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1. aaj mujhe itni knowledge hoti toh pata nahi kahaan hota :)....

anyways, as far as i know, consumer


awareness is generally very poor..not just in india but in all countries..lots of consumers dont
know what are the additional charges that they pay while purchasing a product..Also, these
beverage companies like pepsi, coke and all sell their products which are very harmful for us,,yet
we continue to buy them.....if consumer awareness was any better..the first thing they would do is
to stop purchasing these beverages......umm thats about all for me..i hope i helped a little
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Information about consumer awareness?


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Answers:
Consumer awareness at school level
The consumption patterns are changing fast and children today are very clear on their
choices regarding food, clothing, cosmetics or accessories. Parents are increasingly
permitting their children to take decisions when shopping. It then becomes very
important for children to check details before buying products.
THE PROCESS of development along with the expanding globalisation and liberalisation
process has increased the number of consumer related issues. Consumer protection has
earned an important place in the political, economic and social agendas of many
nations. In India, the Government has taken many steps including legislative, to protect
consumers.
However, this is largely unknown to many citizens irrespective of whether they are
educated or uneducated. With an enormous population along with high levels of
poverty, unemployment and poor literacy levels, consumer awareness continues to
remain low. Education is a life long process of constantly acquiring relevant information,
knowledge and skills. Consumer education is an important part of this process and is a
basic consumer right that must be introduced at the school level. Consumers by
definition include all citizens who are, by and large the biggest group, who are affected
by almost all government, public or private decisions. The most important step in
consumer education is awareness of consumer rights. However, consumer education is
incomplete without the responsibilities and duties of consumers, and this influences
individual behaviour to a great extent. With the increasing changes in economic
conditions, the children especially are becoming young consumers at an early age.
Children must learn to obtain information about goods and services, understand the
psychology of selling and advertising, learn to shop wisely and distinguish between
wants and needs. They must also understand the alternatives of conserving and saving
rather than buying and consuming.
Children are spending more of their leisure time watching television at the cost of other
pursuits such as reading or sports. With the introduction of a number of specialised
satellite channels, television enjoys a large viewership base consisting of children.
Exposure to the marketplace as young shoppers has made most children aware of the
different kinds of products that are available. Advertisements are no doubt an
important source of information as they help to inform consumers about the availability
of different products before making their choice. A majority of the advertisements are
aimed at young children today, especially those covering food products, beverages and
cosmetics (especially toothpaste/fairness creams). Advertising influences the food
preferences and eating habits of children to a large extent.
Unfortunately, many advertisements make false promises, are highly exaggerated and
give incomplete descriptions of products. The media, schools and parents along with
consumer groups need to help children develop the ability to understand the purpose of
advertising. There is so much more information available to children that they must
perceive the importance of distinguishing between different sources of information.
The consumption patterns are changing fast and children today are very clear on their
choices regarding food, clothing, cosmetics or accessories. Parents are increasingly
permitting their children to take decisions when shopping. It then becomes very
important for children to check details (for example, labels) before buying products.
Children can be taught to shop wisely and a few simple precautions will ensure that
they choose the right product at the right price. It is but natural that parents wish the
best for their children, and strive hard to fulfil their demands. But this is not always a
good idea as it affects both the parents and children in a negative way in the long run.
Consumer education also involves environmental education as it deals with the
importance of conserving (natural resources) and sustaining (recycling and reusing) the
environment, including the direct health effects of environmental pollution and toxic
products on consumers.
Schools must incorporate consumer education into school curricula as it is important to
impart the practical skills and critical ability needed to cope with social and economic
changes.
Introduction
THE PROCESS of development along with the expanding globalisation and liberalisation
process has increased the number of consumer related issues. Consumer protection has
earned an important place in the political, economic and social agendas of many
nations. In India, the Government has taken many steps including legislative, to protect
consumers.
Education is a life long process of constantly acquiring relevant information, knowledge
and skills. Consumer education is an important part of this process and is a basic
consumer right that must be introduced at the school level. Consumers by definition
include all citizens who are, by and large the biggest group, who are affected by almost
all government, public or private decisions. The most important step in consumer
education is awareness of consumer rights. However, consumer education is incomplete
without the responsibilities and duties of consumers, and this influences individual
behaviour to a great extent.

