Product Data Sheet

ADVANCED WHEY PROTEIN ISOLATE

ISO-X is the newest addition to Max Muscle Sports Nutrition’s whey protein isolate collection. This refreshing hydration whey protein isolate supplement contains the highest concentration of whey polypeptides available (over 90% pure by weight) manufactured by a special cross-flow ultra-filtration and advanced microfiltration process. The special purification process produces over 99% non-denatured whey protein fractions rich in beta-lactoglobulins, alphalactoglobulins, serum albumin, lactoferrin, and bioactive peptides. ISO-X blends into a refreshing light tasting drink supplying your body with high quality and fast acting whey proteins providing 30 grams of pure protein per serving.† The Research & Development Team at MMSN has specialized in high quality protein supplements for over a decade, and ISO-X takes it to the next level. Whey protein isolates contain a superior amino acid profile, are highly soluble in liquids and has a rapid absorption rate. In fact, since the protein is already pre-digested and primarily in the peptide form, these fractions are absorbed usually less than 2 hours after ingestion. ISO-X is ideal for both pre- and post-workouts or during the day to be assured a continuous and adequate amount of amino acids.† Whey protein isolates are a complete protein containing all nine of the essential amino acids. It is uniquely rich, containing approximately 24%, of the branched-chain amino acids (BCAAs) leucine, valine and isoleucine. BCAAs are readily oxidized as an energy source during stress, promoting muscle protein synthesis and growth and may help delay fatigue during endurance exercise. ISO-X non-denatured whey protein isolate contains bioactive precursors enhancing the production of intracellular glutathione by supplying cells the dipeptide cysteine and glutamyl-cysteine. Glutathione enhances immune function, eliminates toxins and carcinogens, and functions as a powerful antioxidant and detoxifying agent. Whey proteins are digested to amino acids which are distributed throughout the body and serve as building blocks for muscles, bones, cartilage, skin and blood.†
Typical Bioactive Protein Profile of ISO-X (Approximate Percentage Per Serving): Beta-lactoglobulins ................................ 65% Alpha-lactoglobulins .............................. 25% Serum albumin ...................................... 8% Immunoglobulins (IgG, IgA, IgM) .............. 3% Glycomacropeptides, .............................. 1% Lactoferrin, Lysozyme, Lactoperoxidase For active individuals to achieve positive nitrogen balance, most experts recommend 1.5 – 2.0 grams protein per kilogram body weight.

Size: NET WT. 2 LBS. (908 G) Serving Size: Two (2) Scoops (Approx. 40 G) Servings Per Container: Twenty-three (23) Flavors: Extreme Vanilla, Chocolate Fudge, Very Strawberry

KEY FEATURES
• Utilization of Rapid Response Technology Whey Protein Isolate for Composition, Quality and Purity.† • Provides 30 gm of Superior Quality Protein Per Serving† • Provides a High Concentration of Whey Bioactive Polypeptides Per Serving† • Uniquely Rich in the Branched-Chain Amino Acids. • Instantized for Easy Mixing.

KEY MESSAGES
• Whey protein isolate utilizing Rapid Response Technology for purification employing cross-flow ultrafiltration and advanced microfiltration process producing up to 99% non-denatured whey proteins and the retention of important sub-fractions in their natural ratios. • Rapid Response Technology in the manufacturing of this whey protein isolate results in higher surface area allowing for instant mixing and a more rapidly digestible and absorbed compared to other protein sources. • A superior form of hydration proteins promoting maximum protein synthesis, growth and supports recovery. • A complete protein containing all the essential amino acids and one of the highest protein digestibility-corrected amino acid scores (PDCAAS; a measure of protein bioavailability). • Uniquely rich (approximately 26%) in the branched-chain amino acids (BCAAs) leucine, valine and isoleucine which are readily oxidized as an energy source during intense exercise and stimulates protein synthesis. • The amino acid profile of whey protein isolate is very similar in proportions to that of skeletal muscle for enhanced protein synthesis and muscle recovery. • Contains bioactive precursors for the intracellular production of the powerful antioxidant glutathione for immune support and detoxification. • Contains 1 gm fat per serving – ideal for those wishing to eliminate as much fat from their diets as possible.
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Product Data Sheet
Size: NET WT. 2 LBS. (908 G) Serving Size: Two (2) Scoops (Approx. 40 G) Servings Per Container: Twenty-three (23) Flavors: Extreme Vanilla, Chocolate Fudge, Very Strawberry
Key References
1. 2. 3. 4. 5. 6.

