The Participant Guide

to All Things Fringe

2022 Participant Packet

1
 The Participant Guide
to All Things Fringe

TABLE OF CONTENTS
ALL CONTENTS BELOW ARE HYPERLINKED TO THE PAGES LISTED

ABOUT THE FRINGE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

MARKETING & PROMOTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

GET INVOLVED IN THE COMMUNITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

LET’S CHAT LIVESTREAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

ACCESSIBILITY & INCLUSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

DURING THE FESTIVAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

WHAT’S NEXT & CONTACT US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33

2
 The Participant Guide
to All Things Fringe

Welcome, 2022 Fringe Participants!

Congratulations! You are now a part of our 12th annual Hollywood Fringe Festival. We are proud to
work with such talented and diverse artists and producers. We salute your bravery and flexibility as
you forge ahead into yet another year of a festival during a pandemic. Still, art needs to be shared,
and together, we will overcome the challenges and continue to remind the world that art is essential.
We hope #hff22 provides you ample opportunity to have fun, build your craft, and challenge
yourself with new experiences. Remember - we are here for you! We believe in your unique voice
and the bold endeavor you’ve begun; we’ve got your back.

At Fringe, community is at the center of all we do. We are a collective of artists, entrepreneurs,
and dreamers. Though we are made up of individuals, we are bound together by our pursuit of
art. Connections made at Fringe have led to incredible friendships and astonishing collaborations.
We’ve seen it happen time and time again; this community can help evolve your artistry and your
soul. It is, of course, your choice to partake or abstain from socializing with our symphony of
storytellers. Our take: dive in headfirst and don’t look back!

We learned a lot in 2021 and have embraced the world of livestream as an option to pursue in
addition to your in-person show in our festival. The digital platform offers wider accessibility and
house sizes but also new challenges. Not all are tech-savvy, and that’s ok. While many of us are
versed in filling a stage, not all of us have had practice filling a frame. We invite you to give it a try,
learn from those around you, and share your wisdom in kind. Help foster the art community in these
(ahem) unprecedented times.

This year’s Fringe also offers a wealth of opportunity: to grow as an artist, reach an infinitely
wider audience, and take more significant creative risk. There’s no better place to jump out of
your comfort zone than in the Fringe Zone; the Fringe community is your net, and your jump is
celebrated no matter the outcome. So risk big; you have a safe place to fall.

We can see the light at the end of the pandemic tunnel and are bringing back our in-person events
schedule as we move full steam ahead toward a more “normal” festival season, but health and safety
are still very much an important factor as we navigate this new landscape. Our COVID guidelines are
in place to create the safest environment possible for our community to thrive in. Remember, as we
return to in-person activities, to practice naming your personal boundaries - COVID-19 affects us all
in different ways.

Kindly let your fellow Fringers know where your comfortability lies and be respectful when they do
the same. We are coming together from different places; it’s what makes this festival so magical.

This Hollywood Fringe participant packet is chock full of tips, tricks, and discounts to lighten
the intellectual and financial load of the Fringe journey and beyond. We know there is a ton of
information to wade through during Fringe; this packet is intended to help guide your path and
reconcile the adventure ahead with a configuration of doable steps.

Just don’t forget to have the time of your life— it’s officially time to FRINGE!

3
 HOLLYWOOD FRINGE 2022
MPORTANT DATES

If you want to be included in our printed guide,

you must register by April 1

Guide ad & text lockdown deadline:

April 10
Audience safety guidelines released:
April 18
Tickets go on sale:
May 1
Official Previews:
June 2-7
Opening Night Party:
June 8
Festival Run:
June 9-26
Awards/Closing Night Event:
June 26
4
 The Participant Guide
to All Things Fringe

ABOUT THE FRINGE

The Hollywood Fringe Festival is an annual, open-access, community-derived event celebrating
freedom of expression and collaboration in the performing arts community. Each year during the
Hollywood Fringe, the arts infiltrate the Hollywood neighborhood: fully equipped theaters, parks,
clubs, churches, restaurants, and other unexpected places host hundreds of productions by local,
national, and international arts companies and independent performers.

Participation in the Hollywood Fringe is completely open and uncensored. This free-for-all approach
underlines the festival’s mission to be a platform for artists without the barrier of a curative body.
By opening the gates to anyone with a vision, the festival is able to exhibit the most diverse and
cutting-edge points of view the world has to offer. Additionally, by creating an environment where
artists must self-produce their work, the Fringe motivates its participants to cultivate a spirit of
entrepreneurialism in the arts.

The Hollywood Fringe Festival is a 501(c)3 non-profit. The festival gives 100% of box office revenue
back to participating artists and venues— over 3.4 million dollars since the inaugural festival in 2010.

IMPORTANT WEBSITE TOOLS

Every year at Fringe there is a wealth of information that goes out.

From important e-newsletter announcements to Festival policy, everything we send out is available
at www.hollywoodfringe.org. To make your navigation of the website a bit easier, here are some
important sections!

• Fringe News (e-newsletter announcements and more!)

• Participant Supportal (Festival how-to’s, official policy and more!)
• Add newsletters@hollywoodfringe.org to your contacts on your email server to ensure you receive
our updates!

Important Blogposts/Support Articles

• 2022 Fringe Event Listings

• Code of Conduct
• COVID Safety Info for Artists
• COVID Safety Info for Pre-Season Events
• Participant-Specific Support Articles
• Sample Fringe Budgets 2022
• Sample Fringe Budgets 2015
5
 The Participant Guide
to All Things Fringe

TOWN HALLS & WORKSHOPS

This year we have more festival events than ever before! Below you will find every event in the 2022
Fringe season. Click any event that has already passed to view the recording. Every one of these
events will help you prepare for your Fringe journey. Start your Fringe education today!

