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GENERAL INFORMATION

VMPCMS 1

HISTORY
1963: Today’s Rs 50 core, Ramdev food Products Ltd. (RFPL) a family owned business, was started by Mr. Ramhai patel in 1963 as a flour mill in the Saraspur area of A’ bad, where, along with other flours, chilly, Turmeric and such other spices were grinded on other basis. 1972: Rambhai had forecasted the future demand of readymade Masala. He started business with the help of his son: Mr. Arvindbhai Patel, Mr. Hasmukhbhai Patel & Mr. Pravinbhai Patel in loose packing. 1989: The further due to good acceptance and welcome by people of their grinded Masalas in the market, the exiting business was transferred into an incorporated company with the name “RAMDEV FOOD PRODUCTS PVT LTD (RFPL)” in the year1989, and at the same time, co. broke the trend of loose packing Masalas and introduce the concept of polypack and corrugated boxes in this Masalas industry and started selling its grinded spices under the brand name of “Ramdev”. The company has very progressive future. 1991: With the popularity of its brand, the company got a kind of enthuse to do something new and the result of this, company expanded its product range and also diversified in to related business / product of “instant mix” in the same year Ramdev selling “Garam Masala”. 1992: 1993: 1998: 1999: 2000: 2001: Company introduced “Asafetida” in this year. In the same year Ramdev exports started “Instant Mix” Ramdev started producing Pickle Powder and Hing. It introduced whole spices. Ramdev has started its own manufacturing at changodar company entered in to the business of whole spices like jiru, rai, Tal, methi, ajmo etc. Ramdev started selling in other states out of Gujarat. Ramdev has a increases its product line with the whole spices category also increase its product length. Ramdev started its exporting to U.S.A. and other countries of south east area. Hasmukhbhai Patel has started “EKTA FOOD in U.S.A.” VMPCMS 1

K. India. India. food and Drug Administration P. Cochin.F. Ministry of commerce.S Food Safety Management.A. CERTIFIED Spices Board.ENVIRONMENT RESPONSIBILITY We are aware of our responsibility towards creating maintaining and ensuring a safe and clean environment. License Agmark ISO: 22000 HACCAP VISION OF THE RAMDEV:‘Reaching a customer’s heart through quality’ MISSION OF THE RAMDEV:‘A Promise of Purity and Freshness’ VMPCMS 1 . Export promotional Council for Handicraft. New Delhi. India. Government of India – One star Export House. A . U. New Delhi.S. Denmark. FDA – U. Apeda. We consciously comply with relevant laws and regulation as well as take additional to preserve the green.

Madhya Pradesh. Rajasthan.S.. Utter Pradesh. 30 crore by Rs. Maharashtra. Haryana etc.A.100 crore in year 1989 (Gujarat) March 1995 (Gujarat) October 2000 (Gujarat) Year 2003 (Gujarat) March 2005 (Gujarat) 2009 (Gujarat) It has a business in states like Gujarat. “it is a voluntary association of a person having a common seal and perpetual succession.” The company was started small scale as private LTD Company. 16 crore by Rs. Spain & Holland. It sales turn over are: Turnover Rs. 55 crore by Rs. U. 54 lakh in Rs.SIZE & FORM A simple definition of sa co. and Australia. LOCATION OF OFFICE: VMPCMS 1 . West Bengal. It is also planning to expand in Germany..K. Company has export Market in countries like U. 23 crore by Rs.

mail: Web – Site Bankers: Ramdev @ ramdevfood. E.com.The company has its own office in Ahmedabad. www. Tal. Near GEB Sub – Station Changodar. Madhupura. Ahmedabad – 380 004. (Gujarat) LOCATION OF PLANT: The company has its own plant & factory near Ahmedabad Address “RAMDEV FOOD PRODUCTS PVT LTD. Opp. SBI ICICI UTI VMPCMS 1 . Com. Delhi Gate. 527. Ramdevfood. Sanand Ahmedabad.” Block No. Address: “RAMDEV HOUSE” 1095.

D.ORGANIZATIONAL STRUCTURE  Marketing  Corporate Affairs  Legal  Product promotion     Corporate HRD Packing & Dispatch EDP Banking Finance      Legal Account IN.E.D.D.) MISS RIPALBEN PATEL (DIRECTOR) SHRI ANUPAMBHAI BUCH (VP BRAND Mgt.))))) .M.M.) SHRI RUCHIRBHAI PATEL (M.M.) SHRI PRADIPBHAI PATEL (DIRECTOR) SHRI GAURANGBHAI PATEL (DIRECTOR) SMT MINAXIBEN PATEL (DIRECTOR) SHRI VIJAYBHAI DODIYA (C.)  Advertising  Market Research  Product Promotion SHRI DHAIRESHBHAI DAVE (G. Audit Export Taxation SHRI SHRI HASMUKHBHAI PATEL (C. PURCHASE & SALES)  Plant Administration  Production  Purchase  New Product Development COMPETITORS VMPCMS 1 .D.O.) (C.

