unprecedented retail boom in India? Will the interest of PE firms buying into brands continue or will it reach a plateau in the next 2-3 years? Indian textile companies realising the fact: Wealth at the end of Chain Trend 9 Textile companies are strengthening front operations through mergers and acquisitions and back end Companies are increasingly looking to acquire domestic and overseas companies which complement the value chain. Forward integration. garmenting & retailing) still manage to have relatively better margins. it is the foreign acquisitions which have caught the attention of the industry and the world. 36 crore. Another reason for this frantic . Former World Bank President James Wolfensohn's private investment fund has picked up 6% stake in Fabindia for Rs. Textile companies providing raw materials (yarns & fabrics) for the apparel & made-up manufacturers are also realising the importance of control through the value chain. there were 480 M&A deals in India alone with a total value of about $20. Primarily IT. Indian companies are taking on larger companies. US based private equity firm Argonaut has invested nearly Rs. Going forward. while subsequent stages (processing. However. 50 crore in menswear brand Koutons Retail India to fund its expansion plans. integrating the Indian advantage of manpower & raw material with the acquired company's strategic location. is said to have bought 8%-1 0% stake in SP Apparels for Rs. strategic acquisitions or forward integrations. pharma and biotech have garnered the highest number of M&As.

Textile companies are also realising that this inflow of funds can help them in ramping up capacities and integrating at a faster pace to face the quota phase out challenge. Below are few examples of PE firms which have invested in the Indian textile industry: .move is buyer's high expectations of vertical setups and bigger capacities in garmenting. private equity flow into the domestic textile sector is picking up. be it for domestic or exports. Another trend which is simultaneously visible is the growing investment by Private Equity firms in the textile sector. Foreign acquisitions have specially caught the attention of the textile industry Private equity firms make large investments in growing textile industry Given the new growth opportunity presented by the quota-free global textile market and the favourable investment climate created by the proactive government measures.

what is going to be the growth path of the textile industry are we looking at increased foreign acquisitions to forward integrate in these markets or are the textile companies looking at strengthening their manufacturing advantage by acquiring / buying stake in complementary manufacturing companies? Conclusion: The trends discussed above clearly exploring all aspects of expansion expansion rather than only unilateral happening at every part of the value segment. it is bound for a multilateral expansion.e.Going forward. Multi lateral expansion is chain as well as for every consumer The Indian fashion business is taking cue from international standards as well as the burgeoning consumer appetite to create their own growth path. Fashion companies are taking a much larger perspective of this industry in India and consolidating their position to face it. On the other . show that the fashion business is i.

leopard print. August & September 2010 Spring/summer end of spring/summer (sale season) autumn/ winter: The perfect transition of trends over the last three months.hand. Though the universal hidden rule of fashion is to follow international trends. the Indian market makes its own choices and conforms to only certain trends. . The colour palette covered a 180 spectrum from subtle to powerful vibrant colours (light blue to purple). boyfriend fit shirt and double-breasted coat are key trends internationally. A nostalgic trip courtesy the vintage look is evident as grunge makes a comeback. the Indian consumer is at a preliminary stage of development and yet due to international exposure trying to keep pace with the international fashion scene creating unprecedented pressure on companies to perform. Innovative approach to VM. helps in forming an interesting pattern for the round up this season. Emotions are one of underlying concepts used in VM to enhance the shopaholics mood. Companies need to react as well as participate through in-depth understanding of fashion and consumer demands to take on this challenge. but are conspicuous by their absence in India. Indian businesses are creating their unique growth path guided by the Indian consumer Fashion industry is exploring myriad options for expansion and thus creating synergies for itself ILLUSTRATION OF SOME VERY RECENT TREND REPORT : July. This is a window of opportunity which the Indian fashion industry should make the most of before it reaches maturity which will signify slowdown.

purple and pink herald the onset A/W 2010. Check shirt + check trousers highlight the modern grunge look. scarves and hooded jackets dominate the look a sure sign that innovative concepts are a distant dream. pink and green perked up the environment. green and black to darker tones of orange. The transition of coloursfrom red. Colours yellow. The vintage look is for going back to roots.The sportswear of the season appears to be minimalistic. Slim fit plays a vital role in womenswear. Slim-fit single-breasted coat paired with straightfit trousers adds to the formal elegance. Comfort fit is the key element for men. Menswear this season is urban and simple mixed with casual chic. blue. Innovative . The overall look for sportswear is simple yet energetic. Green. yellow and Kidswear was delightfully striking and vibrant. Slim-fit denim combined with checked shirt is the mainstay. Stereotyped woollen caps.

Check bottoms paired with T-shirts. combinations newly defined modernity. denim skirts paired with slim-fit bright coloured tops.white accentuate modernity in casualwear. . Altogether kidswear is very futuristic. slim-fit tops and denim accessorised with scarves are the banging combinations of the season.