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A CASE STUDY ON
“PROCEDURE FOR EXPORT OF MARINE PRODUCTS”
AT CAPITHAN EXPORTING COMPANY, KOLLAM
PROJECT REPORT (A Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Pondicherry University)
Submitted By Nujum Giyaz .T Enrollment No. 1309380004 MBA-IB
DIRECTORATE OF DISTANCE EDUCATION PONDICHERRY UNIVERSITY PONDICHERRY – 605 014 May 2011
CAPITAL COLLEGE, BANGALORE
A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY
I wish to express my heartfelt gratitude in all earnestness to the following persons without whose support and guidance this study would not have been a success. I would like to offer my sincere thanks to Mr.Sheka, Dean (Pondicherry University), MBA Department, Capital College, Bangalore for giving me an opportunity to do the project work. I sincerely take this opportunity to express my profound gratitude to Faculty. Miss. Chaya, for her continuous encouragement and guidance in the completion of this Dissertation Project. I record my profound thanks to management and staff of CAPITHAN EXPORTING COMPANY, KOLLAM for granting me permission to do this study at their kind support through out my project. And Mr. Alphonse Joseph, Managing Director, CAPITHAN EXPORTING COMPANY, KOLLAM. Without whose support and persuasion I would not have been able to complete this Dissertation Project. I also thank my beloved parents & friends for giving me their full support and encouragement for completing this project report. Above all, I thank God Almighty who gave me the courage to successfully complete this project. Place: Date: Nujum Giyaz .T Enrollment No. 1309380004
CAPITAL COLLEGE, BANGALORE
A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY
CERTIFICATE OF THE GUIDE This is to certify that the Project Work titled ” PROCEDURE FOR EXPORT OF MARINE PRODUCTS” is a bonafide work of Mr. Nujum Giyaz .T, Enrollment No. 1309380004,carried out in partial fulfillment for the award of degree of MBA-IB of Pondicherry University under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma or associateship of any other University / Institution. Signature of the Guide
Name and Official Address of the Guide Prof. Sheka DEAN (Pondicherry University), MBA DEPARTMENT, CAPITAL COLLEGE, BANAGALORE. Guide’s Academic Qualifications, Designation and Experience
Place: Bangalore Date :
CAPITAL COLLEGE, BANGALORE
A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY
STUDENTS DECLARATION I Mr. Nujum Giyaz .T here by declare that the Project Work titled “PROCEDURE FOR EXPORT OF MARINE PRODUCTS” is the original work done by me and submitted to the DIRECTORATE OF DISTANCE EDUCATION, PONDICHERRY UNIVERSITY, PONDICHERRY – 605 014 in partial fulfillment of requirements for the award of Master of Business Administration in International Business (MBA- IB) is a record of original work done by me under the supervision of Prof. Sheka, Dean of MBA Pondicherry University, Capital College, Bangalore
Enrollment No.: 1309380004 Date:
Signature of the Student
CAPITAL COLLEGE, BANGALORE
A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY
TABLE OF CONTENTS
OBJECTIVE........................................................................................................................6 RATIONALE......................................................................................................................7 SCOPE.................................................................................................................................7 ...............................................................................................................8 INTRODUCTION...............................................................................................................8 RESEARCH METHODOLOGY........................................................................................9 LIMITATIONS..................................................................................................................11 REGISTRATION OF EXPORTERS................................................................................14 REGISTRATION WITH EXCISE AUTHORITIES........................................................16 OBTAINING AN EXPORT LICENSE............................................................................17 OBTAINING EXPORT CREDIT INSURANCE.............................................................18 ARRANGING FINANCE FOR THE EXPORTS.............................................................20 EXTERNAL COMMERCIAL BORROWINGS..............................................................21 EXIM POLICY 2003-07 MARINE PRODUCT EXPORT..............................................23 MARINE PRODUCT EXPORT DEVELOPMENT AUTHORITY (MPEDA)...............27 WORLD TRADE ORGANSATION AND ENVIRONMENTAL ISSUES.....................29 MARKET STRUCTURE OF MARINE PRODUCTS EXPORT.....................................33 PERFORMANCE OF THE SEAPORTS/AIRPORTS.....................................................37 STATISTICAL DATA PERTAINING TO MARINE EXPORT.....................................38 PRODUCT SPECIFICATION..........................................................................................45 PROCEDURE....................................................................................................................47 DOCUMENTATION........................................................................................................48 Preparing export documents......................................................................................48 EXPORT OF MARINE PRODUCTS FISCAL 2010-11..................................................51 CONCLUSION..................................................................................................................52 BIBLIOGRAPHY..............................................................................................................53 QUESTIONNAIRE...........................................................................................................54
CAPITAL COLLEGE, BANGALORE
To estimate the cost as well as the earning in this business. 2. 6 . 3. BANGALORE Page No. 5. This will enable us in having an extra edge over our competitors.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 OBJECTIVE The objective of doing this project is to gain practical knowledge about PROCEDURE FOR EXPORT OF MARINE PRODUCTS. To find out what government aids are available. To find out the legal procedures required in starting a business in marine product export. 4. CAPITAL COLLEGE. To find out the other strategies and requirements for this business to make it a success. The other objectives can be listed as below: 1. To find out the ways of financing for this business.
BANGALORE Page No. The project will enable me to know more about the industry and the scenario of Marine Export. serve as a stepping-stone to give shape to my dream of becoming entrepreneurs. has vast seafood resources and is one of the emerging global leader in seafood resources. CAPITAL COLLEGE.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 RATIONALE In view of the vast potential of the ever-growing fisheries market of India and looking into the vast coastline of 8129 kms and also due to the reason that I am immensely interested in pursuing my career as business leader or entrepreneur I am interested to do this project. 7 . SCOPE In the wake of this blue revolution have emerged a number of seafood superpowers and as far as India is concerned. This project may also enable me get a placement into Export Houses to gain a practical hand of the subject and as well.
which lies with India. 8 . market potential. Apart from these I am also evaluating the cost involved to accomplish my goal. They are. process involved in export. in some ways. chock full of living resources and largely unexploited. factors affecting the Marine export and other factors such as the legal aspect. Amidst all the richness of the CAPITAL COLLEGE. international laws governing export. INTRODUCTION The population of global food resources has resulted in a worldwide blue revolution-the seas are being increasingly tapped for their largely unexploited rich diversity of living resources. Much of this watery world is uncultivated and essentially wild. BANGALORE Page No. The world’s oceans a mammoth wilderness. and explore its potential to the fullest. like a virgin equatorial jungle.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 I being Entrepreneur would like to explore the vast seafood resource. The scope of this project includes the current scenario.
