Christine L. Mitchell 202 Park Terrace Ct.

#20
cmd4693c@westpost.net Vienna, VA 22180
703-405-1558
Marketing and Communications Manager
Award-winning professional with 8 years of experience leading corporate marketin
g initiatives, trainings, and account management for multimillion-dollar compani
es across diverse industries. Conceptualized and orchestrated marketing campaig
ns that effectively reinforced and built brand images. Earned commendations from
client executives for communication deliverables that targeted desired audience
s and articulated the value of products and services. Expert in creative relatio
nship management roles. Idea Factory and Project Mobilizer.
________________________________________
SKILLS
* Marketing Strategies & Campaigns
* Product Positioning & Branding
* Business Development Committee
* Market Research and Analysis
* Social Media Integration * Development of Training Materials
* Sales Collateral & Customer Support
* Employee Value Proposition
* Leadership Development
* Succession Management
PROFESSIONAL EXPERIENCE
Association Resource Group August 2008 - present
Account Manager
* Led welcome calls post implementation, monitored contracts, generated referral
s, and expanded revenue base 18%.
* Led market launch of new products. Identified opportunities, researched new pr
oduct possibilities, collaborated with engineering team and created campaigns ge
nerating $2.6M in annual sales Developed 80 new accounts post sales phase while
managing existing client base of 135
* Collaborated on Web portal to transform previously archaic intranet into a dyn
amic website improving communication flow and adding an effective sales tool for
field reps Researched technological innovations daily to better instill trust a
nd service in client base
* Wrote course guides and training brochures that enhanced the sales reps' under
standing of complex product features and helped them sell more effectively. Did
the same for Client Services Support Team who had no prior handbook made.
* Performed ongoing customer/market research and demographic profiling to identi
fy and capitalize on unmet market needs ahead of the curve Scanned newswires, bl
ogs, and networking sites daily for information.
* Designed and conducted webinars that demonstrated key marketing analytics fo
r use in sales presentations.
iCore Networks December 2007 - July 2008
Account Manager
* Successfully retained problematic accounts while fostering renewals, reference
s, and revenue growth in existing client base
* Created new processes to streamline communication channels cross functionally
to instill quicker turnaround time
* Developed 80 new accounts post sales phase while managing existing client base
of 135
* Efficiently coordinated and trained account base on use of product and service
s while promoting additional products for future sale
* Researched technological innovations daily to better instill trust and service
in client base
* Proactively created Marketing and Communication 'stretch roles' for myself to
encourage upward mobility and executive confidence
* Engaged in exceptional business relationships with investors and exec team to
build on corporate goals and top of mind strategic issues
* Introduced outside consultative services to executive officers to help sustain
rapid revenue growth with a focus on Infrastructure
Corporate Executive Board June 2006 - November 2007
Account Manager, HR Practice, May - November 2007
* Successfully built and maintained member relationships through a consultative
selling process
* Discussed cutting edge strategic issues with an executive-level audience of Gl
obal 4000 companies and devised service plans to tackle Employee Value Propositi
on, Performance Management, Succession Management, and Leadership Development
* Researched the changing business terrains that potential members faced, effect
ively articulating the value proposition of the Executive Programs and sold the
benefits of participating in these programs
* Identified the largest risk segments within my membership pool (non-renewals)
and devised resolution strategies
* Managed a pool worth $7,844,000.00 through the renewal process by the attainme
nt of aggressive quarterly and annual revenue goals; 300 clients in all
* Stayed current and knowledgeable on all CEB program offerings in order to diag
nose and align member with appropriate support resources resulting in 100% utili
zation rate
* Worked across multiple functions to create and disseminate custom projects and
reports to clients
Service Manager, HR Practice, February-May 2007 (internal promotion)
* Co-developed service strategies with Account Lead for pool of 200
* Executed service activities (SOS) across member portfolio resulting in 80% inc
rease in strategic and tactical product use
* Managed follow-up service steps resulting from year-in-the-life activities (
welcome call, mid-year call, onsites, user group, renewal)
* Stewarded secondary engagement (web walkthroughs, secondary user groups, conse
nsus building) resulting in 90% renewal rate
* Managed inbound member requests through to completion
* Scanned news and external resources for member match and 'blackhole' diagnosis
Member Management Analyst (MRT), Strategy & Innovation Practice, June -February
2006
* Multitasked and met deadlines with timeliness and effective prioritization
* Managed and updated data within Delphi and personal Fast Track consistently
* Addressed all member needs by seeking new strategies and communicating with te
am
* Understood CEB value proposition enabling me to schedule and conduct calls wit
h challenging members
* Produced and distributed high quality deliverables
* Identified service challenges and possible objections followed by suggested so
lutions

TECHNOLOGY
* Software: MS Office (Word, Access, Excel, PowerPoint),Outlook, Lotus Notes, Ya
rdi, Pro-Calc, Insite, Citrix, People Soft 8.0, Autocad, Delphi, Business Object
s, OSS, WebEx, Adobe, GoTo Meeting
* Web/Multimedia: Facebook, Twitter, MySpace, Blogger, DiggIt, You Tube, Buzz, W
ikipedia, LinkedIn, Tumblr
________________________________________EDUCATION
George Mason University - graduated 12/03
B.A., Government and International Politics, minored in Sociology
Certified Raw Foods Chef/Instructor, Level 1 and 2- Alissa Cohen School
COMMUNITY INVOLVEMENT
* Development Committee member for Home Care Partners
* Arlington-Aachen Sister City Association, member
* AARP, volunteer
* Rotary Club, member
* Days End Horse Rescue Farm, volunteer
* Women's Rowing Club
* Dress for Success
* Member of the DC Slow Movement Group
* Member of Association of Research and Enlightenment
* Membefore of the National Association of resellers
HONORS & AWARDS
Employee All Star Award, Cushman & Wakefield, Inc. 2005
Superstar Award, Vector Marketing 2001
References available upon request