TOWN HALLS: In-Person/Virtual Hybrid Performances

We will have interpreters available at all in-person sessions, including Town Halls.

#HFF22 TOWN HALL #1: WELCOME TO FRINGE, REGISTRATION & MORE Our first Town Hall is
available to watch on our Youtube channel. Click on the link above to catch up on all you missed.

#HFF22 TOWN HALL #2: PREPPING FOR FRINGE

Saturday, April 16, 2022 3:00 pm – 5:00 pm PT
Hudson Theatre (6539 Santa Monica Boulevard) | Youtube Live

WORKSHOPS: Virtual Performances Only

We will have auto-captioning at all virtual events. If you would like to request an interpreter at any
workshop, please contact support@hollywoodfringe.org within 48 hours of the event.

The below workshops have already passed, but fear not, they are still available to watch virtually on
our Facebook page (specific links below)!

#HFF22 WORKSHOP 1: ASK A VENUE

#HFF22 WORKSHOP #2: BUDGETING & FUNDRAISING
#HFF22 WORKSHOP #3: ACCESSIBILITY AT THE FRINGE

#HFF22 WORKSHOP #4: MARKETING & TICKETING

Sunday, March 13, 2022, 12:00 pm – 2:00 pm PT Zoom | Facebook Live

#HFF22 WORKSHOP #5: IMMERSIVE AT FRINGE

Saturday, March 26, 12:00 pm – 2:00 pm PT Zoom | Facebook Live

#HFF22 WORKSHOP #6: HOW TO TECH YOUR FRINGE SHOW

Tuesday, April 5, 7:00 pm – 9:00 pm PT Zoom | Facebook Live

#HFF22 WORKSHOP #7: FESTIVAL EXPECTATIONS

Sunday, May 8, 12:00 pm – 2:00 pm PT Zoom | Facebook Live

Not only that, but all of the previous Workshops and Town Halls from past Fringe festivals can be
watched on our Youtube Channel found here. We highly recommend that you look at our 2019
workshops as that festival will most closely match #hff22.
6
 The Participant Guide
to All Things Fringe

PREVIEWS (June 2-7, 2022)

Think hard about how you want to use this time! Whether you plan to use previews to get an
early review or simply as a way to provide a soft opening for your production, we recommend you
book at least one slot during this week (pick your slot carefully - the prime time slots can be very
competitive). Remember, the Fringe doesn’t sell tickets to performances on June 8th — that’s the
day of the Opening Night Party!

FRINGE EVENTS
We are thrilled that Fringe parties are back for the first time since 2019! Mark your calendars now;
you won’t want to miss the biggest events of the season! Please visit the individual event pages
(linked below) for details and Covid guidelines. (Our June event guidelines will be posted at a later
date).

It’s a FREAKin’ Fundraiser

(21+ event) | The Three Clubs
Wednesday, March 23, 2022 – 7:00 pm – 1:00 am

LAST OFFICE HOURS: FRINGE RUNWAY/PREVIEW WEEK KICK OFF

(21+ event) | The Three Clubs
Wednesday, June 1, 2022 – 7:00 pm – late

OPENING NIGHT PARTY

(18+ event) | LA LGBT Center | ASL Interpretation Available
Wednesday, June 8, 2022
5:00 pm – 7:00 pm Fringe Member & VIP Preview | 7:00 pm – 11:00 pm General Admission

All of these events are great opportunities to meet new people and expand your audience!
Celebrating our collective success is what makes Fringe a unique experience.

AWARDS
Fringe will host this year’s Awards Ceremony (and closing night party) at the Los Angeles LGBT
Center on the evening of June 26th. The awards ceremony is a combination of sponsored awards
from outside organizations and community awards based on votes from active members of the
Fringe world. The community awards are based on the category you register your show under
(Dance & Physical Theater, Comedy, etc.). Plan to stick around after the Awards Ceremony to
celebrate the end of the 2022 festival. Full bar, dancing, and more!

FRINGE AWARDS & CLOSING NIGHT CEREMONY

(18+ event) | LA LGBT Center | ASL Interpretation Available
Sunday, June 26, 2022
5:00 pm Doors Open | 6:00 pm Awards Ceremony | 8:00 pm – 10:00 pm Closing Night Party

7
Marketing &
Promotion
8
 The Participant Guide
to All Things Fringe

ALL ABOUT FLYERS

Distributing postcards, posters, and/or other creative marketing products is a great way to market
your show. Here are some rules (and tips!) regarding your printed goods.

You MUST...
• Print the Hollywood Fringe logo on your materials.
• You can download the logo at hollywoodfringe.org/branding (if you forget to do this, you can print
stickers of the Fringe logo and place them on the flyers).

You MUST NOT...

• Leave or adhere your promotional materials anywhere without permission, especially in public
places. The city can issue a fine for unauthorized posters/fliers.

You SHOULD...
• Use creativity to make your materials stand out from the crowd!
• Make sure the main text is legible, even from a few feet away.
• Include essential info: What, Where, When, and How Much are the most important details. Don’t
leave this out, but also don’t include so much text that it overwhelms your materials.
• Spell check, spell check, spell check!
• Offer your materials to people you don’t know, but make conversation first. Be engaging!
• Place your postcards in other Fringe venues & Hot Spots (make sure to talk with the venue manager
first). Let them know you are part of the Hollywood Fringe and they’ll let you know where you can
display your materials if they have space.

You SHOULD NOT...

