Making your mission sustainable Bryce – Christa – Melissa – Nelle - Shauna

Mission Marketing Resources

Finance

Who do you know?

How can your mission help them?
Internal

University

Advertising

Grants

Constituency

Corporate

Creating a sustainable pocket

Goals

Opportunities

Income

Internal

University

Advertising

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Constituency

Corporate

•  Seek strategic partners •  Prioritize and secure 501c3 •  Urgency – short, mid, long term
Internal

University

Advertising

Grants

Constituency

Corporate

University Partnerships

Online Advertising

Grants

Building Constituency

Corporate Sponsorships

Making it Happen

Building an educational community

Locate your top potential partners with similar objectives

Internal

University

Advertising

Grants

Constituency

Corporate

•  Art sold online •  Journalism students contribute content

Internal

University

Advertising

Grants

Constituency

Corporate

•  Aslan Media Club Chapters (Net Impact Model) •  Research database •  Student user features

Internal

University

Advertising

Grants

Constituency

Corporate

•  Youth and community engagement •  Interns, fellows, scholars of varying industries

•  Executive education and lifelong learning

Internal

University

Advertising

Grants

Constituency

Corporate

Enhancing your online headquarters

•  Considerations for target segments
Verbal

Visual

Relationship

Internal

University

Advertising

Grants

Constituency

Corporate

Internal

University

Advertising

Grants

Constituency

Corporate

to Strategy

profit

Internal

University

Advertising

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Constituency

Corporate

Opportunities and criteria

•  Prioritization & considerations

• Unlock the opportunities
Internal

University

Advertising

Grants

Constituency

Corporate

Events and donor support

•  Network/ Experience

•  Finance & Feasibility

Marketing/ PR/Sales

Human Resources/ Finance

Mgmt/ Operations •  Expertise/ Skills

Visionary •  Ideas/ Perspective

Internal

University

Advertising

Grants

Constituency

Corporate

•  Short to long term planning

Micro Macro Events

Internal

University

Advertising

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Constituency

Corporate

• Online and offline • Global and local
It all started with Twitter….

But who?

They follow you there, they will follow you to events
Internal

University

Advertising

Grants

Constituency

Corporate

•  Gift giving •  Best practices & best giving

Internal

University

Advertising

Grants

Constituency

Corporate

•  Harness your twitter following, engage and educate your readers and supporters

•  Spread your brand and mission, build your donor support base

Internal

University

Advertising

Grants

Constituency

Corporate

•  Mapping your mission to numbers •  Building an online community through youth

Internal

University

Advertising

Grants

Constituency

Corporate

Building a constituency with cross & cause marketing

Internal

University

Advertising

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Constituency

Corporate

•  Clarity > The right players and timing

•  Don’t let your value judgment become blurry
Internal

University

Advertising

Grants

Constituency

Corporate

Implementation

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