Definition
Consumer awareness is making the consumer aware of His/Her rights.
Consumer awareness is a marketing term. It means that consumers note or are aware
of products or services, its characteristics and the other marketing P's (place to buy,
price, and promotion).

Need :
we need it so we will not be misled by producers, it explains if what we buy is worth to
our money..and not harmful to us and to environment .
Many people are ignorant of their rights to get protected against the exploitation by so
many others. So when there is a forum for such redress of grievances there seems to
be no such exploitation by many; and becomes a rare one. So in order to get a clear
picture of the level of exploitation of consumers, the awareness is required.

Role of producers
proper labeling, full information, health warnings, handling information, expiration date,
etc. keep to requirements, norms, standards
labelproducts according requirements, providing true facts
If they are providing a service they should carry it out with due skill and care. They
must also make sure that any materials they provide as part of this service are fit for
the purpose.
It is also illegal for a supplier to cut off, or threaten to cut off, supply to a reseller
(wholesale or retail) because they have been discounting goods or advertising discounts
below prices set by the supplier.

We buy a good for a price. We buy the good for certain fulfilment of our want. We learn
from seller/manufacturer through many means that the product we buy has all that
statisfy our need.

But many of us just buy a good. But the need of whith the good is bought is not fulfilled
at all.
We buy a soft drink. We consume it and still we fill thirsty.

To protect common man from mal practices followed by manufacturers we require


Consumer awarenes programmes conducted regularly

I don't know

1) Go to a search engine
2) Type in "consumer awareness"
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CONSUMER AWARENESS & SUGGESTED MEASURES TO INCREASE


CONSUMER AWARENESS

The need for empowerment of consumers as a class cannot be over emphasized and is
already well recognized all over the world. The advancement of technology and advent
of sophisticated gadgets in the market and aggressive marketing strategies in the era of
globalization have not only thrown open a wide choice, for the consumer but all the
same also rendered the consumer vulnerable to a plethora of problems concomitant to
such rapid changes. There is an urgent and increasing necessity to educate and
motivate the consumer to be wary of the quality of the products, and also the possible
deficiencies in the services of the growing sector of public utilities. In short, the
consumer should be empowered with respect to his rights as a consumer. He should be
equipped to be vigilant with a discerning eye so as to be able to protect himself from
any wrongful act on the part of the trader. In order to be able to position the consumer in
such a state, there is every need not only to evolve legal remedies but also provide
reliable and exhaustive information, which he can access without much effort and
expense. Recognizing the importance of the problem, the Government of India and
State Government have initiated steps to introduce dispute redressal mechanism by
way of Consumer Protection Ac, but a lot more has to be done in the area of creating
awareness on the part of the consumer to facilitate his seeking suitable remedy
wherever there is a need. This becomes more important in the rural areas, where there
is wide spread illiteracy.
He should undertake steps to create a facilitative mechanism with the following
objectives:

1. Promote General Awareness of the rights of the consumer by encouraging consumer


education and supplying information.
2. Publish periodical and product specific booklets, pamphlets, cassettes, CDs, slides,
documentary films and other devices of mass communication for promoting
consumer awareness in English and regional languages, highlighting the problem
in specified areas like real estate, public utilities, non-banking financial agencies etc.
3. Enlighten the business community on its ethical and legal obligations to maintain
quality of the products or services and to be transparent in dealing with consumers.
4. Encourage consumer activities to strengthen the existing institutional set up of
consumer dispute redressal by acting as a facilitator between consumer and the
institution.