Before 1960. Japan etc.55% of volume and 23. France.29% in volume and 30. Australia. and Singapore etc. While Japan continued to be the single largest buyer of our marine products accounting for 15. RESEARCH METHODOLOGY In the process of finding out the relevant information related to this project the research would be dependent on the secondary data being the major part however the primary data will also include some portion of this research data. Canada. the markets for Indian marine products were largely confined to neighboring countries like Sri Lanka. the frozen seafood markets for Indian marine products have witnessed changes. Myanmar. Japan emerged as the principal buyer for frozen shrimp followed by the Western European countries. When the frozen and canned items increasingly figured in our exports. Over the years. This position continued as long as dried items dominated exports from India. The USA was the principal buyer for our frozen shrimp for a long time but after 1977.86% of the value during the same period China accounted for 31. as yet uncommon.75% in volume and 10.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 marine environment occur special. Processing units with modern machinery for freezing and canning came up at important centers to process and pack for exports. situations where its potential is being exploited. For gathering the primary data help of some exporters will be taken and questionnaire would be presented before them whereas the source of the secondary data would be the CAPITAL COLLEGE. 9 . BANGALORE Page No.56% in value during 2001-02. the sophisticated affluent markets like USA.03% in value of the total export of Marine Products from India. became important buyers. USA accounted for 11.
sales tax authority. BANGALORE Page No. 10 . The techniques of sampling will also be used to select the exporters and all the relevant sources will be contacted for developing the knowledge regarding the subject. also the manuals and the magazines will be taken help of. Primary data: questionnaire. government reports on marine product export. ITC etc. Secondary data: magazines.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 government reports as well as the internet. manuals & government records and Internet. asking the exporters and the government authorities and officials of export promotion council. to gather the information. CAPITAL COLLEGE.
BANGALORE Page No. moreover the methods used in gathering the data are the factors on which the report depends. CAPITAL COLLEGE. changing government policies as well as the limited data available with the sources. These factors affect the report and so limit its scope on matter of the 100% coverage. 11 .A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 LIMITATIONS Although utmost care will be taken in making this report a complete information regarding the subject. however changing scenario. It is also important to add that in such case the reports of the magazines and above it the latest government policies should be approached.
Revised standard are also prepared for the processing. several products.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 RESEARCH. Modernization of processing facilities to meet international standards is of primary importance for the industry in the coming years. Instant fish curry in retort pouches developed with the technical assistance of CIFT was test marketed through super market chains in Middle East. Steps are being taken CAPITAL COLLEGE. BANGALORE Page No. 12 . pre-processing. Shrimp skewered. PRODUCT DEVELOPMENT. The dietary habits of the people are changing fast and India is gearing itself to produce value added products in convenience packs by adopting latest post harvest techniques in seafood handling and processing. Introduction of the concept of HACCP by USFDA. Clam meat and Squid tentacles. VALUE ADDITION AND QUALITY Government has been taking steps for promotion of export of value added products for the last several years through the Marine Products Export Development Authority (MPEDA). Seafood mix in tray pack. Several importing countries are stipulating stringent quality control for marine products. are being exported in value added forms. fish fillets. squid rings. As a result. Latest on the anvil are Bread and battered Cutlet. ISO 9000 and European Community directive demand very high hygienic standards in the production and processing facilities. Breaded battered butterfly shrimp etc. The seafood industry in India is currently in a transitional stage from the traditional block freezing on the production of Individually Quick Frozen (IQF) and other value added frozen items for export to the major overseas markets. A lot of Research and Development work is required within the country to develop new products for export. Stuffed crab. cooked shrimp. Shrimp ring. including IQF shrimps. and cold storage’s. Technology is imported in several areas for processing new products to make use of India's unexploited and under exploited fishery resources. cuttlefish fillets etc.
further growth of aquaculture has been brought to a halt. MPEDA is organizing training programs on HACCP and a number of processor were issued certificate of scrutiny of HACCP compliance. Similarly. a large number of tanneries in Tamilnadu have been closed down through a court order because of environmental damage being caused by them. Indian exporters of shrimps to the USA had to face a major crisis recently when the USA stipulated that it would not import any shrimp from India. aquaculture industry emerged as an important source of foreign exchange in the recent past. Tamilnadu Government has passed an act. it can cause environmental damage in the coastal areas of Andhra Pradesh and Tamilnadu where aquaculture industry is mostly concentrated. Through a judicial verdict. However. comprising the District Collector. 13 . which are being introduced in response to the pressures being exerted by the developed countries. CAPITAL COLLEGE. Many Indian exporters have now been forced to use marine vessels fitted with Turtle Extruder Devices at considerable extra cost in order to gain access to or retain a foothold in the US market. In addition to the measures. which stipulates that all new fisheries projects will have to be cleared by a district council. the endangered species of sea turtles are in any way harmed.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 for bringing in more processing plant for export to EU countries. if during the process of catching the fish. some action has been taken on India’s own initiative. For example. BANGALORE Page No. pollution control board representative as well as other concerned officials.
Before applying for IEC number. 1. One photo extra attached with the Application. Two copies of Passport size photograph of the Applicants. the Registered or Head Office of the exporter should apply to the Licensing Authorities concerned: The Joint Director General of Foreign Trade. The application form should be supported by the following documents: Covering letter. duly attested by the banker to the applicant(s). The IEC number is required to be filled in the Bill of Entry (in case of imports) or Shipping Bill (in case of exports) prescribed by rules made under the Foreign Trade (Development and Regulation) Act or the Customs Act 1962. Kolkata. 14 . 1. Esplanade East. The Importer Exporter Code Number is issued under the Import Export Policy and Handbook of Procedures issued by the Ministry of Commerce. BANGALORE Page No. it is necessary to open a bank account in the name of the company with any commercial bank authorized to deal in foreign exchange. Export Promotion Council. 4. CAPITAL COLLEGE.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 REGISTRATION OF EXPORTERS An exporter is primarily required to register himself with the Import Export Authorities.000/Certificate from the Banker of the applicant firm. Sales Tax Authorities and Central Excise Authorities.For obtaining /IEC registration. REGISTRATION WITH REGIONAL LICENSING AUTHORITIES (OBTAINING IEC NUMBER) The Custom Authorities will not allow to import or export goods into or from India unless one hold a valid Importer Exporter Code number.700069. Bank Receipt/Demand Draft for payment of the fee of Rs.
REGISTRATION WITH SALES TAX AUTHORITIES Goods.REGISTRATION WITH EXPORT PROMOTION CONCILS If the application of Registration is granted. 2. For this purpose the export firm should be CAPITAL COLLEGE. Declaration by the Applicant that the Proprietor/Partner/Directors of the applicant firm are not associated with Proprietor/Partner/Directors with any other company/firm. list of partners with Father’s name and residential address. listed by the RBI. If the application for registration is granted. which has been caution. are eligible for exemption from both Sales and Central Sales tax. Exporters profile as per the form given in Appendix 16 III. BANGALORE Page No. The RCMC is deemed to be valid from 1st April of the licensing year in which it was issued and shall be valid for five years ending 31st March of the licensing year.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 A photocopy of partnership deed duly attested. 3. the Registration authority issues the Registration-cum-Membership Certificate indicating the status of the Applicant as Merchant or Manufacturer-Exporter in the form given at Appendix 16 VII. The Regional Licensing Authority concerned will grant EIC Number to the Applicant. and NOC certificate Copy of Income-tax Permanent Account Number. which are to be shipped out of country for exports. Any person applying for a license to import-export is required to furnish a Registrationcum-Membership Certificate (RCMC) granted by the Export Promotion council (MPEDA. The Registering authority issues the Registration-cum-Membership Certificate indicating the status of the applicant as Merchant or Manufacturer-Exporter. 15 . for marine products).
