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HOW CHARTS REFLECT THE BUSINESS PRESENTATIONS

By: Harvinder Singh

MARIMEKKO CHARTS
Marimekko charts are two dimensional graphs that analyze multiple data series against two variables, the X and Y axes. The graphs are so named for their tapestry-like appearance. The Marimekko graph can be used in many different industries. Its function is to display a system of interrelated values so that both groups and relative sizes of the elements can be seen at the same time. In a Marimekko chart, the width of the columns is proportional to data represented by the columns. Individual segment height is a percentage of the respective bar total value.

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0% 0% 20% 40% 60% 80% 100%

CASCADE (OR WATERFALL)
Cascade or Waterfall charts categorize revenue or cost components of a market segment. Each bar is related to and affected by the values in the surrounding bars. That is, given the first bar value, the next bar adds to (or subtracts from) it a second value. The third bar then adds (or subtracts) to that value, and so on. The last bar shows the final value after all additions (or subtractions) have been made.

12,000 10,000 8,000 6,000 4,000 2,000 0 2001 2002 2003 2004 2005

SIMPLE OR CLUSTER BAR
Simple or Cluster Bar charts are bar charts designed to display changes in data over time. A simple Bar Chart compares items for one data series. A cluster Bar Chart compares two or more data series plotted side-by-side. The bars are always in the same position for each grouping throughout the graph, so comparisons may be made.

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4,000

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0 2009 HP Sony 2010 Lenovo Dell 2011

STACKED BAR
A Stacked Bar chart shows the relationship of individual segments to the whole. Each bar represents the total value of a data series and each item in the series is represented by a segment of the bar. The value of each bar and bar segment is measured vertically on the Y axis.

7,000 6,000 5,000 4,000 Poloraid, 800 3,000 2,000 1,000 0 2011 2012 Samsung, 600 Samsung, 600 Nikon, 1200 Nikon, 1050 Olympus, 500 Kodak, 400 JVC Picsio , 400 Pentax, 700 Cannon, 400

Olympus, 400 Kodak, 400 JVC Picsio , 600 Pentax, 550 Cannon, 300 Poloraid, 650

Sony, 1500

Sony, 1350

HORIZONTAL CLUSTER BAR
Horizontal Cluster Bar chart is a type of cluster bar chart, which is a bar chart designed to display changes in data over time. A horizontal cluster bar chart compares two or more data series plotted horizontally. The bars are always in the same position for each grouping throughout the graph, so comparisons may be made.

Sony

Nikon

Samsung

Poloraid

Cannon

Pentax 0 400 2012 800 2011 1200 1600

100% STACKED BAR
A 100% Stacked Bar chart shows the relationship of individual segments to the whole. Each bar represents 100% the total value of a data series and each item in the series is represented by a percentage segment of the bar. The value of each bar and bar segment is measured vertically on the Y axis. While the total percentage measured for any one bar always represents 100%, the actual total value represented by each bar may vary.

100%

Olympus, 500 Kodak, 400 JVC Picsio , 400 Pentax, 700 Cannon, 400

80%

60%

Poloraid, 800 Samsung, 600

40% Nikon, 1200 20% Sony, 1500 0% 2011

AREA
Area charts display how relative mixtures of a given category change over time. By displaying the sum of the plotted values, it shows the relationship of parts to a whole. Area graphs usually do not display specific values, but rather show trends and relationships.

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0 2005 2006 Reebok 2007 Action 2008 Nike 2009 Addidas 2010 Fila 2011 2012

100% AREA
100% Area charts display how relative mixtures of a given category change over time. By displaying the sum of the plotted values, it shows the relationship of parts to a whole. Area graphs usually do not display specific values, but rather show trends and relationships. The total percentage measured for any one time unit is always representative of 100%.

