You are on page 1of 11

Writing centers' generally good reputations with students, faculties, and administrators can only do so much to attract critical

resources, especially in under-funded state colleges and universities. Strategic planning can help to articulate needs and justify resource requests, addressing potential shortfalls in discretionary budgets, space, and technology. Good strategic planning, however, requires good grounding in the actual strengths and weaknesses of writing centers, their student writers, and their staffs. In other words, good strategic planning requiresgood instruments for writing center self-evaluation. In their book, Organizational Diagnosis and Assessment: Bridging Theory and Practice, Michael Harrison and Arie Shirom suggest that one particularly useful approach to planning is SWOT analysis (20). SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Common in business settings, SWOT analysis is a tool for organizational management that may be applied effectively to writing centers. SWOT analysis helps administrators understand stakeholder perceptions about the operational effectiveness of an organization by focusing on four related kinds of perceptions--strengths, weaknesses, opportunities, threats--and interactions within these categories (21).

In this article, we briefly describe SWOT analysis, its application as an instrument for writing center planning, and our SWOT implementation for our northeastern land-grant university's writing center. Carried out by a Ph.D. candidate and writing center assistant director (Ortoleva), and a tenure-line writing center director (Dyehouse), our analysis coordinated assessments given by writing center stakeholders, including past writing center directors, tutors, writing faculty, a student writer, and an academic support administrator. Our SWOT analysis eventually led to a three-year strategic plan for our writing center.

Too often writing centers are considered merely as spaces for individual writing tutors to do their work with student writers. In actuality, writing centers are dynamic, multifaceted, "ecological" institutions. When we consider a writing center not as a space for a collection of individuals with individual tasks, but rather as a complex, synergetic organization of people, tasks, and purposes, we can employ more effective approaches to developing organizational understanding. With this more dynamic view of writing centers, we can consider applying business and organizational models and tools of analysis to better understand how our writing centers function as productive spaces for stakeholders. As Brenda Moore suggests, there are enough similarities between profit and non-profit organizations that assessment and planning

since. the richer the data. a SWOT analysis offers a profile of stakeholders' perceptions of an organization. as one such tool. and perceptions--especially committed stakeholders' perceptions-affect a writing center's capacity to do so effectively. In other words. Such diametrical categorization may at first seem counter-productive. of course. For a SWOT analysis to yield the most complete profile. and. and in our case. tutors. SWOT analysis. We should not be afraid to adapt tools developed in business settings to our (admittedly very different) writing center organizations. Broadening the range of stakeholders included also decreases the chance . Writing centers organize social cooperation. students. data collection techniques must be considered. but upon careful consideration can reveal important points. and a representative range of stakeholders must be consulted. even seemingly conflicted perceptions of a writing center may indicate stakeholders' differing investments in the organization. Moreover. there are no "wrong" answers in a SWOT analysis. faculty. It may be difficult to gain access to all these stakeholders. as with stakeholders' perceptions. generates a profile of an organization based on the organization's internal attributes (strengths and weaknesses) and its external environment (opportunities and threats). Tapping into a range of stakeholders and their perceptions is the key to a productive SWOT analysis. In our SWOT analysis. the different perceptions revealed a potential drawback to not having tutors from other disciplines tutoring in our writing center and made us consider how other segments of the university community. a SWOT analysis offers a momentary snapshot of an organization through the eyes of stakeholders who believe in. and a good place to start is with a full accounting of all stakeholders in the university community. for writing centers. stakeholders categorized "tutors are primarily English graduate students" as both a strength and a weakness. In our case. A SWOT analysis should work for a writing center in much the same way as it does for any other organization. may view the center. Some examples of stakeholders that comprise the university community are administrators. or rely on our writing centers. time constraints played a part in determining which stakeholders we would approach and what data collection methods we would use.tools are readily shared and applicable to both (50). and their input analyzed. for instance. the broader the range of stakeholders included in a SWOT analysis. Subjective by design. The subjective quality of the data SWOT instruments generate is important. (1) However. such as engineering and science students. work closely with.

