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Alan Eggleston 38W001 Clover Hills Court * Batavia, Illinois 60510 1332 * aefd5de2@westpost.

net * (630) 406

Senior Marketing & Product Management Professional Regional, National & Global Territories ... Start Up, Emerging & High-Growth Technology & Industrial Markets New Product Innovation, Development & Global Launch ... Global Business Development & Market Share Growth Accomplished product management and marketing professional combining more than 20 years of top performance in national & global product development & management, marketing communications, senior business leadership, training and business development. Expert in leading full life cycl e product development for North American and worldwide markets. Track record in driving penetration, brand and revenue of core product lines. Effectively combine technical/scientific & product development/engineering experience with success in marketing, sales management and business leadership. Bridge gap between engineering, sales and customers to drive top/bottom line growth. PROFESSIONAL EXPERIENCE:

PYROPHOTONICS, INC., Batavia, Illinois/Montreal, Quebec, Canada Developer of emerging optical & pulse fiber laser technology. Director of Marketing & Business Development, 2006 to 2009 Recruited by PyroPhotonics to lead a global expansion strategy focused on re-engineering technology to capture material processing market: developed business plans, vision, marketing & branding and established global sales channel (England, Germany, Belgium, Asia, Middle East). Lead global marketing and sales strategy, plans, budgets and execution to drive branding and sales for high technology product lines targeting OEMs and distributors. Increased product growth and market share through direct sales (9-18 month sales cycles), as well as design and execution of Web site, public/media relations, sales tools, marketing collateral, trade shows and advertising. Accomplishments: Closed $1.8 million in new business in first year (previous to product's launch). Led top-to-top sales presentations at CIO level of Fortune 500s promoting $.5-$2 million solutions. Wrote, edited and published communications: white papers, technical articles, press releases, case studies, technical process data sheets, position statements for commercial proposals, etc. OPTICAL ENGINES, INC., Crystal Lake, Illinois Co-founded firm funded by US Army Research Labs: successfully developed a unique fiber-coupled direct diode high-power laser system for material

processing and defense applications. Vice President, Business Development/Product Manager, 2004 to 2006 Delivered senior technical, sales and government contract administration to develop business plan, secure funding, develop product line and patent technology. Managed senior relationships with Department of Defense, as well as targeted and penetrated new direct/indirect sales channels. Accomplishments: Drove product management, marketing and global sales for materials processing applications: penetrated low-tolerance manufacturers leading full sales and implementation life cycles. Leveraged technology capabilities with Alfalight (program secured $10 million in federal funds). SCIENTIFIC ATLANTA, Naperville, Illinois Global designer/manufacturer of high to low technology networking solutions, cables & converters. Director, Emerging Markets (Optical Div.), 2002 to 2003 Recruited to launch free space optical link technology to global telecom market, as well as identify and capture new verticals. Led aggressive global sales and marketing, including product management, client relations and custom engineering design managing business in core markets, as well as developing new products in emerging markets. Managed a full sales cycle, including prospecting, requirements gathering/SOW, presenting customized solutions and closing contracts. Accomplishments: Led full life cycle business planning, marketing, sales and implementation to penetrate six new market segments driving global applications of existing/end-of-life photonic product line (i.e., diagnostics, forensics, laserinduced breakdown spectroscopy): Delivered $2.1 million in new business in first year (all channels). Cultivated/secured alliance with Aoptics: directed engineering/business planning targeting telephony, cable and military verticals: Led first digitalanalog video & data services program enabled by free space optical links. Identified and negotiated new material supply agreements reducing product costs by 65%. ALFALIGHT, Madison, Wisconsin Director, Sales & Marketing, 2001 to 2002 Identified opportunities, conducted market studies and led engineering and business planning to launch a solid state laser for materials processing/manufacturing applications. Called on OEMs; determined feasibility, cost effectiveness and applicability of projects to close new business. Accomplishments:

Negotiated and closed first supply contracts delivering $1 million in sales pre-product release. Leveraged global contacts to establish an indirect sales channel throughout EMEA. SYCAMORE NETWORKS, Schaumburg, Illinois Business Development Manager, Central Region, 2000 to 2001 Penetrated executive level technology, engineering and business executives leading sales, marketing, product development and technical engineering. Led RFP/RFI responses, technical presentations, lab demonstrations, solution close and implementation project management. Accomplishments: Grew central region sales by 12% in 14 months. Developed sophisticated market segment and sales opportunity analyses to refine market, industry and competitor analyses: customer qualification processes, network requirement assessments, business case analysis, formal customer proposals and account strategies. NORTEL NETWORKS, Schaumburg, Illinois Executive Account Manager, Central Region, 1999 to 2000 Managed and developed a technical sales team of 10 penetrating C and VP level contacts in a five state region promoting optical platform (SONET Nodes, Wave Division Multiplexing-DWDM). Accomplishments: Managed sales an equipment qualification closing first Nortel optical platform into Ameritech accounting for more than $1.3 million in annual sales. Executive oversight for sales strategy, product line management, new product introductions, bidding, pricing, marketing, technical documentation and key national account management. TELLABS, Lisle, Illinois Product Market Manager/Senior Product Planner, 1996 to 1999 Managed product/marketing analysis and programming for a $60 million product line; delivered sales, market and competitive analyses and plans to senior executives. Led technical presentations to prospective customers: guided new solution development from concept & requirements through creating product definition documents (interconnect & switching fiber optic networking platforms). Accomplishments: Increased global product sales by 30% in first 18 months. Managed key accounts: closed infrastructure product sold into digital wireless/telcom networks.

Delegate, Optical Internetworking Forum (OIF) standards board (representing Tellabs). AMOCO CORPORATION, Naperville, Illinois Business Development/Sales Manager (Solid State Laser Systems), 1993 to 1996 Senior Product Manager/Development Engineer, 1987 to 1993 Managed a specialized, technical sales team; project manager for fiber optic system development (contracted by US Air Force, Navy, Advanced Research Projects Agency, Naval Research Labs, Los Alamos, MIT Lincoln Labs). Led a team of 25 engineers and scientists to develop laser products. CONSULTING EXPERIENCE: INDEPENDENT CONSULTANT, Chicago, Illinois Business & Technology Consultant, 2006 to Present Engaged by venture capital firms and OEMs: market assessments, due diligence, feasibility studies and margin analyses utilizing industry, technology and global market experience and contacts. EDUCATION: AURORA UNIVERSITY, Aurora, Illinois Master of Business Administration (Concentration: Marketing) ILLINOIS WESLEYAN UNIVERSITY, Bloomington, Illinois Bachelor of Arts, Biology & Chemistry ADDITIONAL: Professional Development: Electrical Engineering Technology (Waubonsee College); Project Management for Engineers (Keller Graduate School of Management); Industrial Chemistry Program (Benedictine University); Professional Selling Systems. Patents: Named Inventor on two international Patents (laser devices). Computer: SAP, ACT, MS Office Suite and various Adobe & MRP applications. Alan Eggleston 38W001 Clover Hills Court * Batavia, Illinois 60510 1332 * Dear Hiring Executive: I am interested in exploring the possibility of joining your organization. Please find my resume enclosed; it will furnish you with information relative to my experience, education and abilities. References and any additional information you require are available at your request. * (630) 406

As my resume illustrates, I have extensive product development/management, marketing, business development, brand management, advertising, media planning/buying and market analysis experience working within North American and global industrial markets. Throughout my diverse career, I have developed expertise in marketing program development, forecasting, due diligence, vendor negotiations, oration, event planning and community relations. Combined with strong sales, business development and strategic planning abilities, I am a skilled writer and designer with experience across white papers, technical articles, press releases, case studies, technical process data sheets, proposal position statements, etc. My efforts have contributed to improvements in key areas of operations and profitability, employee development, cost control and the introduction/implementation of new programs and concepts. Global Product Development & Management: Global Business (Asia, Europe, Middle East, North America) * Product Life Cycle Management * Sales/Service Training Management * Web/Intranet/RFP Systems * Customer Technical Support * Annual Business Planning * Forecast Planning * Product Training Marketing, Communications, Business Development: Market & Competitor Analysis * Trade Show Management * Multimedia Sales Tools & Interactive Marketing * Brand Management * Public Relations * Advertising Strategies Business Leadership: Best Practices, Standardization & Process Improvements * Recruiting & Developing Talent * Manufacturing Management & Lean Processes * Budget Management Realizing that this summary can only partially communicate the benefits I can provide you, I would appreciate the opportunity to speak with you personally. I thank you for your consideration and look forward to your reply. Sincerely,

Alan Eggleston Enclosure