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D'ANNE HOTCHKISS 1265 Park Street Robbinsville, New Jersey 08691 917-693-1773 SUMMARY OF QUALIFICATIONS Innovative

program manager who is passionate about applying public relations str ategies to meet current needs. At home driving tactical execution and measuring outcomes and meeting critical metrics. Solid communicator with the interpersonal skills necessary to mentor and manage large teams under a variety of circumstan ces and in the face of competing priorities. Experienced managing seven-figure b udgets. A creative, organized and thorough planner who designs and implements ex tensive programs. Meets deadlines while maximizing opportunities and relationshi ps. Works effectively with direct reports, peers, customer and partner senior ma nagement and executives. PROFESSIONAL EXPERIENCE Teradata Corporation, Public Relations Director October 2005 Present A $1.7 billion global public manufacturer of enterprise data warehouses. Program manager responsible for 12 vertical industries plus two corporate programs and key business partnership. Lead social media efforts. Provide direct support to g lobal teams in these verticals and additional support to EMEA team. Direct agenc ies work. Cross-functional coordination. Report to public relations Vice Presid ent. * Each quarter secure high-value media coverage about Teradata and its technolog y in major publications, including New York Times, Wall Street Journal, Informat ion Week, CIO, and others, and periodic coverage on CNN News, CNBC and others on Teradata corporate performance. Teradata named to 2010 list of "10 Most Strateg ic Vendors" by Information Week. * Prepare spokespersons for interviews with national news media; Develop media s ound bites and key messages. Write media pitches and news releases. From 2007 2009 increased number of interviews of top spokesperson by 32.5% and a previousl y under-used spokesperson by 260%. Expanded number of top spokespersons 300%. To tal interviews increased 6% from 2008 - 2009. Global 'mentions' in 2009 were 212 % of target. * Identified the need for and wrote the recommendations for a competitive public relations program in face of emerging competition. This program restored media coverage to a fair, accurate and balanced discussion. Regularly monitor and targ et ill-informed or biased reporters. * Instituted social media program to engage reporters and influencers; activitie s include Twitter with specific intent to influence major media reporters, webca sts and live Internet-transmitted events in order to increase interest and gain news coverage. A recent minor release received 13 tweets, 24 clicks and 3 Facebo ok responses by small target audience. Regularly use social media release format s for significant news. Write blog posts for chief marketing officer. * Expanded scope of public relations program to include highly influential Terad ata University Network of faculty and students worldwide. Earned significant cov erage in New York Times, ZDNet and others. * Coordinate global public relations team efforts for international customer con ference. Drive interviews for global journalists with corporate spokespersons, s ubject matter experts, third-party influencers and customers. A typical 3-day co nference includes 150 interviews and 60 international journalists. Established d irect correlation between reporter attendance and interviews with total annual n ews coverage. Use Twitter and live streaming video of news conference on site to journalists around the world to increase their knowledge. * Recommended to executive leadership the formation of Teradata Cares community relations program. Continue to build public recognition for this program through creation of digital videos, news releases and media relations. One video was vi ewed more than 500 times in the first month, another more than 350 times, more t

