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Jeffrey S.

Schnabel
8400 Burkwood Cove * Austin, TX 78735
Mobile: 512-913-7480
jseeeb54@westpost.net
Executive Profile
Strong Leadership in Advanced Technology Companies: Large Corporate Environments
, Startups, & Turnarounds
Results driven, hands-on executive with 20+ years' experience leading and execut
ing business & product strategy, marketing, sales & business development, custom
er support and technical teams. A proven performer who moves easily from vision
and strategy to implementation and follow-through. Talent for making rapid ass
essments of diverse situational challenges and then developing and leading the r
esulting action plan. Strong technical acumen. Confident, articulate and persu
asive. Key strengths include:
Business & Market Strategy Development
Market Analysis, Penetration & Expansion
Company & Product Launch
Product Marketing/Management
New Product Development
Market Communications Planning
Channel Marketing & Development
Analyst & Press Relations
Customer Relationship Development
Product Management Process
Professional Experience
BURKWOOD DEVELOPMENT GROUP, Austin, Texas - 2006 through present
(Private equity/investment firm focused on real estate investments, land develop
ment, and brokerage)
CEO & Owner
- Established business plans & metrics, marketing & operational plans, and go to
market strategy for a real estate investment firm focused on private equity pla
cement, land & property development, & brokerage.
- Developed and implemented ROI and market trends toolset to collect, analyze, a
nd evaluate profitability data on broad market and deal specific opportunities f
or investment placement, and individual acquisitions.
- Identified and negotiated 126 transactions (18 for investment/development purp
oses).
Achieved an ROI of 17% per year over 4 years on $3.6M invested, with total trans
action values (investment and non-investment) in excess of $35M.
NATIONAL SEMICONDUCTOR, CORP., Santa Clara, California
WINBOND ELECTRONICS CORPORATION, San Jose, California - 2003 to 2005
U.S. Major Accounts & Third Party Business Development, Advanced PC Division (AP
C), Israel
-Procured large scale integration opportunities with Dell, HP, IBM and Intel for
the Israeli PC Division's advanced server management platform architecture.
- Increased gross margins from 56% to 61%, and increased sales pipelines from $4
2M to $61M.
Integral part of team effort to successfully position APC for sale to Winbond.
- Provided transition team management for 6 months following acquisition, retain
ing all design wins and sustaining 100% of sales pipelines, with no margin erosi
on.
STONEFLY NETWORKS, INC., San Diego, California - 2002
(An Intel Funded Startup delivering Ethernet Based Storage Area Networks - IP SA
Ns)
Vice President, Marketing, Product Marketing, & Business Development
- Reworked company messaging/positioning and product strategy, and completed com
pany and product launch roadshow in less than 60 days, which resulted in:
- Over 60 interviews, including top 20 analysts and top 20 press/editors
- Over 200 placements with exceptional coverage in leading trade journals, and
online sites.
- Received endorsements from 7 of the top 8 industry analysts, with written op
inions from top 4
- Managed redesign of website, and all print & online collateral, including desi
gn and production.
- Developed long-term product roadmap, branding & pricing strategies, marketing
programs & promotions, and product development & product management systems/proc
esses.
INTERACTIVE SILICON, INC., Austin, Texas - 2000 - 2002
(A Dell Ventures Funded Startup Developing Next Generation Memory Compression Te
chnology for Intel Servers)
Vice President, Marketing, Product Marketing, Sales & Business Development
- Managed business development effort with Intel to license ISI technology, incl
uding primary negotiations & contracts development.
- Part of the team effort that re-engineered business plans to establish strateg
ic business and product direction, and secured $14M in round C financing.
- Developed company branding and product strategy, and instituted product develo
pment & product management processes.
- Established sales support infrastructure, marketing communications, and produc
t launch plans.
DELL COMPUTER CORPORATION, Round Rock, Texas - 1999 - 2000
Director of Marketing, Americas Enterprise Marketing
- Responsible for marketing and sales support efforts for all enterprise product
s sold in the Americas, with revenue growth from $1.3B to $1.84B, and server uni
t shipments increasing 40% YOY.