and the potential knowledge that a method will yield. Interviews are. intensified partnership with Academic Enhancement Center (opportunity). As a result. the director of the Academic Enhancement Center (a center with a common goal and strong relationship to the writing center). we determined that stakeholders would be interviewed so as to generate more data. and response numbers are often disappointing. or a new direction of inquiry for the interview in-progress. immediate solutions to minor problems. allowing for focused responses. lack of some cross-cultural competencies (weakness). The most appropriate data collection method for a SWOT analysis of a writing center is best determined based on available stakeholders and resources. Interviews offer a rich and deep data source that can generate new avenues of response. that is. and questions can be limited. (2) Two common data collection techniques for SWOT analysis are surveys and interviews. two past center directors. and students and faculty don't know what we do (threat). however. responsive to students (strength). responses were analyzed for similarities and themes. however. By using interviews. labor intensive and can burden a small staff. As part of developing a new strategic plan for a new writing center administration. Developing SWOT analysis as an instrument for use in writing centers.of misinterpretations or overzealous interpretations. demands attention to what the analysis can accomplish in local circumstances. a total of eleven stakeholders participated in our SWOT analysis: two current tutors. which can hinder the strategic planning process. During the planning stages of the SWOT. Surveys. Common responses given were the following: well-trained and knowledgeable staff (strength). the center's current director and assistant director. as well as allow us to solicit other types of input when necessary. we were able to generate discussion on issues of long-term strategic planning significance as well as on smaller or surface issues needing immediate attention. (3) Because of the time necessary to conduct interviews. Both methods have their merits. such as new ideas for planning. success and expansion of the Writing and Rhetoric program (opportunity). our own writing center conducted a SWOT analysis in the fall of 2006 to inform strategic planning for the following spring. unplanned expansion of ESL tutoring (threat). we decided that the number of interviews would be limited. . may be difficult to collect. Surveys can be distributed to a wider range and greater number of stakeholders. After all interviews were complete. and one student who frequently uses the center. one additional member of the Writing and Rhetoric faculty. limited space for tutoring (weakness).

that the SWOT analysis yielded little new information. A SWOT analysis may either confirm or challenge the lore of a center. and there is certainly a time for such celebration. practices and beliefs" and are "best understood as being organized within an experienced-based framework" (23). weaknesses. minimize the impact of weakness. opportunities. the practice of SWOT analysis is beneficial for two important reasons. a SWOT analysis is a subjective. writing center lore is created from the inside. they also become key resources for mapping possible futures. SWOT analysis creates and articulates a codified version of a body of knowledge. all writing centers have a body of pragmatic knowledge created from "traditions. threats) equally and to analyze carefully the interactions amongst the categories. Indeed." That is. SWOT offers a systematic approach to understanding the operational environment of a writing center. the results of the SWOT analysis were interpreted and presented to the faculty of the College Writing Program and Writing Center tutors as follows: It may appear. The twenty-first century writing center can no longer afford to operate under the clinical or . Second. However. However.In our case. address threats. As previously mentioned. of critical importance. the above analysis might apply to many. However. SWOT does offer a broad perceptual snapshot of an organization. often without the voices of those who have a stake in the decisions of the center but are not considered a part of it. perception-based analysis. However. documented and offered for critical reflection and goal-setting possibilities. stakeholders' perspectives do more than merely aid administrators' understanding. it explicitly seeks to broaden admin istrators' understandings of stakeholders' multiple perspectives. the ultimate point of a SWOT analysis is to identify and build upon strengths. and it is in such a snapshot that SWOT shows its real strength as an analytical tool. First. It is especially important to consider all categories (strengths. Once documented. It is worth offering a special cautionary note on using SWOT analysis. All writing centers have what Stephen North might consider "lore. upon reviewing these results. It becomes easy to focus on the strengths and celebrate what is working well at a writing center. perhaps most. writing centers in this country. SWOT analysis invites and includes perspectives from a variety of stakeholders. even given an expected result. Pride and Ferrell point out that "threats must be acted upon to prevent them from limiting the capabilities of an organization" (43). In any case. best exploit opportunities and.

