KAREN HARRIS

11 KENDAL AVENUE
MAPLEWOOD, NEW JERSEY 07040
CELL 917-816-6383 HOME 973-763-6597
E-MAIL kh10698a8@westpost.net
SUMMARY OF QUALIFICATIONS
Experienced in multi-media V Print, Broadcast, Direct Mail, Email, OOH, and Onl
ine.
Varied non-profit client experience
Account Management experience for media only clients
Media only clients: Coordinated with Creative groups, Production, and other age
ncies.
Provided media only clients with product marketing recommendations
Hands on experience in planning, buying and analysis of all media vehicles
Heavy involvement in financial product marketing throughout career
Highly skilled in strategic planning
Direct Marketing analytical expertise
Chairperson 2002-2004 V 4As Direct Marketing Media Committee
Six years experience as Instructor VNew York University School of Continuing Ed
ucation V Center for Direct Marketing: Diploma program and Masters Program V Med
ia
Co-president of the Marshall School PTA
WORK EXPERIENCE
07/10 V 09/10 CUnet Paramus, NJ
Media Solutions Manager
Managed Interactive Media Solutions Group, including Social, Display, Mobile, P
PC and SEO
2004 - Current Karen Harris Consulting Maplewood, NJ
Media/Marketing Consultant
Strategic Marketing, Media Planning and Buying Assignments/Projects for clients
such as, David Kleinhandler Insurance, Hoovers, Shire Pharmaceuticals, Verizon
, Cortiva Massage Schools, Virgin, Pfizer Lipitor, Clarke Corporation Luxury App
liance Showrooms, Guthy Renker Proactiv acne medication, New York Foundling Hosp
ital, Family Connections. Agencies: Digitas, Media Kitchen, Dotglu, Happy Dog, H
arte Hanks, Grey Direct West, ISA Advertising.
1990 - 2004 Grey Direct New York, NY
Executive Vice President V Media Director
Established strategic planning and buying standards across all media businesses
for U.S. Media Operations - New York, Los Angeles, San Francisco, Chicago and A
tlanta
Managed and motivated staff of professionals in media planning and buying
Extremely effective in bringing all areas of agency together to provide the mos
t effective plans for clients
Set and enforced standards of account service for all media accounts
Responsible for providing client service and product marketing recommendations
for all media only accounts V Quicken Loans, GlaxoSmithKline, Astra Zeneca, Sav
e the Children, BMG Music Clubs
Experience in a wide range of businesses: Financial, Insurance, Pharmaceutical,
Telecommunications, Hi-tech, Clubs and Continuity, Business-to-Business, etc.
Member of the Executive Committee for 13 years V Active participant in setting
agency policy
Accounts Included: Chase Banking, AAA of Southern California, Aetna Senior Choic
e, Quicken Loans, Liberty Mutual, GlaxoSmithkline, BMG Music Clubs, Save the Chi
ldren, IBM Direct, NYNEX, Cendant - Cheap Tickets.Com, Xerox, Renaissance Cruise
Lines, 3M, Adobe.
Key Accomplishments
 Developed Grey Direct Media into a 40 person profit center from a 10 person med
ia department over the course of 10 years
Generated $4 million in media revenue, making media one of Grey Directs most su
ccessful business units
Increased broadcast billings by 350% over a two year period
Created a hybrid broadcast unit prior to the pharmaceutical boom. Personal expe
rtise in both general and direct response television coupled with a mixture of b
roadcast buyers and direct response buyers, giving Grey Direct an edge in shifti
ng General Advertising dollars into Direct Marketing media
Managed and developed process of creating new business materials including; nam
e, packaging, offer, letter and prospect database
Successfully launched IBM Direct in a highly competitive marketplace
Formed a dedicated and loyal senior staff with a minimum of 8 years of service
1982 -1990 Wunderman Worldwide New York, NY
Senior Vice President V Associate Media Director
Responsible for strategic media direction for Merrill Lynch, American Express S
mall Business Corporate Card, Apple Computers, Gevalia Kaffe, US Army.
Managed a 10 person group
Integral member of the new business team
Experience in business launches V American Express Small Business Corporate Car
d: Launched via a combination of Awareness and Direct Response media strategies
Media Supervisor
Responsible for the direct marketing media planning and buying for Merrill Lync
h
1981 -1982 Kenyon & Eckhart New York, NY
1979-1981 Wells Rich Greene New York, NY
ACCOMPLISHMENTS
PTA President 2009-2010 Marshall Elementary School, South Orange, NJ
Board Member Family Connections, Orange NJ
EDUCATION
BA Communications
University of Maryland