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MODULE: PROJECT MANAGEMENT
Punjabi By Nature ( North Indian Food Restaurant Business in Southall U.K)
Tutor Name : Mr. AMARJEET WALIA
SUBMITTED BY : TARVINDER SINGH
Leadership/ change/ team management Conclusion Bibliography .Table of Contents Introduction Aims. Scope and Objectives Definitions and project life cycle Work breakdown Structure Gantt chart Critical Path Findings: Business case Issues in implementations 1.Monitoring and controlling of project 2.
Birmingham. Gidda for Punjabi touch. tables. clothes. Another place for drinking liquor and some events for entertainment like Punjabi events Bhangra. No half measures will be taken to ensure the quality of the servings.INTRODUCTION: Punjabi By Nature will be a Traditional Punjabi Food restaurant and Bar based in the Southall. In Punjabi by nature will be divided in to two parts one is proper sitting restaurant. . In abroad the Asian and Punjabi community like tourist and international students wants to eat the traditional Punjabi food and it’s a dream for them to eat the traditional Punjabi food in abroad countries. Lassi (a drink made out of yogurt) & the very traditional Makki Di Roti & Sarso da saag. Because when the costumers enter our restaurant they will feel as if they are in the Punjab. Peoples from Punjabi backgrounds coming from other cities of UK & from countries like India. The curry’s (vegetarian & non-vegetarian). Canada. and Manchester. Australia & US have no choice but to eat at places like McDonald’s & Pizza Hut because the other small restaurants in the local lingo are not providing hygienic & good quality Punjabi food. Punjabi by Nature will serve traditional authentic Punjabi food to the likes of Locals & Business & Leisure Tourists. Gradually efforts will be made to open branches in the town centre’s and nearer to local airports in the leading towns’ and cities in UK like. Interior of the restaurant will be proper traditional way starting from spoons to all the dishes. the ambience of culture & tradition will be of particular importance to the design of the restaurant & the way we present our business. The Southall city is near the Heathrow airport and lots of Asian communities living there because Southall is well known as mini Punjab (INDIA). The motivation for this business is the maximum Punjabi communities and Indian population living in London and Southall city. However. London UK. Bradford. interior decorations and colours. The Menu will include both vegetarian & non-vegetarian items including the very renowned dishes like the chicken Tikka.
This includes fast. The scope of the Punjabi Restaurant is based on our mission that every employee strives to provide 100 percent customer satisfaction. There are many restaurants in Southall even then it will be a most popular restaurant & Bar because of its services like: parking place. Punjabi environment. Today. a range of quality food. about the . Scope and Objectives The Aim of the ‘Punjabi by nature’ is to become a regionally prominent quality traditional Punjabi food restaurant & Bar.for every customer. A clear understanding of these phases permits managers and executives to better control resources to achieve goals. To provide different Music themes and events for every weekends.every visit. project. To provide better sitting arrangements for singles. or product has certain phase of development know as life-cycle phases. royalty cards. The objectives of the restaurant and bar are as below: To provide better quality food To provide better ambience To provide better culture of Punjab this will reflect in its food.Aim. or even companies within the same industry. culture events and main thing is membership cards. and anticipation of customer’s needs and the scope of restaurant are also the Punjabi communities living in London and people who come to London to see Southall which is known as mini Punjab. Definitions and project life cycle Every program. families and drinkers. friendly and attentive service. accuracy in order taking and filling. there is no agreement among industries.
testing. This is understandable because of the complex nature and diversity of project. The theoretical definitions of the life-cycle phases of a system can be applied to a project.life-cycle phases of a project. planning. Work Breakdown Structure PUNJABI RESTURANT & BAR FOUNDATION SERVICES PROMOTION RISK FUTURE NEEDS 5 YEARS BUDGET MULTI FOODS PLACE LICENCES COST FOOD VARITY BAR COUNTER SITTING MARKETS CUSTOMERS ADVERTISES CULTURE PROGRAMES COMMUNITI ES SPORTS ACCIDENTS STANDARDS SALES QUALITY FOOD SECURITY PROMOTION FRANCHISES FEEDBACK IMPROVMENT INTERIORS MUSIC PARKING QUALITY STAFF SERVING . implementation and closure. This phases include: conceptual.
. The business case includes: A detailed description of the problem or opportunity A list of the alternative solutions available An analysis of the business benefits. cost risks and issues A description of the preferred solution A summarized plan for implementation.Gantt chart Findings: Business case The trigger to initiating a project is identifying a business problem or opportunity to be addressed. A business case is created to define the problem or opportunity in detail and identify a preferred solution for implementation.
