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very now and again exciting scientific research comes along and changes our perspective on how we train. Over the years the sports nutrition field has grown tremendously while gearing us with better researched products for faster and more efficient results. Never settling in their quest to produce the latest cutting edge products, Max Muscle Sports Nutrition has a double feature coming soon to America that will change the way we train and recover from intense workouts. Both elite formulas contain extensive research combined with only the highest possible raw materials that when combined with hard training will give results that you never dreamed possible. So sit back, relax and listen up (twice) because you don’t want to miss what’s coming soon to Max Muscle! The Power of Cx3

As one of the most popular elements in the sports nutrition industry, creatine can be found in countless products and formulas. Advertisements all across the country are touting the benefits of creatine and every month we hear about what is claimed to be the greatest creatine ever discovered . Yet through all the hype our expectations never seemed to be satisfied. Finding the perfect blend without excessive bloating, loading phases or endless amounts of sugar with the latest researched ingredients is a definite struggle and after sorting through products we are usually left with just basic creatine powders. Our training demands something more intense, we want the most powerful and effective creatine blend available. We want scientific backed research with the strongest ingredients and we will except no substitutes. So say goodbye to what you knew about creatine supplements and introduce yourself to Cx3 the most technologically advanced creatine formula ever developed! Cx3 is an unheralded blend of the finest creatines available in the world including CreaPure, Creatine MagnaPower and Creatine Pyruvate along with the powerful supportive elements of Peak ATP, Ribose, Alpha Lipoic Acid, Taurine, Cinnamon Extract, Biotin and Vitamin C. Bottom line is this: Cx3 will provide you with the major fuel for high-intensity training, enhanced muscle mass and strength while promoting gains in lean muscle mass. A new generation of science-based creatine supplementation has arrived and Cx3 is leading the way.

ı AUGUST 2009

Each of the 3 creatines that help create the proprietary blend in Cx3 are essentially separate products by themselves. First, CreaPure is an ultra pure creatine monohydrate produced under a patent protected manufacturing process in Germany from AlzChem GmbH that is unsurpassed in the purity of its creatine monohydrate molecules. Secondly, Creatine MagnaPower (Magnesium Creatine Chelate) by Albion Labs is a fully-reacted magnesium and creatine chelate that has been shown to deliver 12 percent more free creatine to the body than a single serving of creatine monohydrate. Magnesium is also essential to the conversion of creatine into ATP (energy) and since Creatine MagnaPower is a stable molecule, it will not convert to creatinine in stomach acid. Completing the triple blend of creatines found in Cx3 is creatine private, recent studies have shown it has a significant effect on raising blood levels of creatine. When combined these three creatines will provide any intense training session with the power and burst needed to push through any one’s expectations. Creatine plays a vital role in energy production by recycling ATP in muscles, the source of energy for muscle contractions and many other functions in the body. This why Cx3 contains Peak ATP which is produced by a patented manufacturing process to enhance the physiological levels of ATP in the body. Several randomized controlled clinical trials have confirmed the benefits of Peak ATP supplementation for enhanced athletic performance and reducing muscle fatigue for both explosive power sports along with aerobic forms of exercise. D-Ribose, a component of the energy generating ATP and NADH molecules, is a naturally occurring 5-carbon sugar that supports energy, endurance and muscle recovery and is a power adjunct to creatine. Creatine is one of the most researched elements in the world and now is the time to see why. The research speaks for itself and the results in the gym will confirm what you have just learned: Cx3 is unlike any creatine product that has ever been produced. None of us will ever know how we trained without Cx3 but we won’t usher in this new generation of creatine with regret, instead we are going to have the best training sessions of our lives each and everyday. ARM. HSP are molecular chaperones that aid in the transport of proteins throughout the cell to support protein synthesis and stabilize proteins from high intensity exercise, oxygen deprivation and stress. To support protein synthesis, Max ARM contains a Heat Shock Protein Activator Blend with glutamine peptides, bilberry, schisandra, rheidol and paeonia to promote rapid recovery from exercise and support lean muscle mass. Consuming carbohydrates postworkout is crucial to refueling our bodies needs. This is why Max ARM provides 50g of ideal forms and amounts of multi-sourced carbohydrates to pack glycogen in muscles for maximum recovery and growth. The precise ratio of waxy maize starch, maltodextrin, fructose and dextrose give Max ARM 4 molecular weighted carbohydrates to enhance muscle size and strength. To extend the release of insulin and maximize post-workout carbohydrate replenishing, Max ARM has been fortified with Promilin (fenugreek extract) with the bioactive amino acid 4-hydroxyisoleucine to promote muscle mass and strength. No other formula can measure up to Max ARM and everything that is compounded into one serving. Recovering from hard training has never been easier and never tasted this good! MS&F

ARM Your Defenses

Hopefully we all understand just how important post-workout supplementation is to our goals. We should know that no matter how we train, our workouts are tearing down lean muscle and we must provide specific nutrients to our bodies in order for recovery and growth to take place. However, too many of us leave out these essential tools in a post-workout routine mainly because we are presented with too many choices. A simple solution to our post-workout needs is on the horizon and all you have to do is ARM your defenses. Introducing the complete postworkout muscle recovery formula Max ARM (Anabolic Recovery Matrix). This advanced post-workout formula brings everything necessary for maximum muscle mass activation, accelerated muscle recovery and repair, replenishing glycogen stores, and restores fluid electrolytes all in one great tasting product. Don’t underestimate the need to ARM your bodies defenses against fatigue and recovery time after intense training. Our work doesn’t end when the weights drop, it ends when our muscles are ARMed with what they crave! All post-workout routines should center around protein, the key nutrient that gets our body out of the catabolic (muscle breakdown) state. Each serving of Max ARM provides 25g of the highest quality whey protein isolate (WPI) and whey protein concentrate (WPC) available. The WPC is purified by a combined process of ultra filtration and ion exchange chromatography while the WPI are produced by further purification using a cross-flow micro filtration/ultra filtration process to yield one of the purest and highly concentrated proteins ever developed. Uniquely added to Max ARM is the Muscle Akt/mTOR and p70 S6k Activator Blend including the branchedchain amino acids (BCAA), arginine, citrulline malate and two forms of creatine. An exciting area in the biochemistry of protein synthesis are the role of Heat Shock Proteins (HSP) found in Max