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     CRM Other IT


 and
e-CRM
Systems

Marketing
   ! Campaign Internet
Mgmt
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Accounting
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Few Business Queries
What are my Which of my
customers customers are What are the
product holding most likely to transaction &
patterns? attrite/ deepen? channel usage
What are the patterns of my
reasons and freq. customers?
for a customer
contact?

Who should be
What is the
contacted for a
revenue earned
campaign?
from a customer?

What is the risk


profile of my
customers? What is their
demographic &
Who are my most
Who are my psychographic
profitable
customer? profile?
customers?

  
  
    
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Marketing Finance Purchasing
Enable Strategic/Tactical Analysis Flexible Reporting Enables Business Maximize Value of Purchasing
- Identify & Leverage Business Agility Funds
Opportunities - Multidimensional Income Statement - Optimize Inventory Levels
- Identify & Avoid Business Pitfalls - Profit urill-down Analysis - Identify Best Suppliers
- Who should you target with an offer? - Multidimensional Balance Sheet - Improve Inventory Lead Times
- Which customers require retention - Key Financial Ratios
activity? - Cash Flow Analysis
- Which customers are most valuable? - Investor Communications

Sales HR/IT Production


Rapidly Understand Sales Improve Internal Communications Maximize Production
Performance and Information Management Efficiency
- By Individual - Core Competency Inventory - Manage Utilization/Throughput
- By Region - Employee Performance - Manage Product Cost & Quality
- By Product - Best uemonstrated Practices - uetermine Cause of Poor Quality
- Vs. Forecast - Project Performance
- Vs. Manufacturing Capacity - Freed to focus on strategic initiatives

uistribution
Identify Best uistribution
Service Customer Partners Channels
Improve Customer Service Streamline Communications - Revenue Generated
- Service Response Timing - Information Sharing - Service Performance
- Complaints, Returns & Claims - Manage Interaction - Complaints/Accolades
- Cost of External Service Relationships - Improve Satisfaction - Core Competencies
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