• Move/cover up other postcards with your own. The Fringe staff won’t hesitate to remove your flyers
if you do this. If you’re having trouble finding room, consult with the venue’s manager.
• Hand out postcards to an audience walking out of a show unless you have permission.
• Print more flyers than you need - please be mindful of the environment.
• Leave flyers at any business without permission.
• Litter!
Arnold The Printer
Arnold is offering discounts on his normal pricing for Fringe participants. Postcards require a 3-4
(4x6) or 4-5 (5x7 or 6x8) day turnaround. Combo deal with any postcard order Includes 1- 24”x36”
poster (printed on 9 mil photo glossy material) and 100 11x17 posters (printed on 70 Lb. laser non-
bleed) for $115.00 additional, savings of $26.99. All of the above rates do not include tax. Files needed
for each postcard side and a separate file for posters. .125” bleed on all sides for postcard files (not
necessary for poster files) and 300dpi. PDF, jpeg, tiff, png or eps files only. Glossy, matte, color, b&w,
1 or 2-sided all on 16 or 14pt stock. Contact: arnoldtheprinter@dslextreme.com or 818-487-9600. You
must mention that it’s for your Fringe Festival show. More specifics posted here.

9
 The Participant Guide
to All Things Fringe

DISCOUNT TICKETS
Discounts are a great way to get butts in seats—and participant discounts in particular help entice
other festival folks to come to see your show. Your project’s administrators can add discount codes
through your project dashboard on the Fringe website. Codes are applied per performance, so if
you want to use the same code for all your performances, you will need to apply it to all of them. Your
patrons can enter their codes when purchasing tickets online.

For example: if you’re marketing to your college, you can create a special discount code just for
them to use on the Fringe website (“IOWA”, for example). This is also an excellent way of tracking
how patrons hear about your show. Keep in mind that shorter discount codes are always easier to
remember, thereby more effective.

For a lot more talk about ticketing best practices, make sure to attend our Marketing & Ticketing
Workshop.

VOLUNTEER DISCOUNTS
One of the perks of volunteering for Fringe is access to a list of shows offering special discounts
specifically for festival volunteers. You are under no obligation to be on this list, but it is a lovely
thing to offer to Fringe volunteers and a great way to get enthusiastic audience members who will
spread the word about your show! To get on the list, email Volunteer Director Stina Pederson (stina@
hollywoodfringe.org) with the name of your show, a link to your project page, and information about
the discount (whether it’s a comp or discount code, if volunteers need to contact you directly, if it’s
only available certain dates, etc). This list is shared only with active Fringe volunteers (usually around
50 people). If you have any questions about it, please email Stina.

PARTICIPANT DISCOUNTS
In addition to other discount codes you may work into your ticketing scheme, you can set special
pricing for participants in the ticketing settings for each performance. One key to success at Fringe
is luring the right people to see your production, especially the members of the community that see
a lot of shows and talk about them. More often than not, this group consists of a lot of participants.
One highly publicized night of cheap tickets for participants can lead to a successful Fringe run.

THE SMALL STUFF

Even the smallest detail can make an impact on your marketing efforts. If your show is geared toward
families and contains no adult themes or language, you can mark your project as family-friendly.
You can also specify whether your show is a solo show, a world premiere, or whether it has nudity or
flashing lights. You can mark these details by navigating to “edit” under the admin tab of your project
on the Fringe website and checking the appropriate box (you must be logged in as a project admin).
Remember, though, that misleading your audience by making these specifications and not delivering
can backfire.

10
 The Participant Guide
to All Things Fringe

FRINGE PROMOTIONAL OPPORTUNITIES

REGISTER EDUCATIONAL EVENTS
If you’ve already registered for a show during the Festival and have paid your registration fee, then
you can register an educational event (workshop, class, instructional endeavor, etc.) at no additional
charge. Those not already taking part in the festival can register to hold one of these events for only
$50. To learn about the benefits and what to consider before registering, please visit this page.

FRINGE ADS
You can purchase ads in the printed Fringe Guide and on the Hollywood Fringe site with special
participant rates (up to 50% off the normal rate). This is an effective and inexpensive way to draw a
wider audience to your show. Visit hollywoodfringe.org/market to check out your options. All printed
guide ads must be reserved by April 10th. There are no deadlines for online ads.

Check out hollywoodfringe.org/ads for all of the info needed to create your ad. Even templates for
Photoshop, Illustrator & Canva! It’s easier than ever before to create your Guide ad!

FRINGE GUIDE PREMIUM AD AUCTION

We’ve made it a tradition to auction off the premium ad placements in the Guide: the back cover, the
inner front cover & the two centerfold ads. To participate in the auction, you must purchase an ad by
April 10th. We’ll subtract the cost of your original ad buy from your bid if you win. Keep an eye out for
an announcement in our weekly newsletter about how to participate.

FRINGE CABARET
Promote your show on the cabaret stage!! Fringe Cabaret books fun acts that include variety, magic,
dance, music, comedy, and general silliness. Hard-hitting dramatic material is not the best to present
on cabaret nights, however, you can still promote your show through us by donating free show tickets
or swag to be raffled off during Cabaret performances.

Location: Atlas Theater at Thymele Arts, 1100 N. Western, Los Angeles, CA 90029
Dates: June 2nd, 6th, 9th, & 16th
Showtime: 8pm

View the application for more information: hollywoodfringe.org/cabaretapps

To arrange a ticket or swag donation, contact Bella@hollywoodfringe.org.

SPONSORED DRINKS AUCTION

Sponsored Drinks are back! Market your show via a specially crafted cocktail uniquely created in
celebration of your show and featured at HFF. Keep an eye on upcoming newsletters for more
information about this boozy marketing opportunity!
11
 The Participant Guide
to All Things Fringe

FRINGE TV
Lights, Camera, FRINGE! FringeTV is a fabulous resource. You will find tons of fun festival footage and,
more importantly, you will find 12 years of workshops, town halls, and panels. If you missed even a
moment of the HFF journey thus far, fear not; it has been recorded.