Yet. Faced with adapting to the new administrative position. However. Notes (1. However. full-time tenure track faculty member taking the helm of the writing center. The synergetic ethos of today's writing center calls for administrators to have a better sense of organizational dynamics. in light of its history of employment in business contexts. there seems some risk of losing what is inventive and immediate in the open-ended conversations that writing centers are built on. the College Writing Program was experiencing growth. including approaches to planning.to eight-week plan for our SWOT analysis.) Several factors contributed to the time pressures we faced while deciding how to conduct our SWOT analysis. Our administration set as a goal the development of a new strategic plan by the end of the academic year. it was clear that there was an overdue need to set a new direction for the center. misinterpretation or overzealous interpretation may be interpretations that ignore the purpose . and wherever we find good tools for engaging such a process. and by circulating them as indices of centers' needs. and we can share the results of more directed inquiry with others.) The subjective nature of a SWOT analysis. adding tenure-track faculty and implementing a new Writing and Rhetoric major. would question whether a "misinterpretation" is possible.fix-it models that guided most planning in the past. With the growth of the College Writing Program and a new. Our organizational planning tools must help us manage the real complexity of working within multifaceted institutions. for purposes of strategic planning. we should adapt them for our use. and all qualitative approaches. By codifying stakeholders' statements. and the need for critical self-assessment before planning. we decided on a six. SWOT analysis provides one such adaptation for writing centers. We should seek out a diverse array of tools for strategic planning. writing center administrators can have it both ways: we can have our openended conversations (including conversations about strategic planning). the day-to-day and beginning. by counting them. At the same time. An acknowledgment and understanding of such dynamics will not only better serve our students and create sustainable writing centers.and end-of-the-semester challenges. using SWOT analysis for strategic planning can seem to conflict with writing centers' common emphasis on administration as collaborative problem-solving. First. but also model the kinds of organizations in which our students may find themselves working in their futures. (2. little planning had been completed the previous year.

In the short term. Dobro strate ko planiranje. rather than aid. posebno u pod -financiran dr avnim fakultetima i sveu ili tima. Strate ko planiranje mo e pomo i da se artikulirati potrebe i zahtjeve opravdati resursa. This institutional evaluation suggests a number of challenges and opportunities for short. prostor. i samo administratori mogu u initi mnogo kako bi privukli kriti nih resursa. for instance. staff training can improve the staff's skills in crosscultural communication and in other areas. basic staff expertise. Long-term planning. Drugim rije ima. and for strategies to avoid potential misinterpretations of data. technology.of a SWOT and hinder. in large part. prilike i prijetnje. U svojoj knjizi. of course. however." (3. "SWOT Analysis: A Management Tool for Initiating New Programs in Vocational Schools. Michael Harrison i Arie Shirom sugeriraju da je jedan posebno korisno pristup planiranju je SWOT analiza (20). fakultetima. dobro strate ko planiranje requiresgood instrumenata za pisanje centar samoprocj enu. or students' and faculty members' perceptions of the center. slabosti. SWOT je kratica za prednosti. and could be addressed immediately or in the short term. organizacijske Dijagnoza i procjena: Premostiti teoriju i praksu. Examples of such issues might be asking the front desk workers to make sure students filled out the informational "blue cards" when arriving. the strategic planning process. Zajedni ki u poslovanju postavke. to guide the conversation. obra aju i potencijalni manjak u prora unima diskrecijski. me utim. studentskih pisci i njihova osoblja.and long-term planning. will require strategies planned and implemented over time. or to ensure there were enough pads and pens available to tutors. Addressing problems with space. Identifying which of these problems to address--and which strengths to preserve and which opportunities to exploit--will be the main goal of our upcoming strategic plan. see Balmuraliktishna and Dugger. SWOT analiza je alat za upravljanje organizacijskim koji se mogu primijeniti za . more serious weaknesses and threats identified in the evaluation. Occasionally.) Our use of open and dialogic interviews allowed the stakeholders. will be needed to address the other. For a discussion on the potential drawbacks of using a SWOT analysis. are the important day-to-day concerns of writing center tutors. zahtijeva dobro uzemljenje u stvarnih jakosti i slabosti pisanja centara. this led to discussions about issues that fell outside concerns of long-term planning. Such issues. i tehnologije. Pisanje centara op enito dobar ugled sa studentima.