For this purpose the manufacturer and merchant exporters have two options. Thereafter a Sales Tax Officer may visit my office to check: Account books showing sales/purchase transactions House rent/Tax receipt Partnership deed Ration card etc. Either they can deposit excise duty at the tie of clearance from the factory and later on take refund or can establish a bond with maritime collector of central excise. CAPITAL COLLEGE. the STO may call exporter for further clarification. Acceptance of Registration.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 registered with Sales tax authorities of the concerned State after following the procedures prescribed under the Sales Tax Act applicable to the concerned state. Report is sent to the STO for registration or otherwise On receipt of the report. 16 . General procedures for Registration areSince registration applies to the Sales Tax Officer under whose jurisdiction your head/registered office is located. BANGALORE Page No. Shipping Bill and AR-4 are submitted with Excise Authorities. REGISTRATION WITH EXCISE AUTHORITIES Goods meant for export are exempt from Excise duty. A running bond account is maintained which is credited after proof of export including Bill of Lading. and if satisfied.
APPLICATION FOR AN EXPORT LICENCE An application for grant of export license in respect of it is mentioned in Schedule II of ITC (HS) Classification of Export and Import items may be made in the form given in Appendix-16 of Handbook or 16A of Handbook of procedures. 2002-2007. organism. all his goods may be exported without any restriction except to the extent such exports are regulated by the ITC(HS) classification of Export Import items or any other provisions of this policy or any other law for the time being in force. However it ay be stated that the Prospective Exporter. The Export facilitation Committee shall consider such application on merit for issue of Export license/certificate/permissions. however. as the case may be. specify through a Public Notice such terms and conditions according to which any goods. Equipments and Technologies (SCOMET) as specified in schedule 2 Appendix-3 of ITC (HS) on the basis of guide lines issued in this regard from time to time. The Director General Of Foreign Trade may. 17 . An Inter-Ministerial working group in Director General Of Foreign Trade shall consider application for export of special chemical. BANGALORE Page No. to the Director General Of Foreign Trade and shall be accompanied by the documents prescribed therein. April 2002. not included in the ITC (HS) classification of Export and Import items may be exported without a license/certificate/permission. CAPITAL COLLEGE.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 OBTAINING AN EXPORT LICENSE The current Export Licensing policy of the Government of India is contained in the New Export Import Policy and Procedures. Materials.
ECGC accepts liability for commercial risks upto a maximum of Rs. 18 . 500000 for DP/CAD CAPITAL COLLEGE. an exporter should apply to the nearest office of the ECGC in the prescribed form. and Construction work Financial guarantee issued to banks against risk involved in providing credit or guarantee facilities to the exporter. Credit limit is the limit upto which claims can be paid under the policy for losses on account of commercial risks.500. 7. He is also required to remit a premium of Rs. both at the pre-shipment or post-shipment stages and Special schemes such as transfer guarantee issued to protect banks which add confirmation to Letters of Credit. for the following covers: Standard policies to protect you against the risk of not receiving payment while trading with overseas buyers in short term credit. which is intimated during the time of obtaining the prescribed proposal form from the ECGC office. BANGALORE Page No. Specific policies designed to protect you against risk of not receiving payment in respect of Export on deferred payment terms Services rendered to foreign parties. For obtaining a policy.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 OBTAINING EXPORT CREDIT INSURANCE Export Credit Insurance can be issued by the ECGC (Export Credit and Guarantee Corporation of India Limited). Overseas Investment Insurance and Exchange Fluctuation Risk Insurance. If no application for credit limit on a buyer has been made. The exporter should confirm the acceptance of the premium rates.
19 .A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 transaction on a particular buyer subject to the condition that the claims will be limited to two buyers during the currency of policy or commercial risks upto a maximum of Rs. 300000 for DA transactions and Rs. CAPITAL COLLEGE. 10. BANGALORE Page No.000 for DP/CAD transactions provided that at least three shipments have been affected to the buyer during the preceding two years on similar payment terms and at least one of them was not less than the discretionary limit availed of by the exporter and the buyer had made payment on the due dates.00.
CAPITAL COLLEGE. An undertaking that the advance will be utilized for the specific purpose of procuring /manufacturing/shipping etc. 20 . BANGALORE Page No. Copies of Income Tax/Wealth Tax Assessment order for the last 2/3 year in the case of sole proprietary and partnership firm. Pre-shipment finance is given for working capital for purchase of raw material. Copy of a Valid RCMC held by the exporter and/or the Export the Export/Trading/Star Trading House Certificate. Appropriate policy/guarantee of the ECGC Any other document required by the Bank. warehousing etc. transportation. of the goods meant for export only. The banks do the later by purchasing or negotiating the export documents or by extending advance against export bills accepted on collection basis. Copy of Importer’s.. of the goods meant for export. PRE-SHIPMENT FINANCE An exporter is supposed to make an application for Pre-Shipment Advance along with the following documents: Confirmed export order/contract or L/C etc. I.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 ARRANGING FINANCE FOR THE EXPORTS Financial assistance to the exporter is generally provided by the commercial bank before shipment as well as after shipments of the goods. Post-shipment finance is provided for bridging the gap between the shipment of goods and realization of export proceeds. Exporter Code Number. processing. packing.
III. for financing costs of import goods. POST-SHIPMENT FINANCE Post-shipping finance is provided against shipping documents.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 II. Supplier’s credit or lines of credits by firms/companies/lending institutions.. It is also provided against duty drawback claims. etc. banks. Forfeiting is a form of trade finance involving discounting of mid-term export receivables with or without recourse to the exporter. CAPITAL COLLEGE. 21 . FORFAITING FINANCE BY AUTHORISED DEALERS RBI has now permitted the authorized dealers (Banks) to arrange forfeiting of medium term export receivables on the same lines as per the schemes of EXIM Bank. Ministry of Finance (Department of Economic Affairs). ECB division. BANGALORE Page No. Forfeiting may be usually employed as an additional window of export finance particularly for exports to those countries for which normal export credit is not intended by the commercial bank. EXTERNAL COMMERCIAL BORROWINGS Proposals for raising foreign currency loans/credit viz Buyer’s credits. other than short-term loans/credits maturing within one year should first be submitted to Government of India. New Delhi for necessary clearance. technology or for any other purpose.
The facility is already available to units in SEZ and exporters exporting to Latin American countries. They provide direct financial assistance. to promote Indian Exports.e. re-lending facility. SALIENT FEATURES OF THE EXIM POLICY 2002. export bill rediscounting. The percentage of physical examination of export cargo has already been reduced to less than 10 percent except for few sensitive destinations. etc. i. CAPITAL COLLEGE. 22 . BANGALORE Page No.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 EXIM BANK FINANCE Export finance is also made available by the EXIM Bank. The diversified lending programs of the EXIM Bank now covers various stages of export. from the development of markets to expansion of production capacity for exports. term finance for export for export development. The EXIM Bank also extends non-funded facility to Indian exporter in the form of guarantees. pre-shipping credit. refinance to commercial banks. overseas investment finance. Banks Direct negotiation of export documents to be permitted. buyer’s credit. This will help the exporters to save bank charges.100 percent retention EEFC accounts (Exchange Earners Foreign Currency Accounts) The repatriation period for realization of export proceeds extended from 180 days to 360 days.07 Customs Adoption and harmonization of the 8 digits ITC (The International Trade Commission)(HS) code.
container freight stations. (ii) Encouragement’s to State Governments for setting up Export Zones. 23 .A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 EXIM POLICY 2003-07 MARINE PRODUCT EXPORT ITEMS PERMITTED (i) (ii) No Quantitative restrictions on export. License under EXIM policy not required for import of 125 species/groups of fish. IMPORTS FOR EXPORT PRODUCTION CAPITAL COLLEGE. encourage common service providers and facilitate availability of better technological services and integrate benefits under the other schemes of EXIM Policy for the units in such towns. Export Promotion Industrial Parks and for equity participation in infrastructure projects. PROMOTIONAL MEASURES (i) Central assistance to States for development of critical infrastructure for export such as roads. molluscus and other aquatic invertebrates covered under FREE Policy in Chapter 3 of ITC (HS) classification of Export &Import items under the EXIM policy. 3. (iii) Declaration of Towns of Export Excellence to encourage setting up of critical infrastructure for export production. BANGALORE Page No. (iv) Market Access Initiative Schemes for encouraging increased marketing efforts by exporters/Brand promotion (v) Schemes to promote the Concept of Total Quality Management. crustaceans. inland container depots. 2.