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0% 2005 2006 Reebok 2007 Action 2008 Nike 2009 Addidas 2010 Fila 2011 2012

STACKED BAR LINE
Stacked and Cluster Bar Line charts combine the dynamics of Bar and Line charts into one chart type. The line displays the data series values plotted vertically at constant intervals. The bars display data series values plotted horizontally at equal intervals.

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0 2009 2010 HP 2011 Sony 2012 Lenovo Dell 2013 2014 Dif f erence 2015

CLUSTER BAR LINE
Cluster Bar Line and Stacked charts combine the dynamics of Bar and Line charts into one chart type. The line displays the data series values plotted vertically at constant intervals. The bars display data series values plotted horizontally at equal intervals.

80

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0 2007 2008 HP Sony 2009 Lenovo 2010 Line 2011

HORIZONTAL STACKED BAR
Horizontal Stacked Bar charts have multiple data series stacked on top of one another, so that the top data level represents the total for that column. They are generally used to show how a larger component is divided into smaller components and the affect of each component on the whole.

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LINE CHART
Line charts plot series of data points relative to the Y axis at equal time intervals on the X axis for the purpose of trend analysis.

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0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Nike

Reebok

2Y LINE
A Line chart plots series of data points relative to the Y axis at equal time intervals on the X axis for the purposes of trend analysis. In a 2Y Line chart, the user can choose a series to plot as a 2nd Y axis

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0 2010 2011 2012 2013 2014 Nike 2015 2016 Reebok 2017 2018 2019 2020

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2Y CLUSTER BAR
Simple and cluster bar charts are bar charts designed to display changes in data over time. A cluster bar chart compares two or more data series plotted side-by-side. The bars are always in the same position for each grouping throughout the graph, so comparisons may be made. In a 2Y Cluster Bar chart, the user plots a series as a 2nd Y axis.

100 90 80 70 60 50 40 30 20 10 0 2007 2008 2009 HP Sony 2010 2011 30 20 20 50 70

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2Y STACKED BAR LINE
Stacked and Cluster Bar Line charts combine the dynamics of Bar and Line charts into one chart type. The line displays the data series values plotted vertically at constant intervals. The bars display data series values plotted horizontally at equal intervals. A 2Y Stacked Bar Line chart allows the user to plot a series in the data as a 2nd Y axis.

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10

8 150 6 100 4 50 2

0 2007 HP 2008 Sony 2009 Lenovo 2010 Toshiba 2011 Net Income

0

2Y CLUSTER BAR LINE
Cluster Bar Line charts combine the dynamics of Bar and Line charts into one chart type. The line displays the data series values plotted vertically at constant intervals. The bars display data series values plotted horizontally at equal intervals. In a 2Y Cluster Bar Line chart, the user plots another series as a 2nd Y axis.

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0 2007 2008 HP 2009 2010 Net Income 2011

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PIE CHART
Pie charts show the size of items that make up a data series proportional to the sum of the items. Pie charts always show only one data series and consist of a circle divided into wedged segments. It shows the relative sizes of components to one another and to the whole pie.

Kedas, 500 Airwalk, 500 Lakhani, 600 Action, 800 Nike, 4,500 Fila, 1,000

Adidas, 1,000

Reebok, 2,000

XY LINEAR BUBBLE
XY Linear Bubble charts plot three variables simultaneously. Two of the variables demonstrate how one item varies in relation to another item. The size of the data marker or bubble at the intersection of these two variables indicates the value of a third variable.

60%

Acer, 50%

40%

IBM, 30%

Samung, 32%

Lenovo, 20% Sony, 15% 20% Hitachi, 30%

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HP, -8%

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DOUGHNUT CHART
Consider using a doughnut chart when: You have one or more data series that you want to plot. None of the values that you want to plot is negative. None of the values that you want to plot is a zero (0) value. You don't have more than seven categories per data series. The categories represent parts of whole in each ring of the doughnut chart.

Cannon, 25

Sony, 25

Samsung, 25

Nikon, 25