Na a SWOT analiza na kraju dovelo do trogodi nji strate ki plan za na e pisanje centar. na a analiza koordinira procjena koju pisanja centra dionika. kao to je jedan takav alat. SWOT analiza. Subjektivne kvalitete podataka SWOT instrumenti generirati je va no. ne postoje "krivi" odgovori u SWOT analizi. U na oj SWOT analizu. U na em slu aju. njegova primjena kao instrument za pisanje centar planiranje i provedbu SWOT na e za na e sjeveroistoku zemlje -grant sveu ili ta pi e centar. prijetnje . i percepcije . Subjektivne po dizajnu. tovi e.utjecati na pisanje centar sposobnosti to u initi u inkovito. SWOT analiza pru a trenutan snimak organizacije kroz o i dionika koji vjeruju u. SWOT analiza pru a profil dionika percepcije organizacije.posebno po inio dionika percepcije . pisanje centri su dinami ne. blisko sura uju s. Provodi dr. zadatke i svrhe. kandidata i pisanje centar pomo nik redatelja (Ortoleva).i interakcije unutar tih kategorija (21). i akademska podr ku administratora. mo emo zaposliti u inkovitiji pristupi razvoju organizacijskih razumijevanju. uklju uju i i posljednjih pisanje centar direktora. raznolike. prilike. pisanje fakulteta. fokusiraju i se na etiri povezane vrste percepcije . slabosti. sinergetski organizacija ljudi. Pre esto pisanje klubovi se smatraju samo kao mjesta za pojedine pisanje tutors da rade svoj posao sa student pisaca. U stvarnosti.snage. postoji dovoljno sli nosti izme u dobiti i neprofitnih organizacija koje procjene i alate za planiranje lako dijele i odnosi se na oba (50). Drugim rije ima. kako s dionicima percepcije. jer. mo emo razmotriti primjenu poslovnih i organizacijskih modela i alata za analizu kako bi bolje razumjeli kako se na a pisanja centri djeluju kao produktivni prostori za dionike. Pisanje centri organiziraju socijalne suradnje. ali na pomnog razmatranja mo e otkriti va ne bodove. na primjer. i centar zakupa-line pisanja redatelj (farbara). U ovom lanku. SWOT analiza poma e administratorima razumjeti dionika percepcije o operativne u inkovitosti organizac ije. Kada uzmemo u obzir pisanje centar ne kao prostor za kolekciju pojedinaca s pojedinim zadaci ma. dionici kategorizirani "tutors su prvenstveno engleski postdiplomante". ili se osloniti na na e pisanje centrima. "ekolo ki" institucije. ak i naizgled konfliktno percepcije pisanja centra mo e ukazivati dionika razli ite ulaganja u organizaciju. kao i snaga i slabost. nego kao slo ene. Kao to je Brenda Moore sugerira. Takve dijametralno kategorizacija mo e initi na prvi counter -produktivni.u inkovito pisanje centrima. stvara profil organizacije temelji se na organizaciji unutarnje atribute (prednosti i slabosti) i vanjskog okru enja (prilike i prijetnje). razli ite percepcije otkrio . mentora. mi emo ukratko opisati SWOT analizu. Ne trebamo se bojati da se prilagode alata razvijenih u poslovnim postavke na na e (dodu e vrlo razli ito) pisanja centar organizacije. student pisac. za pisanje centri. S tim vi e dinami an pogled na pisanje centara.