24 . 4. (iii) Manufacturer exporters. BANGALORE Page No. Export processing zone (EPZ) schemes. (ii) Duty free import of raw material for jobbing for export/re export. merchant exporters tied to supporting manufacturers and service providers eligible for import of capital goods at 5% Customs duty linked to fulfillment of export obligation in 8 to12 years under EPCG Scheme. the government has framed following special schemes 100% EXPORT ORIENTED UNITS AND UNITS IB EPZs/STPs/EHTPs Units undertaking to export their entire production of goods and services may be set up under the Export Oriented Unit (EOU) Scheme. Electronic Hardware Technology Park (EHTP) schemes or Software Technology Park (STP) schemes.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 (i) Advance license for duty free import of inputs for export production. Facilities to 100% EOUs/EPZ/STP/EHTP units Are eligible for concessions in respect of payment of Income Tax CAPITAL COLLEGE. AVAILING FACILITIES UNDER EXIM POLICY. EOU/EPZ/SEZ (i) Scheme of 100% EOU/Export Processing Zone/Special Economic Zone for export production continues. No trading units permitted under the scheme. The unit established here may export any product except restricted and prohibited items of exports in ITC (HS). 2002-07 In order to promote exports from India.
building allotted. EPZ units will be automatically given green card by Development Commissioner of the EPZ. components etc. The Zones. CAPITAL COLLEGE. EXPORT PROCESSING/FREE TRADE ZONES Export Processing Zones have emerged as effective instruments to boost exports of manufactured products. at low costs. set up as enclaves separated from the Domestic Tariff Area by physical barriers. This enables the products to be competitive. Such supplies should be exempted from Central Excise Duty.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 Full freedom to sub-contract part of the production and production process in the domestic area Are exempted from industrial licensing for manufacture of items reserved for Small Scale Industry Sector Are permitted 100% Foreign Direct Investment through automatic approval route except for few sectors The unit set up in EPZ will be charged concessional rate for lease of industrial plot. BANGALORE Page No. both quality-wise and price-wise in the international market. after execution of legal undertaking. EOUs and EPZ units can also obtain indigenous capital goods. raw materials. SPECIAL ECONOMIC ZONES (SEZs) Special Economic Zones (SEZs) is a specially delineated duty free enclave and shall be deemed to be foreign territory for the purpose of trade operations and duties and tariffs. from the domestic tariff area (DTA). 25 . are intended to provide an internationally competitive duty free environment for export production.
26 . Cochin. the following seven free trade and export processing zones have been established in the public sector – Cochin Export Processing Zone.P. Kerala. Santacurz Electronics Export Processing Zone. CAPITAL COLLEGE. Noida (U. BANGALORE Page No. followed SEEPZ (Mumbai). W.P. Mumbai Vishakhapatnam Export Processing Zone. Tamil Nadu Kandla Free Trade Zone. Gujarat Noida Export Processing Zone. Mumbai. Chennai Export Processing Zone. All these Free Trade Zones except SEEPZ is the Electronics Exports Processing Zone at Santa Cruz. Chennai. U. So far. Vishakhapatnam (Andhra Pradesh) and Surat. Andhra Pradesh. The Govt.B. Falta Export Processing Zone. has also permitted setting up of EPZs in private/joint sector. Falta (Calcutta).).A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 The first Free Trade Zone was established at Kandla in 1965.
Capture Fisheries Export production . Collection and dissemination of trade information Projection of Indian marine products in overseas markets by participation in overseas fairs and organizing international seafood fairs in India. improvement of peeling sheds. extension and training in various aspects of the industry. 27 . CAPITAL COLLEGE. specifying standards. increasing exports.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 MARINE PRODUCT EXPORT DEVELOPMENT AUTHORITY (MPEDA) The Marine Products Export Development Authority (MPEDA) was constituted in 1972 under the Marine Products Export Development Authority Act 1972. Government of India and acts as a coordinating agency with different Central and State Government establishments engaged in fishery production and allied activities. BANGALORE Page No. MPEDA functions under the Ministry of Commerce.covering fisheries of all kinds. The role envisaged for the MPEDA under the statute is comprehensive . putting up fish landing platforms. The plan schemes of the Authority are implemented under four major heads: Export production . marketing.Culture Fisheries Induction of New Technology and Modernization of Processing Facilities Market Promotion MPEDA also carries out the following functions: Registration of infrastructure facilities for seafood Export trade. Implementation of development measures vital to the industry like distribution of insulated fish boxes. processing.
BANGALORE Page No. Research institutions and the farmers and entrepreneurs. Shrimps forms a major part of Indian export. installation of IQF machine. MPEDA implements for providing the techno-economic viability for culture of diversified variety of exportable fish and shellfishes by utilizing technology developed indigenously or importing the same from overseas. As a member of Aquaculture Authority MPEDA is involved in regulation of shrimp culture. Promotion of brackish water aquaculture for production of prawn for export. also Indian shrimps are highly popular in the global market. Etc. Promotion of deep sea fishing projects through test fishing. MPEDA acts as a liaison agency between various stakeholders in shrimp/prawn culture such as banks and other financial Institutions. 28 . MPEDA plays an advisory role in formulation of various rules and regulations connected with fishery and aquaculture.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 modernization of industry such as upgrading of plate freezers. Insurance agencies etc. State Fisheries Departments. CAPITAL COLLEGE. MPEDA strives to ensure sustainability of aquaculture and make it environmentally friendly.. joint venture and equity participation.
the WTO is an international organization with a stature commensurate with the World Bank or International Monetary Fund (IMF). and telecommunications sectors as well as the provision of labor. the WTO covers all aspects of trade related intellectual property rights. WTO takes the place of the former General Agreement on Tariff and trade (GATT) and is the embodiment of the results of the 1986-1994 Uruguay Round of trade negotiations conducted under the GATT. 29 . tourism. while GATT had a relatively ambiguous status as a multilateral agreement without any institutional provisions. BANGALORE Page No. It was established on January 1. TRADE AND ENVIRONMENT CAPITAL COLLEGE. Furthermore.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 WORLD TRADE ORGANSATION AND ENVIRONMENTAL ISSUES THE WORLD TRADE ORGANISATION The WTO is the principal international body concerned with solving trade problems between countries and with negotiating trade-liberalizing agreements. including such sector as banking. An international organization. In addition. transport. It now covers trade in service. insurance. The WTO encompasses previous GATT legal instrument. WTO has a cooperative relationship with the United Nation but it is not a UN specialized agency. it also extends new disciplines to economic and trade sectors no covered in the past. 1995 as a result of the implementation of the Uruguay round.