Here at FringeTV, we also want to feature you and your show!

PARTICIPANT LIGHTNING ROUND

Give the Fringe audience a teaser of your show! You show up and we shoot a couple of prompt
inspired promos. Check out the Lightning Rounds from past years on our FringeTV channel. Keep an
eye out in our e-newsletter for info on how to participate!

FRINGE TRAILERS
We want your show trailers! We will be featuring #HFF22 show trailers on our website this year. A
great way to pique the interest of potential ticket buyers. To be included in this theatrical flight board,
submit your registered show’s trailer by filling out this form.

DISCOUNTS GALORE
We know that producing is not a cheap endeavor. We have put together discounts in all areas of the
process to help you save some money along your Fringe journey.

REHEARSAL SPACE DISCOUNTS

Lounge on Melrose
7551 Melrose Ave, Los Angeles, CA 90046

Studio A $15/hr: (13ft x 9ft playable space plus risers)

Studio B $20/hr: (20ft x 13ft total space)
Studio D $25/hr: (23ft x 12ft playable space plus risers)

Check out our website here for pictures of each space. Email Fringe@theatreplanners.com to book
your rehearsal!

The Zephyr Theatre

7456 Melrose Ave, Los Angeles, CA 90046

Main Stage $25/hr: (20-30 ft w x 18ft d playable space plus risers)

Check out our website here for pictures of the space. Email Fringe@theatreplanners.com to book your
rehearsal!
12
 The Participant Guide
to All Things Fringe

MEDIA DISCOUNTS AND OPPORTUNITIES

NoHoArtsDistrict.com is San Fernando Valley’s #1 source for theatre - averaging 100,000 visitors
per month with 45,000 social media followers. NoHoArtsDistrict.com has successfully promoted the
Valley’s 25+ theatres for 16 years. They have been a media sponsor for the Hollywood Fringe Festival
for 12 years. NoHoArtsDistrict.com bring the San Fernando Valley Theatre-goers to the Fringe!

This year they are offering Fringe theatre companies an affordable and effective way to publicize their
shows.

What You Get:

• 30 Day Theatre Box Ad on the NoHoArtsDistrict.com home page
• Full page listing in our Theatre Guide including description, box office info, artwork, details about
performers/director/producer etc.
• Social Media posts to our 45,000 followers (Facebook/Twitter/ Instagram)
• Listed in Enews Blast to 10,000 subscribers
• Feature article about your show, cast, director, producer
• Price: $190

Interested? Email samantha@nohoartsdistrict.com or text her at 818-263-7032.

OTHER PROMOTIONAL OPPORTUNITIES

The LA Female Playwrights Initiative (lafpi.com) is interested in partnering with shows written by
female-identifying playwrights or helmed by women+ for support and cross-promotion.

If you’re interested in this opportunity, please contact lafpi.updates@gmail.com, visit their “How To”
page for Fringe Femmes (http://lafpi.com/fringefemmes) and connect with them on facebook.com/
LAFPI & @theLAFPI on Twitter and Instagram. And Mark Your Calendars:Saturday, May 14, 11 am-
12:30 pm is this year’s (Virtual) Fringe Femmes Gathering for #hff22!

Combined Artform / Theatre Asylum is available for additional producing consulting (including
streaming) and publicity management services for your Hollywood Fringe show. In addition, we
are offering a Promotional Package that is available to all participants, not just the ones in an
Asylum venue. Let us help you make your show as successful as possible by utilizing our 25 years
of producing experience, 14 years of participating in various fringes, and just recently a year of
producing award winning streaming shows. Email us at info@combinedartform.com

13
 The Participant Guide
to All Things Fringe

PRESS RELATIONS 101

Part 1: Your Press Release

If you haven’t already, make a press release and send it to a targeted list of Los Angeles media outlets
that focus on your topics or your artform (do your research!). We also strongly recommend posting
your press release on the Hollywood Fringe site (by going to the “Press” tab on your project page).
Not sure where to start? We have a great list of media outlets that would be good to contact in our
handy Marketing & Press article. There’s also some good advice about how to post your press release
on the site, among other things.

Keys to a good press release:

• A catchy title and first sentence.
• A clear message in as few words as possible.
• A pitch enticing enough to make someone want to see your show (what is unique about your
production?).
• The details: time, date, location, ticketing info, and a “part of the Hollywood Fringe Festival!”
• A captivating image to add some visual appeal and break up the monotony of words.

Part 2: Beyond the Press Release

You don’t have to hire a professional publicist to get press to come to your show (though some
people find that it helps to delegate this task). It’s really all about finding the right journalists and
approaching them in the right way.

You might be tempted to blast your email to everyone who covers the arts in any way. This is not
the recommended approach. Do your research and find out who covers your type of production or
content. This takes a little extra time, but we assure you, it’s worth knowing the right people.
Engaging the press is a more complicated process than simply sending off your press release. First,
don’t send the same email (or worse, the same copy of your press release copied into the body of the
email) over and over again. Try to strike up a conversation: send an email introducing yourself, pitch
your show in a personal and friendly way, and most importantly, offer comps. Follow-ups are great
but don’t be a spammer. Nothing is a bigger turnoff for journalists and audiences alike!

You also want to make sure that when you approach press, you are prepared to provide them with
information they may need to write about you and your production. Make it as easy as possible for
them to write about you. You should have a production summary, cast and crew listings, relevant
biographies (yours, the playwright’s, the director’s, etc), and photographs ready to send to press at
their request. These are also the perfect materials to include in your own press kit.