tuma enja. Ankete se mogu distribuirati na iri raspon i ve i b roj sudionika. kao i dopustiti nam da tra iti druge vrste ulaznih kada je to potrebno. Najprikladnije metode za prikupljanje podataka SWOT analize pisanja centra najbolje je odre ena na temelju raspolo ivih dionika i resursa. iri raspon to dionika uklju enih proces u SWOT strate kog analizi. ukupno jedanaest dionika sudjelovali u na im . radno intenzivnih i mogu teret mali osoblje. (2) Dvije zajedni ke prikupljanje podataka tehnika za SWOT analize su ankete i intervjui. Pomo u razgovora. te potencijalnih znanja da e metoda prinosa. te u na em slu aju. Istra ivanja. nastavnici. zahtijeva pozornost na ono analiza m o e ostvariti u lokalnim uvjetima. Razgovori me utim. odlu ili smo da je broj intervjua koje e biti ograni ena. kao i na manjim ili povr ini pitanja trebaju hitnu pozornost. a pitanja mogu biti ograni ena. vremenska ograni enja igr ao ulogu u odre ivanju koji dionika bismo pristupom i metodama prikupljanja podataka koje koristiti. koji je.Razvijanje SWOT analizu kao instrument za upotrebu u pisanom obliku centrima. utvrdili smo da e biti dionici intervju kako bi se generirati vi e podataka. pismeno su nas razmislite o tome kako ostale segmente sveu ili noj zajednici. naravno. Za SWOT analiza za prinos najcjelovitijih profil. On svibanj biti te ko da se dobije pristup svim tim dionicima. esto razo aravaju i. kao to su SWOT analiza bi trebao raditi za pisanje centar u mnogo na isti na in kao to to radi za bilo koje druge organizacije. Tijekom fazi planiranja SWOT anali ze. i. me utim. Neki primjeri dionika koji obuhva aju sveu ili noj zajednici su administratori. mo e biti te ko prikupiti. ili novi smjer istra ivanja za razgovor u tijeku. u enika. (3) S obzirom na vrijeme potrebno za vo enje intervjua. Pro irenje raspon dionika uklju en je tako er smanjuje mogu nost tum a enja ili mo e ometati planiranja. kao to su nove ideje za planiranje. i dobro mjesto za po etak je s punim ra unovodstvo svih sudionika u sveu ili noj zajednici. Razgovori su. Kao rezultat. neposredna rje enja za manje problema. a odgovor brojevi su nude bogate i duboke izvor podataka koji mo e generirati nove putove odgovora. (1).potencijalni nedostatak in enjerske i to nije tutori iz drugih disciplina podu avanje u na oj sredini i nauke u enici mogu pregledati centar. a njihov unos analizirani. u itelji. overzealous me utim. vlastiti pisanje centra provodi SWOT analize u jesen 2006 obavijestiti strate kog planiranja za sljede e prolje e. elimo bogatiji podataka. Kao dio razvoja novog strate kog plana za pisanje novog centra uprave. tehnike prikupljanja podataka moraju uz eti u obzir i predstavnik raspon dionika mora se konzultirati. Za ulaz u rasponu od interesnih skupina i njihove percepcije je klju za produktivni SWOT analize. bili smo u mogu nosti generirati raspravu o pitanjima od dugoro ne strate ke va nosti planiranja.Obje metode imaju svoje zasluge. ime se omogu uje usmjerena reakcija.