The WTO Agreement on Agriculture came into force with effect from 1 January 1995. BANGALORE Page No. CAPITAL COLLEGE. which called for the establishment of a WTO committee on trade and environment. WTO AGREEMENT ON AGRICULTURE The WTO Agreement on Agriculture was signed as part of the Uruguay Round Agreement in April 1994. government adopted a decision on trade and environment. Its main purpose is to analyze the relationship between trade and environmental measures. Higher standards could discourage imports and protect domestic producers. The WTO Agreement on Agriculture covers three broad areas of agriculture and trade policy: market access. High standards in industrialized countries would make it difficult for developing country manufacture o compete. for developing countries. 30 . EU and Japan. With the adoption of the Uruguay Round final act. domestic support and export subsidies. Recent news of huge consignment being rejected by foreign importers mainly due to the reason that Indian marine products were not as per the standard of the importer particularly in the USA.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 The difference in environmental standards across borders could lead distortion in international competition. It has a 10-year implementation period from 1995 to 2004. One is that WTO competence for policy coordination is limited to trade. The committee’s work however is restricted by two parameters. The Uruguay Round of Multilateral Trade Negotiations took place during the period 1986 to1993. and the second is that problems of policy coordination must be resolved in a way that upholds the principle of multilateral trading system. It can make any recommendation should any modification of the multilateral trading system be required.
The ongoing negotiations in the WTO on the Agreement on Agriculture present an opportunity for us to rectify these inadequacies and inequalities. raise the applied tariffs within the bound levels and also take CAPITAL COLLEGE. as export subsidies as are subjected to reduction commitments under the Agreement. Jaswant Singh. The anticipated increase in exports of agricultural products from developing countries.i. in order to promote Marine Industry.e. There has been no significant reduction in domestic as well as export subsidies given by the developed countries to their agriculture. In the Budget 03-04. therefore. are not practiced in India. import duties on a large number of agro and other items have been substantially increased and import of 131 products have been made subject to compliance of Indian quality standards as applicable to domestic goods. Although maintenance of QRs on imports are not permitted. has not materialized. The Uruguay Round of Trade Negotiations did not bring about trade liberalization in agriculture. the government can.. if the situation so warrants.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 India is under no obligation to reduce domestic support or subsidies currently extended to agriculture as the support being given is well below the permissible level of 10 per cent of the value of its agricultural output. has proposed to reduce the customs duty on Shrimp Larvae feed from 15% to 5% and exempt it from CVD. Reduction commitments on export subsidies do not apply to India. 31 . the Finance Minister Mr. Continuation of high domestic support to agriculture in many developed countries is a cause for concern as it leads to low international prices for farm produce. Government have taken a series of measures to safeguard our agriculture sector in the context of phase-out of QRs -. as expected. Implementation of the WTO Agreement on Agriculture since 1995 has brought out the inadequacies inherent in the Agreement. BANGALORE Page No.
levy of countervailing duties under certain circumstances as permitted under the WTO Agreement. Government has consulted all stakeholders in preparing proposals for the WTO negotiations on agriculture. Food & livelihood security of our people. agricultural universities. protection of the interest of domestic farmers and maximizing export opportunities for Indian agricultural products are the guiding principles of India's proposals at the WTO negotiations on agriculture.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 measures such as anti-dumping action. Extensive consultations have been held with the State Governments. farmers' organizations. BANGALORE Page No. political parties. CAPITAL COLLEGE. India has submitted its proposals to the WTO for the current negotiations on the Agreement on Agriculture in the areas of market access. export competition and food security. domestic support. NGOs. 32 . safeguard action. experts & academicians and all other stakeholders in formulating the proposals and these consultations will be a continuing process.
29% in volume and 30. USA accounted for 11. dried shrimp. 33 .75% in volume and 10. China accounted for 31. China is one of the leading markets for fish items like Ribbonfish. BANGALORE Page No. fish maws etc. Markets for Indian products spread fast to developed countries from the traditional buyers in developing countries.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 MARKET STRUCTURE OF MARINE PRODUCTS EXPORT Till the close of 1960 the export of Indian marine products mainly consisted of dried items like dried fish. With the devaluation of Indian currency in 1966 the frozen and canned items registered a significant rise. Crocker etc. EXPORT TREND CAPITAL COLLEGE.86% of the value during the same period. Over the years. The frozen items entered in the export basket in 1953 in negligible quantities.55% of volume and 23.03% in value of the total export of Marine Products from India. Share of USA is increasing steadily. While Japan continued to be the single largest buyer of our marine products accounting for 15. From 1961 the export of dried marine products was on decline and exports of processed items were making steady progress. shark fins. The USA was the principal buyer for our frozen shrimp for a long time but after 1977. the frozen seafood markets for Indian marine products have witnessed changes. These items continued to dominate the trade. Japan emerged as the principal buyer for frozen shrimp followed by the Western European countries.56% in value during 2001-02.
Fish burgers. Due to introduction of new deep sea fishing vessels and modification of the existing trawlers to suit deep sea fishing. the export was depending mainly on shrimp but due to the export promotional measures. BANGALORE Page No. Reef cod. Double skinned cuttlefish. squid and octopus) and frozen fish (such as Pomfret. live fish. have made its presence felt and is expected to increase in leaps and bounds by the turn of the century. Mackerel. there was changes in the demand from various countries. the export of frozen value added shrimp is continuing as the major foreign exchange earner among marine products and the volume of frozen shrimp exported during 1998-99 had exceeded 102484 metric tons. the canned items slowly disappeared and frozen items become the prominent one in India's seafood trade. the USA demanded peeled shrimp meat while the European countries preferred the IQF shrimp in frozen and cooked form. chilled fresh water fish etc. Sea food mix. Export of item like Breaded and Battered Shrimp. During eighties. While Japan showed their preference to Headless shell on shrimp. These frozen fish items had greater demand in the South East Asian countries as well as in the Middle East. are promising items for the future. Dried fish was the prominent item exported during the fifties and sixties but in the seventies it gave way to frozen and canned products. The European market also absorbed the major share of cephalopods while Japan had taken a small share of it. accounting for approximately 3.9 million in 199798. Squid fillets etc. While all these items hold good prospects. CAPITAL COLLEGE.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 The export of marine products had grown to greater proportion as one of the important item of India's export from a few million US$ in 1961-62 to US$ 1106.32 % of the total export from India. Ribbon fish. Snapper etc. a large quantity of fish become available for export. Amongst the frozen items also. Seer fish. 34 . Croakers. it become possible to diversify the products in eighties adding Cephalopods (Cuttlefish. Due to the introduction of scientific prawn farming. In the seventies.
29 (US$3.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 MARINE PRODUCTS EXPORT 2008-09 Export of marine products in 2008-09 showed a marginal decline in volume terms but a substantial decline in value terms because of recessionary trends in the global economy and sharp fall in prices of India’s prime marine product for exports – Black Tiger Shrimp. MAJOR ITEMS OF EXPORT Frozen shrimp continued to be the largest item in terms of value.34 (US$2.22% in volume and from 13.22).50% in value of the total export of marine products from India. The share of Fr.09% from 25.253. share of cephalopods remaining almost static. 5. Fish declined from 48.957.58% to 11. Live Lobster and Live CAPITAL COLLEGE.33% to 41. During 2008-09 India’s exports were to the tune of 42.97% in value.63% in quantity and 7. Shrimp disease and subsequent early harvest in many competing countries etc.40% during the previous year. 146.4470 MT valued at Rs.56% in rupee realization and 11. The decline is mainly attributed to the low landing of Ribbonfish. BANGALORE Page No. Shrimp contributed 3.09% in volume and 69.51% in US $ realization. However. 35 . However.35 million registering a decline of 3.95) from Rs. export of live items like Aquarium fish. This is mainly due to the decline in international price for Black Tiger Shrimp owing to various reasons like global economic recession increase in Aquaculture production. However the share on value terms remained static. The share of shrimp in export in terms of quantity has increased to 30. it continued to be the largest item of export in terms of volume. The unit value realization was declined to Rs140.05 crore equivalent to US $ 1. Share of Fr. Fish declined both in terms of volume and value.