Anupam 6. Pistol OBJECTIVE OF STUDY  Find out & analyze the loyalty of customer to the Ramdev Hing. Gits 10. Swad 12. Annapurna 11. Ganesh 8. Badshah 3.1. Parth 13. Everest 2. Wonder 5. MDH 7. VMPCMS 1 . Jalaram 4. Madhur 14. Devi 9.

RESEARCH METHODOLOGY VMPCMS 1 .

DATA COLLECTIO N 4. S DATA SOURCE EXPLORATORY RESEARCH BY QUESTIONNARIES CROSS SECTION STATISTICAL METHOD PRIMARY DATA SAMP SAMPLING UNIT LING SIZE SAMPLING METHOD SAMPLING AREA MALE – FEMALE 50 RESPONDENT RANDOM SAMPLING METHOD DEESA CITY VMPCMS 1 .RESEARCH METHODOLOGY 1. RESEARCH PLAN 3. RESEARCH DESIGN 2. DATA ANALYSI S 5.

DATA ANALYSIS VMPCMS 1 .

28% people are satisfied.1. 10% people shows average satisfaction level & 6% people are dissatisfied & 4% people are extremely dissatisfied. A scale represent “Extremely loyal” and 5 represent “Extremely disloyal. VMPCMS 1 .” how would people rate their level of over all loyalty with company ? EXPLAINATION:Here this analysis shows that 52 % people are extremely satisfied with Ramdev hing.

How likely the people are recommending company to their a friends or relatives? would they say the chances are ... Very good good 58% 24% fair poor 10% 8% VMPCMS 1 .1.

? Very good good 70% fair 16% poor VMPCMS 1 10% 4% ... 24% people recommend company as good. 10% people recommend company as fair & 8% people recommend company as poor to the friends. 2. How likely the people are repurchase products and services from company? Would they say the chances are.RECOMMENDING COMPANY LEVEL TO FRIEND 8% 10% VERY GOOD GOOD 24% 58% FAIR POOR EXPLAINATION:Here this analysis shows that 58 % people recommend company as very good to the friends.

how long have the people are been a customer of the company? Less than one year One to under three years Three to under five years 20% Five to under ten years 12% Ten years or more 10% VMPCMS 1 40% 18% . 10% people show chances as fair & 4% people show chances as poor for repurchase. 3. In total.REPURCHASE LEVEL OF PEOPLE 4% 10% VERY GOOD GOOD FAIR 70% POOR 16% EXPLAINATION:Here this analysis shows that 70 % people repurchase product or service from company show chances as very good . 16% people show chances as good.

12% people are customer of ramdev hing from 1 to 3 year. Regularly hardly People purchase ramdev hing… 66% 4% Irregularly 30% VMPCMS 1 . 10% people are customer of ramdev hing from 3 to 5 year.DURATION OF BEEN CUSTOMER 18% 20% <1 YEAR 1 TO 3 YEARS 12% 3 TO 5 YEARS 5 TO 10 YEARS > 10 YEARS 10% 40% EXPLAINATION:Here this analysis shows that 20% people are customer of ramdev hing from <1 year. 5. 40% people are customer of ramdev hing from 5 to 10 year & 18% people are customer of ramdev hing from >10 year.

DURABILITY OF PURCHASE 30% REGULARLY HARDLY IRREGULARLY 66% 4% EXPLAINATION:Here this analysis shows that 66% people are use ramdev hing regularly. 6 it? If the scarcity of ramdev hing in the market. how many days will people wait for Two day 46% A month VMPCMS 1 8% . 4% people are use ramdev hing hardly & 30% people are use ramdev hing irregularly.

8% people will wait for a month & 16% people will repurchase other brand of hing. 30% people will wait a week for purchase ramdev hing. than will people purchase any other brand? yes 80% no VMPCMS 1 20% . 7 If the price of ramdev hing may increase.A week 30% Purchase other brand 16% WAITING TIME FOR RAMDEV HING 16% 8% 46% 30% TWO DAY A WEEK A MONTH PURCHASE OTHER BRAND EXPLAINATION:Here this analysis shows that 46% people will wait for ramdev hing if the scarcity of ramdev hing.

