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NICOLE BERNSTEIN

12 Turnham LN Gaithersburg, MD 20878 (301) 908-5297


nbf4c98e@westpost.net Objective
Looking for a fast-paced and challenging environment that will
leverage my marketing, management and customer service skills.
Profile
Motivated, personable business professional with a successful track
record initiating and driving successful marketing programs in
dynamic small company environments. Track record of highly effective
program development and management in both public- and private-sector
organizations. Able to quickly size, assess, develop and implement
high ROI marketing programs based on traditional and Internet-based
campaigns. Talent for quickly mastering technology including, but not
limited to, the Microsoft Office Suite, Microsoft CRM and various Web
and multimedia tools. Intensly focused on delivering high quality
results ahead of schedule.
Skills Summary
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Develop Unique Marketing Strategics and Campaigns
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Creative Thinker
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Web & Print Content Development
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Web 2.0 Marketing
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Primary Market Research
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Trade Show Planning and Execution
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Public and Media Relations
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Accounting/Bookkeeping
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Front-Office Operations (Employee Management)
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Professional Presentation Development
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Distill amorphous project requirements into detailed and effectively
executed work plans
Professional Experience
Mobility consulting and contracting co, inc.
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_Construction company specializing in accessibility modification and
consulting a" Adelphia, NJ_
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MARYLAND BRANCH MANAGER, 9/2008 a" PRESENT
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Manage corporate marketing and communications functions. Oversee the
marketing budget and manage an eight member team. Responsibilities
include direct brand management, public relations, corporate
positioning, product launches, advertising, sales collateral
development and trade show marketing.

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Developed and launched integrated, multi-channel print, catalog, Web
and direct marketing campaigns.
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Established regional brand awareness with over 300 contacts in three
months.
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Increased sales by more than 30%.
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Identified opportunities based on researching new product
capabilities and product line extension.
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Collaborated with construction teams to create campaigns that drove
incremental sales.
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Used creative techniques to bring new products and technologies from
the commercial to residential market, thereby creating a competitive
advantage for Mobility Consulting through expanded product and
service offerings.
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Performed ongoing customer and market research including demographic
profiling, which enabled me to identify and capitalize on unmet market
needs within the prospective customer base.
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Leveraged minimal resources to return 15x return on marketing
investment through networking and creative marketing.
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Compass wire cloth company


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_National industry leaders in wire cloth manufacturing_
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MARKETING INTERN, ACTING MARKETING DIRECTOR, 10/2007 a" 3/2008
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Helped establish internal marketing functions within the firm. Used
my creativity, computer and marketing communication skills to
significantly enhance the company's marketing materials.
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Helped this $10M annual firm establish their first formal marketing
function. Prior to my arrival, the Director of Human Resources
handled all marketing activities.
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Quickly learned Microsoft CRM. Strategized, developed and executed
marketing campaigns using Microsoft CRM to a population of more than
600 customers.
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Generated over 1,000 sales leads from Internet-based systems.
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Personally called prospects to further qualify prospects as
potential customers.
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Used output from my marketing and follow-up contacts to create
detailed tabular information which was provided to the sales team.
This resulted in a highly effective leveraging of my time and
marketing program to pre-qaulify the list of 1,000 suspects down to
100 prospects. Made the sales force much more effective, as their
time was spent on qualified prospects.
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Developed marketing kits and sent to top prospects, thereby creating
awareness and further preparing prospects for direct contact by our
sales representative.
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Federal energy regulatory comission [Ferc]


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_Regulates the interstate transmission of electricity, natural gas
and oil_
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MARKETING INTERN, 7/2007 a" 8/2007
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Provided support in the Office of Enforement. Served in the Divions
of Financial Regulation within the Forms Administration Data Branch.
Performed a wide range of project-oriented tasks, often in 1/10th the
time that had been budgeted. I was a self-starter that impressed FERC
leadership with my ability to quickly scope projects, develop a work
plan and execute against that plan, producing work that exceeded
management's quality goals.

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Examined quarterly report database information to analyze results
reported by wholesale buyers and sellers of electricity.
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Performed compliance research project involving the analysis of more
than 250 jurisdictional oil companies to determine filing status. Used
database to develop trend analysis to help FERC project filing trends.
Completed this month-long project (forecasted) in two weeks.
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Significantly improved quality of FERC database through audit of
company form submission. Identified and corrected significant issues
resulting from company name changes, mergers or change in ownership.
Required very focused and creative investigative approaches as
indications of errors on one filing would lead to issues with
additional filings that needed correction.
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Was able to distill massive amounts of data into management reports
using a creative color-coding methodology. Not only was I able to
significantly accelerate my productivity, but my methodology and
creative approach saved more than 200 project hours for the team.
Technology
Software
MICROSOFT OFFICE (WORD, ACCESS, EXCEL, POWERPOINT), MICROSOFT CRM,
MICROSOFT WINDOWS, MAC OS X
Web/multimedia
SEARCH ENGINE OPTIMIZATION, WEB SERVER ADMINISTRATION, CONTENT
MANAGEMENT SYSTEMS Education
temple university, fox school of business
BACHELOR OF BUSINESS ADMINISTRATION, 8/2008
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Majored in Marketing.
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Graduated with 3.24 GPA.
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Studied International Marketing in Rome, Italy during 2007 Summer
session
OTHER ACTIVITIES / INTERESTS
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Held executive officer position for collegiate chapter of American
Marketing Association (AMA) from 2006-2008.
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Applied knowledge of rehabilitation products and services to
project-manage a $30K residential rehabilitation while a full-time
student.
References Upon Request

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