14
 The Participant Guide
to All Things Fringe

PRESS RELATIONS 101

Part 3: Press Requests

Representatives from the press who have registered with the Fringe also have the option of
requesting free press passes to your show. If you receive an email that a member of the press is
interested in a ticket, make sure to reserve a comp for them immediately on your project page and
notify them that you have done so. This is one of the reasons why staying on top of your email
account during Fringe is EXTREMELY important. Keep an eye out for emails from HFF staff— press will
sometimes go through us with requests for photos, interviews, and other fun opportunities. So please,
remember to check the email you used to set up an HFF account, especially if you are a project admin.

15
GET INVOLVED
IN THE
COMMUNITY
16
 The Participant Guide
to All Things Fringe

GET INVOLVED IN THE FRINGE COMMUNITY

NETWORK
It is very important to network with others outside your production. Even if you have the greatest
show on earth, you need to network. Some of the most successful shows during Fringe are put up
by participants who see a lot of other shows, attend Fringe events, hang out at the Fringe gathering
places, and who aren’t afraid to strike up conversations with strangers. We suggest you do the same!

OFFICE HOURS (In-Person Events, 21+)

Join Hollywood Fringe staff and participants for weekly casual meet-ups at different bars around
Hollywood. If you’re wondering what the fuss is all about, check out this FringeTV video. Office Hours
take place Wednesdays starting in late March. We’ve included the times and locations below.

Each space will offer drink specials, and there is plenty of food nearby each location if not offered
nside the space. If you only wish to socialize outdoors, our events at Saint Felix Hollywood will include
a spacious outdoor area.

All of our in-person Office Hours locations will require proof of vaccination and photo ID unless
specified below. Things are rapidly changing so keep an eye out for our weekly newsletters and this
blog for the most updated Covid requirements. At Fringe we encourage boosters and masking but
follow the guidelines set by the individual businesses hosting our Office Hours events.

Official Office Hours Series: 7-10pm

March 30 – Broadwater Plunge (6324 Santa Monica Blvd)
April 6 – Saint Felix Hollywood (1602 N Cahuenga Blvd)*
April 13 – Broadwater Plunge (6324 Santa Monica Blvd)
April 20 – The Three Clubs (1123 Vine St)
April 27 – Saint Felix Hollywood (1602 N Cahuenga Blvd)*
May 4- The Three Clubs (1123 Vine St)
May 11 – Saint Felix Hollywood (1602 N Cahuenga Blvd)*
May 18 – The Three Clubs (1123 Vine St)
May 25 – Saint Felix Hollywood (1602 N Cahuenga Blvd)*
*Location also accepting negative covid test results (within 72 hours) for entry.

ONLINE NETWORKING OPPORTUNITIES (All Ages)

Out of towner? Or maybe you’re not comfortable going in person yet? Speed Networking online is
the space to meet other participants, virtually! Reserve your ticket ahead of time to get a spot in the
Zoom room!

Thursday, April 7, 2022 7:00 pm – 9:00 pm

Thursday, April 28, 2022 7:00 pm – 9:00 pm
Thursday, May 19, 2022 7:00 pm – 9:00 pm 17
 The Participant Guide
to All Things Fringe

GET INVOLVED IN THE FRINGE COMMUNITY

SOCIAL MEDIA

Social media is one of the best ways to get noticed by other Fringers who are often your best
audience source. You might also get the attention of a few bloggers or other members of the press.
Please note that extra effort here should not take the form of spamming potential followers and
friends. Well-thought-out content that tells a story or propels a conversation spread out over time is
always a much more charming way to captivate your audience than copying and pasting the same
message to 100 people. Groups that put effort into this will reap the rewards: more reviews, stories,
and sold-out houses.

Be sure to follow @hollywoodfringe on Instagram, Twitter, & TikTok! For the 2022 Festival, use the
#hff22 hashtag to join in on the fun.

Join our official Hollywood Fringe Facebook group!

We also recommend these participant-run Facebook groups. These groups are run by veteran Fringe
producers, not directly run or monitored by Fringe staff.

Los Angeles Theatre Artists

Fringers Alliance

INTRODUCING DISCORD

Join the Official Hollywood Fringe Discord server! Click here: https://discord.gg/b7AUWHuDy9

What is a Discord server? It’s a free digital space designed just for Fringe participants, patrons,
volunteers, and staff! There are multiple text channels to connect you with a network of fabulous
Fringers! In addition to networking, joining in will make sure you stay up to date with announcements
and information from Hollywood Fringe Staff!

FOLLOW FRINGE BY CLICKING THE ICONS BELOW!

18
PHOTOS,
VIDEOS
& LIVESTREAM
19
 The Participant Guide
to All Things Fringe

LET’S CHAT LIVESTREAM

This year, you can choose to livestream your show in addition to performing live in the Hollywood
Fringe Zone! Make sure you make this plan in concert with your venue as your venue is responsible
for creating your performance schedule for both in-person and livestream. Some venues will offer
in-house livestream services, and others will allow you to bring in a third party to capture your
performance for an at-home audience. You can choose to livestream all of your performances, some
of your performances, or none at all. It’s entirely up to you!

Here are some tips and resources if you plan to run your own livestream or to prepare you to work
with a third party you hire.

IMORTANT: The streaming link must be added to each performance by you or your venue.
If your venue is running your livestream this will likely be taken care of by them. If you are
running your own livestream then you will be the one to add it to each livestream performance
through your project admin.

CHOOSING A PLATFORM

HFF is a platform that aims to allow for creative control to be entirely yours. You can use any platform
you wish to present your livestream show on as a part of the Fringe, as long as you can provide your
venue with a link. Make sure you chat with your venue early in the process as livestream will
work differently at each.

Some things to consider…

• Does the platform allow for an unlisted or private link? This is important if you want only ticket
holders to have access to your show.
• Do you want audience interaction via chat?
• If you are booked with an official HFF venue running their own livestream, make sure you have this
conversation early - they may already have a platform they use.

For all streaming shows...