- Launched 12 server & storage products representing 70% of enterprise revenue w
ithin 12 months.
- Implemented group wide reorganization resulting in a 2x increase in internal s
atisfaction ratings across Dell's 7 Americas' sales units. 3 management direct
reports, with a team of 30.
- Key member of Dell's PRP re-engineering team designed to improve the product d
evelopment process and provide tighter integration of customer requirements duri
ng product development.
COMPAQ COMPUTER CORPORATION, Houston, Texas - 1997 - 1999
Director of Product Marketing - StorageWorks Product Division
- Complete Product Marketing and Product Management responsibility for Compaq's
StorageWorks family of storage solutions, including all primary & secondary stor
age, and storage management solutions.
- Drove Compaq's enterprise storage architectures, and the introduction of 4 ent
erprise storage solutions.
- Integral part of developing business unit integration plans for the merger of
Compaq and Digital.
- Responsible for 4 geographically dispersed teams with 3 management direct repo
rts and a team of 34.
Senior Marketing Manager - Servers & Storage, North America
- Established and executed direct marketing and channel programs that increased
enterprise revenue in North America from $2.9B to $3.8B (+26%); and increased se
rver market share from 32% to 35%.
- Established and executed programs to drive the enterprise solutions sales proc
ess, including rapid consulting engagements, large opportunity sales support tea
ms, and enterprise demonstration centers.
- Designed and launched Compaq's Enterprise Storage marketing initiative in Nort
h America.
- 3 management direct reports, and team of 8, responsible for complete product l
ife-cycle management.
STORAGE DIMENSIONS INCORPORATED, San Jose, California - 1995 - 1997
Director of Product Marketing
- Increased PC-LAN server storage revenues from $26M to $42M, representing 60% o
f company revenues, up from 50% in 1995, which successfully positioned company f
or IPO in Q1'97.
- Introduced the industry's most competitive and innovative third-party entry-le
vel RAID storage solutions.
- Created a distinct and recognizable sub-brand for future product platforms.
- Responsible for complete WW product life-cycle management of PC-LAN third part
y storage solutions.
HEWLETT-PACKARD COMPANY, Palo Alto, California - 1984 - 1995
Fast-track advancement during a successful 11-year career through the following
roles:
Senior Product Marketing Manager - North America PC Division, Santa Clara, Calif
ornia, 1993-1995
- Introduced 3 industry award winning PC systems, and created HP's first Intel b
ased workstation channel marketing programs.
- Managed complete product life-cycle management for North America.
Business Development Manager - North America PC Division, Santa Clara, Californi
a, 1992-1993
- Managed HP's program for large opportunity PC sales, including lead tracking,
bidding, quoting, and reporting, P&L analysis, and custom configurations.
- $120M revenue opportunity with a 60% close rate.
Large Corporate Account Sales - Midwest Sales Region, Dayton, Ohio, 1987-1992
- Exceeded quota each year by over 20%.
- Successfully placed 16 new products on 40 company short lists, with sales in e
xcess of $15M.
- Account list included P&G, GE, & Wright-Patterson Air Force Base.
Professional Services Systems Engineer - Midwest Sales Region, Dayton, Ohio, 198
4-1987
- Lead regional PSSE for PC integration, datacomm, software design/development a
nd data base opportunities.
- Managed 42 clients for first-call response with +97% customer satisfaction rat
ing.
MONSANTO COMPANY, Dayton, Ohio - 1981 - 1984
Systems Manager/Systems Analyst, Dayton Pilot Plant
- Integrated multi-vendor systems in a lab automation environment resulting in s
avings of over $4M.
- Designed and implemented applications and communication infrastructure for sho
p floor tracking system reducing pilot production times by over 60%; quality exc
eptions by 66%, & development costs by $1.5M.
- Established budgeting and P&L systems for reducing targeted expense overruns b
y $450K.
- Converted manual reporting systems to online applications resulting in savings
of over $2.5M.
Education
University of Dayton, Dayton, Ohio
Bachelor of Science, Major - Accounting, Minor - Computer Science
References - Available Upon Request