Kao to je ranije spomenuto. ak i dati o ekivani rezultat. To je vrijedan nudi poseban oprez napomena o kori te nju SWOT analize. minimizirati utjecaj slabosti. Doista. reagira na studente (snage). nakon pregle da tih rezultata. esto bez glasove onih koji imaju udjela u odlukama centra. jo jedan lan pisanja i retorika fakultet. prijetnje). uspjeh i irenje Pisanje i Retorika program (mogu nost). U na em slu aju. dva pro losti mjesta direktora. slabosti. SWOT ne nudi irok perceptivne snimku organizacije. prilike. a to je u takvom . neplanirano pro irenje ESL poduku (pr ijetnje). te studenata i fakulteta ne znaju to radimo (prijetnja). te jedan student koji esto koristi u centru. Ipak. Posebno je va no uzeti u obzir sve kategorije (prednosti. svi pisanje centri imaju tijelo pragmati nog znanja stvorena od "tradicije. prije analize mo e primijeniti na mnoge. da SWOT analiza dala malo novih informacija. Nakon to svi razgovori su bili potpuni. jednako kao i analizirati pa ljivo interakcije me u kategorijama. U svakom slu aju. to izri ito eli pro iriti admin istrators 'razumijevanja dionika vi e perspektiva. a tu je svakako vrijeme za takve proslave. nedostatak neke me ukulturalna kompetencija (slabost). ali ne smatraju se dijelom toga. Svi pisanje centri imaju ono to Stephen Sjeverna mogli uzeti u obzir "Lore". To jest. Jednom dokumentirana. rezultate SWOT analize su interpretirani i prezentirani na fakultetu College program za pisanje i pisanje Centra tutori kako slijedi: On svibanj pojaviti se. Ona postaje lako da se usredoto ite na prednosti i slave ono to radi dobro na pisa nje centar. Uobi ajeni odgovori dati su sljede e: dobro obu eni i edukovan osoblje ( vrsto a). prakse i vjer ovanja" i "najbolje shvatiti kao organiziran u sklopu iskusni -based okvir" (23). adresa prijetnji. pisanje centra Lore je stvoren iznutra. percepcija na temelju analize. mo da i ve ina. Prvo. SWOT analiza i stvara artikulira kodificirani verziju tijelo znanja. direktor Akademskog unaprje enje Centra (sredi te sa zajedni kim ciljem i jak odnos prema pisanju centar). poja anog partnerstva s akademskim poja njenje centar (mogu nost). SWOT analiza poziva i uklju uje perspektive iz razli itih interesnih skupina. praksa SWOT analiza je korisno za dva va na razloga. oni tako er postaju klju ni resursi za mapiranje mogu ih budu nosti. centra sada nji ravnatelj i pomo nik ravnate lja. Drugo.SWOT analiza mo e ili potvrditi il i osporiti znanje od centra. SWOT analiza je subjektivna. Ponos i Ferrell isti u da "prijetnje mora biti djelovao na njima sprije iti ograni avanje mogu nosti organizacije" (43). Me utim. odgovori su bili analizirani sli nosti i teme. Ipak. dokumentirani i nude za kriti ko promi ljanje i p ostavljanje ciljeva mogu nosti. Me utim. najbolje iskoristiti mogu nosti i od kriti ne va nosti.SWOT analize: dvije struje tutora. dionika perspektive u initi vi e nego samo pomo i administratori razumijevanje. ogran i eni prostor za podu avanje (slabost). pisanje centara u ovoj zemlji. krajnji to ka SWOT analize je da se identificiraju i graditi na prednosti.

