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NORMAN SCOFIELD 9208 Mimosa Dr. * LaPlata, MD 20646 * (301) 392-9422 (301) 848-2033* nsfedb5e@we stpost.

net Retail Store Director Result oriented manager offering 11 years of experience in the position of Retai l Store Director. Recognized for ability to build and maintain a profitable busi ness with a strong concentration on bottom line results and company policy. Prof icient in the development and implementation of challenging programs which motiv ate associates to achieve budgeted goals. Incorporated innovative management tec hniques which enhanced the customer's ability to enjoy a pleasurable shopping ex perience. Have consistently introduced new ways to create sales growth based on the views of our customers, employee feedback and past experience. PROFESSIONAL EXPERIENCE Store Director - March 2009 to Present Safeway Inc. - D.C. & Maryland Locations Effectively managing budget, labor, scheduling, cash control, and in-depth scru tiny of shrink and inventory procedures. Assigned as Store Manager to an under performing store in DC. In a 12 week period the store has gone from Mystery Shop scores of low 70% to ab ove 85%, out of stock levels of over 200 daily to under 80 items. Overall store merchandising altered to a more customer friendly shopping experience. Perisha ble departments are now up to company standards with proper culling, quality dis played product and adjusted shrink control. The sales trend of -14% from last y ear is down to -11%. Store Director - July 2001 to February 2009 Shoppers Food and Pharmacy - Maryland Locations Effectively managed budget, labor, scheduling, cash control, and in-depth scruti ny of shrink and inventory procedures. Executed experienced logic needed to expo se shrink loss due to improper invoice posting and lack of departmental delivery checks prior to the close of inventory. Coordinated store remodel and grand ope ning with extensive prioritization and follow through. The results of this remod el were regarded as the most well thought out and directed by corporate office. Managed an underperforming store, altered associate's negative work ethics, and developed positive strategies to motivate and reward associates. Results were 1 6% sales increase in a 15 month period. Selected Accomplishments: * " Store Manager of the Year 2007". * Only store in Shoppers history to achieve a 100% score on the Supervalu two da y NSF audit. * Awarded "Best Store in Show" 2007-2008 for Thanksgiving and Christmas holiday store conditions. * Directed store impacted by a new Wal-Mart Super Center one mile away. Successf ully motivated associates to reinvent their customer service skills, understand that the customers is your boss and treat the customer the way you would want to be treated which reduced impact of an estimated 22% sales loss to a year cycle d 12% loss. * Two week family vacation between Petco to Shoppers transition Store Director - October 1997 to July 2001 Petco Corporation - Totowa, NJ * Ramsey, NJ * Tyson's Corner, VA Accountable for labor, budgets, scheduling, cash control and the integrity of in ventory results. Increased in stock percentage to 94% and a 5% sales increase. P rovided outstanding customer service standards, resulting in excellent mystery s hop scores. Lead the company with above average store standards on a day to day basis with 100% focus on corporate directives. Introduced grocery store concepts

to the pet industry with overwhelming results. Selected Accomplishments * Awarded " National Store Manager of the Year 1999" * Managed Multi-Unit Stores * Lead the company with the largest increase in sales revenue during Christmas w eek "1999", from $174,000 in 1998 to $210,000 in 1999. ...continued... NORMAN SCOFIELD Page Two Professional Experience Continued Vendor (Owner Operator) Freihofer Bread Company Owner operator of Sandman 2 local merchants. Managed accounts payable, August 1996 to October 1997 South Plainfield, NJ Distributors, ordering and delivering baked goods to 1 purchases and assets of our family business.

Assistant Store Manager - September 1991 to August 1996 Mayfair Foodtown Supermarkets - Raritan, NJ * Somerset, NJ Overviewed and maintained consistent supervision of perishable departments orde ring, scheduling and inventory control. Managed recruitment of store personnel, integrity of time & attendance and schedule structure. Selected Accomplishment: * "1995 - 1996" highest volume sales, best payroll control and highest gross pro fits in perishable departments. * From 1991 - 1992 worked at A&P as Produce Manager and at Mayfair Foodtown as a part time produce clerk. In January 1992, I entered Mayfair Foodtown's managem ent training program, as an Assistant Store Manager. Produce Manager - September 1989 - January 1992 A&P Supermarkets Pluckemin, NJ Direct supervision of produce and floral departments, scheduling, ordering and i nventory. Assistant Store Manager - February 1985 to September 1989 Village Shoprite Supermarkets - Hillsborough, NJ * Livingston, NJ Supervised store operations and directly was responsible for ordering and mainta ining candy, bread, HBC, and snacks. Was an Assistant Manager of a $1,000,000 a week Super Store. Selected Accomplishments: * Increased in stock position from 88% to 95%. * Demonstrated the ability to identify and develop subordinates. * Store awarded, "Highest Volume Store 1986-1989". * Store awarded, "Best Customer Service 1995-1989". Prior Employment Diamond Shamrock Corporation: Computer Operations Supervisor 1983 to 1985 Komline & Sanderson Eng. Corp.: Operations Supervisor 1981 to 1983 Somerset Trust Computer Services: Computer Operator 1978 to 1981 Shop-Rite Supermarkets (True Value): Produce Manager/Night Crew Grocery 1971 to 1982

EDUCATIONAL BACKGROUND

Middlesex County College - Edison, NJ Part Time Evening Classes One Year Middlesex High School - Middlesex, NJ High School Diploma