• The streaming link will be posted on your show’s page as soon as it is added and will be visible to all
those with a purchased ticket.
• Streaming links will automatically be emailed to all ticketed patrons 20 minutes before the
performance begins.

20
 The Participant Guide
to All Things Fringe

PLATFORMS THAT WORK ON OUR SITE

• Any platform you choose will work on the Fringe site as long as it’s a viable link. Test your link!
• There are many platforms to choose from, including but not limited to, Youtube Live, Facebook Live,
Vimeo Live, Twitch, Da Cast, and more. We highly recommend that you use YouTube Live.
• In order to stream to more than one platform or have more control over your stream, you can also
use platforms like Restream, Streamyard, Be.live, and more.
• You can also choose to make the link go to a virtual video chat space like Zoom, or get creative and
build your own virtual world with platforms like gather.town and Topia.

WORKING WITH UNION ACTORS

Working with an Equity actor? Be sure you’re using an Equity contract: www.actorsequity.org/
resources/contracts/ Note that the Agreement Between Actors’ Equity Association and SAG/AFTRA
allows equity shows to have digital audiences 200-300% the size of the theatre’s house, depending on
the house size. This agreement has been extended through June 30, 2022.

MUSIC LICENSING

If you choose to use music during your performance, make sure you are using copyright-free tracks
or hold a license to broadcast the tracks on your livestream. Failure to comply can result in copyright
strikes and termination of your stream or, in some cases, fines. More information can be found by
researching the Digital Millennium Copyright Act (DMCA).

EDUCATIONAL RESOURCES

You can pretty easily produce a livestream production with your smartphone or laptop, but if you are
looking to take your production to the next level, take a look at these video tutorials made just for
HFF.

Take your livestream education up a notch with this recommended list of informational links from
around the web.

21
 The Participant Guide
to All Things Fringe

LIVESTREAM, PHOTOGRAPHY & VIDEOGRAPHY

Are you looking to hire a professional to run your livestream or consult on your project? Maybe
someone to film or photograph your show to help promote your show this festival or to submit to
another festival after HFF? Here are some that are offering discounts to Fringe participants.
A big part of Fringe is building your network and resources. While these discounted rates may only be
available for HFF22, you might just find your go-to photographer, videographer, or livestream tech for
years to come. Fringeships can be found everywhere.

**Remember, these are third-party agreements between you and these businesses.***

PHOTOGRAPHY

Charlie Weinmann: Photography (cfwein.com)

Event / Portrait Photographer & Official Festival Photographer for Hollywood Fringe. To book email
cfweinmann@gmail.com or call 603.455.4404

Rates (Offering a Fringe Discount of 20%):

• Full day of shooting (Day rate including edits) $300
• 2-3 hour photoshoot including edits $100
• Single event coverage including edits $200

Annie Lesser: Photography

Annie Lesser has been doing photographs for performance artists for over a decade now. Her
background as a playwright helps inform her ability to see moments in the story both on and off
stage that need to be documented. Her clients have included Vice, LAist, Team Starkid, Banks, Vic
Mensa, Kristina Wong, and many Hollywood Fringe alum. Clients love the emotion, tone, and humor
she has the versatility to capture.

You can see her performance art portfolio here, Comedy here, and Live Music here.

Her normal rates are $250 for 1hr and $365 for 2 hrs with an additional $100 for each extra hour, but
Fringe participants receive 20% off all those rates if booking for one shoot and 25% off booking for
multiple shoots making baseline price $200 for 1 shoot and $187.50 for each of your 2+ shoots.

To book email annie.lesser@gmail.com

22
 The Participant Guide
to All Things Fringe

LIVESTREAM, PHOTOGRAPHY & VIDEOGRAPHY

VIDEO & LIVESTREAM

Off The Grid Management and D34 Rentals: Video and Live Streaming Services
Off The Grid Management and D34 Rentals is an integrated, full-service production company and
can offer live streaming capabilities for your show! All of our equipment is in-house, and we can
offer anything from a simple single-camera stream to a fully produced multi-cam broadcast with
graphics, music, audio mix, post-editing, custom websites, and more! Discounted rates are available
for Hollywood Fringe productions. Please contact Pranav at pranav@otgmgmt.com to discuss your
production needs.

Tim Kopacz: Technician/Consultant

Tim Kopacz is a Fringe veteran and stream technician. He has produced six online shows over the
course of the pandemic, working both live and prerecorded. He has experience across most platforms
and operating systems. As an actor, he has performed in 5 Fringe shows, including a Best of Fringe
winning show, and is an active member of the Fringe community. Tim will work with you, online,
to create the show that you need! The first half hour is free to talk out the necessary software,
and technology, and then progresses to working with Tim to build a show from the ground up.
Consultation is $40/hr after the first half hour.

To keep his inbox clean (and his sanity intact), please contact him at: timkop@gmail.com with the
subject line “Fringe Festival Consultation - [title of your show]”

23
ACCESSIBILITY &
INCLUSION
24
 The Participant Guide
to All Things Fringe

ACCESSIBILITY & INCLUSION

HOLLYWOOD FRINGE ACCESS COMMITTEE

While the Hollywood Fringe is about democratizing theatre and making theatre creation more diverse,
the ACCESS Committee works to create space where that can come to fruition. This happens by
making recommendations to the organization and community at large, spearheading programming,
and engaging the community in dialogue around equity and inclusion.

Work that has come out of these meetings is a 5-year accessibility plan, a 2-year awards equity
plan and more. The ACCESS Committee also holds open forums for the Fringe community to come
together and address issues that may come up within the Festival scope and the theatre community
at large.

ACCESSIBILITY AT THE FRINGE

Livestreaming provides a unique opportunity for your show to be accessible to those who might not
otherwise be able to attend an in-person performance, and to incorporate other accessibility features
at low to no cost. Here are some ideas and resources to get you started.