In spite of the terrorist attack on 11th September 2001.35% and from 7.25% in volume to 12. Other markets like Australia.56% from 39. Israel.97% when compared to last year. CAPITAL COLLEGE.84% to 10.85% and US $ realization by 7. Export of Chilled items also showed a declining trend.18% to 9.63% to 19.73%.48% to 11. Mauritius etc.04% in value.07% to 23.03% in value.86% in value. export to USA has registered a substantial increase in the share from 9.55% in volume and 18.75% in volume and 12. The share of EU also increased from 15. New items like Live Baigai (Whelk) were exported from Thiruvanthapuram airport for the first time. The share of China declined from 41.49% to 31.31% in value. New markets like Mozambique. Nigeria & Algeria have emerged during this year. Its share in volume remained almost static but the value wise share has declined to 30. Even though the share of Middle East market has increased in terms of quantity it registered a decline in rupee realization by 3. Tunisia.53% in volume and 15. Export to China has declined considerably both in volume and value. This may be due to fall price for our major item Black Tiger. 36 . The share of South East Asia also increased from 9. MAJOR INTERNATIONAL MARKETS FOR INDIAN MARINE PRODUCTS Japan continued to be the largest market for Indian Marine products.91% to 19. registered a positive growth.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 shrimp showed a positive growth. BANGALORE Page No.
72 crore during this year.40% from 11. Kakinada emerged with exports of Rs.96% from 15. CAPITAL COLLEGE. 37 . The shares of Tuticori. Porbandar. The share of exports from Mumbai.86% in volume and to 6% from 3.06% in volume and to 15. The decline in volume was mainly due to the decrease in export of Ribbon Fish owing to poor landings. Share of Vizag in volume terms remained static but in value terms it declined to 12. BANGALORE Page No. etc. The share of volume has increased from 8. and Kandla etc.36% in value and 9. remained almost static.12% to 9.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 PERFORMANCE OF THE SEAPORTS/AIRPORTS Chennai continued to be the largest port for exports with a share of 26. Share of Kochi decline to 16. Goa and Trivandrum showed growth when compared to the previous year.97% from 20. also declined. 184.04% in value.78% in volume. Exports from Paradeep also started during this year. Karwar.78% however the value wise share declined due to low realization.80% in value. The share of Pipavavu increased to 18.63% from 16.09%. A new port. The exports from Mangalore. Kolkata.
84 -16297 +42827 +924.55 (%) .29 3.49 146.12 -3.69 U. 152.73 1184.22 +227.73 3. BANGALORE Page No. V: Value Rs.70.32 +97443 +1327.56 -11.01.50 .188.41 +19. 38 .05 1999-00 2000-01 2001-02 2002-03 CAPITAL COLLEGE.V.31 -16003 -486.58 + 12.22 140.31 1424.36 2.23 440473 6443.99 +28.32 424470 5957.65 149.26 +171.87 1106.12 +19.82884 .35 467297 6881.91 340003 5095.51 +10.89 1416.26 3.09 +15.87 3.90 Variation .13 + 06. Crore.24 + 10.52 +13.87 + 77.95 147.95 + 37069 + 468.05 1253.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 STATISTICAL EXPORT DATA PERTAINING TO MARINE (1) Details of export for the last 5 years are furnished below: Q: Quantity in MT.21.14.61 . $: US Dollar Million Export 1998-99 Q V $ Q V $ Q V $ Q V $ Q V $ 302934 4626.48 .63 -7.
10 21.65 174.23 17.54 24.83 2.03 10813 137.94 22.70 10.37 79.11 8178 84.56 11.31 953.96 14.44 0.82 174976 713. $: US$ IN MILLION.44 7.91 16.11 150.46 3.85 66.26 -1.10 12.67 69.41 0.16 -1952 54.09 2.59 0.63 0.39 3.27 3.55 23.23 12.92 871.02 27.59 15. V: IN RS.03 6.36 1.07 58.29 -4.91 32.45 0.74 8307 67.97 66.60 Dried items 1.59 5.10 5.66 * 127709 4139.20 18.23 Live items 0.22 1.85 6.27 APR-MAR 2002-03 APR-MAR 2001-02 VARIATIO N (%) CAPITAL COLLEGE.86 30568 280.57 7106 468.67 12.03 16.31 9.72 1628 40.47 0.91 Frozen Fin Fish 42.26 Frozen Fish Cuttle 8. 5.46 2.39 82.93 39790 329.04 0.41 487 13. BANGALORE 39 .09 Page No.37 48.13 2115 53.49 35.89 41381 417.93 1.37 -129 16.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 ITEM WISE EXPORT OF MARINE PRODUCTS Q: QUANTIY IN MT.56 8.09 86.78 Q V $ UV$ Q V $ UV$ Q V $ UV$ Q V $ UV$ Q V $ UV$ Q V 134815 4608.92 46. UV$: UNIT VALUE IN US$/KG ITEMS % Share to Frozen Shrimp Total 28.06 6.25 21346 128.07 196322 841. CRORE.10 23.75 1.16 0.30 1.06 Frozen Squid 8.09 37838 384.84 29.
27 6.36 -10.76 1.30 TOTAL 100 100 100 $ UV$ Q V $ UV$ Q V $ UV$ Q V $ UV$ 11.39 4.58 0.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 0.69 3.09 67.86 89.27 3.50 16.09 15.08 38208 322.05 * 8.26 3350 59.02 66 -4.24 3284 63.05 1253.30 42827 924.77 424470 5957.52 -1.39 (*) Salted Jellyfish is included under Dried Items.12 -0.77 22.42 5090 110. CAPITAL COLLEGE.38 2.52 13.86 Others 9.90 3.10 2011 30.02 0.31 1424.01 -7. 40 .21 0.10 -8.78 Chilled items 0.95 10.55 0.86 0.07 467297 6881.29 6.39 32.66 13.72 0.32 34.26 171.29 13.35 2.66 43298 432.14 12. BANGALORE Page No.12 5.54 5.95 2.78 2.
