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F.

SCOTT SMITH
14 Dorado Road
Laurel Springs, NJ 08021
609-410-6796 (cell) email: ssddd396@westpost.net

SUMMARY OF QUALIFICATIONS

Over twenty five years successful and diversified career involving sales, sales
management, marketing, territory management, and financial/budget responsibiliti
es.
Capabilities - Business Development and Profit Improvement... Forecasting ... St
rategic Business Planning ... Budget/Cost Control ... Account and Broker Managem
ent ... IRI Data Interpretation ... Account and Broker Management... Sales Plann
ing and Coordinating ... Meeting and Exceeding Goals and Objectives ... Social N
etwork Marketing ... Competition Committee Member ... Sales Training and Present
ations ...Product Knowledge... Customer Service Focus and Satisfaction...Problem
Solving... Employee Retention...Personnel Motivation and Development... Route O
ptimization

ACCOMPLISHMENTS
* Identified and acquired new business throughout the Metro NY/ Philadelphia
and Midwest markets.
New Accounts include Hy-Vee, Woodman's, Kings Markets, and Redner's Marke
ts.
* Independently created and implemented account specific marketing plans to en
sure sales quotas were achieved.
* 2009 Sales: $14.8M or 24% of company revenue. 2.97% increase over 2008.
* 2010 YTD Sales: $12.2M or 24% of company revenue. Trending 5% over 2009.

EMPLOYMENT CELEBRATION FOODS, LLC. New Britain, CT
1997 - Present Carvel Ice Cream Bakery Division
Key Account Manager (2006 to present)
Territory - Metro New York, Philadelphia and Midwest Markets
Manage assigned key account activities throughout above territory. Increased
profits by developing corporate executives/buyers at major supermarket chain he
adquarters to implement proven business plans. Source, target, acquire, and dev
elop new business via creating strong relationships with new and existing custom
ers. Client base includes Jewel/Osco, Weis Markets, King Kullen, D'Agostino's, W
akefern, Acme, Kings Markets, Redner's Markets, Giant Eagle, AHOLD, Shoppers, an
d Independents.
Liaison between Company, Key Accounts, Brokers and Distributors. Responsible
for profit/loss, cost control, budget, distribution, and quality assurance. Pr
epare and present proposals to new and existing customers regarding distribution
, space, sales, and service. Develop trade promotion calendars, and implement a
nd oversee promotions to assure proposed business plan follow through. Prepare
weekly territory reports with sales team to attain goals and objectives. Attend
and participate in industry trade shows and local sales meetings.
F. SCOTT SMITH Page Two
Route Sales Supervisor (1998 - 2006)
Territory - South East PA, Southern NJ and DE.
Responsible for management and direction of overall territory operations real
izing $6 Million in annual revenue. Hired, trained, supervised and prov
ided ongoing support for ten sales team members. Provided continuous training a
nd follow-up to store managers, staff, and vendors in product knowledge, sales a
nd marketing strategies. Conducted monthly product/motivational/safety meetings
to ensure team success.
Route Sales Representative (1997 - 1998)
Territory - Southern NJ.

EDUCATION SAINT JOSEPH'S UNIVERSITY, Philadelphia, Pa
Candidate- Executive MBA - Food Marketing
LASALLE UNIVERSITY, Philadelphia, PA
Bachelor of Science- Business Administration - Major: Marketing - 1989
COLORADO OUTWARD BOUND, Leadville, CO.
Leadership Development Semester - 1985

Additional training:
* Carvel Training Centers (1998 - 2008): Time Management, Progressive Discip
line Techniques, Preventing Union Inroads ... Safety in the Workplace
* Get Motivated Business Seminar - Various Guest Speakers -2005 and 2009, Man
aging Multiple Projects, Skillpath Seminars - 2003 ... First Time Supervisors, S
killpath Seminars - 2002 ... Personal Power, Tony Robbins - 1989 and 1991

MILITARY UNITED STATES MARINE CORPS - Communications Material Security Specialis
t
Honorable Discharge 1985-1988

References Furnished Upon Request