Have any questions? Feel free to email accessibility@hollywoodfringe.org at any time, and we’ll
respond within 48 hours.

Ways to make your show more accessible:

• Closed captioning and live transcription
• Audio description
• Language interpretation
• On your project page, consider accessibility needs and note things like flashing lights, audio/visual
elements, whether your show is sensory-friendly or not, etc.
• On your project page, note what tech may be needed by audience members to fully engage with
your show

When creating your production plan, consider:

• Who on my team will respond to accessibility requests that come through?
• How will my team accomodate access needs?

25
 The Participant Guide
to All Things Fringe

ACCESSIBILITY AND INCLUSION CONSULTING

Alie B. Gorrie is a Disability Inclusion Consultant. Learn more at www.aliebgorrie.com and contact at
inclusion@aliebgorrie.com.

Christine Bruno (Disability Equity Consultant) is an award-winning actor, director, teaching artist,
and disability equity consultant for the entertainment industry and arts & culture organizations.
Based in NYC, she holds an MFA in Acting and Directing from the New School and is a member of The
Actors Studio. A proud member of SAG-AFTRA and AEA, she sits on the NY Local Board of SAG-AFTRA
and is Chair of NY SAG- AFTRA Performers with Disabilities (PWD) Committee. She recently starred
Off-Broadway in the world premiere of Bekah Brunstetter’s Public Servant and can be seen in the
award-winning indie feature Best Summer Ever on Amazon Prime and iTunes. For more information
on her consulting services, please visit www.BrunoDisabilityInclusion.com.

Marilee Talkington is a leader in the disability justice in arts and entertainment movement. Her niche
expertise is training, writing for, casting, and working with blind & low vision actors and artists.
She is the founder of Access Acting Academy, a first-of-its-kind acting studio (virtual and in-
person) for blind & low vision actors at all levels, where she, along with her master collaborators,
have revolutionized the pedagogical approach to training with equity and access at the forefront
at all times. She has consulted for major film studios, independent film production companies/
writers/directors/producers, television networks and specific shows, theater, commercials, acting
conservatories/university drama programs/acting studios, and non-arts related organizations. She is
the recipient of the Dr. Jacob Bolotin Award for transforming the way the world views blind humans,
and has been profiled on Apple’s “Time to Walk”, Forbes, NY Times, AbilityMagazine, Spectrum TV,
and so many more for her artistic and advocacy work. She is a professional actor with an M.F.A in
Acting and one of the only legally blind women in the United States to be awarded this degree www.
accessacting.com. For consultation rates, please contact me directly and mention where you got my
information at Marilee@accessacting.com

The Rainbow Butterfly Café is an EduTainment Production Company that creates performances and
expressive arts workshops to eradicate ableism, racism and othering stigmas. Offers Disability Equity,
Inclusion & Access Consulting for Individuals & Arts Organizations: Diana Elizabeth Jordan- Chief
Creative Artivist/Founder, www.rainbowbutterflycafe.com, therainbowbutterflycafe@gmail.com, 424-
259-1802

26
 The Participant Guide
to All Things Fringe

ACCESSIBILITY AND INCLUSION RESOURCES

Closed captioning and live transcription resources:

Article about closed captions and live transcription on Zoom: https://support.zoom.us/hc/en-us/
articles/207279736-Closed-captioning-and-live-transcription

ASL Interpretation

The Sign Language Company Since 1986, The Sign Language Company has provided certified and
qualified interpreters throughout California and around the Globe. Headquartered in Los Angeles, The
Sign Language Company has established an enviable reputation in a wide array of settings. We have
unique expertise in the Entertainment Industry serving as the preferred agency for Theatre, Television
(including commercials, music videos, and Public Service Announcements) and Film.
https://signlanguageco.com

Student Volunteer Communication Services through California State University Northridge.

Free student volunteer interpreters--note that recruiting process can take up to 7 days to complete:
https://www.csun.edu/eisner-education/deaf-studies/requesting-student-volunteer-communication-
services

Pro Bono ASL Professional deaf and hearing BIPOC ASL interpreters with negotiable rates: https://
www.probonoasl.com/professional-requests

LIFESIGNS, Inc Certified sign language interpreters: https://lifesignsinc.org/sign-language-

interpreting/

27
 The Participant Guide
to All Things Fringe

ACCESSIBILITY & INCLUSION

AUDIO DESCRIPTION SERVICES

Audio Description, also known as Descriptive Audio or Video Description, narrates the relevant visual
information contained in a video and is an accommodation for blind and low-vision viewers. These
descriptions fit into natural pauses in the video’s audio track to provide context, to clarify speakers,
and to articulate visual elements that are critical to gain a comprehensive understanding of the video.

Deluxe Media Services’ in-house audio description department has described more than 130
feature films. Certified by the American Council for the Blind, they have a database of more than 200
professional voice talents. They can provide audio description in foreign languages.
Phone: (818)565-3600
Website: bydeluxemedia.com

Descriptive Video Works specializes in descriptive video for broadcast programming and feature
films. They have completed audio description for more than 20,000 television shows and feature films.
Their audio description for U.S. networks and film studios give 22 million American viewers access to a
wide variety of broadcast programming.
Phone: (866) 818-3897
Website: descriptivevideoworks.com

WGBH’s Media Access Group has pioneered and delivered captioned and described media for
more than30 years to people in their homes, classrooms at work and in the community. WGBH serves
35 million people who are deaf, hard of hearing, blind or have low vision. For feature films, DVS®
Theatrical® allows moviegoers who are blind to hear descriptions of the film’s key visual elements
without distracting other patrons.
Phone: (617) 300-3600
Email: access@wgbh.org
Website: access.wgbh.org

Woman of Her Word provides the specialized voiceover style required for audio description. Michele
Spitz has produced and narrated AD for 50 films, as well as voiced AD for museum tours, educational
videos and audio newsletters that provide access to information for the low vision and blind
communities. Michele is a disability advocate, public speaker and philanthropist supporting arts and
accessibility.
Website: womanofherword.com
Email: michele@womanofherword.com

28
 The Participant Guide
to All Things Fringe

ACCESSIBILITY & INCLUSION

FRINGE LAND ACKNOWLEDGEMENT

Please feel free to use the below language to add a land acknowledgement to your program. A land
acknowledgement is a formal statement that recognizes and honors the Indigenous peoples of the
land we presently reside and/or work on. Our statement serves as a practice, as we commit to
furthering our connection to the Indigenous communities past, present, and emerging.