ADVANCED WHEY PROTEIN ISOLATE

P.2

Fanfield MM, Trenerry C, Carey KA, Cameron-Smith D. Plasma amino acid response after ingestion of different whey protein fractions. Int J Food Sci Nutr. 2008;8:1-11. Tipton KD, Elliott TA, Cree MG, et al. Stimulation of net muscle proteín synthesis by whey protein ingestion before and after exercise. Am J Physiol Endocrinol Metab. 2007;292:E71-6. Buckley JD, Thomson RL, Coates AM, et al. Supplementation with a whey protein hydrolysate enhances recovery of muscle force-generating capacity following eccentric exercise. J Sci Med Sport. 2008;Sep 1. Hayes A, Cribb PJ. Effect of whey protein isolate on strength, body composition and muscle hypertrophy during resistance training. Curr Opin Clin Nutr Metab Care. 2008;11:40-4. Cribb PJ, Williams AD, Carey MF, Hayes A. The effect of whey protein isolate and resistance training on strength, body composition, and plasma glutamine. Int J Sport Nutr Exerc Metab. 2006;16:494-509. Kinsella JE, Whitehead DM. Proteins in whey: chemical, physical, and functional properties. Adv Food Nutr Res. 1989;33:343-438.

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KEY MESSAGES
• Gluten-free • Contains 15% DV of calcium per serving. • Effectively used before, during and after workouts.

TARGET MARKET
Directions: Mix two (2) level scoops (approximately 40 g) with 10-12 ounces of water, flavored mixes or juices. Shake or stir slowly to avoid excessive foaming. Try adding more or less water to adjust sweetness. Increase serving size for higher protein content. Suggested use before, during and after your workouts. Do not exceed 5 servings per day. Ingredients (Extreme Vanilla): Cross-flow ultrafiltration and advanced microfiltration whey protein isolate, whey protein concentrate, cellulose gum, sucralose sweetener, acesulfame potassium, vanilla ice cream flavors, coconut cream flavor, xanthan gum. Ingredients (Chocolate Fudge): Cross-flow ultrafiltration and advanced microfiltration whey protein isolate, whey protein concentrate, dutch cocoa, cellulose gum, natural and artificial chocolate fudge, sodium chloride (salt), sucralose sweetener, acesulfame potassium. Ingredients (Very Strawberry): Cross-flow ultrafiltration and advanced microfiltration whey protein isolate, whey protein concentrate, cellulose gum, sucralose sweetener, acesulfame potassium, xanthan gum, vanilla flavor, natural and artificial strawberry flavor (FD&C Red No. 40), strawberry powder. ALLERGY INFORMATION: Contains whey protein (milk) and lecithin (soy). Manufactured in a facility that processes milk, egg, shellfish, tree nuts, wheat and soy. KEEP OUT OF REACH OF CHILDREN. STORE IN A COOL, DRY PLACE AWAY FROM MOISTURE AND SUNLIGHT. ALWAYS KEEP TIGHTLY SEALED.
WARNING STATEMENT: Consult a physician before starting any diet and exercise program and before using this product. Use this product as a dietary supplement only. Do not use this product for weight reduction. Very low calorie protein diets (below 400 calories per day) may cause serious illness or death. Drink at least 2 liters of water daily when using this product.

Primary: Active men and women seeking a superior whey protein isolate to supplement their diet to support the energy demands of exercise and for improved recovery. Secondary: Those who want a high quality and fast acting whey protein isolate that is light and refreshing.

RECOMMENDED STACK
• Vit-Acell • Max Ultra 100 • Max Glutamine • Gluta-Matrix

To report a serious adverse event, contact: 210 W. Taft Ave., Orange CA 92865
www.maxmuscle.com

Max Muscle Sports Nutrition