REPURCHASE POSSIBILITY DUE TO PRICE 20% YES NO 80% EXPLAINATION:Here this analysis shows that 80% people will purchase other brand of hing if the price of ramdev hing increase & 20% people will not purchase other brand of hing if the price of ramdev hing increase. 8 Taste Which aspects of ramdev hing attract people? 40% Price 1 28% VMPCMS .

Size 12% Promotional offers 20% ATTRACTION BASED ONVARIOUS ASPECTS OF RAMDEV HING 20% 40% 28% 12% TASTE SIZE PRICE PROMOTIONAL OFFERS EXPLAINATION:Here this analysis shows that 40% people prefer ramdev hing because of its taste. Does advertisements influence people`s purchasing decision of ramdev hing? VMPCMS 1 . 12% people prefer ramdev hing because of its size. 28% people prefer ramdev hing because of its price & 20% people prefer ramdev hing because of its promotional offers. 9.

Yes 68% No 32% ADVERTISEMENT INFLUENCY 32% YES NO 68% EXPLAINATION:Here this analysis shows that advertisement of ramdev hing 32% people’s purchasing dicision . Want people give any suggestion to improve the product? VMPCMS 1 . influence on 68% people’s purchasing dicision & advertisement of ramdev hing does not influence on 10.

FINDINGS & SUGGESTION VMPCMS 1 .Yes 4% No 96% SUGGESTION BY PEOPLE 4% YES NO 96% EXPLAINATION:Here this analysis shows that 4% people give suggestion to related product & 96% people do not want to give suggestion.

VMPCMS 1 . 7. 4. 2. Company has to do more effective advertisement. 9. reasonable & improve promotional offer’s ideas with considering company’s profit. 3. To improve the loyalty level for disloyal & highly disloyal people. Company should make ramdev hing tastier. Company should receive suggestions from people for increase sales and profit. Company provides a source of ramdev hing in to the market regularly. Company remains reasonable price of ramdev hing. Company should contain regularity of customers in terms of purchasing. Company should improve its prestige a little more for positive recommendation among the people. Company should contain confidence of customers for long time and give satisfaction to them from far to far. 8.1. Company may concrete strength for its 1st impression for repurchase acceptation between the people. 6. 5. company should take public perception & find out negativity in ramdev hing try to solve it. in fair quality. 10.

  Consider reasonable profit margin & customer satisfaction in every decisions & movements. Company should point out & try to solve whichever its weakness.  VMPCMS 1 .   Company will have to contain its strength a little more in choice of human resource. a little bit in quality & quantity production. prestige. financial. Company will make substantial opportunities for progress. Company will also contain its loyalty in front of consumers.CONCLUSION  Company should increase its advertisement.

Friends Company personnel Company’s Literature Company’s Profile Company’s Brochure www. Internet By previous year project made by us on Ramdev company.com VMPCMS 1 .ramdevfood.BIBLIOGRAPHY • • • • • • • • • Primary research.

how long have you been a customer of the company? Five to under ten years Ten years or more Less than one year One to under three years Three to under five years 5 You purchase ramdev hing… VMPCMS 1 . I am conducting research on CUSTOMER LOYALTY FOR RAMDEV HING POWDER in DEESA city.. where 1 represent “Extremely loyal” and 5 represent “Extremely disloyal.. I assure you that I keep your data confident and I use data for academic purpose. 3.” how would you rate your level of over all loyalty with company? 1 2 2 3 4 5 How likely are you recommending company to a friend or relative? Would you say the chances are. fair poor Very good good 3 How likely are you repurchase products and services from company? Would you say the chances are. 2..? fair poor Very good good 4.CUSTOMER LOYALTY SURVAY Respected sir/madam.Y BBA.. I am Chirag Salvi student of T. 1 On a scale of 1. In total.

……………... than will you purchase any other brand? no Which aspects of ramdev hing attract you? Taste Size 9.……….……….…………….. Price Promotional offers Do advertisements influence your purchasing decision of ramdev hing? Yes 10.………. …………….……….Regularly hardly 6 Irregularly If the scarcity of ramdev hing in the market..……………..……… Address: ……………………………………………………………………………..……………..……… Contact No:………………. ………….………. Yes No Want you give any suggestion to improve the product? No Ans:________________________________________________________________ PERSONAL INFORMATION Name:…………………………………………….……………………………………………. how many days will you wait for it? A month Purchase other brand Two day A week 7 yes 8 If the price of ramdev hing may increase..……………...……… VMPCMS 1 .…………….…………………….

…………….……………..……… THANK YOU VMPCMS 1 .………...E-mail id:………………………….