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Rebecca Johnson, Dallas, TX 972-822-1965 rjfdedde@westpost.net http://www.linkedin.

com/in/rebeccajohnson0910 Professional Profile Communication Consulting Aug 2010 - Present Kimberly-Clark, Irving, TX May 2008 - Jul 2010 Senior Communication Specialist - 401(k), Pension, Health & Welfare and Global L eader Compensation > Planned and delivered all U.S. 401(k), pension and health & welfare communicat ions. Presented extensive 401(k) changes, including U.S. site meetings, and froz e the pension plan (non-union) with only one comment to CEO Blog five months lat er. Projects included annual enrollment, new Team Leader Direct Access HR system , legally-required notices, Financial Engines implementation, new profit sharing , health & welfare benefit and vendor changes, newsletters, LIVEWELL and retiree profile intranet articles, global leader compensation brochures, small company acquisition, summary plan descriptions and extensive communications survey. Targ et audience was 15,000 active and 40,000 former employees. Up to five versions a nd/or specialized inserts were required for topics. > Gained agreement, then implemented ongoing changes for more efficient print an d mail process to save 103% of my annual salary in seven months. Added new 2009 savings equal to 80% of my annual salary. JCPenney, Plano, TX Nov 2006 - May 2008 HR Communications Project Manager - 401(k), Pension and Health & Welfare: Planne d and implemented comprehensive print, video and email communications to 155,000 + associates in nearly 1,100 stores, 18 regional logistics centers, outlets and corporate office. > Delivered annual enrollment for active and retired associates; summary plan de scriptions with HTML Web conversion, live (then archived) in-house satellite ben efit broadcasts, online policies, employee newsletter articles, 401(k) plan chan ge communications, legal notices, executive non-qualified summaries/action remin ders, benefit bulletins, employee discount card redesign, urgent HR bulletins, e tc. > Partnered with the Benefits Team, designers and print procurement. Gained a wo rkable level of consensus when many opinions differed. > Solved visibility problem for tablets of tear-off benefit summary sheets with $1.10 vinyl sleeves, displayed on bulletin boards at each site. > Contributed industry expertise to Investment Committee for 401(k) changes and brokerage trading addition. Delivered attractive, clear and concise required communications for $100,000 less than estimated. Blue Cross and Blue Shield of Texas (division of HCSC), Richardson, TX Apr 2005 - Sep 2006 Communications Manager: Managed complex, fast-paced communications for group he alth care and Medicare markets. > Lead a team of five who developed and implemented print and electronic communi cations for three million Texas health plan members. > Partnered with the Medical VP, corporate Wellness Director and one of my team

consultants in a State of Texas pilot wellness program. > Managed print-on-demand and custom booklets during "Enterprise" re-branding fo r Texas, Illinois and New Mexico communications. > Accomplished projects during restrictive new print procurement requirements an d substantial PeopleSoft purchasing constraints. > Client groups included cities of Austin and Houston, Continental Airlines, Ove rhead Door, Pilgrim's Pride, Dean Foods, etc. MBA Aug 2004 - Dec 2004 Fidelity Investments, Dallas, TX Oct 1993 - Jul 2004 Communication Consultant: Partnered with plan sponsors and executives of 55 midsized corporations to plan, develop and deliver print, online and in-person part icipant communications. Clients included Apple Computer, Del Monte Foods, QUALCO MM, Sephora, etc. > Plans ranged from 500 to 65,000 participants, with 23 - 30 client plans at any time. Maximum client assets totaled $2.98 billion. > Fulfilled regulatory requirements for timely and effective communication of in vestment options or plan changes, enrollment materials, live, video or Web-deli vered employee education meetings and customized campaigns to support specific c lient objectives. > Managed projects from concept through delivery, including client, compliance a nd production edits with problem resolution. > Fulfilled client needs within budget allocations, negotiating when needed and offering effective choices for win-win solutions. Web Communication Specialist: Began the division's Web-publishing pilot for 401( k) plan communication and customized plan messages. > Improved the set-up process, saving 75% of time previously required for input of plan-specific highlights and messages. > Trained and supported five new Communication Specialists as they learned Web e diting software and the content management system. > Served as division "Super User" for Web publishing, all problem resolution and liaison to IT Group for system enhancements. 401(k) Client Relationship Manager: Managed daily operations for 18 small 401(k) plans - up to $10 million and 1,000 participants. > Built relationships and educated new recordkeeping clients (contributions, wit hdrawals, 5500 reporting, plan testing, error correction, etc.). Registered Securities Representative - Mutual Fund and Securities Sales & Sales Trainer > Redefined and rewrote an obsolete sales training program for Dallas mutual fun d and brokerage sales representatives. > Partnered with Training and Development to train 50+ newly licensed representa tives in several comprehensive 6-week sessions. > Established investor rapport, always at or near 100% in quality measures, with consistently above-average sales conversion ratio. > Acquired up to $4,500,000 monthly in new account assets. Traded securities and mutual funds in client accounts without error. Marketing & Communication Consultant - self employed, Dallas, TX Aug 1992 - Sep 1993 Managed marketing communications for the Midwest Electronics Tradeshow. Wrote di verse marketing materials for business clients.