5. Study the available legal remedies, analyze and suggest new measures for the
effective and better consumer protection.
6. Bring together the consumer, traders and policy makers to exchange information of
mutual interest for better coordination. Bring together the NGO’s/Consumer activities
operating in different areas and equip them with suitable and required nformation and
knowledge to enable them to act as nodal agents of change in rural areas.
7. Organize and conduct seminars, workshops and group discussions and thus provide
a platform for threadbare discussion of the issues and evolve suitable remedial
action. Conduct motivational campaigns for groups of potential customers both in
urban and rural areas.
8. Coordinate programmes organized by Central and State Governments, State Legal
Aid Authorities, Academic Institutes, National and International Consumer
Organizations.
9. Periodic interaction with electronic & print media on success stories of consumers.
10. Establish links with educational institutions like universities, colleges, high schools to
emphasize the need for improving consumer education in the curriculum.
Consumer clubs which were started recently by the A.P. Consumer affairs, Food
& Civil Supplies Dept. would go a long way in acheiving this.
11. Interact with national level organizations like NISIET, NIRD, ASCI etc. to explore
possible collaboration and organize awareness programmes for their clientele and
undertake research projects.
12. Organize a database enabling the consumer retrieve the required information in a
less expensive and quick way. Set up a website http://scdrc.ap.nic to publish
information, news including judgments, articles, on product analysis and related
matters for the guidance of consumers to have informed choice of product
services, redressal agencies and mechanisms.
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sagarika b
Member since:

19 June 2006

Total points:

112 (Level 1)

• Add Contact
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What is consumer awareness and its need?what are the various forms of consumer exploitation?
i am a student of class 10 making a project on consumer awareness.so i need the
information 4 the project

• 5 years ago
• Report Abuse

by geethu p
Member since:

19 May 2006

Total points:

1,983 (Level 3)

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Best Answer - Chosen by Voters


i am also a student of class 10 making a project on consumer awareness
Introduction
THE PROCESS of development along with the expanding globalisation and
liberalisation process has increased the number of consumer related issues.
Consumer protection has earned an important place in the political, economic and
social agendas of many nations. In India, the Government has taken many steps
including legislative, to protect consumers.
Education is a life long process of constantly acquiring relevant information,
knowledge and skills. Consumer education is an important part of this process and
is a basic consumer right that must be introduced at the school level. Consumers by
definition include all citizens who are, by and large the biggest group, who are
affected by almost all government, public or private decisions. The most important
step in consumer education is awareness of consumer rights. However, consumer
education is incomplete without the responsibilities and duties of consumers, and
this influences individual behaviour to a great extent.

Definition
Consumer awareness is making the consumer aware of His/Her rights.
Consumer awareness it a marketing term. It means that consumers note or are
aware of products or services, its characteristics and the other marketing P's (place
to buy, price, and promotion).

Usually commercials and ads increase consumer awareness, as well as "word of


mouth" (a comment from someone you know about a product or service).

1 Need :
we need it so we will not be misled by producers,it explains if what we buy is worth
to our money..and not harmful to us and to environment .

Many people are ignorant of their rights to get protected against the exploitation by
so many others. So when there is a forum for such redress of grievances there
seems to be no such exploitation by many; and becomes a rare one. So in order to
get a clear picture of the level of exploitation of consumers, the awareness is
required.

Role of producers
proper labeling, full information, health warnings, handling information, expiration
date, etc. keep to requirements, norms, standards
labelproducts according requirements, providing true facts
They have to produce and deliver the goods/services of rght quality at right price at
right time at right place at right quantity with right face

If they are providing a service they should carry it out with due skill and care. They
must also make sure that any materials they provide as part of this service are fit
for the purpose.
It is also illegal for a supplier to cut off, or threaten to cut off, supply to a reseller
(wholesale or retail) because they have been discounting goods or advertising
discounts below prices set by the supplier.

• 5 years ago
• Report Abuse
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• 13 people rated this as good

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tia
thank u so much bcoz even i needed the same

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anish kumar - the perfect

thank u it was nice n helpful too

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ng

i am the student of class 10 searching on consumer and its need

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sanyam j

I NEEDED EXACTLY THE SAME

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Shalini

hey dude thnx 4 da info coz even i was breaking my head 4 da same..........

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Hucklebe…

Great explanation!

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Samrat Phatale

thnx dude...
iwas looking 4 da same since ages!!!thnx!!!

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Other Answers (1)

• by Rajatha P
Member since:
23 June 2006

Total points:

174 (Level 1)

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hey first of all the best for ur project as i know what it takes to complete the
project for i know bcoz i am breaking my head for same .i think you can go
throug ur text, ask.com,wikipedia.com,google,mouthshut.c… alsu your own
brain map

Source(s):
google
mouthshut.com

○ 5 years ago
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