Pizza Hut.The business case is then approved by an identified project sponsor. 3. Another important segment of our customer base will be occasions like marriages & other parties where we can supply our cuisines. No previous experience in the restaurant industry. Near to the world biggest airport 2. Customers don’t have a time to wait till the food cooked. & burger king. Our target will be to encourage local people towards the Punjabi cuisines and Punjabi culture about which they are not aware. The time factor is big with today’s customers. international students and the local people. The food made in city households is also a type of fusion between Indian & western cuisine because of time restraints. Moti-Mahal. Chandni Chowk and Chindi Cor. We will gradually look into this segment of our customers once we are on our way. KFC. 4. 2. The competitors are Haveli. Target market: The target market is both domestic & international tourists. Among the domestic tourists & the locals. . and the required funding is allocated to proceed with a feasibility study. Easy availability of fast food from Global restaurant chains like the local take away. McDonald’s. It is in the famous place of London 3. Also people of Local origin coming from western world countries are forced to take their children to places like McDonalds because there is no better alternative. Main population is Punjabi near the restaurant 4. Opportunity 1. mostly people with families are our target audience who want to introduce their children to the proper culture & tradition of the region. Punjabi celebrities love to have food in Punjabi restaurant Threats 1. so people depend upon restaurants in the city to get a proper taste of the traditional local food.
the fast food chains pursue a very aggressive advertisement strategy & most of the people probably know the menu’s of these fast food chains by heart. privilege cards. websites. But we don’t have to worry here because our customers will be familiar with our menu as they might have eaten all the traditional cuisines before. It is also important to emphasize here that once we are established we will start to offer a more diverse menu i. A. fliers etc This marketing strategy might not prove beneficial in the initial stages because of cash restraints because our indirect rivals i.SUPPLIERSOur Major Suppliers will be local supermarkets like Tosco. We will use other modes like local newspapers. The most effective promotion is word-of-mouth (Kirby. As our restaurant is a family and bar based venture. special discounts for students.e. As an example here the traditional chicken biryani made of rice & chicken is cooked differently with some varied ingredients. MARKETING STRATEGYAccording to David A. radio. Kirby (2003) ‘Promotion is essential for every new business’. We should take alcohol license it will be necessary. discount vouchers. . it will be a fusion of traditional dishes. But as a new business we can’t afford to rely only on this mode of advertisement. 2003). Particular emphasis will be laid on establishing good a relation with the suppliers as these are essential for our long term success & continuous growth in the market.D. Punjab is famous for good quality spices so we will import spice from there. We aim to attract a significant portion of the local & international tourists by the means of this cultural & traditional showcase of our love for celebrating life & enjoying good Desi or traditional food. Furthermore employees will be required to wear traditional dresses so as to add to the feel of the cultural environment. The recipes for such dishes will be acquired from the UK by the entrepreneur himself & the other versions of such dishes available in Australia & Canada will be acquired through friends & relatives. local TV adds. Morrisons etc a good source to ensure quality vegetables & spices.e. ads in magazines.. A very significant strategy of ours will be to advertise our traditional dance performing groups known as the Bhangra & Giddha groups. posters at university . Free Home delivery on time. Asda.
Various cooking utensils. The business will also require two full time trained & skilled managers along with two part time managers for support. Future Vision We will enhance our target market. A staff of 06 attainders & one head chef alongside three assistant chefs will also be hired. 40-50 paxs tables. We will upgrade our menu time to time. We will expand everywhere in UK. The restaurant will acquire approx. PREMISES & EQUIPMENT NEEDSFirst we need a big place will be leased where the entrepreneur has decided to construct the restaurant. One member of the entrepreneur’s family will always be present at the restaurant to keep an eye on the operations.(TRADITIONAL PUNJABI DRESS) An average meal for a family of four members will cost between £ 30 to £ 35. People of major importance will be first of all our financers i. grinders & mixers & ovens will also be bought. microwaves. The bank is very important because the entrepreneur can’t raise all the funds required by himself or through his family. 1500 to 2000 square feet and will accommodate approx.e. The premises will have with safety equipments like fire extinguishers. One of the most significant people will be the interior designer & the architect of the restaurant who will be able to put the entrepreneur’s vision to reality by providing a traditional & ethnic look to the restaurant both on the inside & the outside. burners. Promotion of Punjabi cuisine as well as culture. ROLE IN THE BUSINESSBusinesses of complex nature can’t be run single handily. crockery & cutlery. grills. electronic tandoor. smoke detectors & CCTV. To realise . refrigerators. our family & the bank.
com/od/businessplanning/g/missionstatemen. an event managers services will also be hired.com ©2009 About.e. About.about. Glasgow. A. a part of The New York Times Company http://sbinfocanada.950 10000 23950 33950 BIBLIOGRAPHY Kirby.com. to have live folk dance performances every weekend.one of the most important marketing strategies i. FINANCIAL HIGHLIGHTS Start-up Summary (all figures in GBP) Construction costs including interior designs & safety equipment Seating chairs & tables Kitchen equipment & utensils Promotional activities Staff remuneration (each month) Staff dresses Insurance (every month) Legal Miscellaneous Total start-up Expenses Investment (all figures in GBP) Investors Entrepreneur Bank Loan Total Investment 6000 1000 2000 1200 20000 500 250 1000 2000 33. (2003) Entrepreneurship.htm . All the food products will be checked by the entrepreneur himself to ensure quality. By Susan Ward.D. McGraw-Hill Education.