You are on page 1of 3

Kevin Kelly 71005 Russell Chapel Hill, North Carolina 27517 612.418.7248 mobile 919.

995.1331 home kevinpkelly53@gmail.com QUALIFICATIONS PROFILE Accomplished and success-driven VP of Sales & Marketing/Chief Operating Officer with 20 + years of insurance industry strategic planning, marketing, and senior leadership history. Inspirational motivator and team builder with reputation f or restructuring and developing top-ranking sales organizations, navigating lowperforming business unit turnarounds, and delivering record-breaking sales growt h. Insightful marketer, visionary, and strategist recognized for consolidating/ re-aligning business units, penetrating and advancing new territories, and incre asing shareholder value, brand presence, and market share in diverse market cond itions. Articulate communicator, presenter, and keynote speaker with reputation for building strategic business alliances, establishing C-level executive partn erships, and delivering high account development and retention ratios. CAREER HISTORY FARM BUREAU FINANCIAL SERVICES, Eagan, Minnesota, 2008 - December 2010 ($450 million financial services company.) Regional Vice President * Oversaw Minnesota marketing, underwriting, and claims operations, recruited, directed, and motivated 3 Unit Directors, 40 underwriting, operations, and clai ms personnel, 120 Agents, 6 Regional Agency Managers, and 250-person support sta ff, provided financial services to 27,000 Farm Bureau members, and delivered $19 .9 million in annual premium and $75 million in property casualty revenue. * Led statewide strategic planning, sales, and underwriting initiatives, evalu ated corporate performance objectives, developed/submitted strategic plan to Boa rd of Directors, orchestrated plan implementation and execution, and delivered s uccessful Minnesota Farm Bureau business turnaround in 14 months. * Restructured agency management team, upgraded/consolidated agency processes and infrastructures, intensified training programs, and increased average retent ion ratios from 40% to 93% within 12 months. * Redeveloped recruiting, training, and onboarding programs and dramatically i mproved new recruit quality, sales, and marketing impact. * Rebuilt and solidified Minnesota Farm Bureau and Farm Bureau Financial Servi ces relationships, bridged volunteer members, county/state board, and program de veloper communications, and achieved annual membership objective for the first t ime in 10-year Minnesota market history. * Conceptualized/executed innovative life insurance sales marketing campaign, implemented incentive, recognition, and compensation programs, delivered $21,500 per agent in life sale, amongst the multiline industry leaders . * Managed/administered $45 million operating budget, reduced operating expense , and maximized ROI and shareholder value. * Unified manufacturing and distribution house operations, improved team produ ctivity, and inspired achievement of retention and sales performance objectives. AMERICAN NATIONAL, Raleigh, North Carolina, April 2003 - November 2008 (Fortune 1000 insurance company.) Regional Director * Oversaw 9-State Southern Region, (TX,FL,NC,SC,TN,AL,MS,LA,GA) recruited, hir ed, and directed 31 Managing General Lines Agents, 325 Agents, and administrativ e staff members, and ranked number one of American National Regional VPs in sale s and revenue performance in most production categories. * Led sales and marketing initiative, promoted auto, home, life, estate-planni ng, crop/farm insurance, commercial property, property casualty, and multi-insur ance lines, and produced $325 million in Property Casualty and $23 million in Li