Micrografx Software (acquired by Corel Corporation), Richardson, TX Nov 1990 - Jul 1992 Direct Marketing Manager: Planned and implemented distributor-to-reseller promot ion campaigns through the corporation's three national distributors. Strengthene d the direct marketing program. Conducted the first break-even analysis for prod uct promotions. > Produced reseller promotions and ads for distributor publications and industry trade magazines. Budgeted co-op advertising funds. > Supervised design, wrote copy, coordinated printing and measured results for e ach project. > Contributed gross revenue of $469,000 with under $40,000 project and product f ulfillment cost for the first "Picture Publisher" software upgrade mailing. Sold 300% product manager's estimated upgrade opportunity. Texas Instruments, Dallas TX May 1984 - May 1990 Employee Benefits Communication Manager: Re-branded benefit communications for 5 1,000 U.S. employees at 33 locations. > Delivered diverse communications to meet ERISA requirements and support corpor ate communication goals. > Analyzed new vendors, supervised the design and content revision of personaliz ed benefit reports and saved 23% over prior costs. > Changed from 4-color process to a design with six ink colors for Texas Instrum ents' 214-page benefits handbook. Edited/rewrote for substantial plan changes an d printed the book for $80,000 (30%) less, though appearance and functionality i mproved. Introduced marketing concepts, including summarized tear-out pages on c ard stock for easy reference of main plan changes. > Conducted focus groups and developed strategic communication for changes in ca lculation of pension plan contributions. > Wrote the corporation's first benefit communication feedback quiz, motivating return with a random drawing for U.S. Savings Bonds. > Developed innovative live training for U.S. HR staff, empowering them to remem ber and communicate plan changes accurately. Brand Manager: Managed design, budget, copy and production for TI's first educat ional products catalog. > Developed the first toy product information sheets for field sales. Produced r etail advertising kits for consistency in ad text and logos. > Managed design, copy and development for six new product point-of-purchase dis plays on short lead time for annual toy fair. > Planned production and implementation, with field sales, for educational toy p oint-of-purchase displays at Wal-Mart, Toys R' Us, etc. > Facilitated Quality and Effectiveness training and quarterly brainstorming mee tings for field sales reps at the request of division Sales VP. Direct Marketing Manager: Solicited articles, directed design, production and ma iling of Programmable Calculator News. > Budgeted, wrote, produced and mailed the Educational Club Newsletter to purcha sers of electronic toy products. > Planned and managed special direct marketing and product seeding programs, inc luding inventory and fulfillment planning. > Supervised data entry vendor and third-party list manager for Consumer Group's calculator and electronic toy purchaser lists. Quality & Effectiveness Trainer: Facilitated projects for 100+ machinists (11 gr oups) as they identified manufacturing problems, analyzed root causes and evalua ted solutions for presentation of their process improvement proposals to site ma nagers.

> Coached teams through each project, supported corporate quality strategies and developed teams' suggestions for improvement. > Compiled 13 group training modules: Active Listening, Brainstorming, Process M anagement, Statistical Analysis, etc. Accounts Payable Manager: Managed eight employees who processed 92,000 invoices annually for all U.S. sites, totaling $20,000,000. > Trained employees and resolved problems during the installation of the corpora tion's first computerized accounts payable system. > Facilitated Corporate Services Quality Effectiveness Program, training divisio n staff in quality initiatives and reporting. Education, Licenses, Awards & Certification BSBA in Marketing, University of Arkansas (GPA 3.9/4.0 scale). MBA, University o f Dallas (GPA 3.8/4.0 scale). Series 7 and 63 securities licenses from 1994 - 20 06. Communicator awards for Fidelity client communications. Communicator and APE X awards for Kimberly-Clark 2009 New Hire Guide. Certified Life Coach, 2010.