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Angela Barragan- Silva 7114 66th Drive Apt 3 Middle Village, NY 11379 (347)-3862338 Email: abd37202@westpost.

net Professional Experience Dual Eagle Marketing May 2010 - Present E-commerce - Consultant * Develop E-commerce websites and marketing material to support the launch of ne w products * Develop Social Media campaigns involving Facebook and Twitter * Develop campaigns using Banner Ads and In text Ads in major websites * E-commerce business development (merchandising sites and developing co-brandin g partners) * Monitor, modify, and improve the overall website marketing strategy to maximiz e effectiveness * Served as liaison with outside advertising agencies, media planners and creati ve sources on ongoing campaigns. * Work with graphic artists, writers, and web developers in the design of promot ional and collateral materials. * Project management- Develop project plans, coordinate projects and communicate s changes and progress. Completes projects on time and budget; manages project t eam activities. Smart Ads LLC, November 2009 - Present Senior Marketing Director * Build new affiliate marketing relationships for major Ringtone Companies in th e US and Italy (Flycell, Inc and Dada Entertainment LLC.) * Manage the Operational and Financial functions for Smart Ads. * Manage relationships with networks in South America, US and Europe. * Develop landing pages using A/B and multivariate testing and optimize them bas ed on results * Develop affiliate campaigns using API and Geotargeting programs. * Responsible for creating affiliate campaigns using Hitpath and HasOffers track ing systems * Connect with new advertisers and publishers to run cost per lead campaigns. * Responsible for coordinating design, development and production of promotional and collateral materials for online campaigns. * Acquired new accounts and key networks that grew the sales of the company by 2 0 million * Create reports about website performance using analytics for changes and optim ization. 1800-Mattress, (Mattress.com) February 2005 - March 2009 Marketing Director * Marketing and Advertising Director for 1800-Mattress/ mattress.com. Responsibl e for the development of e-commerce programs, search engine marketing, and socia l media. * Executed long-term digimarketing plans in support of all channels of distribut ion. * Web Analytics: Extensive knowledge of web traffic analytical software such as Omniture, Google Analytics, etc. * SEO: Expert in all aspects of search engine marketing of the three big players Google, Yahoo, and Microsoft. Fluid understanding of rapid evolving needs and d esires of web searchers. * PPC: Managed paid search marketing campaigns in Google Adwords, Yahoo/Overture & MSN. In-depth understanding of Click Through Rate (CTR & ROI). Experienced in

banner ads & display advertisement along with link & media buying. * Developed mobile marketing campaigns for advertising success. * Experience in advertising and promotional activities including print, online e lectronic media, and direct mail with major partners; QVC, Wal-Mart, Amazon, BJ' s, Circuit City, etc. * Worked on preparing marketing activity reports in order to be presented to the executive management. * Monitored and analyzed sales promotion results to determine effectiveness of c ampaigns. * Performed keyword research, optimization, and submission of company web proper ties to all major search engines. Create major keyword campaigns in Google and other search engines managing budgets of over two million dollars a year doublin g the online business the first year. * Identified appropriate categories in various web directories for submission of company web properties, scripted listings, and performed submissions and follow ed up when necessary. * Summit shopping feeds to major Shopping Portals * Monitored rankings and traffic, generated reports when necessary, and continua lly worked to improve results. Education St. John's University, Queens NY, May 2008 B.S. Business Management, Marketing Minor (Overall GPA: 3.6) Full Sail University, Winter Park FL, July 2010 Masters of Science in Internet Marketing Computer Skills Microsoft Excel, Microsoft Power Point, Microsoft Word, Analytics; Omniture, Adm inistrative website tools, Call center reporting tools, Microsoft Access, Micros oft Outlook. Use of Search Engines programs; Google Adwords, Yahoo and MSN keywo rd management programs. Mac related programs, Iweb, Imovie, Keynote and others. Use of affiliate marketing programs like Hitpath and HasOffers. References Available on request