fe and Annuity revenue. * Assessed high-risk markets, evaluated agency contracts, restructured program offerings, and mitigated corporate risk and liability. * Served as Officer of Supervisory Jurisdiction (OSJ) for 10-state operation, conducted bi-annual agency compliance reviews, and consistently achieved/sustain ed compliance performance objectives. AMERICAN NATIONAL, Raleigh, North Carolina, April 2003 - November 2008 (Continu ed) Regional Director * Built/sustained trusting agency and staff relationships, articulated and imp lemented marketing and performance management strategy, and projected Southern R egion from last to first place within 24 months. * Restructured, realigned, and consolidated three Texas Regions, reversed regi on decline, and delivered increases across all product categories. MICHIGAN FARM BUREAU INSURANCE, Lansing, Michigan, October 1989 - April 2003 (Multi-billion-dollar Michigan insurance provider with 60-year company history. ) Vice President of Marketing, 1988 - 2003 * Reported to CEO, worked directly with Senior Management Team, directed Marke ting and Sales Divisions, supervised three Regional Directors, 25 Agency Manager s, 425 Michigan-based agents, and 1500-person support staff, and led team that e xpanded asset portfolio value from $250 million to $2 billion. * Championed and executed aggressive business recovery strategy, led team that increased life and annuity sales, advanced surplus ratios from 27% to 70%, decr eased expense ratio from 35% to 28%, and successfully averted regulator takeover . * Restructured Marketing Division, strategically placed and reassigned personn el, increased overall team productivity, advanced division from 16th to 6th plac e in state market share, and achieved dramatic business turnaround in a highly c ompromised market. * Negotiated high-value agency contracts, trained/developed high-performing sa les teams, averaged 44,000 life sales per agent, and exceeded industry average o f 10,000 life sales per agent. * Led marketing and communications development initiative, managed Directors o f Marketing & Administration, Marketing Services, Marketing Information Systems, Corporate Communications & Advertising, and General Manager of Community Accept ance Service Corporation, improved internal/external marketing and corporate com munications quality and integrity, and strengthened corporate image and market p resence. * Implemented numerous cause-related community marketing programs, recruited l ocal charity and celebrity sponsors, leveraged creative advertising modalities, and enhanced corporate image and recognition as a proactive community contributo r. * Managed Michigan Farm Bureau membership organization relationship, presented /delivered monthly strategic plans and progress reports to the Board of Director s, and earned Board approval and support. * Partnered with Director of IT, co-developed/refined all applications, operat ing systems, and infrastructures, directed hundreds of Marketing Committees, aut horized signoffs on all individual marketing and IT programs, and improved clien t, agent, and manager program effectiveness and market-relevance. * Served as Investment Committee Member for 10 consecutive years, and communic ated financial asset development and management strategies to the marketing orga nization. * Represented company in numerous legal, industry, and legislative settings. Agency Manager, 1982 - 1988 Agent, 1980 - 1982 * Managed Livingston County Agency, trained and developed 5 All American Agent s, and advanced agency from 33rd to 2nd place within one year.

* Oversaw tri-county Kalamazoo Agency, developed 8 All American Agents, and po sitioned agency as region leader. PROFESSIONAL LICENSES * Minnesota Property & Casualty Insurance License, 15 States * Crop Insurance License * Minnesota Health Insurance Licensure * Minnesota Life & Annuity Insurance Licensure, 15 States * NASD Licensure, Series, 6, 63, and 26 PROFESSIONAL DEVELOPMENT HIGHLIGHTS * Agency Manager Training Program, GAMA, General Agents & Management Associati on, 150 Hours * Agency Manager & Leadership Training, LIMRA International, Life Insurance Ma rketing Research Association, 150 Hours * Sales Training Program, LUTC Training, Life Underwriting Training Council * Strategy for Executive Advancement, LIMRA, Three of Five Program Segments, 1 00 Hours PROFESSIONAL ORGANIZATIONS & AFFILIATIONS * National Association of Insurance & Financial Advisors, Board Member, 1983 1984 * LIMRA Life Insurance Marketing Research Association, Multiline company board member 1989-2003, Chairman of the Board, 1980 - 1981 * LIMRA International Board of Directors Member, 1986, 1987, 1988 Finance Committee, Strategic Planning Committee, Multiline Board Representati ve EDUCATION PURDUE UNIVERSITY, Lafayette, Indiana * Purdue Insurance Management Institute, Insurance Management Program, #1 Grad uate MICHIGAN STATE UNIVERSITY, East Lansing, Michigan * Bachelor's Degree Program, Business Pre-law, Three Years COMMUNITY CONTRIBUTIONS * Special Olympics Volunteer, Mid-Michigan Region Board Member, 1990 - 1991 * American Cancer Society, Golf Foundation Fund Raising Board, 1990 - 2000 Working with Michigan Farm Bureau Insurance we earned national award for spon soring 90 Michigan Relay for Life Programs and State Golf Championship, raising over $1.5 million. * Numerous Chamber of Commerce, Food Bank, & Church Charity Volunteer Assignments