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Dr.

Karen McGraa A psychologist with media training and marketing experience who has been researc hing, teaching and motivating people at many levels from diverse ethnic and nati onal backgrounds in various areas of communications. Research, Advertising and Marketing Doctoral Research on "The Effects of Persuasive Motivational Text Messaging on A dherence to Diet and Exercise Programs Across Different Personality Traits" usin g SPSS Data Analysis. Published in ProQuest UMI 10047. Doctoral Research Assistant on case study of an elementary school and elements c ontributing to it being a high achieving Title 1 School. Utilized SPSS Text Ana lysis to determine clustering of concepts from transcripts. Presented research on TV Production Variables and Viewer Comprehension Master's Thesis to Western Communications Educators Conference as a graduate student. Neg otiated rights to share two years of TV research data in exchange for a sophisti cated lab and two technicians at zero expense to CSU Fullerton. Market Research of an in-house corporate bio-medical engineering program to dete rmine cost feasibility. Market Research for Ralphs, Sunkist, City of Glendora, Fresh and Fruity Yogurt, and various others. Performed a content analysis using SPSS on cigarette advertisements to propose a health education program tailored to counteract the effects of these ads. Wrote research paper entitled: "What Kind of Woman Does R.J. Reynolds Believe is the Target for Its New Camel Number 9?" Bullock's Advertising Traffic Coordinator worked with all departments in coordin ating ad production. Media Experience Highlights Theater and Film 2007 & 1998 Wrote "Dream Driving: The Ultimate Virtual Reality," a script written for a nonfiction media production, plus budget top sheet and shooting schedule. (2007) Actress for Nine O'Clock Players, a division of the Hollywood Assistance League. (1998) Freelance Scriptwriter - Pasadena Fire Department, Pasadena, CA 1986 Radio - KSAK Radio, Mt. San Antonio College, West Covina, CA 1984-1985 Wrote, coordinated, and announced KSAK early morning news that aired daily. Rese arched, created, and presented documentary aired on KPFK regarding refugee asylu m. Community Editor - San Dimas and La Verne, Highlander Publications, West Covina, CA 1983-1984 Produced two weekly papers by publication deadline for a year. Wrote weekly byli ne columns and front-page stories that were picked up by other Highlander commun ity papers. Edited freelance articles to improve their presentation. Performed o n-the-spot photography that expedited workflow. Cut staff costs by recruiting, h iring, and supervising stringers. Wrote press releases that promoted community p rojects. Public Access Coordinator - Falcon Cable, Alhambra, CA 1982-1983 Produced and moderated Congressional Forum aired on Channel 38. Narrated and dir ected local origination programs on Channel 54. Performed stand-up camera work f or local news. Directed, edited, and produced a documentary on prominent health issues. Conducted public access training resulting in publicly produced programming that fulfilled city contract and established positive community public relations. Intern / News Desk - KTLA Channel 5 News, Hollywood, CA 1981-1982 Researched news stories that aired on KTLA Channel 5 "News at 10." Coaching/Teaching Background Adjunct Professor in Media Psychology & Communications - Touro U. Present Developer / Researcher - Text Messaging Research Website 2007-2010

Devised and developed the TextMeThin Website to promote SMS (short message servi ce) motivational study for doctoral dissertation. This innovative text messaging form of coaching is already showing above average results in a sample populatio n. English & Technology Instructor - Simi Valley Adult School, Simi Valley, CA 200 0-2007 Taught English and Technology to students in the ESL Department. Provided in-ser vice training to faculty on the integration of technology in classroom instructi on. Developed the curriculum for an ESL computer lab and was on the technology grant committee which brought in $90,000 to our school. Communications Adjunct Professor - DeVry University, West Hills, CA 2001-2003 Taught English, Composition, Grammar, and Speech Communication. Served on Englis h Competency Review Board for three years. Guest Instructor - Pleasant Valley School District, Camarillo, CA 1998-2000 Provided teaching services for all levels of education in the Pleasant Valley Sc hool District: Elementary, High School, and Continuation School. Taught General Education, English, TV Production, Art, and Civics. Adjunct Professor - Cal State University, Northridge 1997-1998 Instructed ESL students in English proficiency and prepared them for the TOEFL ( Test of English as a Foreign Language - the most common requirement for universi ty and college admissions). Education PhD, Media Psychology at Fielding University, Santa Barbara, CA, 2010 MA, Media Psychology Fielding University, Santa Barbara, CA, 2007 MA, Communications, Radio, TV, Film, Journalism, CSU, Fullerton, CA, 1988 BA, Communications, Radio, TV, Film, Journalism, CSU, Los Angeles, CA, 1983 BA, Psychology, One year post-graduate study, CSU, Los Angeles, CA, 1976 Professional Affiliations APA (American Psychological Association), Media Psychology Division 46 ASCD (California Association for Supervision and Curriculum Development) BEA (Broadcast Education Association) Documentary Panel Judge, 2009/10 Academy of Television Arts and Sciences Ventura County Professional Women's Networking Board Representative where I incr eased the attendance to the business expo by 50 percent this year and am develop ing a cable TV show to promote local businesses.