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317 Spinnaker Way a Seal Beach, California 90740
562-533-5563 a
Sales & Marketing Executive
Excelling at taking products and services to market and developing strategic par
tnerships to drive revenue production and increase profitability. Entrepreneuria
l spirit and the drive to accelerate positive change through education and motiv
ational leadership. Experienced in product development, project management, pric
ing, and marketing. Highly motivated with a positive style that builds strong re

a Project Management a Strategic Direction a Key Account Management

a Business Re-engineering a Operation management retention
a New Revenue Streams a Market Penetration a New Product Introduction
a Relationship Management a Venture Startup a Negotiations a Vendor Relations

Global Product Sourcing, LLC, Hainesport, New Jersey a 2009-Present
GPS provides Plywood, Wall Paneling, Wood Planking and Aromatic Cedar products t
o national wholesale distributors and major home improvement centers.
West Coast Sales and Marketing Manager, product development associate
Joining the company at a strategic time, the commodity product category (Panelin
g) is growing substantially. Due to the VP of sales initiatives the company was
able to procure several key accounts. Transition was due to competitive price an
d customer service. The Cedar product category required expansion and evaluation
. With the companiesa ability to develop a significant line of Cedar products fr
om wall paneling to shoe trees, we are approaching the major Retail club based a
ccounts to create Cedar Kits for a 52 week business. Also developed new products
, such as Flooring and flux finish stones to add to the companies overall produc
t groups.
On entering the Company; I revised following product development plans.
a Building a complete Cedar product line, Hangers, Boxes, Chests, Closets, Organ
ization, Balls, Blocks, and Shoe Trees, all made of American Aromatic Northern C
a Develop product groups by attending trade shows in such items as Flooring and
Poly Paneling.
a Vetting independent representativeas sales agents for the United States coveri
ng three major categories, Wood Paneling, Closet Organization, and tile and ston
e dealers.
THE HOME DEPOT, Atlanta, Georgia a 2008-2009
Largest home improvement retailer in the United States.
Merchandising Execution Associate.
Worldas largest retailer instituted new division for merchandising key vendors p
rograms. Maintained product sets in accordance with corporate directives. Ensure
d set compliance with planograms. Verified inventory stocks and analysis of prod
ucts sales status. Educated store associates on new products and usage. Maintain
ed strong relationships with department managers and associates.
a Executed seasonal Holiday sets with Execution Manager
a Offered fast track to management position for new departments
a Created and built Point of Purchase displays
a Worked with management to create action plan for 7 divisional stores
a Utilized store computer systems to access key merchandising reports

IN WOOD INDUSTRIES, Covina, California a 2003-2008

$687K manufacturer of residential and commercial cabinetry.
Grew, and profitably sold the company after increasing overall consumer and Inst
itutional sales. Built a large referral base and strong vendor relationships. Dr
ove new business development, and oversaw an outside marketing expert in creatin
g company website. Interfaced with customers on cabinetry designs and remodels.
Led employee cross-training. Increased efficiency and capacity through manufactu
ring time studies.
a Increased sales 27% in the first year after acquisition.
a Assembled a complete finishing department that added directly to the bottom li
a Won a large contract with the City of Los Angeles for housing projects.
a Improved internal and client communications by implementing a new computer sys
a Penetrated the local hospital market as a result of cold calling.
a Introduced cutting-edge design software that allowed clients to view 360 degre
e visuals of their projects, dramatically boosting the closing rate.
a Automated key elements of the manufacturing process to increase output.

HANDLE WITH CARE PACKAGING STORE, Santa Monica, California a 1988-2003

Franchise packing and shipping business.
Sales, Marketing & Distribution.
Worked with associates to complete business build-outs and run all company opera
tions. Managed freight and logistics programs. Marketed global shipping services
to antique and electronics retail stores, furniture dealers, galleries, and sma
ll businesses. Served a number of large celebrities including Jimmy Smits, Sally
Field, Sylvester Stallone, and Walter Matthau as well as Ritz Carlton.
a Business ranked among the Top 10 Sales Volume Stores nationwide among 300+ loc
ations for 10 consecutive years.
a Drove sales growth of approximately 15% per year.
a Implemented computer shipping documentation and electronic package tracking.
a Eliminated commercial vehicle costs by forging a partnership with U-Haul Corp.
a Introduced Injection Foam to better pack delicate items and expand capacity.
a Earned community and national recognition and was featured in Newsweek.

MAPEI CORPORATION, Deerfield Beach, Florida a 2001-2003

The largest manufacturer of tile grout, thinset, concrete, and adhesives for sto
ne and wood flooring.
National Sales Manager, Retail Division
Tasked with turning around the Loweas Home Improvement account in only 60 days,
including accelerating shipping times, achieving 100% fill rates, and delivering
clean, undamaged product for every shipment. Built new business in The Home Dep
ot and Menards.
a Improved market share to $14M in 6 months.
a Achieved turnaround in 45 days, more than 2 weeks ahead of schedule, and earne
d new business from Loweas as a result.
a Launched a new product category that generated $2.5M in revenues in the first
a Established and managed the Home Improvement Division, overhauled reporting an
d tracking processes, and implemented close control over shipping and field repr
a Negotiated a new freight program that saved the company approximately 5% natio


PORTOBELLO AMERICA, INC., Anaheim, California a 1998-2001

One of the largest Brazilian manufacturers of high-end ceramic and porcelain til
National Sales & Operations Manager aRetail Divisiona
Championed reorganization and realignment of the South American companyas US ope
rations to improve relations with Home Improvement Company, Loweas. Built a Home
Improvement Team to process orders, oversee shipments, and manage customer serv
ice. Provided training on order processing, information sharing, and the general
American retail environment to Brazilian management.
a Turned around poor lead times, lost freight, and container configuration chang
es to salvage the Loweas account and maintain their business, increasing sales b
y $5. 2M.
a Formed National Distribution facilities supporting ajust-in-timea shipments di
rect to Loweas
a Rolled out a new private label product-line for Loweas.
a Negotiated freight from harbor and supply chain management to all retail accou

Stutz-Davis Company, Pico Rivera, California a 1989-1998

Manufacturing representativeas agency to Home Improvement & Mass Markets, Distri
bution faculty, and Service Company.
President & CEO
Cultivated new product lines for sales, service and warehousing business, intera
cting daily with sales managers and potential clients. Built additional business
from the existing client base. Partnered with sales managers to develop marketi
ng new products, packaging, and store-level program merchandising.
a Grew the company 12%-18% annually.
a Gained a market advantage by providing product display design services.
a Saved more than $100K in 1 year by transitioning to computer-based inventory p
a Launched a new vacuum forming repackaging service option to increased capacity
a Developed Distribution for Home Base, Costco, formally Price Club, Home Depot,
and Ralphs, just to name a few.
Proficient in Microsoft office applications, including Word, Excel, PowerPoint,
ACT, Outlook, and Quick Books Pro. Knowledge of EDI systems and MAS 90.
Graduate Studies in Business (Pepperdine University)
Undergraduate Studies in Accounting & Marketing (University of California at Los
Inventory Control Specialist, (ADP, Advanced Data Processing)
Product Development, Management Training (BMW of North America)

English & Spanish