15 19668 204.88 19.45 53.26 USA 13.82 44.47 2.06 38.01 134767 597.21 29.48 158.99 10.38 133.12 424. Crore.79 European Union 20.35 Middle East 4.09 Page No.07 49041 1421.90 12662 629.44 Q V $ Q V $ Q V $ Q 44097 642.40 21561 297.63 19.23 * 82572 1145.69 383.51 APR-MAR 2001-02 64905 1820.05 -9989 -285.70 -17.43 26.74 125.21 19.60 467297 * 52424 538.92 Q V $ Q V $ APR-MAR 2002-03 54916 1534.17 61703 2051.75 22.29 -0.66 11969 242.18 20.84 170811 762.93 -65.57 14.91 8.61 4.30 -41 44.49 241.98 46. BANGALORE 41 .50 21.46 -15.30 22.19 17.39 -15.00 9.74 42.08 11.83 36044 165. 20.1 21602 252.21 2.67 25.95 VARIATION % CAPITAL COLLEGE.25 32.55 11.23 Q V $ Q V $ 94541 1388.98 2.79 15.20 25.20 CHINA 36.76 317.24 17.08 11.11 424470 -8327 103.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 COUNTRY WISE EXPORT OF MARINE PRODUCTS Q:Quantity in M T.32 4.47 287.33 9.80 509 23.66 13.38 299.36 61.30 41.35 19159 181. V: Value in Rs.68 4.32 TOTAL 100.75 113.75 27.23 125.81 29.10 South East Asia 9.98 OTHERS 4. $: US Dollar Million COUNTRY % share to Total JAPAN 11.49 42827 -15.
05 1253. 42 .A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 100.90 5957.00 V $ 6881.26 171.55 2011 15.35 924. BANGALORE Page No.00 100.31 1424.69 CAPITAL COLLEGE.52 13.
09 18.29 190.70 11.70 20.43 17650 136.55 11361 500.81 8.88 -306 33.48 304 -9.47 12.21 34.67 17270 436.49 5.72 8.46 -10493 -27.76 VARIATION (%) CAPITAL COLLEGE.51 183.MAR APR.05 20973 170.69 107972 916.63 45.14 2001-02 41517 1570.84 16489 217.10 43.86 47.69 -37.59 109.79 -2.92 98.86 12.35 15.85 91483 699.10 30.43 115.28 -16.67 7.24 15.12 -3.31 13.12 25571 886.10 8.78 1. $: US$ IN MILLION Ports % share to total CHENNAI 11.19 147. V: IN RS.35 KANDLA 3.27 17386 557. BANGALORE Page No.27 93.41 27.85 14.82 90.39 4.34 VIZAG 5.37 31.35 6.57 9.94 110.07 KOCHI 17.02 31.86 CALCUTTA 3.70 TUTICORIN 3.70 6.89 28143 163.22 211.35 72035 930.05 428. 43 .29 99070 527.05 29.11 22154 771.24 78097 357.01 3417 114.98 Q V $ Q V $ Q V $ Q V $ Q V $ Q V $ Q V $ Q V APR.39 17692 523.86 -1.32 30. CRORE.09 PIPAVAV 21.86 1.20 14.10 13.45 -3.81 162.20 7.73 6.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 PORT WISE EXPORT OF MARINE PRODUCTS Q: QUANTITY IN M T.13 330.87 195.58 26.42 14.88 12.86 JNP 23.MAR 2002-03 52877 2071.47 80373 1022.90 29.19 16966 446.12 8338 91.38 75.
57 -3.16 -1.03 41.63 3.23 1.14 0.03 585.76 -94.47 19.00 10.71 1.72 38.66 9979 34.69 4.37 1020 23.42 11.76 13.11 10.96 -1.34 0.60 4.32 0.19 -7.28 1.94 0.54 -21.05 4305 67.28 0 0 0 2007 7.68 1.92 18.05 0.97 14.75 -4248 -175.92 233 5.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 1.04 -36.00 -100.14 PARADEEP 0.87 40 1.09 Page No.91 -94.26 721 19.29 0.54 18 7423 55.96 1.23 1.68 42827 2011 -18.34 KAKINADA 0. BANGALORE 44 .94 GOA 3.14 0.73 TRIVANDRUM 0.13 0.96 1.72 34.40 1.41 25935 104.00 0.00 0.85 15.90 1460 603.13 17327 96.48 7.92 0.13 HALDIA 0.41 MUMBAI 0.02 -25.81 -20.00 100 $ Q V $ Q V $ Q V $ Q V $ Q V $ Q V $ Q V $ Q V $ Q V $ Q 28.08 -2007 -7.44 15395 50.92 0.05 0.08 0 0 0 467297 34.27 54.12 299 3.08 KARWAR 0.14 4477 184.28 -8608 -8.79 22.78 5416 15.97 PORBANDAR 3.91 2573 9.14 0.99 -1498 -17.98 624 9.33 43.63 20.00 -100.05 5803 85.79 -9.99 0.12 -94.27 45.88 584 7.66 16.08 0.71 *** *** *** -100.68 424470 -9.99 MANGALORE/ICD 2.25 -33.34 1.09 9996 64.64 233 5. Total CAPITAL COLLEGE.22 0.89 228 9.73 0.
Reunion. 4697. Panama. Mauritius. Switzerland. PRODUCT SPECIFICATION BLACK TIGER SHRIMP CAPITAL COLLEGE. it was 3.05 1253.02.83%) followed by frozen Shrimp (33.818 tonnes valued Rs.69 Seafood Export Crosses One Billion dollar Mark Once Again The marine product export from the country have crossed US $1 billion for the fourth consecutive time. During the previous year. The export touched 3. Australia.55 15. The other individual markets which increased their shares during 1998-99 are Canada. 45 .85. Turkey and Malta. Maldive. frozen Cephalopods (22. BANGALORE Page No.83%).61% by value. The major change noticed in the export trend.934 tonnes valued Rs.31 1424.87 crores during 1998-99 registering an increase of 21.88%) and dried seafood items (2.50% by value. Taiwan. during the year is the emergence of South East Asia who continued to be the top most importer of marine products in terms of volume. 4626.48% in terms of volume and 1. Bangladesh. The export mainly consisted of low valued fin fish varieties (35. Japan continues to be the top most importer of Indian Seafood shared close to 22.21% of our export in terms of volume and 49. Newzeland.35 924.52 13.07%). Philippines.26 171. Venuzuela.90 5957.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 100 100 V $ 6881.48 crores.
91/120. 21/25. 61/70. It can freeze the product for one and a half month. 21/25. 90/120. 26/30. 71/90. 31/40. BANGALORE Page No. which can freeze the product at –23 degree Celsius. 41/50. CAPITAL COLLEGE. 51/60. 16/20. 46 . 51/60. 300/500 Frozen Black Tiger Shrimp: Peeled Undeveined Shrimp Size: 31/40. 61/70. All the specification is being written on the pack in both English and Japanese language. 200/300. 26/30 Frozen Black Tiger Shrimp: Peeled Deveined tail-off Size: 16/20. Frozen Black Tiger Shrimp: Cooked Then Peeled Shrimp Size: 60/90. 10/15. 150/300. 41/50. 100/200. Packaging: The product is shipped with a special container.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 Frozen Black Tiger Shrimp: Peeled Deveined tail-on Size: 8/10. 300/500. 121/200.