Sinergetski etos dana njeg pisanja centar poziva za administratore da imaju bolji osje aj za organizacijske dinamike. S rastom College program za pisanje i novi. Bilje ke (1). tako da ih brojanje. Na a administracija postavlja kao cilj razvoj novih strate kog plana do kraja akademske godine. Suo eni s prilago avanje novom upravnom polo aju. Po kodificiranjem dionika izjave. Trebamo tra iti raznolik niz alata za strate ko planiranje i gdje god smo prona i dobar alat za uklju enje u takvom procesu. Na a organizacijska alati za planiranje mora nam pomo i upravljati stvarnom slo enost rada unutar vi estrukih institucija. malo planiranja bio okon an na prethodnu godinu. (2). pitanje da li bi "pogre nom tuma enju" je mogu e. U isto vrijeme. dodaju i mandata -track fakulteta i provedbu novog pisanja i retoriku glavni. Dvadeset prvom stolje u pisanje centra vi e ne mogu priu titi da rade pod klini kom ili popraviti-to modeli koji vodi najvi e planiranje u pro losti. SWOT analiza pru a jedna takva prilagodba za pisanje centara. za potrebe strate kog planiranja. bilo je jasno da je do lo do ka njenja je potrebno postaviti novi smjer centar. Prvo. ini se neki rizik od gubitka onoga to je inventivan i neposredno u otvorene razgovore koji su pisanje centri izgra ena. Ipak. i po njima kru i kao indeksi centara potrebama. koristi SWO T analize za strate ko planiranje mo e se initi da u sukobu s pisanjem centrima "zajedni ko naglasak na upravi kao suradni ke rje avanja problema. pogre na interpretacija ili overzealous tuma enjem mo e tuma enja koji ignoriraju svrha SWOT . i mo emo podijeliti rezultate vi e usmjerena istra ivanja s drugima. College Pisanje Program je do ivljava rast. ali i model vrste organizacija u kojima na i u enici mogu prona i sebe rade u njihove budu nosti. pisanje administratori centar mo e imati oboje: mo emo imati na otvorenog razgovora (uklju uju i i razgovore o strate ko planiranje) . SWOT nudi sustavni pristup razumijevanju operativne okru enju pisanja centra. treba ih prilagoditi za na u upotrebu. i sve kvalitativnih pristupa.snimku koja SWOT pokazuje svoju stvarnu snagu kao analiti ki alat. Me utim. Priznanje i razumijevanje takve dinamike ne samo d a e bolje slu iti na im studentima i stvoriti odr ive pisanje centrima. puno radno vrijeme zakupa pratiti fakultetu lan uzimanje elu pisanja centra. dan -to-day i od po etka i end-of-the-semestra izazove i potrebu za kriti ko samoprocjenu prije planiranja. odlu ili smo se na est do osam tjedan planza na e SWOT analiza. Me utim. uklju uju i i pristupi planiranju. Subjektivne prirode SWOT analize. Nekoliko imbenika utjecao na vrijeme pritiscima smo se suo ili tijekom odlu ivanja o tome kako provesti na e SWOT analiza. u svjetlu svoje povijesti zapo ljavanja u poslovnim kontekstima.

Identificiranje koji od ovih problema na adresu . obuku osoblja. odnosno kako bi se osiguralo bilo dovoljno jastu i i i olovke dostupni tut ors. Za raspravu o potencijalnim nedostacima kori tenja SWOT analize.Obra aju i problema sa prostorom. Dugoro no planiranje. osnovno osoblje stru nost. bit e potrebno adresu druge. odnosno u enika i nastavn og osoblja percepcija centra. ozbiljnije slabosti i prijetnji identificiranih u procjeni. vidi Balmuraliktishna i Dugger "SWOT analiza:. Takva pitanja. a mo e se rije iti odmah ili u kratkom roku. Management Tool z a pokretanje nove programe u strukovnim kolama" (3. to je dovelo do rasprave o pitanjima koja je pala izvan briga dugoro nog planiranja. Ova procjena sugerira institucionalni broj izazova i prilika za kratko -i dugoro no planiranje. Ponekad. mo e pobolj ati vje tine osoblja u cross -kulturne komunikacije i na drugim podru jima. umjesto pomo i. proces strate kog planiranja. U kratkom roku. i za strategije kako bi se izbjegle potencijalne tuma enja podataka. e zahtijevati strategije planirane i provedene tijekom vremena. va an dan -to-day brige od pisanja centra tutors.e biti glavni cilj na e nadolaze e strate kog plana. .analize i ometati.) Na a uporabu otvorenih i dijalo kog intervjue dozvoljeno dionika. na primjer. me utim.a koje prednosti za o uvanje i koje mogu nosti iskori tavati . voditi razgovor. u velikoj mjeri. tehnologijom. Primjeri takvih problema mo da se pitate recepciji radnika kako bi provjerili da studenti ispunili informativne "plave karte" prilikom dolaska. naravno.