The Hollywood Fringe acknowledges that we are on the unceded lands of the Tongva, Kizh,
Gabrielinos, and Gabrieleños.

For more information, Fringe has used these resources for our own education:
- https://nativegov.org/news/a-guide-to-indigenous-land-acknowledgment/
- https://native-land.ca/
- https://gabrielenoindians.org/
- http://gabrielino-tongva.com/

29
DURING THE
FESTIVAL

30
 The Participant Guide
to All Things Fringe

DURING THE FESTIVAL

BUTTONS

The Hollywood Fringe button program returns! This year’s button will help save you money at the
Fringe. Buttons are regularly priced at $5 with a special price of $3 for participants. Your button
entitles you to $1 off every show at the Fringe, and discounts at local businesses who are members
of our Hot Spots program. One button is included with every registration (you can buy additional
buttons at www.hollywoodfringe.org/cart or when purchasing tickets on the site). In addition, your
button purchase will be attached to your account on our website, so you can still get your ticket
discounts when you purchase online.

HOT SPOTS

They’re back! Multiple businesses in Hollywood have opted to give Fringe participants a discount on
the different goods and services they provide when you show your Fringe button during previews
and the official festival dates this June. You can check out the Fringe website for more information
on the program at www.hollywoodfringe.org/hotspots (this page will continue to be updated as new
businesses are added). Take a peek at the great deals being offered to you around town!

VOLUNTEER

If you’re interested in learning what it takes to mount a festival like Fringe, come volunteer with us!
We need people to dress up as Fringe Freaks, set-up events, distribute guides, and promote the
festival! Historically, some of our most committed volunteers have been participants (and some of
our wonderful staff members were once volunteers!). Volunteers get perks, too, including free or
discounted tickets to many Hollywood Fringe productions and a Fringe t-shirt. For more information
on volunteer opportunities and to sign up, please head here and/or contact our Volunteer Director
Stina Pederson at stina@hollywoodfringe.org.

FRINGE CENTRAL

This year’s Fringe Central MAY be back... if the Fringe raises enough at it’s annual FUNRAISER! Come
play with us and contribute to the possibility :)

It’s a FREAKin’ Fundraiser

(21+ event)
The Three Clubs
Wednesday, March 23, 2022 – 7:00 pm – 1:00 am
31
 The Participant Guide
to All Things Fringe

DURING THE FESTIVAL

FRINGE EVENTS

Hollywood Fringe will be hosting a number of events throughout the festival, including:

• Last Office Hours/Fringe Runway Wednesday, June 1 7:00pm – late @ Three Clubs (21+)
• Opening Night Party Wednesday, June 8 7:00pm – 11:00pm @ LA LGBT Center (18+)
• Awards & Closing Ceremony Sunday, June 26 5:00 pm 10:00 pm @ LA LGBT Center (18+)

All of these events are great opportunities to meet new people and expand your audience! Get your
Fringe on from the comfort of your own home.

FRINGE AWARDS

The awards ceremony is a combination of sponsored awards from outside organizations and
community awards based on votes from active members of the Fringe world. The community awards
are based on the category you register your show under (Dance & Physical Theater, Comedy, etc.).
Sponsored awards are presented by outside organizations.

The Fringe will let you know how to apply for sponsored awards at Town Hall #2: Prepping for Fringe
so please join us for the event!

It’s always nice to be recognized, but the best reward is producing quality work. We are beyond proud
of you all and recognize that the be-all and end-all of a producer is not the awards they win but
rather the connections they make. Reviews, press, and photography and videography of your run may
be just as important as an award when it comes to taking your show on to its next life.

32
 WHAT’S NEXT
CONTACT US

If you need to contact the Hollywood Fringe during the festival, the best and fastest way to get
a response is to email support@hollywoodfringe.org. You can also often find staff members at
every Fringe-run event (we love chatting with participants), but serious issues should always go
through Support.

The Hollywood Fringe Festival takes the physical and emotional safety of our community
very seriously. If you see or experience anything that goes against our code of conduct,
please report it to any Fringe staff person as soon as possible. You may also email conduct@
hollywoodfringe.org. This email is exclusively monitored by Fringe executive staff and will be
responded to within 48 hours

2022 AND BEYOND

The Fringe organization is designed to ensure that any success we attain this year can be rolled
over to the future, allowing us to begin planning for an even bigger and more innovative
festival in 2022. However, we do need to raise money each year to cover the incredible costs of
mounting this event. If you’d like to see the Fringe grow and prosper and you have some cash
to spare, we encourage you to donate to the cause at hollywoodfringe.org/donate. All proceeds
will help pay for the festival (and they are all tax-deductible)!

We hope that your adventures at the Hollywood Fringe Festival are memorable and that you
share your experience with others. As always, we strive to champion the underexposed artist
and to bring our performing arts community closer together.

It’s never too early to create a project for next year: www.hollywoodfringe.org/add_project

33