han twice the corporate goal. DiversityInc., Freelance Advertorial Copy Writer October 2005 - December 2009 Major business publication on diversity and business. Interviewed national leade rs and city mayors for stories on diversity and inclusion efforts and issues in different professions and economic regions. RFID News & Solutions, Editor August 2004 - September 2005 Trade journal covering radio frequency identification by Reed Business Informati on. Publication ceased. Princeton String Academy, Programs and Strategic Planning Director June 2001 - August 2005 Founded music school for talented and gifted students ages 4 - 18 in Princeton a rea. Met enrollment, revenue and growth goals all six years, growing school from initial enrollment of six students to staff and space capacity of 50. Students earned regional performance awards and recognition. * Developed private for-profit music school concept, performed competitive marke t research, determined prospective customer based, and set pricing at 50% premiu m over for-profit competitors. Established educational offerings, and developed policies and procedures that kept annual retention at more than 90%. Created all marketing materials and executed program launch. * Transitioned to school programs and strategic planning director with oversight of operations, marketing and communications. Represented Princeton String Acade my to media, community and professional organizations. Created all communication s materials including website. * Directed professional image of music director beyond the school by securing hi s participation in university summer music programs. TSI Communications, Senior Vice President, Business Unit Manager June 2000 - May 2001 Public relations agency. Full P&L responsibility for sales and distribution prog ram handled by 12 direct reports and additional 4-person major project program. $2.5 million budget. Provided practice leadership, directed team activities and trained all direct reports. Counseled client management team. Managed account fi nancials including staff allocation and client billing; ensured account profitab ility. Placement and coverage success resulted in 10 - 15% budget increases for second year of program. * Directed strategic planning for 14 IBM accounts. For each client, developed ef fective communications strategies and led market-focused team in tactical execut ion of plan. * Translated IBM corporate-mandated key messages into industry-specific messages with specific tactical action plans, gaining national news media coverage. * Shifted Account Managers from tactical to strategic orientation through indivi dual coaching. Ellsworth Kaye, Inc., Owner and Founder January 1993 - June 2000 Marketing and Public Relations company. Expanded firm's capabilities and sales t hrough partnerships. Defined business engagement and go-to-market strategies. Id entified and evaluated new opportunities to close profitable deals, while growin g core revenue 15 - 40% each year. Realized above-average industry profits. Henry Russell Bruce, Public Relations Account Manager Janu ary 1990 - January 1993 Small Ad and PR agency. Full strategic and tactical responsibility for accounts, retention and growth.

CMF&Z Public Relations, Account Executive October 1984 - December 1990 Young & Rubicam agency. A team member for consumer, industrial, food and healthc are accounts. ADDITIONAL EXPERIENCE United Front Against Riverblindness May 2005 - July 2010 Chairperson of the Board of Directors 2009 - 2010 Board Member 2005 - 2008 Non-Governmental Organization established in 2004 to treat riverblindness in the 1,700- village Kasongo region of the Democratic Republic of the Congo. Treat m ore than one million annually in remote areas. * Supported and advised UFAR Executive Director in work with World Health Organi zation and African Programme for Onchocerciasis Control and in work with UFAR pa id staff in DRC. * As board chair, established first formal budget and annual development goals. * As chair of governance committee, researched board best practices and created 12-member board of directors structure; active role in recruiting and filling bo ard positions. * As communications chair, Created Adopt-a-Village development program to create outcome ownership among donors. Planned and hosted other fundraising events. Pe rsonally delivered approximately one-third of raised funds each year through eve nts, connections and communications. * Established social media program including Director's blog, Facebook page and Twitter (@riverblindness). Through strategic tweeting, captured the attention of New York Times reporter Nicholas Kristoff for major feature; Attracted attentio n of Animal Planet TV producer and supplied video footage and photos for riverbl indness segment in the 2010 season. * Oversaw and directed creation of video presenting the UFAR story and developme nt needs. Wrote script. Secured significant professional production services at no charge through personal network, including producer, post-production, sound engineering, music and voice talent. * Created donor presentations for adults and children, yielding increase in annu al giving by 50% in each of three years. Managed all media relations. OTHER INTERESTS Teradata Employee Resource Group Communications chair for MultipliCity, a chapter of Employee Resource Group, Wom en of Teradata. Video production, photography, creative writing, wine-making and gardening. EDUCATION B.A., Journalism/Business with focus on Public Relations, University of Iowa, 19 80. Phi Beta Kappa; Graduated with honors. Certifications & Specialized Training: Accredited Public Relations, 1991, Public Relations Society of America; Financial Management & Project Management Courses, 1995-6 through the American M anagement Association. Toastmasters International, achieved Competent Toastmaster, 1989.