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STUART BARRY ZUCKERMAN

15 David Drive [H] 973-328-3389


Randolph, New Jersey 07869 [C] 201-665-5699
szeaadb4@westpost.net
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SENIOR MARKETING EXECUTIVE
_Experienced in creating highly salable products, packaging and
sports marketing programs that bring results._

RESULTS

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Developed the strategy to take Eco-Drive to the next level INCLUDING
UPGRADING AVERAGE PRICE POINTS FROM $59 TO A $250. CHANGES LEAD TO
DOUBLING THE REVENUE AND THE PROFITS for Citizen.
- INTRODUCED AND MANAGED CITIZEN'S MAJOR MARKETING CAMPAIGNS IN
SPORTS MARKETING beginning with the America's cup sailboat races in
San Diego where Citizen became the OFFICIAL WATCH AND TIMER.
- PARTNERED WITH LOUIS VUITTON to do timing for the Louis
Vuitton Cup [Challenger races for the America's Cup].
- Participated in selecting Citizen's BRAND AMBASSADORS
INCLUDING ELI MANNING [NFL] , MATT KENSETH [NASCAR] , PADRIG
HARRINGTON [PGA], PAULA CREAMER [LPGA golfer].
EXPERTISE
- New Product Development - Sports marketing - Brand
Recognition - Displays

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Citizen Watch Company of America Lyndhurst, NJ 1988 - 2010


SENIOR VICE PRESIDENT OF MERCHANDISING AND SPECIAL EVENTS MARKETING
1992 - 2010
_Responsible for directing the design team for all new product
development, purchasing, displays and packaging. Professional staff:
4. Purchasing budget: $100M. Displays and packaging: $2M._
- Over a ten year period took Citizen FROM THE #5 BRAND TO THE
# 1 BRAND in the mid priced market in the US, UK AND CANADA.
- Developed the strategy to take Eco-Drive to the next level
INCLUDING UPGRADING AVERAGE PRICE POINTS FROM $59 TO A $250. CHANGES
LEAD TO DOUBLING THE REVENUE AND THE PROFITS for Citizen. Eco- Drive
IS NOW OVER 80% OF CITIZEN'S REVENUE AND PROFITS.
- Instrumental in changing the image of the company and its
products through a total revamp of packaging, displays and aggressive
sports marketing programs.
- Led the implementation of the COMPANY'S FIRST DATA BASED
INVENTORY AND FORECASTING SYSTEM which allowed management to view by
SKU critical marketing data. As a result we were able to IMPROVE OUR
STOCK TURNS FROM 2.5 TO 3.5.
- SPORTS MARKETING
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Participated in selecting Citizen's brand ambassadors including Eli
Manning [NFL],
Matt Kenseth [NASCAR], Padrig Harrington [PGA] Paula Creamer [LPGA].
*
Partnered with Louis Vuitton to do the timing for the Louis Vuitton
Cup (Challenger races for the America's Cup).
*
Created the first timing system which instantly relayed timing on 3
race courses.
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Hosted 1500 customer winners of a contest for the 1995 America's Cup
.
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Hosted 40 grand prize winners in New Zealand for the 2000 America's
Cup.
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Sponsored 10 events in both skiing and beach volleyball in order to
target a younger customer.
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Became the official watch and the official timer for the US Open
Tennis Championships and shortly after became a Corporate Champion of
the USTA.
Vice President of Merchandising 1988-1992
_Responsible for directing the design team for all new product
development, purchasing, displays and packaging. Professional staff:
7 Purchasing budget: $30M_
- Redesigned the ladies watch line which led us to penetrate
new accounts and an increase of 15% growth in sales.
- Introduced and managed Citizen's major marketing campaigns in
sports marketing beginning with the 1992 America's cup sailboat races
in San Diego BECOMING THE OFFICIAL WATCH AND OFFICIAL TIMER.
Seiko Time Corporation Mahwah NJ. 1974 - 1988
General Manager and Senior General Manager 1976 - 1988
_Responsible for managing the design team and new product
development for all product categories. Professional staff: 5_
- Developed over 150 new models a year for all product
categories including Pulsar, Lorus, Jazz and Clocks representing 25%
of corporate sales.
- For six years led the timing team for the annual National
Horse Show at Madison Square Garden.
- Introduced the Seiko Clock brand in the US which created $25M
in revenue annually.
Supervisor, Order Processing 1974 - 1976

BA, Political Science, City College of New York 1971