The value of the sample depends on the requirement. producers have bind to supply goods or products as and when order. 47 . Ministry of Commerce. Current A/C in Indian Overseas Bank. which had demand for marine products(black tiger shrimp) of different forms and quality which has been out from different sources such as National Export Trade Statistics. which are essential. Buyer Search: We have our market in Japan. Performa Invoice: A proforma invoice (offer) is sent to the buyer in Japan after getting the inquiry from that side . our letterheads will include Complete name and address including country’s name. The importer’s bank assures the exporter that the payment will be made if all the conditions are met as mentioned in the purchase order. A test sample will also be sent if required by the importer. RCMC (Registration Cum Membership Certificate) from Export Promotion Council (EPC) An application for IEC number from DGFT has taken to undertake the business of import and export.Feedback and control of goods. Issue of letter of Credit: A L/C is being issued for the security of the payment. Supplier search/ binding the supplier: as we are sourcing the marine product form different producers located at Digha and Diamond herbour. transaction amount to be paid --L/ C can be amended if required 9.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 PROCEDURE Organizational Setup: Our firm will bear the name. and some other information. After registration of name. West Bengal. Sidhu International in which will be registered in the State of West Bengal. EPC etc. which is the Authorized Dealer in Foreign Exchange. The L/C includes the nature of the These CAPITAL COLLEGE. Banker’s name. BANGALORE Page No.
00. 1) Declaration of export as per exchange control regulation of the country 2) Transportation of goods 3) Custom of the goods 4) Other purpose DECLARATION of export as per exchange control regulation of the country Bill of lading TRANSPORTATION OF GOODS DOCUMENTS for transportation of goods 1) Letter of credit 2) Shipping Documents 3) Bank Documents REVENUE MODEL Capital Expenses Particulars Building at rent (5.000 sq-ft) Machines: i) Packaging ii) Producing ice Furniture CAPITAL COLLEGE.00.000 12. 48 .A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 DOCUMENTATION Preparing export documents Export documents have to be prepared for various purposes viz. BANGALORE Amount in Rs.000 30.000 Page No.000 6. 50.
000 Revenue Expenses Wages to 10 labors Salary of 4 guards Wages of 2 supervisors Total 20.000 12. Profit @5% on cost =Rs.500 9. 39.000 28.000 19.000 2.000 450 * 1000 = 4.20.000 50.000 25.000 38.000 300 * 500 = 1.000 8.70.000 10.000 13.000 50. BANGALORE Page No. 49 .92.000 6.50.00.97.000 15.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 One Computer Total 40.50.000 1.000 19.) 1 % cess duty Other miscellaneous expenses (including insurance and registration charges) Total Total expense for export of fish= Rs.000 11.000 12.000 CAPITAL COLLEGE.50.000 Cost of Export of Fish to Japan Cost of Fish Black tiger shrimps (1000kg) Ornamental fish (500kg) Freight i) From 24 Parganas to Kolkata ii) From Assam to Kolkata Loading charge at 24 Parganas & Assam Unloading charge at Kolkata Commission to agents Processing cost Packaging cost Other raw materials (packaging & processing) Freight up to Japan ($2700* 2 = Rs 2700*50*2) Container charges (Rs 600/kg ave.
5 CAPITAL COLLEGE.000 41.25 Rs 78.250 Rs 1.500 EBDIT Less: Dep.500 Rs.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 Selling price EBDIT Model =Rs. @2% on machine (24% yearly) @5% on computer (60% yearly) @1% on furniture (12% yearly) 36.5% on 30 lakhs PBT Less: Tax@ 35% PAT 36.000 2. 42.47.000 Less: Interest @126.96.36.199 Rs. 50 . 41.087.000 3. BANGALORE Page No.162. 1.
96 per cent in quantity. CAPITAL COLLEGE.677. Frozen Shrimp continued to be the major export item accounting 46 per cent of the total USD earnings. The achievement is despite the after effects of recession in the international market.84 million in the same period previous year.132.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 EXPORT OF MARINE PRODUCTS FISCAL 2010-11 Export of marine products from the country touched USD 2. Spain and Portuguese in the EU causing the depreciation of Euro value against USD. rupee value and USD value respectively.8436 tonnes valued at Rs 10.74 million in April-March 2010-11 against 2.5billion mark. Large scale production of vannamei in addition to high productivity of black tiger shrimp and increased landing of squid might be attributed for the increase.42 per cent in rupee value and 25. Shrimp exports during the period increased by 13 per cent.53 crore over the year-ago period.67 billion mark during the fiscal 2010-11 by registering a growth of 10. rupee becoming stronger. according to the provisional export figures. This is 20. According to the provisional figures. 35 per cent and 41 per cent in quantity. In US dollar terms the value was 2. the impact of the collapse of economies in Greece. Average unit value realisation had also gone up by 13 per cent. over the year-ago period.048. This was the first time in the history of Marine Products Industry. that India had crossed the USD 2.55 per cent in USD realisation compared to the previous fiscal. MPEDA said in a press release here. vis-a-vis the Euro and the dollar. BANGALORE Page No. A total quantity of 75.100.2791 tonnes of marine products were exported during April-March 2010-11 valued at Rs 12. There was considerable increase in export of frozen shrimp and Frozen Squid during the period.48 crore against 67. 51 . Marine Products Export Development Authority (MPEDA) said.
Managing director. which is unexplored as told to us by Mr. Alphonse Joseph . Indian marine products are highly preferred in the global market. Also WTO will play a very important role as this will affect the Export-Import industry as a whole in a Qualitative manner. particularly in exploring unexplored resource that lies with India. We would also like to diversify in the near future in other fields such as capture marine fishery.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 CONCLUSION There lies vast potential for growth in the Marine export industry. CAPITAL COLLEGE. BANGALORE Page No. 52 . Kollam. processing and manufacturing processed marine products and developing the ornamental fishery sector.
Innovation and Entrepreneurship by peter Drucker 3. W. 7.cms www. CAPITAL COLLEGE.ubd. Planning of small scale industry a guide to Entrepreneurship by Rajiv Jain 5. Project appraisal techniques Oxford Publishers Mumbai 6. department for development of small scale industries. Websites: www.nz www.com Store. D.indiatimes.ph etc.O. authority of India Reports: by government of India. BANGALORE Page No.mpeda.gov.dti. Kapur Marine Export by Oxford Press Mumbai Sea food and its export report by marine export development 9.wmjmarine.com/articleshow/443413. Mercantile law by Avtar singh Business law by N. 8. Project appraisal for SSI.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 BIBLIOGRAPHY Books: 1. HPH 1990 4.co..T.com Timesofindia. Marketing management by Philip Kotler 2. 53 .
54 . What is the expected cost in your business including the shipment and other formalities? 7. Why did you select this business only? 2. What are the specific areas best for which type of sea product according to your knowledge? 5. Name: Age: Sex: Location: Business: 1. What are the government aids available for this business? 8. Where do you get the supplies from? 4. authorities. BANGALORE Page No. What are the specific authorities which we have to deal with and which control the export as well as the development of this business? 9. What is the demand in the west world regarding the Indian sea food? 10. What is the turnover of this business (approx. What are the specific products you are dealing in? 3.) on national as well as on local level? 6. What are the countries you deal with? CAPITAL COLLEGE.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 QUESTIONNAIRE Following questions were asked to the people related to this business and Govt.
What particular complications did you face while going for the export? 17. What is the Price of the particular products in the international market? 20. Where else can we look for the expansion of this business 15.A CASE STUDY ON EXPORT OF MARINE PRODUCTS CAPITHAN EXPORTING COMPANY 2011 11. What are the specific governing departments and the authorities that control this business and development? 14. BANGALORE Page No. What are the authorities that help you acquire funds for development of your business? 12. What researches are being done in this regard and what other opportunities can we see? 19. What is the demand in the international market and how is it going to get affected in the future? 13. What future do you see for this business? 16. What other opportunities do you see? CAPITAL COLLEGE. 55 . What is the government doing for the development of this business and what else do you expect? 18.
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